Sunshine Live Gmbh & Co. Kg

What Sunshine Live Gmbh & Co. Kg does

Sunshine Live GmbH & Co. KG is a privately held German electronic music radio broadcaster headquartered in Mannheim, with operating roots dating to 1990. The company delivers a 24/7 electronic music service via a UKW 104.9 FM broadcast in Stuttgart (licensed through the Landesanstalt für Kommunikation Baden-Württemberg), a website streaming platform, native iOS/Android/Huawei mobile applications, and a dedicated Switzerland channel (SUNSHINE LIVE CH). Its core product portfolio comprises the main live stream plus approximately 25 genre-specific and decade-themed channels covering EDM, Techno, Ibiza, Bounce, Hardstyle, Hardcore, Trance, Classic, and 80s/90s/2000s programming.

Name

Sunshine Live Gmbh & Co. Kg

Legal name

sunshine live GmbH & Co.KG

Website

https://sunshine-live.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunshine Live GmbH & Co. KG is a Mannheim-based German electronic music radio broadcaster streaming 25+ genre channels via FM (UKW 104.9 Stuttgart), web, mobile apps, and podcasts, serving electronic music enthusiasts in Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Electronic Music Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

akta.pro secondary industries

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO), Live Podcast Recordings (MPAGACAJ), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Electronic music radio
• Online radio streaming
• Digital broadcasting platform
• Music streaming service
• Podcast production

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue: Traditional radio and digital advertising, including programmatic advertising through third-party platforms (Google Ads, Facebook Custom Audiences, crossplan Deutschland). Display ads, pre-roll, and sponsored content.
2. Event Sponsorships: Sponsorship of festival events, radio programs, and promotional campaigns. Includes branded content, festival partnerships (Nature One, Untold, Reisbrennen), and program sponsors.
3. Merchandise Sales: Online shop selling CDs (compilations, artist releases), merchandise, and branded products.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Sunshine Live operates a 24/7 electronic music radio broadcasting service built around a main live stream and approximately 25 genre- and decade-specific channels (EDM, Techno, Ibiza, Bounce, Hardstyle, Hardcore, Trance, 80s, 90s, 2000s, Classics), delivered free to listeners via FM (UKW 104.9 Stuttgart), website streaming, native iOS/Android/Huawei apps, and podcast platforms. The commercial offering to advertisers and sponsors is audience access across this multi-platform electronic music ecosystem, supplemented by an online merchandise and CD shop and the SLEM Records label.

Product overview

SUNSHINE LIVE operates as a 24/7 electronic music radio platform offering a comprehensive digital ecosystem for the electronic music community. The core product consists of a main live stream supplemented by approximately 25 genre-specific and decade-themed music channels (EDM, Techno, Ibiza, Bounce, 80s, 90s, 2000s, Classics, and others). The mobile app extends access across iPhone, Android, and Huawei devices with streaming, favorites, and alarm functionality. The ecosystem includes SLEM Records (record label), multiple podcast series (Electronic Music Weekly, We Are The Night, Bassgeflüster, SUNSHINE LIVE x Sleek Magazine, Motors), program segments (BPM - Beats per Morning quiz, Twenty Five voting show), festival event coverage and partnerships (Nature One, UNTOLD ONE, Reisbrennen, Festival Sommer), an online shop, and video content through Mix Mission TV. The portfolio is rounded out by compilation albums celebrating the station's heritage and genre milestones.

Differentiator

Problem solved

Functional benefit

Products and services

• SUNSHINE LIVE Radio Streaming Service The core 24/7 electronic music radio broadcasting service, comprising a main live stream and approximately 25 genre- and decade-specific channels including EDM, Techno, Ibiza, Bounce, Hardstyle, Hardcore, Trance, 80s, 90s, 2000s, and Classics, delivered free to listeners.
• SUNSHINE LIVE Mobile App Native mobile application for iPhone, Android, and Huawei devices providing access to the live radio streams, all 25+ music channels, podcast integration, event information, personalized alarm clock feature, and favorites tracking.
• SLEM Records The record label division of Sunshine Live, featuring releases and artist collaborations within the electronic music space.
• Electronic Music Weekly Podcast Weekly podcast providing fresh news, stories, and developments from the electronic music world, released every Thursday.
• We Are The Night Podcast Podcast featuring Felix Kröcher, exploring the electronic music scene and nightlife culture.
• Bassgeflüster Podcast Interview podcast focused on electronic music, released on the third Wednesday of each month.
• SUNSHINE LIVE x Sleek Magazine Podcast Podcast collaboration with SLEEK Magazine bringing curated editorial perspectives on electronic music to audio format.
• Motors Podcast Podcast covering automotive and motorsport content, expanding beyond electronic music into lifestyle topics.
• SUNSHINE LIVE Festival Sommer Annual festival event series featuring partnerships with major European festivals including ticket giveaways and festival coverage.
• Mix Mission TV Television program featuring DJ mixes and electronic music video content.
• SUNSHINE LIVE Online Shop Online merchandise store selling festival merchandise, compilation CDs, and branded products.
• SUNSHINE LIVE Back To The 90s Compilation Compilation album featuring the greatest club hits from the 1990s, the founding decade of SUNSHINE LIVE, including tracks by Gigi D'Agostino, Snap!, U96, and other era-defining artists.

Quantifiable outcome

• Major festival partnerships covering Europe's largest electronic music events including Nature One (65,000+ attendees) and Untold (470,000+ fans)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FiatcoreGTM or Marketing PartnerFiat sponsors the annual 'Festival Sommer' campaign featuring electronic music festivals across Europe. The partnership includes ticket promotions and festival coverage on SUNSHINE LIVE platforms.
• GerolsteinerminorGTM or Marketing PartnerGerolsteiner partners with SUNSHINE LIVE for the 'Checkst du' quiz competition, providing prizes including festival tickets and merchandise. Includes joint Instagram marketing campaign for Parookaville Festival giveaway.
• Nature One FestivalcoreGTM or Marketing PartnerSUNSHINE LIVE is a media partner for the Nature One festival, one of Germany's largest electronic music festivals with 65,000+ attendees. Includes ticket promotions, event coverage, and live broadcasts.
• Untold FestivalcoreGTM or Marketing PartnerSUNSHINE LIVE promotes the Untold Festival in Cluj-Napoca, Romania (470,000+ fans). Includes ticket promotions and artist coverage for the August 2026 event.
• ReisbrennenminorGTM or Marketing PartnerSUNSHINE LIVE partners with Reisbrennen, Europe's largest gathering for Asian vehicles, providing DJ sets and entertainment at the Lausitzring event.
• REGIOCAST GmbH & Co. KGcoreStrategic or Co-development PartnerPart of the REGIOCAST broadcasting Kooperation (joint responsibility under Art. 26 DSGVO). Cooperates with multiple German radio stations including RADIO BOB, delta radio, Radio NORA, and others for shared data processing and internal administrative purposes.
• Parookaville FestivalminorGTM or Marketing PartnerJoint promotion with Gerolsteiner for Parookaville Festival tickets and prizes through the 'Checkst du' quiz competition.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Spotify: Global audio streaming leader with extensive electronic-music playlists, DJ mixes, and personalized recommendations; the dominant on-demand alternative to Sunshine Live's lean-back radio offering for German-speaking electronic music fans.
• SoundCloud: Global audio platform with strong electronic-music and DJ-mix creator community; competes for the same listener base with on-demand streaming and a deeper catalog than Sunshine Live.
• 1LIVE (WDR): Major German public youth radio network from WDR with electronic-leaning programming; comparable target demographic but operates as a public broadcaster with much broader content scope.
• iHeartRadio: Large US-based terrestrial-and-digital radio platform offering hundreds of curated music stations; a broad incumbent with the same multi-channel, lean-back audio model scaled to a much larger market.
• TuneIn: Global internet radio aggregator carrying thousands of stations including electronic-music offerings; an adjacent incumbent that competes for digital audio ad budgets and audience attention.

Direct peers

• bigFM: Large German private radio network with multi-channel digital streaming and youth-leaning electronic/pop programming, competing head-on for the same German digital radio advertising budgets.
• Mixcloud: Audio streaming platform focused on DJ mixes and long-form electronic music programming; directly competes for the same electronic-music listener community with a lean-back, mix-centric catalog.
• ByteFM: Hamburg-based free music radio station offering genre-curated streaming with a similar digital-first, ad-supported model, competing for German music enthusiasts' listening time.
• delta radio: Regional German radio station and REGIOCAST cooperative member; comparable lean-back streaming radio model with similar distribution and audience development playbook.
• RADIO BOB: German rock-oriented radio station that is a direct peer within the REGIOCAST cooperative and shares the same lean-back online streaming + FM broadcast + podcast distribution model for a music-vertical audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/radiosunshinelive
• YouTubeyoutube.com/channel/UCwKJTxJ-9U-9Z8CqBYd7F8w
• Facebookfacebook.com/radiosunshinelive
• Instagraminstagram.com/radiosunshinelive

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Live Gmbh & Co. Kg