Specialty Pool & Fountain, Inc.

What Specialty Pool & Fountain, Inc. does

Specialty Pool & Fountain, Inc. is a privately held custom design-build construction firm headquartered in Rockville, Maryland, operating under the Amenity Construction Group, LLC corporate umbrella. Founded in 2000, the company specializes in custom swimming pool, fountain, and integrated outdoor living construction for high-net-worth residential clients and commercial customers — including hotels, resorts, HOAs, universities, municipalities, and water parks — across Maryland, Virginia, and Delaware. Its core deliverable is a single-source, end-to-end project that consolidates architecture-level design, engineering, permitting, and construction under one accountable team with a dedicated project director, supported by 3D visualization, a client-facing construction-management portal, and climate-adapted engineering for Mid-Atlantic conditions.

The business operates on a project-based revenue model with six-figure typical contract values and 9–12 month design-to-completion timelines, with milestone-based payments during construction and recognized revenue upon project completion. Ancillary revenue streams include outdoor kitchens, decking, luxury spas, water features, architectural LED pool lighting, and renovation/repair services for legacy pools, often bundled with new builds. GTM is direct, consultative, and field-sales driven: customers engage through website inquiries, Google-review-driven referrals, portfolio showcases, and in-person design consultations, with financing routed through a partnership with Lyon Financial. The firm competes on integrated design-build discipline rather than technology differentiation, with reported change orders below 1% of project budget and pool assets lasting roughly two decades — the operational metrics on which its market position rests.

Name

Specialty Pool & Fountain, Inc.

Legal name

Specialty Pool & Fountain LLC

Website

https://specialtypoolandfountain.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Specialty Pool & Fountain is a privately held Mid-Atlantic custom design-build firm founded in 2000 that designs and constructs luxury residential pools, commercial aquatic facilities, and integrated outdoor living spaces across Maryland, Virginia, and Delaware under the Amenity Construction Group umbrella.

Ownership category

akta.pro rank

Product category

Custom Pool and Outdoor Living Construction

NAICS

Landscape Architectural Services (54132), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Custom pool construction
• Aquatic facility design
• Outdoor living spaces
• Commercial pool building
• Water feature installation

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool Construction: Design-build custom swimming pools for residential and commercial clients. Projects are one-time capital investments with typical timelines of 9-12 months from design consultation to completion. Revenue is recognized upon project completion with milestone payments throughout construction.
2. Commercial Aquatic Construction: Construction of aquatic facilities for hotels, resorts, universities, municipalities, HOAs, and water parks. Includes new construction and renovation projects for community pools, competitive swimming facilities, and aquatic playgrounds.
3. Outdoor Living Enhancements: Decking, outdoor kitchens, built-in grills, and outdoor living spaces integrated with pool construction. These are typically add-on services to core pool projects but can be standalone commercial or residential projects.
4. Luxury Spas & Water Features: Custom spa design and construction, water features including waterfalls, deck jets, fountains, and fire features. Often bundled with pool construction but available as separate installations.
5. Pool Renovation & Repair: Renovation and repair services for existing pools including finish upgrades, equipment replacement, and structural repairs. References to 20-year-old pools needing service indicate ongoing maintenance and repair revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Specialty Pool & Fountain, Inc. is a single-source integrated design-build firm that custom-designs and constructs swimming pools, fountains, luxury spas, water features, decking, outdoor kitchens, and architectural pool lighting for high-end residential and commercial clients. Each project runs through a four-step process (concept, design, construction, commissioning) managed by a dedicated project director under a unified accountability model serving the Maryland, Virginia, and Delaware region.

Product overview

Specialty Pool & Fountain operates as a single-source integrated outdoor living solutions provider offering custom pool design and construction as its core product, complemented by add-on modules including luxury spas and water features, decking and outdoor living spaces, outdoor kitchens and built-in grills, and architectural pool lighting systems. The company serves both residential and commercial clients across Maryland, Virginia, and Delaware, managing the entire project from concept to completion with unified design-build execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Pool Design & Construction Custom architectural pool design and new construction for luxury residential properties, including 3D renderings, engineering, permitting, and unified construction management from concept to completion.
• Commercial Aquatic Construction Commercial-grade aquatic facility construction for hotels, resorts, universities, multi-family properties, water parks, and municipal government projects, including competitive swimming pools and training facilities.
• Luxury Spas & Water Features Custom luxury spa design and integration with pools, along with water features including waterfalls, deck jets, laminar flows, tanning ledge bubblers, and spillover spas.
• Decking & Outdoor Living Spaces Custom outdoor deck construction using travertine, porcelain, concrete, Ipe wood, and composite decking, integrated with pools and landscaping.
• Outdoor Kitchens & Built-In Grills Custom outdoor kitchen design and installation featuring professional-grade gas grills, ceramic kamado grills, outdoor refrigeration, sinks, pizza ovens, and marine-grade cabinetry.
• Architectural Pool Lighting & Electrical Systems Architectural LED pool lighting and electrical system installation for residential and commercial aquatic facilities, featuring app-controlled and automated lighting zones.

Quantifiable outcome

• Project change orders reported as less than 1% of overall budget
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Claffey Pools: Texas-based custom residential pool builder operating since 1987 with similar design-build methodology and luxury customer focus. Strong regional brand authority analogous to SPF's Mid-Atlantic position, making it directly comparable in size, scope, and execution model.
• Cloward H2O: Commercial aquatic design-build firm specializing in pools, water features, and aquatic facilities for hotels, resorts, municipalities, and water parks. Directly comparable to SPF's commercial aquatic construction segment with overlapping customer types (resorts, municipalities, HOAs) and complex project capabilities.
• Anthony & Sylvan Pools: One of the oldest and largest custom residential pool builders in the US, offering design-build services for in-ground pools with similar luxury residential focus. Directly comparable to SPF in target customer (high-net-worth homeowners), project scale (six-figure investments), and integrated design-build methodology.
• Blue Haven Pools & Spas: Multi-location custom residential pool builder with similar design-build offerings and luxury market positioning. Operates across multiple US markets with comparable six-figure project economics and customer experience focus, making it a close peer in business model and customer profile.

Broad incumbents

• Premier Pools & Spas: Largest pool builder in the US by volume, operating through a franchise network across dozens of states. Comparable custom residential focus and design-build approach, but at significantly greater national scale and with franchise-driven local execution versus SPF's single-region integrated model.
• WhiteWater West Industries: Global designer and manufacturer of water park attractions, slides, and aquatic play equipment with turnkey water park design services. Overlaps with SPF's commercial water park and aquatic playground construction but operates at a much larger global scale with equipment manufacturing at its core.

Emerging players

• River Pools: Virginia-based fiberglass swimming pool manufacturer and installer serving the Mid-Atlantic region with similar geographic reach and luxury residential customer base. Partial overlap with SPF through custom pool installation services but differentiated by fiberglass manufacturing focus versus SPF's custom concrete design-build model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialty Pool & Fountain, Inc.