Stella Vitalis Gmbh

What Stella Vitalis Gmbh does

Stella Vitalis GmbH is a privately held German senior care operator founded in 2006 and headquartered in Dinslaken. The company runs 24 senior care centers under three brand umbrellas — Stella Vitalis (18 locations), Casa Mia Care (6 locations), and the Pflege Plus+ premium sub-brand — across four German states: Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen, and Schleswig-Holstein. Services span full-time residential nursing care (Vollstationäre Pflege), short-term care (Kurzzeitpflege), respite care (Verhinderungspflege), and specialized dementia care with protected living areas at multiple sites, served by roughly 2,200 staff including nearly 200 apprentices.

The underlying technology stack is a mix of traditional facility operations and a proprietary digital product portfolio developed largely through the internal Skills Lab practice laboratory. Digital tools include the CareTable large-format interactive experience table (offering virtual travel, yoga, and relaxation activities to residents), the MAY.D mobile medication management app, SuperNurse and Hilfsmittel-Held workflow tools, and a sensor-floor fall detection system in testing. Each facility typically houses 50–100 residents and offers standardized on-site amenities — hairdressing, medical foot care, and laundry. The Skills Lab explicitly functions as an internal R&D and training venue where management, experienced nurses, and junior talent collaborate on next-generation care concepts.

Stella Vitalis operates a direct-to-consumer go-to-market with no intermediary channels: prospective residents and families engage through facility visits, an online inquiry form, community open days, and a free service hotline (0800-5513010). Revenue is generated primarily through recurring monthly fees that bundle nursing care, accommodation, meals, and social services, with pricing individually determined by assigned Pflegegrad (care degree 1–5) and partial reimbursement flowing through the German long-term care insurance system (Pflegekasse), supplemented where needed by municipal social welfare (Sozialamt). The company is led by Managing Director Axel Hölzer, with Marvin Schell as Head of Business Development overseeing the Skills Lab initiative. Ownership appears founder/management-led, with no parent company, venture capital, or private equity backers identified in the source material, and no disclosed revenue or funding history.

Name

Stella Vitalis Gmbh

Legal name

Stella Vitalis GmbH

Website

https://stellavitalis.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Stella Vitalis GmbH is a privately held German senior care operator running 24 residential centers across four states under Stella Vitalis, Casa Mia, and Pflege Plus+ brands, providing full-time, short-term, respite, and dementia care to elderly residents and families with roughly 2,200 staff.

Ownership category

akta.pro rank

Product category

Residential Elderly Care

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Residential elderly care
• Senior living facilities
• Dementia care services
• Short-term nursing care
• Respite care services

Headquarters

HQ city

Dinslaken

HQ country

Germany

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Nursing Care Fees (Pflege): Core revenue from nursing care services. Fees are based on individual care needs determined by assigned care degree (Pflegegrad 1-5). Higher care degrees result in higher fees covered partially by long-term care insurance.
2. Accommodation (Unterbringung): Room or apartment accommodation including cleaning, maintenance, and utilities (heating, water, electricity). Part of the total nursing home fee (Heimentgelt).
3. Meals and Catering (Verpflegung): Daily meals including special diet meals. Revenue stream included in total accommodation fees.
4. Short-term and Respite Care (Kurzzeit- und Verhinderungspflege): Temporary care services for short periods or when regular caregivers are unavailable. Supported by long-term care insurance.
5. Social Services (Soziale Betreuung): Leisure activities, discussion groups, and therapeutic offerings included in care fees.
6. Social Assistance (Sozialhilfe): When private funds and care insurance are insufficient, social welfare offices (Sozialamt) cover remaining costs. Company has agreements with all social welfare institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Stella Vitalis GmbH operates a network of 24 modern senior care centers across four German states, providing inpatient elderly care services that include full-time residential care (Vollstationäre Pflege), short-term care (Kurzzeitpflege), respite care (Verhinderungspflege), and specialized dementia care in protected living areas. Each facility bundles nursing care, accommodation, meals, social activities, and on-site amenities such as hairdressing, medical foot care, and laundry, with placements facilitated through direct inquiries, facility tours, and an online care request form.

Product overview

Stella Vitalis GmbH operates 24 senior care centers across Germany (Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen, and Schleswig-Holstein) under two brands: Stella Vitalis (18 locations) and Casa Mia (6 locations), with an additional Pflege Plus+ sub-brand for enhanced care facilities. The company's core offerings center on residential elderly care including full-time care (Vollstationäre Pflege), short-term care (Kurzzeitpflege), respite care (Verhinderungspflege), and specialized dementia care. Each location provides comprehensive services including nursing care, meals, accommodation, social activities, and on-site amenities (hairdresser, foot care, laundry). The company differentiates through digital innovation via the Skills Lab practice laboratory and CareTable digital experience tables, plus digital tools like MAYD for medication management.

Differentiator

Problem solved

Functional benefit

Brands

• Pflege Plus+: A sub-brand for Stella Vitalis senior care centers, with locations in Bottrop and Duisburg offering full stationary care.
• Skills Lab

Products and services

• Vollstationäre Pflege (Full-Time Residential Care) Comprehensive 24/7 residential nursing care available at all 24 Stella Vitalis locations, bundling nursing, accommodation, meals, and social activities for elderly residents who can no longer live independently.
• Kurzzeitpflege (Short-Term Care) Temporary residential care service for seniors needing short-term accommodation, commonly used for post-hospital recovery or transitional stays before permanent placement.
• Verhinderungspflege (Respite Care) Short-term residential care provided when family caregivers are temporarily unavailable, offering relief and continuity of professional care for the elderly relative.
• Pflege bei Demenz (Dementia Care) Specialized care service for residents with dementia, delivered in dedicated protected living areas with trained staff and tailored therapeutic approaches at multiple locations.
• Hauseigene Services (On-Site Services) Convenience amenities bundled into the residential care offering at each of the 24 locations, including an in-house hairdressing salon, medical foot care, and a fully equipped laundry facility.

Quantifiable outcome

• Modern facilities at each of 24 locations with consistent service quality
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alloheim Senior-Residenzen: Major German private nursing home and assisted living operator with 200+ facilities. Competes head-to-head with Stella Vitalis on full-time residential care, dementia specialization, and short-term care across multiple German states.
• Victor's Residenz: Premium German senior care operator combining assisted living, residential care, and dementia programs. Comparable to Stella Vitalis in service mix and quality positioning, with a similar recurring Pflegekasse-funded revenue model.
• Phönix Seniorenzentren: German private operator of senior care homes focused on assisted living and nursing care. Closely comparable to Stella Vitalis on residential elderly care, Pflegekasse billing, and multi-state regional coverage.
• Kursana Residenzen (Dussmann Group): German private operator of senior residences and care facilities within the Dussmann Group. Directly comparable to Stella Vitalis on full-time care, dementia, and respite offerings with multi-state German coverage.
• Korian Deutschland (Clariane Germany): Largest private residential and nursing care operator in Germany with hundreds of facilities under the Korian and CuraSenior brands. Directly comparable to Stella Vitalis in assisted living, dementia care, short-term and respite care offerings, and Pflegekasse reimbursement model — though at materially larger national scale.
• Casa Reha Seniorenpflegeheime: Private German residential and nursing care chain with multi-state presence. Directly comparable to Stella Vitalis on facility-based assisted living, dementia care and Pflegekasse-driven recurring revenue.
• Argentum Pflege Holding: German private operator of nursing homes and assisted living facilities. Comparable to Stella Vitalis in residential elderly care delivery, regional German footprint, and Pflegeversicherung reimbursement dynamics.

Broad incumbents

• Dussmann Group: Large German facility services group encompassing Kursana senior residences. Comparable to Stella Vitalis on residential care delivery, while Dussmann's broader portfolio (catering, technical services) makes it a wider incumbent rather than direct competitor.
• Orpea Deutschland: European elder-care major with German operations providing residential nursing, assisted living and dementia care. Comparable to Stella Vitalis in core service offering but operates at much larger multi-country scale.

Others

• Compass Group Deutschland (Senioren-/Care-Services): International contract catering and support services group with presence in German care settings. Adjacent to Stella Vitalis as a supplier-side ecosystem participant (catering, facility support) rather than a direct nursing operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stellavitalisgmbh
• Instagraminstagram.com/stellavitalisgmbh
• LinkedInlinkedin.com/company/stella-vitalis-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stella Vitalis Gmbh