Sportsmens Den

What Sportsmens Den does

Sportsman's Den (legal entity Sportsman's Den Inc., also doing business as "The Den") is a privately held, independent outdoor sporting goods retailer founded in 1984 and headquartered at 201 N. Gamble St., Shelby, Ohio. The company operates a single physical storefront with traditional retail hours (Mon-Wed-Fri 9-8, Tue-Thu-Sat 9-5, closed Sunday) and a 24/7 e-commerce website at sportsmansden.com that ships within the United States. It serves outdoor recreation consumers across six primary segments: shooters, archery enthusiasts, anglers, hunters, camping/outdoor enthusiasts, and outdoor apparel consumers, with a secondary sub-brand called "Den-Gear" for branded merchandise.

The product catalog is organized into core categories — firearms, ammunition, archery, fishing, hunting, apparel, footwear, and camping — supplemented by sub-categories including shooting accessories (gun cleaning, gunsmithing tools, eye/ear protection), optics, and gift cards. Pricing spans from under $1 (ear plugs) to $899.99 (Henry Side Gate 45-70 rifle), with most firearms in the $169-$710 range and accessories $5-$100. The catalog integrates hundreds of brands including Federal, Hornady, Winchester, Remington, Savage Arms, Browning, Smith & Wesson, Ruger, Berkley Outdoor, and Beretta. The technology stack is a standard e-commerce platform with no public API, no mobile app, no AI features, and no proprietary software beyond standard shopping cart, user account, wish list, and order management functionality.

The business model is traditional direct-to-consumer retail with a single one-time-purchase revenue stream (no subscription or membership pricing observed). Distribution is hybrid: a single brick-and-mortar store plus a U.S.-shipping e-commerce site, with no third-party resellers or distributors. Marketing relies on email newsletter, organic social media (Twitter/X, Facebook, Instagram, YouTube — all @SportsmansDen1), and weekly/monthly sales flyers. The company has a minor referral partnership with U.S. Lawshield for firearm legal protection plans. There is no disclosed external investment, no parent company, no acquisitions, and no disclosed management team behind the 1-10 employee operation.

Name

Sportsmens Den

Legal name

Sportsman's Den Inc.

Website

https://sportsmansden.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportsman's Den is a privately held independent outdoor sporting goods retailer founded in 1984 in Shelby, Ohio, selling firearms, ammunition, archery, fishing, hunting, camping, apparel, and footwear to consumer outdoor enthusiasts through a single brick-and-mortar store and a 24/7 U.S. e-commerce website.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Archery Equipment & Accessories Retail (CRAMAKAB), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Outdoor sporting goods
• Firearms retail
• Hunting equipment
• Fishing supplies
• Archery equipment

Headquarters

HQ city

Shelby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Traditional retail model selling firearms, ammunition, archery equipment, fishing gear, hunting supplies, camping equipment, outdoor apparel, and footwear through both physical store and online channels. Products range from budget items (under $5) to premium firearms (hundreds of dollars).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sportsman's Den is a traditional brick-and-mortar and online retailer selling outdoor sporting goods including firearms, ammunition, archery equipment, fishing gear, hunting supplies, outdoor apparel, footwear, and camping equipment. The company serves individual shooters, hunters, anglers, archers, and outdoor recreationists through a single retail location in Shelby, Ohio, and a 24/7 e-commerce website. It carries hundreds of brands across its nine core product categories at price points ranging from under $5 accessories to premium firearms above $700.

Product overview

Sportsman's Den is a traditional brick-and-mortar and online e-commerce retailer specializing in outdoor sporting goods and firearms. The company operates as a single-channel retailer offering a comprehensive portfolio of products through its physical store in Shelby, Ohio and its e-commerce website at sportsmansden.com. The core product offerings are organized into major categories: Firearms and Ammunition, Archery Equipment, Fishing Gear, Hunting Supplies, Apparel, Footwear, and Camping Equipment. The company also maintains a branded merchandise line called 'Den-Gear' featuring exclusive items like the Limited Edition 40th Anniversary Deck of Cards. Additional product sub-categories include Shooting Accessories (gun cleaning, gunsmithing tools, eye/ear protection), Firearms Optics, and Gift Cards. The store operates under a traditional retail model with no public API, no AI-powered features, and no notable third-party platform integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Den-Gear: A sub-brand for Sportsman's Den branded merchandise and accessories, including commemorative items like the Limited Edition 40th Anniversary Deck of Cards.

Products and services

• Firearms Comprehensive firearms category including handguns (pistols, revolvers, 9mm, .380 Auto, .22LR), long guns (bolt-action, lever-action, semi-auto, shotguns), airguns, black powder, and Class 3 firearms, sold to individual shooters, hunters, and personal defense buyers.
• Ammunition Wide selection of ammunition for handguns, rifles, shotguns, and rimfire firearms in both premium and standard grades, sold to individual shooters, hunters, and recreational firearm owners.
• Archery Archery equipment including compound bows, crossbows, arrows, broadheads (fixed blade and mechanical), bow sights, release aids, quivers, targets, and traditional bows (longbows, recurve) for archery hunters and target shooters.
• Fishing Complete fishing gear including bait, jigs, spinners, spoons, soft baits, rods, reels (casting, spinning, trolling, fly fishing), tackle boxes, terminal tackle, electronics (fish finders, GPS), ice fishing equipment, downriggers, and marine accessories for recreational anglers.
• Hunting Hunting supplies including blinds (box, chair, layout, pop-up), decoys (deer, duck, goose, turkey, predator), game calls (deer, elk, turkey, waterfowl, electronic, predator), game cameras, treestands, scent products, knives, trapping equipment, dog supplies, and feed/attractants for big game, waterfowl, predator, and turkey hunters.
• Apparel Outdoor apparel including hunting clothing (insulated, non-insulated, rainwear, wool), men's work/casual wear, women's clothing, kids/youth apparel, wallets, and purses including conceal carry options, for hunters and outdoor consumers.
• Footwear Outdoor footwear for men, women, and youth including hiking boots, hunting boots, rubber boots, winter boots, work boots, western boots, leisure shoes, and socks.
• Camping Camping equipment including backpacks, daypacks, coolers (hard coolers), drinkware, lanterns, camping stoves, cooking equipment, food prep supplies, batteries, lights, and personal protection items for campers and outdoor recreationists.
• Shooting Accessories Shooting accessories including eye and ear protection, gun cleaning supplies, gunsmithing tools, holsters and belts, bipods and rests, shooting bags, targets, clay throwers, ammo cans, and gun storage (safes, cases) for firearm owners.
• Optics Firearm optics including scopes, binoculars, rangefinders, night vision, lasers/red dots, mounts/bases, rings, and accessories, including trade-in optics, for hunters, shooters, and outdoor users.
• Den-Gear Sportsman's Den branded merchandise and accessories line, including the Limited Edition 40th Anniversary Deck of Cards and other Den-specific gear and gifts for customers and brand enthusiasts.
• Gift Cards Sportsman's Den Gift Cards available for purchase online and in-store, suitable for any occasion and redeemable across the store's product assortment.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• U.S. LawshieldminorGTM or Marketing PartnerSportsman's Den partners with U.S. Lawshield to offer legal protection services to customers. This appears to be a referral/marketing partnership where U.S. Lawshield provides firearm legal protection plans to gun owners who purchase through Sportsman's Den's platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MidwayUSA: Midwest-based direct-to-consumer retailer focused on firearms, ammunition, reloading, hunting, and shooting accessories. Closely comparable to Sportsman's Den's online-first assortment with overlap in hunting/shooting category expertise.
• Cabela's: Iconic hunting, fishing, and outdoor retailer (now operated under Bass Pro) selling firearms, ammunition, apparel, and camping gear. Highly comparable category mix and customer demographic to Sportsman's Den.
• Brownells: Iowa-based direct-to-consumer retailer specializing in firearms, gunsmithing tools, reloading, and shooting accessories. Comparable specialist focus and Midwest heritage to Sportsman's Den.
• Bass Pro Shops: Largest U.S. outdoor recreation retailer offering firearms, hunting, fishing, camping, and apparel across superstores plus the acquired Cabela's banner. Comparable category mix and customer base; competes with Sportsman's Den across all major product lines.
• Gander Outdoors: Multi-category outdoor retailer (formerly Gander Mountain) operating stores and an e-commerce site selling firearms, hunting, fishing, and camping gear. Highly comparable mid-format sporting goods model to Sportsman's Den.
• Scheels: Privately held sporting goods chain across the Midwest and West selling firearms, hunting, fishing, camping, and apparel in large-format stores. Comparable breadth and outdoor enthusiast customer base.
• Academy Sports + Outdoors: Multi-category sporting goods retailer with stores across the southern/midwestern U.S. selling firearms, hunting, fishing, camping, and outdoor apparel. Comparable breadth and customer demographic to Sportsman's Den.
• Rural King: Midwestern farm-and-outdoor retailer with stores across rural America selling firearms, ammunition, hunting, workwear, and outdoor gear. Strong peer for Sportsman's Den given the similar small-town Ohio customer base and category overlap.
• Sportsman's Warehouse: National sporting goods retailer selling firearms, ammunition, hunting, fishing, camping, and outdoor apparel across ~140+ U.S. stores. Most direct large-format peer to Sportsman's Den, sharing the same core category mix and customer base.

Broad incumbents

• Amazon (Sports & Outdoors): Mass-market e-commerce platform whose Sports & Outdoors, Hunting & Shooting, and Fishing categories compete directly with sportsmansden.com on selection and convenience, even though Amazon is not a specialty retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SportsmansDen1
• YouTubeyoutube.com/@SportsmansDen1
• Facebookfacebook.com/sportsmans.den
• Instagraminstagram.com/sportsmans.den
• LinkedInlinkedin.com/company/sportsmens-den

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsmens Den