The Arritt Group
The Arritt Group is a Virginia-based boutique consulting firm providing marketing strategy, iMIS and Higher Logic technology consulting, and AI-focused training workshops primarily for associations and membership-based non-profit organizations.
- Company typePrivate
- Founded2022
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Arritt Group does
The Arritt Group, LLC is a privately-held consulting firm headquartered in Springfield, Virginia, founded in 2022 by Beth Arritt. The firm provides marketing strategy, technology consulting, and AI-focused training services to associations, membership-based non-profits, and small businesses. It operates as a small practice with three named team members: President and CEO Beth Arritt, Marketing Assistant Anna Arritt, and Finance lead Kari Goodwin.
The company's core technical offering is built around deep expertise in two association management platforms: iMIS (where it holds Authorized Consultant status with Advanced Solutions International) and Higher Logic. Its sole proprietary product is the iMIS Conference Portal, a modular conference management solution that integrates natively with iMIS to deliver dynamic agendas, speaker bios, sponsor/exhibitor pages, sponsor tracking, and reporting dashboards. Beyond the product, the firm delivers professional services including technology assessments, marketing strategy and automation, community building, member engagement consulting, iMIS and Higher Logic platform implementation, DMARC email security setup, and Google Ad Grants management. Educational products include the Member Journey Bootcamp (8.5 CAE credits) and the AI for the Association Workplace Certificate workshop.
Revenue is generated through custom-priced consulting engagements, per-registration workshop and bootcamp fees, and product licensing of the iMIS Conference Portal. The go-to-market is built around content marketing (blog), event-based programs (bootcamps, certificate workshops), and bottom-of-funnel Calendly consultation bookings. The firm holds ASAE CAE Registered Provider status, enabling its training programs to award continuing education credits to Certified Association Executives. Disclosed client logos include the Kentucky Chamber of Commerce and the Texas Society of Association Executives. The company has not raised external funding and operates as a bootstrapped, founder-owned consulting practice.
The Arritt Group firmographics
Firmographics- Name
- The Arritt Group
- Legal name
- The Arritt Group, LLC
- Website
- https://arrittgroup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Arritt Group is a Virginia-based boutique consulting firm providing marketing strategy, iMIS and Higher Logic technology consulting, and AI-focused training workshops primarily for associations and membership-based non-profit organizations.
- Ownership category
- akta.pro rank
The Arritt Group industry classification
Industry- Product category
- Association Management Consulting
- NAICS
- Custom Computer Programming Services (541511), Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
- akta.pro secondary industry
- Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)
Keywords
Where The Arritt Group is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Arritt Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting & Professional Services: Marketing strategy, technology assessment, community building/engagement, member engagement, iMIS consulting, and Higher Logic optimization engagements. Services are sold via consultative sales and quoted per engagement.
- Education & Training Programs: The Member Journey Bootcamp (4-week online training, 8.5 CAE credits) and AI for the Association Workplace Certificate workshop. Sold as registration-based programs.
- Google Ad Grants Management: Setup, management, and monitoring of Google Ad Grants (up to $10,000/month free ads for non-profits) as a managed service.
- DMARC Services: Setup of DMARC, DKIM, and SPF protocols, email review, and 30-day monitoring service for email security and deliverability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting services — custom engagement pricing |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
The Arritt Group product offering
Product offeringCore offering
The Arritt Group provides marketing strategy, technology consulting, and AI-focused training for associations and small businesses. The firm is an Authorized iMIS Consultant with deep Higher Logic platform expertise, delivering consulting, implementation, custom module development, and managed services including technology assessments, DMARC email security, and Google Ad Grants management. It also runs fee-based educational programs awarding CAE continuing education credits.
Product overview
The Arritt Group is a consulting and services firm rather than a unified software product company. Their portfolio consists of one proprietary product—the iMIS Conference Portal, a modular conference management solution built on the iMIS platform—and multiple service offerings. The service offerings include technology assessments, marketing strategy and automation, community building, member engagement consulting, iMIS and Higher Logic platform consulting, DMARC email security services, and Google Ad Grants management. Educational programs include the Member Journey Bootcamp (8.5 CAE credits) and AI for the Association Workplace Certificate (3.5 CAE credits pending). The company specializes in serving associations and non-profits, with expertise in member management and engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- iMIS Conference Portal A modular conference management product built on the iMIS platform that enables associations to run events through their iMIS database with dynamic agendas, speaker bios, exhibit and sponsor pages, sponsor tracking, and a reporting dashboard.
- AI for the Association Workplace Certificate A 3.5-hour interactive online workshop teaching association professionals to ethically leverage AI tools for workplace applications, focusing on creating effective marketing materials and communication strategies. Earns up to 3.5 ASAE CAE credits.
- Member Journey Bootcamp A 4-week immersive online bootcamp teaching member engagement strategies including prospecting, nurturing, content marketing, industry support, and relationship-building, with expert guidance, group exercises, and one-on-one feedback. Includes 8.5 CAE credits.
- DMARC Services Email security and deliverability services including setup of DMARC, DKIM, and SPF protocols, email template review for deliverability improvement, and 30-day monitoring of DMARC reports.
- Google Ad Grants Management Setup and ongoing management of Google Ad Grants programs for non-profit clients, providing up to $10,000/month in free search advertising, including campaign strategy, geotargeting, and optimization.
- Technology Assessment Services Independent technology assessments that audit an organization's existing tech stack, review processes for automation opportunities, and design implementation plans to increase efficiency and technology ROI.
- Marketing Strategy and Automated Communication Services Full-service marketing assistance including campaign planning, automation strategy, hands-on execution, web tracking, remarketing, targeted advertising, video production, and Google Non-Profit Ads management.
- Community Building and Engagement Services Online community building services including platform implementation and integration, personal experience design, discussion group moderation, gamification, and virtual event organization.
- Member Engagement Services Association member engagement services focused on communication strategy, event organization, and building vibrant communities to increase member investment and retention.
- iMIS Consulting and Implementation Authorized iMIS consulting including implementation, upgrades, integrations, and custom module development leveraging iMIS and RiSE integration, with expertise in personalized IQA outputs, dynamic catalogs, and conference portals.
- Higher Logic Consulting Higher Logic platform optimization services including Thrive Marketing Professional (Informz) implementation, automated campaign setup based on database activity or web tracking, community activity engagement, and email template optimization.
Quantifiable outcome
- Grew membership roster from 4,000 to over 20,000 (prior employer)
- +3 more outcomes
Companies that use The Arritt Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
The Arritt Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
The Arritt Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- iMIS (Advanced Solutions International)coreThe Arritt Group is an Authorized iMIS Consultant. The firm provides implementation, upgrades, integrations, and custom module development for the iMIS association management platform. Has built proprietary modules including conference portal, dynamic catalogs, IQA outputs, and online conference delivery platform that leverage iMIS/RiSE integration. Demonstrated 276% revenue increase using iMIS + integrations.
- Higher LogiccoreBeth Arritt has extensive experience helping Higher Logic customers optimize their use of the platform. Firm has worked with hundreds of Higher Logic customers on automated campaigns, email templates, community activity, and web tracking. Partner in driving member engagement through targeted, timely communication using Higher Logic products.
- Google Ad GrantsminorGoogle Ad Grants provides up to $10,000/month in free search ads for non-profits. The Arritt Group helps non-profit clients set up, manage, and optimize their Ad Grants campaigns — effectively acting as a managed service partner for the Google Ad Grants program.
- ASAE (American Society of Association Executives)coreASAE designates The Arritt Group as a CAE Registered Provider. Their Member Journey Bootcamp (8.5 credits) and AI for the Association Workplace Certificate (3.5 credits pending) are approved for ASAE CAE continuing education requirements. Programs are aligned to CAE exam content outline.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Arritt Group competitors and assessment
Company assessmentDirect peers
- Marketing General Incorporated: Full-service association marketing agency providing membership marketing, communications, and branding for associations and nonprofits. Comparable on association marketing focus and outsourced engagement model.
- Sidecar Interactive: Association technology consultancy offering AI-powered tools, community platforms, and digital strategy for associations. Closely aligned on the association-tech and AI-for-associations intersection that TAG is pursuing.
- Tecker Strategies: Association management and strategy consulting firm serving trade and professional associations with member engagement, governance, and operational advisory. Direct comparable in scope, client base, and boutique scale.
- Yeo & Yeo Technology: Mid-sized professional services firm providing accounting, technology, and association management consulting including iMIS implementations and member engagement services. Direct comparable on association technology consulting scope.
- McKinley Advisors: Research and consulting firm focused exclusively on associations and nonprofits, covering member strategy, benchmarking, and organizational development. Highly comparable in vertical specialization and advisory delivery model.
Broad incumbents
- Personify: Provider of association and constituent relationship management software (Wild Apricot, MemberCentric, Avela). Competes in the same iMIS/Higher Logic adjacent platform space where TAG delivers consulting and custom modules.
- SmithBucklin: Largest association management company in the U.S., offering full-service management, marketing, and technology services across a broad association portfolio. Same buyer, much larger scale and broader offering.
- Community Brands: Suite of association, nonprofit, and K-12 software platforms (including Nimble AMS and MemberClicks) plus professional services. Adjacent competitor offering both software and the implementation services TAG performs on competing platforms.
Others
- Advanced Solutions International (iMIS): Vendor of the iMIS association management platform, of which The Arritt Group is an Authorized Consultant. Strategic platform partner whose product roadmap and partner program directly shape TAG's services and proprietary modules.
- Higher Logic: Provider of community, marketing automation, and engagement software for associations and member-based organizations. Strategic platform partner that TAG optimizes for clients as part of its Higher Logic consulting line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Arritt Group social profiles
Digital presenceThe Arritt Group compliance and trust
Trust signalCompliance1 record
The Arritt Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Arritt Group leadership team
Management profileNumber of profiles
Profiles3 records
The Arritt Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Arritt Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Arritt Group
What does The Arritt Group do?
The Arritt Group provides marketing strategy, technology consulting, and AI-focused training for associations and small businesses. The firm is an Authorized iMIS Consultant with deep Higher Logic platform expertise, delivering consulting, implementation, custom module development, and managed services including technology assessments, DMARC email security, and Google Ad Grants management. It also runs fee-based educational programs awarding CAE continuing education credits.
Is The Arritt Group a public or private company?
The Arritt Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Arritt Group founded?
The Arritt Group was founded in 2022. It employs 1 to 10 people.
Where is The Arritt Group based?
The Arritt Group is headquartered in Springfield, United States, in the North America region.
How does The Arritt Group make money?
Four revenue lines are on record. Consulting & Professional Services are the primary driver. The others are education & Training Programs, google Ad Grants Management and DMARC Services.
Who are The Arritt Group's main competitors?
Direct peers on record are Marketing General Incorporated, Sidecar Interactive, Tecker Strategies, Yeo & Yeo Technology and McKinley Advisors. Broad incumbents are Personify, SmithBucklin and Community Brands. Others are Advanced Solutions International (iMIS) and Higher Logic.
Does The Arritt Group have an API?
No public API is recorded for The Arritt Group.
What industry is The Arritt Group in?
The Arritt Group's product category is Association Management Consulting. Its primary akta.pro industry code is BPAEANAI, Software Engineering & Application Development Training (Languages, Frameworks, Testing), with a secondary code of EDABAFAJ, Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday). Its NAICS code is 541511 and its SIC code is 8742.