Splash In The Boro.

What Splash In The Boro. does

Splash in the Boro is a family waterpark and year-round aquatic center located at 1388 Highway 24 East in Statesboro, Georgia, operated by the Bulloch County Parks and Recreation Department as a county-owned government facility. The venue consists of two integrated operations: a seasonal outdoor waterpark (typically May 23 through September 8) featuring water slides, a wave pool, a lazy river, a FlowRider surf simulator, a play pool with bucket, and a spray pad with tot slides; and a year-round aquatic center under a heated dome containing competition and therapy pools used for lap swimming, aquatic exercise, swim lessons, and competitive swim team programming (the Bulloch County Sharks).

The business operates a hybrid revenue model combining transactional gate admissions ($20–$30 per ticket depending on residency/status), annual season passes ($105 per person with bulk discounts), group outings at $15–$20 per person for schools/churches/corporations, cabana and pavilion rentals ($75–$140), private facility rentals ($3,000 for 2-hour full park), corporate ticket programs (minimum 100 tickets at $15), aquatic center memberships ($70/month or $550/year), swim lessons (group at $20/week, private at $50/30-min), swim team and swim camp registration, lifeguard certification courses, concessions, and locker rentals. Customer segments span families with children, schools and churches, local employers, seniors, military, competitive youth swimmers, and aquatic fitness users.

Distribution is direct-to-consumer across a regional catchment of Bulloch County and surrounding areas, primarily marketed through Facebook, Instagram, the company website, and seasonal community campaigns. The facility has no API, app, or proprietary technology platform; operations rely on standard online ticketing (jarvisregister.com), weather notifications via the Statusfy app, and on-site point-of-sale systems. Headcount is in the 11–50 employee range, structured under four department supervisors (Aquatics Program, Guest Services, Concessions, Maintenance).

Name

Splash In The Boro.

Legal name

Splash in the Boro

Website

https://splashintheboro.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Splash in the Boro is a county-operated family waterpark and year-round aquatic center in Statesboro, Georgia, offering seasonal outdoor attractions, swim lessons, aquatic exercise, a youth swim team, and venue rentals to local families, schools, churches, and corporate groups in Bulloch County.

Ownership category

akta.pro rank

Product category

Waterpark and Aquatic Center Services

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Family waterpark
• Aquatic center
• Swim lessons
• Water aerobics
• Swim team

Headquarters

HQ city

Statesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Daily Admission Tickets: Single-day admission fees at $30 general admission, $25 online, $20 for Bulloch County residents, $18 for seniors 55+, veterans, active military, and college students. Revenue from individual gate admissions.
2. Season Passes: Annual passes at $105 per person with discounts for additional passes ($60 each when buying 4+). Valid through September 8th, 2026. Includes access to Family Fun Swim on Saturdays after waterpark closes.
3. Group Outings: Group bookings with minimum 20 guests at $20/person for 20-99 guests, $15/person for 100+ guests. Revenue from corporate, school, and church group bookings.
4. Cabana and Pavilion Rentals: Private cabana rentals at $80-$140/day depending on type (Standard, Premium, Luxury) and day. Pavilion rentals at $75-$100 per 2-hour block. Revenue from premium experience add-ons.
5. Birthday Party Packages: Year-round birthday party packages available in summer (waterpark season) and winter (under the dome). Revenue from party reservations, food, and admission.
6. Concessions and Retail: On-site food and beverage sales, merchandise, and locker rentals ($12-$14). Revenue from in-park spending on food, drinks, souvenirs, and convenience services.
7. Swim Lessons: Group lessons at $20/week (Mon/Wed or Tue/Thu), $10/week (Saturday). Private lessons at $50/30-minute session. Revenue from structured aquatic education programs.
8. Aquatic Center Memberships: Annual memberships at $550, monthly at $70. Includes unlimited exercise swim and water aerobics classes. Discounts for seniors, veterans, and military.
9. Swim Team Programs: Bulloch County Sharks Swim Team with developmental and competitive seasons. Swim camp at $150/participant. Revenue from team registration and camp fees.
10. Corporate Tickets: Corporate ticket programs where businesses purchase minimum 100 tickets at $15 each to sell or reward employees. B2B revenue stream targeting local employers.
11. Private Rentals: Full park rental at $3,000 for 2 hours (summer) or pool rentals at $175-$350 per 2-hour block (off-season). Revenue from exclusive venue access bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Splash in the Boro operates a seasonal family waterpark featuring water slides, wave pool, lazy river, FlowRider surf simulator, play pool, and spray pad, open May through September. The facility also runs a year-round aquatic center with heated competition and therapy pools under a dome enclosure, offering swim lessons, water aerobics, lap swimming, lifeguard certification, and a youth competitive swim team. Revenue is generated through daily admissions, season passes, group outings, cabana/pavilion rentals, birthday parties, corporate ticket programs, swim lessons, and aquatic center memberships.

Product overview

Splash in the Boro is a family waterpark and year-round aquatic center operated by Bulloch County Parks and Recreation. The core offering consists of a seasonal outdoor waterpark (typically May through September) featuring attractions such as slides, a wave pool, lazy river, and play areas, alongside a year-round Aquatic Center with heated competition and therapy pools. The company offers structured aquatic programs including swim lessons, water aerobics, swim team (Sharks), and lifeguard training courses. Additional revenue streams include event and venue rentals (private rentals, cabanas, pavilions), group outings, birthday parties, corporate ticket programs, season passes, and daily admissions. The portfolio operates as a single facility with integrated programs rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Bulloch County Sharks: A year-round competitive swim team for youth ages 5-18, divided into Makos and Tigers groups based on skill level, participating in developmental and competitive seasons.

Products and services

• Family Waterpark

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bulloch County Parks & Recreation Department (BCRP)coreStrategic or Co-development PartnerBulloch County Parks & Recreation Department operates Splash in the Boro as a county facility. BCRP branding appears on-site and website. The department manages hiring, programs, and facility operations.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Others

• USA Swimming Club Network (local clubs): National governing body supporting local USA Swimming clubs including the Bulloch County Sharks program. Ecosystem enabler providing swim team structure, competition pathways, and coach certification relevant to Splash's competitive swim programming.

Broad incumbents

• Kalahari Resorts: Indoor waterpark resort chain operating large-scale facilities with FlowRider, wave pools, lazy rivers, and year-round dome/indoor operations. Direct competitor to the dome-based year-round aquatic programming model.
• Great Wolf Lodge: Indoor waterpark resort chain with year-round operations, FlowRider-equivalent attractions, wave pools, and themed lodging. Comparable attractions and dome/indoor model, but scaled across 20+ resort properties nationally.
• Aquatica (SeaWorld): SeaWorld-operated waterpark brand with multiple locations featuring wave pools, lazy rivers, water slides, and premium cabana experiences. Comparable attraction mix but operates as part of a larger corporate theme-park portfolio.

Direct peers

• Holiday World & Splashin' Safari: Family-owned Indiana theme park and waterpark complex featuring wave pools, lazy rivers, water slides, and family attractions. Comparable as a multi-attraction waterpark destination with seasonal operations and broad demographic appeal, though larger in scale.
• Splish Splash: Long Island waterpark featuring wave pools, water slides, lazy rivers, and family attractions with seasonal outdoor operations. Directly comparable seasonal outdoor waterpark business model targeting families and groups.
• Wild Waves Theme & Water Park: Pacific Northwest waterpark and theme park operating slides, wave pools, and family attractions on a seasonal basis. Comparable outdoor seasonal waterpark with similar family/group pricing tiers.
• Water World: Large Colorado waterpark with extensive slide collection, wave pools, lazy river, and family attractions. Comparable seasonal outdoor waterpark model with group sales and birthday party packages.

Regional players

• Georgia Splash Country Water Park: Outdoor waterpark in middle Tennessee with slides, wave pool, and lazy river. Comparable regional family waterpark but serves a different geographic market than Statesboro, GA.
• Cherokee Aquatic Center (Cherokee County, GA): County-operated aquatic center in Georgia offering lap swimming, swim lessons, water aerobics, and seasonal programs. Comparable government-owned year-round aquatic facility with public recreation programming in the same state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SplashintheBoro
• Instagraminstagram.com/splashintheboro/?ref=badge
• LinkedInlinkedin.com/company/splash-in-the-boro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash In The Boro.