The Aster LA | Los Angeles Athletic Club

What The Aster LA | Los Angeles Athletic Club does

The Aster LA is a privately held, adults-only luxury boutique hotel and private members club operating from a single 95,000 sq ft property at 1717 Vine Street in Hollywood, Los Angeles. The property combines overnight accommodations with a subscription members club and integrates multiple F&B venues (signature restaurant Lemon Grove, Aster Park café, Rooftop Bar & Lounge, and the 5th Floor Club Lounge), 24-hour fitness and wellness facilities (gym, outdoor pool, complimentary classes), a Pilates studio with eight reformers, a 36-seat cinema with Dolby Surround Sound and Christie DLP projection, a professional recording studio, coworking spaces, and dedicated event venues sized from 15 to 350 guests. The business earns revenue from three primary streams: hotel room revenue (transient, direct-book via theasterla.com), recurring annual membership dues, and transaction-based income from dining and private events (including screenings, premieres, weddings, and FYC industry events distributed via theasterla.com and OpenTable). The Aster serves wellness-focused Gen Z and millennial luxury travelers, Hollywood creative professionals, and entertainment-industry event clients; the property holds a Michelin Key distinction from the Michelin Guide and is independently owned with no disclosed parent, investor base, or public listing. Operational technology is primarily physical/AV infrastructure rather than software, and the company has not disclosed public pricing for rooms or membership tiers.

Name

The Aster LA | Los Angeles Athletic Club

Legal name

The Aster

Website

https://theasterla.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Aster LA is a privately held, adults-only luxury boutique hotel and private members club in Hollywood, offering accommodations, dining, wellness, a cinema, a recording studio, and event spaces for wellness-focused travelers, entertainment-industry clients, and Hollywood creative professionals.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Private Members Club

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Fitness and Recreational Sports Centers (713940)

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Luxury boutique hotel
• Private members club
• Hospitality wellness amenities
• Private event venues
• Specialty dining restaurants

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Luxury hotel rooms and suites for transient travelers, with exclusive access to member amenities for hotel guests during their stay.
2. Members Club: Annual membership providing exclusive access to member amenities including pool, gym, Club Lounge, restaurants, bars, and curated events.
3. Dining Venues: Multiple dining outlets including Lemon Grove (signature restaurant), Rooftop Bar & Lounge, Aster Park café, and Club Lounge with in-room dining.
4. Private Events: Event space rentals including the Rooftop, Cabaret, Cinema, The Studio, and Lemon Grove for celebrations, cocktail receptions, meetings, screenings, premieres, and curated social gatherings with in-house catering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Aster LA operates an adults-only luxury boutique hotel and private members club in Hollywood, Los Angeles, selling hotel suite accommodations, annual memberships, multiple on-site dining venues, 24-hour wellness and fitness amenities (including a Pilates studio), a private outdoor pool, a 36-seat cinema, a professional recording studio, coworking spaces, and flexible private event venues spanning 95,000 sq ft across the property.

Product overview

The Aster LA is a luxury boutique hotel and members club in Hollywood, Los Angeles, offering an integrated hospitality experience combining accommodations, dining, wellness, entertainment, and event spaces. The property features multiple dining venues (5th Floor Club Lounge, Aster Park café, Lemon Grove restaurant, and Rooftop Bar & Lounge), comprehensive fitness and wellness facilities including a Pilates studio with eight reformer machines, a 24-hour gym, outdoor pool, and complimentary wellness classes. Entertainment amenities include a 36-seat cinema with Dolby Surround Sound, a professional recording studio, and flexible coworking and meeting spaces. The property spans 95,000 sq ft of event space across multiple venues including Cabaret, Cinema, Rooftop spaces, and meeting rooms, accommodating events from 15 to 350 guests. The Aster has received a Michelin Key distinction from the renowned Michelin Guide.

Differentiator

Problem solved

Functional benefit

Brands

• Lemon Grove: Signature restaurant featuring seasonally-inspired California cuisine with a thoughtfully curated wine list and creative cocktails.
• Aster Park
• Rooftop Bar & Lounge

Products and services

• Hotel Accommodations
• Private Membership
• Lemon Grove
• Aster Park
• Rooftop Bar & Lounge
• 5th Floor Club Lounge
• Fitness & Wellness Center
• Pilates Studio
• Hollywood Pool
• Cinema
• Recording Studio
• Work Studios & Meeting Rooms
• Cabaret
• Private Events

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ace Hotel: Boutique hotel brand historically rooted in creative/music communities (Ace Hotel Downtown LA), with strong event and cultural programming. Comparable to The Aster's creative-community positioning and on-site recording/cultural infrastructure.
• Soho House: Global members-club and boutique-hotel operator with multiple LA-area houses (West Hollywood, Malibu, DTLA). Most directly comparable peer because it combines an annual-paid members club with hotel rooms, F&B, wellness, and event programming targeted at creative-industry professionals — the same hybrid model The Aster operates.
• The Standard Hotels: Lifestyle boutique hotel brand with a flagship on the Sunset Strip (Standard Hollywood). Comparable as a design-forward, adults-oriented boutique hotel targeting creative-industry and younger luxury travelers in the LA market.
• Casa Cipriani: Members club and hotel brand with a Hollywood location, combining membership dues, dining, private events, and luxury accommodations. Directly comparable as a curated, membership-gated hospitality concept serving an affluent, experience-driven clientele.
• Equinox Hotels: Luxury hotel brand built around a 24-hour fitness and wellness platform, including dedicated Pilates and recovery programming. Comparable to The Aster's wellness-led positioning and Pilates studio investment as a core guest experience differentiator.
• Proper Hotels: Collection of design-driven boutique hotels including Santa Monica and Downtown LA properties, with rooftop F&B, wellness, and event spaces. Comparable to The Aster's urban luxury boutique positioning and integrated event/F&B revenue model.
• The Hoxton: Lifestyle hotel brand with open-to-public lobby, co-working, multiple F&B outlets, and event programming aimed at creative communities. Comparable as a community-driven boutique hotel whose guests overlap with The Aster's millennial creative-class target.
• 1 Hotels: Luxury lifestyle hotel brand with a West Hollywood location, combining wellness amenities, design-forward F&B, and event programming. Comparable to The Aster as a premium-priced, experience-led boutique hotel competing for the same affluent wellness-oriented guest.
• San Vicente Bungalows: Members-only West Hollywood social club with hotel rooms, screening rooms, and event spaces catering to entertainment industry professionals. Direct competitor for the same Hollywood-anchored, members-gated, entertainment-industry demand pool.

Broad incumbents

• Kimpton Hotels & Restaurants: Boutique-leaning hotel brand within IHG with multiple LA properties, integrating wellness, social-hour programming, and event spaces. Comparable as a broader-portfolio boutique/hybrid hotel operator competing for overlapping luxury and corporate-event demand, though without a private-membership gating mechanism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-aster-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Aster LA | Los Angeles Athletic Club