Stuber Team Ag

What Stuber Team Ag does

Stuber Team AG is a Swiss family-owned custom kitchen and interior design firm headquartered in Rotkreuz (Canton of Zug), founded in 1963 when Otto and Maria Stuber took over a carpentry business, now in its third generation of family leadership. The company operates as a one-stop provider across six integrated service pillars: custom kitchens, living spaces, commercial/work interiors, custom furniture, elevator cabin fit-outs, and design/consultation, serving primarily affluent residential customers with select commercial and architectural clients in the Swiss market. Operations are anchored by a 2000-built production and exhibition facility with a 500+ sqm showroom and a CAD-to-CNC-integrated carpentry workshop (digitized in 2016), supported by 70+ employees including 10+ apprentices and an extended network of brand partners (bulthaup, Elbau, Gaggenau, V-ZUG, Miele, BORA, Quooker, Franke, and others).

The business model is project-based, quote-based, and one-time per project: each engagement runs from personal consultation and showroom experience through design, planning, in-house manufacturing, and on-site installation. Revenue derives entirely from custom kitchen and interior fit-out contracts, with no subscription, licensing, or recurring component. The go-to-market is sales-led and showroom-centric, complemented by annual Stuber Tage events, an Instagram presence, a newsletter, and recurring features in design publications. Pricing is quote-based and not publicly disclosed. The company is privately held (Aktiengesellschaft, CHE-105.967.200) with no external institutional or private-equity investment; ownership and management are concentrated in the Stuber family (CEO Simone Stuber, Chairman Gerd Stuber) with non-family managers leading coordination, sales, finance/controlling, production, and digital transformation functions.

Name

Stuber Team Ag

Legal name

Stuber Team AG

Website

https://stuberteam.ch

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Stuber Team AG is a third-generation Swiss family-owned custom kitchen and interior design firm in Rotkreuz, serving affluent residential and select commercial clients across six service pillars (kitchens, living, work, furniture, lift interiors, and design/consultation) with in-house CAD/CNC production and a 70+ employee workforce.

Ownership category

akta.pro rank

Product category

Custom Interior Design & Carpentry Services

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro industry

PRIMARYCRAIAFAH

Kitchen & Bath Installation & Project Services (Retail + Install)

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYHSAPAIAH

Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms)

Home & Personal Services/Residential Renovation Services/Cabinetry, Countertops & Millwork

SECONDARYIMAFANAE

Residential Interior Fit-Out (Multi-Family & High-End)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

Keywords

• Custom kitchen design
• Interior fit-outs
• Bespoke furniture
• Carpentry workshop
• Lift cabin interiors

Headquarters

HQ city

Rotkreuz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Kitchen Sales and Interior Design: Project-based revenue from design, planning and realization of custom kitchens, living rooms, work rooms, and tailor-made furniture. Full-service offering from concept to installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stuber Team AG designs, plans and realises custom kitchens, living spaces, work environments, made-to-measure furniture and elevator cabin interiors. The company operates a one-stop service combining personal consultation, interior design, in-house carpentry with CAD-to-CNC production, project management and on-site installation for residential and commercial clients in Switzerland.

Product overview

Stuber Team AG operates as a premium custom kitchen and interior design company offering a one-stop service for residential and commercial spaces. Their portfolio consists of six integrated service pillars: Kitchens (custom kitchen design and installation), Wohnen (living space interiors), Arbeiten (work/commercial spaces), Möbel (custom furniture craftsmanship), Aufzug (elevator cabin interiors), and Design & Consultation (project management services). The company is known for the signature 'Stuber Eingriffprofil' (grip profile) design element that runs consistently through their projects, creating visual unity across different spaces. They combine craftsmanship with contemporary design, working with materials including oak, granite, Dekton, and specialty metals, and maintain a state-of-the-art carpentry workshop with CAD/CNC capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Küchen (Kitchens) Custom-designed kitchens for residential and commercial clients, designed to serve as central living spaces for cooking, dining and socializing. Each kitchen is tailored to individual customer needs and features the signature 'Stuber Eingriffprofil' (grip profile) that runs consistently across all doors and drawers.
• Wohnen (Living) Interior design and fit-out services for residential living spaces including wall paneling, wardrobes, walk-in closets, wine cellars and complete home interiors. Materials include oak veneer, granite, Dekton, specialty metals and natural stone.
• Arbeiten (Work) Workspace and commercial interior design services for offices, meeting rooms, reception areas and acoustic solutions, including custom furniture and functional design that reflects company identity for customers, partners and employees.
• Möbel (Furniture) Custom-made furniture pieces crafted to order in the in-house carpentry workshop, featuring unique designs in wood and sustainable materials with precise craftsmanship. Notable pieces include the Anniversary Bench (Jubiläums-Bank) and Filigree Cube.
• Aufzug (Lift Interiors) Custom interior fittings for elevator cabins combining functionality, design and quality, delivered for both new buildings and the modernization of existing lifts.
• Gestaltung & Beratung (Design & Consultation) Project management and design consultation services guiding customers from concept to completion, including space planning, interior design coordination and renovation project oversight.

Quantifiable outcome

• Swiss Kitchen Award GOLD 2025 - Best Kitchen Conversion
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• bulthaupcoreChannel Partner/ Reseller/ DistributorAuthorized bulthaup partner. Offers renowned German kitchen brand alongside Stuber's own custom kitchens.
• ElbaucoreStrategic or Co-development PartnerKey partnership with Elbau - a brand sharing Stuber Team's passion for designing living environments. Elbau logo displayed prominently on website.
• StöcklinminorStrategic or Co-development PartnerKitchen partner featured on partners page
• MORATH DESIGNminorStrategic or Co-development PartnerDesign partner for custom solutions
• Barmettler ArchitektencoreStrategic or Co-development PartnerArchitecture firm collaborated with Stuber Team on 'La Luna' kitchen project which won Swiss Kitchen Award SILVER 2023. Key strategic partner for joint design projects.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Interio: Swiss home interior retailer offering kitchens, living and workspace furniture; comparable end-customer base (Swiss homeowners) and product category coverage, though positioned as a multi-brand retailer rather than a bespoke manufacturer.
• Möbel Pfister: Switzerland's largest home furnishings and kitchen retailer; competes with Stuber for the same residential renovation wallet but via a multi-brand retail/showroom model rather than bespoke in-house manufacturing.
• Leicht: German premium kitchen manufacturer with a broad portfolio of custom and modular offerings; overlaps with Stuber in the premium Swiss renovation segment and serves the same customer demographic through partner showrooms.
• SieMatic: Established German premium kitchen brand with global showroom network; competes for the same affluent customers in the Swiss market but at greater scale and broader geographic reach than Stuber Team.
• Boffi: Italian premium kitchen and bathroom manufacturer with own-brand flagship stores; comparable in ultra-premium positioning, integrated kitchen-living-bath design language and Swiss showrooms serving the same affluent clientele.

Direct peers

• bulthaup: Premium German custom kitchen manufacturer with a comparable model of brand-owned showrooms and bespoke design-to-install service; directly comparable in target customer (affluent renovators) and product positioning, and notably both a peer and an authorized partner of Stuber Team.
• Team 7: Austrian premium solid-wood kitchen and furniture maker emphasizing craft, natural materials and bespoke projects; closely comparable to Stuber's high-end custom manufacturing model and target affluent homeowner segment in the DACH region.
• Girsberger: Swiss custom furniture and interior fit-out manufacturer with a comparable heritage (decades-old family-rooted Swiss maker) and customer-overlap in high-end residential and commercial interiors.
• Poggenpohl: Premium German kitchen manufacturer offering bespoke design programs through branded showrooms; comparable in premium positioning, showroom-led GTM and Swiss-market presence via partner showrooms.
• Wogg: Swiss designer furniture maker producing custom, high-quality pieces from its own workshop; comparable as a small-scale Swiss premium custom manufacturer targeting design-conscious residential and commercial customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stuberteam
• LinkedInlinkedin.com/company/stuberteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stuber Team Ag