THE BOARDROOM CLIMBING LTD

What THE BOARDROOM CLIMBING LTD does

The Boardroom Climbing Ltd operates a single indoor climbing centre located at Rectors Lane Industrial Estate in Pentre, Queensferry, North Wales (company number 08523272, incorporated in England and Wales circa 2013). The facility combines a multi-format climbing wall — two floors of bouldering, top ropes, 10 auto-belays, a lead wall, the UK's only indoor Psicobloc (an 8-metre deep water soloing wall), training boards (circuit, spray, woody, campus, peg, Moon board, fingerboards), a kids wall, a gym area with rings, a stretching area, and a covered outdoor bouldering space — with an on-site café, The Boardroom Kitchen, staffed by four chefs producing scratch sourdough pizzas and daily specials.

The company serves a diverse direct-to-consumer base across individual adult climbers, families, children aged 3-17 (Fun Clubs, NICAS-accredited Junior/Senior Climbing Clubs, Leaders Club, birthday parties), schools, scouts, corporate groups, and recognized mountaineering clubs. Its commercial offering is structured around daily entry passes (£7-£16), pre-paid 10-climb bundles (£112.50-£144), recurring monthly direct-debit memberships (£29.99-£59.99), structured courses (Taster Sessions, Bouldering Safety, Rope Safety, Learn to Lead), private and group coaching, equipment hire, gift cards, and group bookings. The Boardroom is positioned as one of the UK's primary NICAS (National Indoor Climbing Award Scheme) delivery centres, with awards counting toward GCSE and DofE accreditation.

The go-to-market is direct-to-consumer via the company's website (theboardroomclimbing.com), online booking widgets, telephone, and walk-in traffic at the physical facility, supplemented by Instagram, YouTube, and Facebook organic social presence. Distribution is domestic and catchment-based, with the facility operating 6:30am-10pm weekdays and 8am-8pm weekends. The company is founder-owned with no disclosed external funding, no parent company, no subsidiaries, and operates as a member of the Association of Climbing Walls (Britain).

Name

THE BOARDROOM CLIMBING LTD

Legal name

The Boardroom Climbing Ltd

Website

https://theboardroomclimbing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Boardroom Climbing Ltd operates a single indoor climbing centre in Pentre, North Wales, offering bouldering, top ropes, auto-belays, lead walls, the UK's only indoor Psicobloc, NICAS-accredited youth programs, coaching, and an on-site café to individual climbers, families, children, and group bookings.

Ownership category

akta.pro rank

Product category

Indoor Climbing Facility

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

Keywords

• Indoor climbing facility
• Bouldering and lead climbing
• Climbing coaching services
• Youth climbing programs
• Climbing membership subscriptions

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Daily Entry Fees: Customers pay daily entry fees for unlimited climbing during opening hours. Adult daily pass £16, with discounted rates for children, seniors (60+), students, unemployed, and mountaineering club members.
2. Monthly/Membership Direct Debit: Recurring monthly direct debit payments for unlimited climbing. DD Adults £59.99/month, DD U18 £39.99 (£29.99 with adult DD). Provides predictable recurring revenue.
3. 10 Climb Passes: Pre-paid bundle of 10 entries on account. £144 for adults, £112.50 for under 18s, £126 for concessions. No time limit on usage.
4. Equipment Hire: Rental of climbing shoes (£4), harness (£4), shoes & harness combo (£7), belay device (£3), chalk bag (£3), rope (£6).
5. Courses and Coaching: Revenue from safety courses (Bouldering Safety £20, Auto-belay Safety, Rope Safety Course £60), Learn to Lead (£110), coaching sessions (60min and 90min), and NICAS climbing club (£69/month).
6. Café Food and Beverage Sales: On-site café serving pizzas, daily specials, freshly baked cakes, teas, locally roasted coffee, organic soft drinks, and specialty beers/ciders. Food served Tuesday to Friday 12pm-9pm, weekends and bank holidays 12pm-5pm.
7. Gift Cards: Gift cards sold at reception or online, redeemable for entry, membership passes, courses, coaching, climbing shop items, or café purchases.
8. Birthday Parties and Group Bookings: Birthday parties for ages 5+ (£130 for 1-6 children, food not included). Group bookings for schools, scouts, charities with custom pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Boardroom Climbing Ltd operates an indoor climbing centre in Pentre, Queensferry, North Wales, providing access to bouldering walls, top ropes, auto-belays, lead walls, training boards, an outdoor bouldering area, and the UK's only indoor Psicobloc. The company also runs coaching, NICAS-accredited youth and climbing club programmes, safety and skills courses, birthday parties, group bookings, and an on-site café (The Boardroom Kitchen) serving sourdough pizzas, cakes, and locally roasted coffee.

Product overview

The Boardroom Climbing Ltd operates as a climbing wall and recreation facility offering a unified product combining physical climbing infrastructure with coaching services and hospitality. The core offering consists of climbing walls including a unique Psicobloc (8m deep water soloing wall), two floors of bouldering, top ropes, 10 auto-belays, a lead wall, and various training boards (circuit, spray, woody, campus, peg, Moon board, fingerboards), plus a kids wall, gym equipment, and outdoor bouldering area. Supporting services include The Boardroom Kitchen café serving food and drinks, equipment hire, and membership passes (daily, 10-climb, monthly, and direct debit). The company offers structured youth development through NICAS programmes (Wild Climbers, Caterpillars, Funky Gibbons, Youth Sessions, Birthday Parties, Junior/Senior Climbing Clubs, Leaders Club, Bouldering Club), safety courses (Bouldering Safety, Auto-belay Safety, Rope Safety), skills courses (Taster Sessions, Learn to Lead), and coached sessions (Private Coaching, Women's Coaching, Mixed Coaching) with a library of free technique videos.

Differentiator

Problem solved

Functional benefit

Brands

• The Boardroom Kitchen: On-site café serving pizzas made from scratch, daily specials, freshly baked cakes, and locally roasted coffee. Food served Tuesday to Friday 12:00pm-9:00pm, Weekends and Bank Holidays 12:00pm-5:00pm.

Products and services

• Daily Entry Pass Unlimited climbing access for a single day during opening hours. Priced at Adult £16, Youth (ages 7-17) £12.50, Child (ages 4-6) £7, Under 4 free when accompanied by a full paying adult, Senior (60+) £14, Student/Unemployed £14 with valid proof, and Mountaineering Club Members £14 for recognised clubs with regular meetings at the centre.
• 10 Climb Pass Pre-paid bundle of 10 entries held on account with no time limit on usage. Adult £144, Under 18 £112.50, Concession (over 60s, students, unemployed, mountaineering club members) £126.
• 1 Month Pass Monthly unlimited access pass valid for a full calendar month. Adult £64.99; Under 18 £59.99 (or £29.99 when an adult also has a direct debit membership). Useful for short-term commitments without subscribing.
• Direct Debit Membership Recurring monthly direct debit membership providing unlimited climbing at any time during opening hours, cancellable with two weeks' notice. DD Adult £59.99/month, DD Under 18 £39.99/month (reduced to £29.99 when an adult also has a direct debit). First payment is pro-rated and taken within 6-10 days of sign-up.
• The Boardroom Kitchen (On-site Café) On-site café staffed by four chefs preparing stone-baked sourdough pizzas made from scratch using a 'Mother' dough, daily specials, freshly baked cakes, locally roasted coffee, organic soft drinks, and specialty beers and ciders. Food served Tuesday-Friday midday-9pm and weekends/Bank Holiday Mondays midday-5pm.
• Gift Cards Gift vouchers purchased at reception or online, optionally emailed to a recipient or self-printed, redeemable against entry, membership passes, courses, coaching, climbing shop items, or café purchases.
• Birthday Parties Climbing birthday parties for ages 5+ including 1.5 hours of climbing and games. Up to 6 children for £130 (food not included; pre-ordered by email). Additional children cannot be added on the day.
• Equipment Hire Pay-as-you-go rental of climbing shoes (£4), harness (£4), shoes and harness combo (£7), belay device (£3), chalk bag (£3), and rope (£6) for visitors without their own gear.
• Wild Climbers (Ages 3-6) Fun climbing club for children aged 3-6 years featuring 45 minutes of games and climbing activities with instructor supervision. £16 per session.
• Caterpillars (Ages 5-7) Fun climbing club for children aged 5-7 years with 1 hour of games and climbing activities. £16 per session.
• Funky Gibbons (Ages 7-11) Fun climbing club for children aged 7-11 years with 1 hour of games and climbing activities. £16 per session.
• Youth Climbing Session (Ages 12-16) Climbing club for older children aged 12-16 years with less games-focused format and more directed climbing. £16 per session.
• Junior Climbing Club Weekly NICAS-based climbing development course for ages 7-11 teaching harness fitting, belaying, climbing techniques, and safety skills with progressive accreditation. £69/month via direct debit (intake course priced separately depending on duration).
• Senior Climbing Club Weekly NICAS-based climbing development course for ages 11-17 with progressive skill building and accreditation. £69/month via direct debit (intake course priced separately).
• Leaders Climbing Club Invite-only lead climbing club for ages 11-17 who have demonstrated safe unsupervised climbing ability, providing access to lead walls and advanced techniques.
• Bouldering Club (NICAS Bouldering) NICAS Bouldering programme without ropes developing climbing movement skills, equipment use, risk assessment, and teamwork. No intake course required.
• Climbing Club Intake Course Gateway course for Junior and Senior Climbing Club covering basic safety skills including harness fitting, belaying, climbing, lowering and safe use of indoor climbing walls. Price varies based on duration; required before joining the club.
• Family Taster Session 1-hour family climbing experience with full instructor support covering top rope, auto belays and Psicobloc. No experience required. £15.
• Adult Taster Session Beginner climbing introduction covering bouldering, top rope walls, auto belays and Psicobloc with instructor guidance.
• Bouldering Safety Course 30-minute course covering bouldering safety aspects and basic climbing techniques. £20. Includes free climbing shoe hire for first month plus free equipment hire for first month, with a free gift offered for four climbs in the first month.
• Auto-belay Safety Course Course covering harness fitting and safe use of auto belays. Completion enables unsupervised auto-belay use.
• Rope Safety Course Two-session course (2 × 1.5 hours) required for unsupervised rope wall climbing, minimum age 16. Also enables parents to supervise children without an instructor. £60.
• Learn to Lead Course Three-week course (3 × 1.5 hours) teaching lead climbing skills including belaying for lead climbers, clipping technique, and catching falls. Requires proficient top-rope ability (recommend top-roping 6a). Minimum 2 participants. £110.
• Private Coaching Sessions 60-minute and 90-minute private coaching sessions with head coach Danielle Griffith covering technique improvement, movement skills, tactics, psychology, and physical training.
• Women's Coaching (Free, Thursday Evenings) Open women-only coaching session held Thursday evenings from 8pm, free and open to all without booking.
• Mixed Coaching (Free, Friday Evenings) Open coaching session held Friday evenings from 8pm, free and open to all without booking.
• Coaching Video Library 18 free technique videos available on the website coaching page covering basics (face on/side on, footwork, slab and vert climbing, foot swap, overhang), climbing techniques (twisting, rock over, smearing, flagging, bridging), and advanced techniques (drop knee, heel/toe hooks, resting, route reading, momentum, crimping, slopers).

Quantifiable outcome

• NICAS awards count towards GCSE and DofE (Duke of Edinburgh Award)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ABC (Association of Climbing Walls (Britain) Limited)coreOthersThe Boardroom is a member of the Association of Climbing Walls (Britain) Limited, an organization established to promote safe management practices in climbing walls. ABC may share member information with the ABC Training Trust. The ABC promotes safe management practices in climbing walls across the UK.
• ABC Training TrustminorOthersThe ABC Training Trust receives personal information from ABC members. Related to climbing wall industry training and development initiatives.
• Sport EnglandminorOthersSport England is mentioned as a funding body with whom The Boardroom may share personal information in compliance with legal obligations.
• Mountain TrainingminorOthersMountain Training is mentioned as an awarding body for climbing qualifications. The Boardroom may share personal information with Mountain Training as part of their operations.
• NICAS (National Indoor Climbing Award Scheme)coreOthersThe Boardroom delivers the NICAS program, a UK-wide scheme designed to promote climbing development and accredit individual achievement on artificial climbing structures. The Boardroom states they are 'one of the country's primary centres' for NICAS. Awards can count towards GCSE and DofE.
• NICAS BoulderingcoreOthersBouldering-focused accreditation program delivered alongside NICAS. Aims to develop climbing movement skills, equipment use, risk assessment, teamwork, and provide a structure for development with personal achievement records.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Beacon Climbing Centre: Wales-based indoor climbing centre with bouldering, roped climbing, courses and youth programmes. Comparable by geography (Wales) and by programming breadth including NICAS-style accreditation and family sessions.
• Manchester Climbing Centre: Indoor climbing centre offering bouldering, roped climbing, coaching, courses and youth programmes. Comparable independent operator with a similar full-service climbing facility model.
• The Climbing Hangar: Multi-site UK indoor bouldering gym chain offering memberships, coaching, kids clubs and on-site cafés. Directly comparable D2C climbing-gym model with similar target customers and revenue mix.
• The Climbing Works: Independent indoor bouldering and climbing gym in Sheffield offering memberships, coaching and youth sessions. Directly comparable independent operator with a similar D2C gym model and programming depth.
• Lakeland Climbing Centre: Independent indoor climbing gym in the Lake District offering top ropes, bouldering, lead walls, courses and kids sessions. Comparable independent operator with similar programming breadth and regional catchment.
• Glasgow Climbing Centre: Single-site indoor climbing centre in Scotland offering bouldering, top ropes, courses and youth clubs. Comparable as an independent, single-location climbing gym with a similar revenue mix and customer base.

Broad incumbents

• Edinburgh International Climbing Arena (EICA): One of the UK's largest indoor climbing arenas, based in Scotland. Comparable product (indoor climbing, courses, kids programmes, coaching) but at significantly larger scale and broader scope.
• The Castle Climbing Centre: Long-established London indoor climbing centre with roped climbing, bouldering, coaching and kids programmes. Comparable product offering at a more urban, higher-traffic site.
• Awesome Walls: Multi-site UK climbing operator with roped climbing, bouldering, coaching and kids programmes. Comparable revenue mix (memberships, courses, group bookings) but with greater geographic reach and operational scale.
• Boulder UK: Multi-site indoor bouldering operator with a similar focus on memberships, coaching and beginner programmes. Comparable business model and customer segments, but with multiple locations and broader reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TheBoardroomPentre
• Facebookfacebook.com/TheBoardroomClimbing
• Instagraminstagram.com/boardroomclimb
• LinkedInlinkedin.com/company/the-boardroom-climbing-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE BOARDROOM CLIMBING LTD