Soulshine Bali

What Soulshine Bali does

Soulshine Bali is a privately-held wellness resort located in Ubud, Bali, founded in 2011 by musician Michael Franti and Sara Agah Franti. The property began as a five-room retreat and now operates as an integrated sound and wellness destination across an estimated 30-40 keys spanning multiple accommodation tiers. It serves individual wellness travelers, third-party retreat hosts, wedding parties, yoga teacher trainees, and music-aligned guests seeking combined accommodation, sound healing, yoga, spa, and organic dining experiences.

Core products include accommodation (Oasis, Sanctuary, Panorama Suites, and a Sky Suite), packaged retreats, spa and sound healing services, multiple F&B venues including the Stay Human restaurant and Togetherness lounge, yoga teacher training programs in partnership with Mynah School of Yoga, weddings, a Guitar Collection retail line, and a recently launched real estate villa offering branded The Residences at Soulshine. Technical infrastructure is hospitality-conventional: a Wix-hosted marketing site, a reserveonline.id booking engine, basic fiber optic WiFi, and standard property-management workflows. There are no proprietary platforms, no AI/ML components, and no disclosed data assets.

The business model spans multiple revenue streams: nightly accommodation (Sky Suite at IDR 25 million per night, approximately $1,600), retreat packages at IDR 31-38 million per person (~$2,000-$2,500), F&B, spa, weddings, YTT tuition, custom guitar sales priced $2,500-$6,250, and real estate villa sales launched in 2025-09. Distribution is primarily direct-to-consumer via the Wix site, supplemented by the Host Your Own Retreat program and integrations including WeTravel. The company is owner-operated with no external funding disclosed, has hosted more than 500 events since founding, and pursues brand-aligned partnerships with adjacent Bali-based organizations including Bumi Sehat and Green School.

Name

Soulshine Bali

Legal name

Soulshine Bali

Website

https://soulshinebali.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Soulshine Bali is a privately-held wellness resort in Ubud founded by musician Michael Franti and Sara Agah Franti, offering yoga retreats, sound healing, spa, organic dining, multi-tier accommodation, weddings, and branded retail to wellness travelers and retreat groups.

Ownership category

akta.pro rank

Product category

Wellness Resort & Hospitality

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)

Keywords

• Wellness retreat hospitality
• Yoga resort services
• Luxury spa accommodations
• Destination wedding venue
• Sound healing retreats

Headquarters

HQ city

Ubud

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation: Nightly and multi-night stays across room categories including Oasis Rooms, Sanctuary Rooms, Panorama Suites, and Sky Suite. Room rates vary by tier; the Sky Suite is priced at IDR 25,000,000 per night.
2. Retreat Packages: Pre-curated retreat packages including The Reset Retreat (IDR 31,400,000), Eat Play Love Yourself (from IDR 38,000,000 per person), Soulful Bali, The Best of Bali, and Soulrocker Retreat hosted by Michael and Sara Franti. Packages bundle accommodation, meals, yoga, spa, and excursions.
3. Food & Beverage: On-site dining through Stay Human Restaurant (7am-11pm), Togetherness Lounge + Bar (11am-11pm), and Soul Bar (8am-11pm). Farm-to-table organic cuisine sourced from the property's own organic garden and neighboring farms. Revenue from meals included in packages and a la carte dining for day guests.
4. Spa Services: Traditional Balinese massage, aromatherapy, hot tubs, flower baths, and spa treatments available to retreat guests and day visitors. Spa treatments are included in retreat packages or available as add-ons.
5. Yoga Teacher Training: 200-hour Yoga Alliance-certified teacher training in collaboration with Kate W. Mak's Mynah School of Yoga. A 15-day immersive program with pre-training, accommodations, meals, and certification included.
6. Wedding Packages: Three-tiered wedding packages: The Intimate Wedding (up to 10 guests), The Enchanting Wedding (up to 30 guests), and The Soulshine Dream Wedding (up to 50 guests). Packages include accommodation, floral design, ceremony, dining, and entertainment.
7. Guitar Sales: Sale of handcrafted custom guitars through the Soulshine Guitar Collection catalog, priced from $2,500 to $6,250. Guitars feature Balinese-inspired artwork and are sold directly through the website.
8. Real Estate - The Residences at Soulshine: Villas available for ownership under a barefoot luxury model, offering customizable design combining contemporary and traditional Balinese architecture. Investment opportunities launched from September 2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Soulshine Bali operates a 5-star barefoot luxury sound and wellness resort in Ubud, Bali, offering curated multi-day wellness retreat packages, daily yoga, traditional Balinese spa treatments, sound healing, farm-to-table organic dining, and accommodation across four tiers (Oasis, Sanctuary, Panorama Suites, Sky Suite). The resort also hosts destination weddings, a 200-hour Yoga Alliance-certified Teacher Training, a Host Your Own Retreat program for third-party leaders, and sells handcrafted guitars and villa ownership opportunities.

Product overview

Soulshine Bali is a barefoot luxury wellness resort and retreat center located in Ubud, Bali, operating as a single unified property with interconnected product lines rather than a platform-plus-modules architecture. The core offering comprises wellness retreat packages (Soulful Bali, Best of Bali, Ubud Escape, Reset Retreat, Eat Play Love Yourself) combined with hosted specialty retreats (Soulrocker Retreat with Michael Franti, Yoga Teacher Training with Kate W. Mak) and a Host Your Own Retreat program. Accommodation tiers range from Oasis Rooms through Sanctuary Rooms, Panorama Suites, to the premium Sky Suite, all supported by Stay Human Restaurant, Togetherness Lounge, Soul Bar, and The Spa. Additional revenue streams include wedding venues, villa ownership (The Residences), a retail guitar collection, and the annual Soulshine Bali Festival. The property expanded in 2023 with Stay Human restaurant and pool club, Togetherness lounge, and Panorama Suites.

Differentiator

Problem solved

Functional benefit

Brands

• Soulshine Bali Sound + Wellness Resort: 5-star barefoot luxury wellness resort in Ubud, Bali offering yoga, spa, sound healing, and holistic wellness experiences
• Stay Human Restaurant
• Togetherness Lounge + Bar
• Soul Bar
• Soulrocker Retreat
• 200-HR Soulshine Signature Yoga Teacher Training
• Soulshine Bali Festival
• Soulshine Bali Social Impact Program

Products and services

• Soulful Bali Retreat A 7-night/8-day or 3-night/4-day wellness retreat package combining luxury accommodation, three daily meals, morning yoga classes, multiple spa treatments (Balinese and aromatherapy), purification ceremony by a Balinese Priest, water temple blessings, and sound healing sessions at the Pyramids of Chi, with airport transfers. Targeted at individual wellness travelers and couples.
• Best of Bali Retreat A 7-night/8-day or 3-night/4-day adventure-focused retreat package blending wellness with cultural exploration, including accommodation, three daily meals, morning yoga practice, and guided tour options such as sunrise hike to Mt. Batur, snorkelling in Amed, and traditional water temple purification, with airport transfers. Targeted at wellness travelers seeking active cultural immersion.
• The Ubud Escape A 4-day/3-night quick getaway retreat offering the ultimate highlights of Ubud, suitable for solo travellers or small groups seeking a brief yet rejuvenating wellness experience.
• The Reset Retreat A 7-day/6-night transformative retreat designed to recharge, rejuvenate, and reset mind, body, and soul through a curated program combining relaxation, fitness, adventure, and giving back, priced at IDR 31,400,000 per person. Includes airport transfer, accommodation, daily yoga, meals with food credit.
• Eat, Play & Love Yourself Package A 6-night self-care retreat package starting from IDR 38,000,000 per person, including daily breakfast, lunch and dinner, morning yoga, three spa treatments, Balinese energy healing session, sound healing and intuitive reading, water temple purification ceremony, Balinese cooking class, Bali bike excursion, and roundtrip airport transfers.
• Soulrocker Retreat A 7-night all-inclusive music retreat hosted by Michael Franti and Sara Agah Franti, featuring 3 live concerts by Michael Franti, daily morning yoga, Q&A sessions, karaoke with Sara, DJ dance nights, workshops, nightly sunset happy hour, rock n' roll trivia, 7 nights accommodations, and daily farm-to-table breakfast and dinner. 21% government tax and service included. Non-refundable.
• Host Your Own Retreat Program A program that allows third-party retreat leaders and wellness practitioners to host their own branded retreats at Soulshine Bali, with the venue providing the location, accommodations, dining, and support services. The resort works closely with hosts to create fun, adventurous, spiritual, and life-changing experiences for their participants.
• 200-Hour Yoga Teacher Training A 15-day Yoga Alliance-certified 200-hour yoga teacher training program conducted in collaboration with Kate W. Mak of Mynah School of Yoga. Includes 20-hour self-paced pre-training, 3 meals daily, water temple purification ceremony, daily sunrise yoga, workshops, evening reflections, and Yoga Alliance certification upon completion.
• Sky Suite Accommodation A 114 sqm luxury suite elevated on the third floor featuring a private plunge pool, ice bath, panoramic rice field views, fully equipped kitchen, dining area, personal infrared sauna, outdoor tub, and tranquil private garden. Nightly rate: IDR 25,000,000; Weekly: IDR 129,000,000; Monthly: IDR 399,000,000. Includes personalized butler, daily meals, sunset cocktails, laundry, VIP airport meet & greet, transfers, and welcome couple spa treatment.
• Panorama Suites Accommodation A collection of 12 suites including Panorama Luxury Suites (58 sqm) and Panorama Penthouse Suites (85 sqm with 180-degree views and outdoor bathtub), with king or twin beds, living room space, large balcony, terrazzo tub, and in-room Marley record player with access to over 100 vinyl records.
• Sanctuary Rooms Accommodation An adult-only exclusive retreat with ten rooms including seven Sanctuary Rooms (28 sqm with king bed, double vanity, rain shower), two Sanctuary Pool Rooms (25 sqm with rain shower), and one Sanctuary Suite (48 sqm with terrace, rooftop, infrared sauna, and ice bath).
• Oasis Rooms Accommodation Boutique-style rooms featuring handcrafted furniture by local artisans, antique pieces, and modern decor. Includes Oasis Garden Suite (45 sqm), Oasis Garden Room (25 sqm), Oasis Garden Single (18 sqm, single bed), Oasis Soul Superior (with deep soaking tub and outdoor rain shower), and Oasis Soul Deluxe.
• Stay Human Restaurant A farm-to-table restaurant and pool club open from 7am to 11pm (last order 10:15pm), offering a diverse menu including local specialties, veggie burgers, grilled fish, creamy vegan pasta, and raw desserts, with ingredients sourced from the resort's organic garden and neighboring farms.
• Togetherness Lounge + Bar A lounge and bar serving playful, shareable foods open from 11am to 11pm, featuring sunset happy hour experiences.
• Soul Bar A bar with a dazzling mocktail menu and alcohol menu, open from 8am to 11pm (last order 10:15pm).
• The Spa A wellness spa offering traditional Balinese massage and various other spa treatments, set in a serene atmosphere with views of swaying palms, designed for holistic healing through traditional practices, plant-based treatments, and aromatherapy. Available to retreat guests and day visitors.
• Wedding Packages Wedding venue and planning services with three tiers: The Intimate Wedding (up to 10 guests), The Enchanting Wedding (up to 30 guests), and The Soulshine Dream Wedding (up to 50 guests). Venues include the Panorama Lawn with 180-degree jungle views. Packages include floral design, ceremony and reception spaces, accommodation, catering, and entertainment. Subject to 21% service charge and government tax.
• The Residences at Soulshine Villa ownership opportunities at Soulshine Bali featuring customizable design combining contemporary and traditional Balinese architecture with breathtaking island views. Investment opportunities begin September 2025.
• Soulshine Guitar Collection A collection of handcrafted art guitars featuring intricate carvings inspired by nature, mythology, and cultural themes. Products include Dragon ($3,200-$6,200), Peacock ($5,250), Tiger ($3,100-$4,500), Ganesha ($6,000), Snake Woman ($3,500), Humming Bird ($3,200), Eagle ($4,000), and others ranging from $2,500 to $6,250. Sold directly through the website.
• Soulshine Bali Festival A music, yoga, sustainability, and arts culture-building event created to bring together international and Indonesian artists, supporting the local community.

Quantifiable outcome

• Over 500 retreats, weddings, concerts, workshops, and transformational gatherings hosted since 2011

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Green SchoolcoreStrategic or Co-development Partner · 1 January 2013Soulshine Bali has supported The Green School since 2013, a kindergarten through high school in Bali dedicated to educating the next generation of environmental leaders. The partnership supports youth environmental education in Bali.
• Bumi Sehat Natural Birthing CliniccoreStrategic or Co-development Partner · 1 January 2007Soulshine Bali has been throwing fundraising events for Bumi Sehat Natural Birthing Clinic since 2007, which provides free maternity and family health care. This partnership reflects the resort's commitment to giving back to the local Bali community.
• Kate W. Mak / Mynah School of YogacoreStrategic or Co-development PartnerSoulshine Bali delivers a 200-hour Yoga Alliance-certified yoga teacher training in collaboration with Kate W. Mak's Mynah School of Yoga. The 15-day immersive program is held at Soulshine Bali and combines yoga philosophy, asana, meditation, and teaching skills with Yoga Alliance certification.
• Michael Franti & Sara Agah FranticoreStrategic or Co-development PartnerMichael Franti (internationally known musician) and Sara Agah Franti co-host the Soulrocker Retreat at Soulshine Bali, curated specifically for music lovers. As owners of Soulshine Bali, Michael and Sara have created a signature retreat experience featuring 3 live concerts, workshops, Q&A sessions, karaoke, and DJ dance nights. Their personal brand drives significant awareness and bookings to the property.
• Pyramids of ChiminorStrategic or Co-development PartnerGuests at Soulshine Bali can experience sound healing at the Pyramids of Chi, a renowned sound healing venue in Ubud. This partnership enriches the resort's wellness offerings by providing access to an iconic sound healing experience included in retreat packages.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Komaneka at Bisma: Ubud luxury resort with wellness, cultural immersion, and spa programming. Comparable Ubud location and target market, though without Soulshine's integrated music positioning.

Broad incumbents

• Mandapa, a Ritz-Carlton Reserve: Ultra-luxury Ubud resort offering wellness programming, cultural immersion, and bespoke experiences. Competes for the high-end Ubud traveler with a globally recognized parent brand and broader amenities.
• Aman Resorts: Ultra-luxury global resort brand with wellness-anchored properties and integrated spa/wellness programming. Operates at a higher price tier and broader geographic footprint but competes for the same elite wellness guest.
• Four Seasons Resort Bali at Sayan: Luxury Ubud resort offering wellness programming including yoga, spa, and holistic experiences in a similar Ubud setting. Competes for the same high-end Ubud wellness traveler.
• Capella Ubud: Luxury Ubud resort with curated wellness experiences, cultural immersion, and tented villas. Targets a similar high-end Ubud traveler with comparable wellness and cultural programming.
• Six Senses: Global luxury wellness resort brand with properties in wellness destinations. Operates at broader scale and brand awareness than Soulshine but competes in the same high-end wellness retreat category.

Direct peers

• Fivelements Retreat Bali: Bali wellness retreat focused on healing, yoga, and plant-based cuisine with multi-day signature programs. Comparable to Soulshine in retreat format, target audience, and Bali wellness positioning.
• Bali Silent Retreat: Bali-based wellness retreat focused on meditation, yoga, silence, and digital detox programs. Comparable to Soulshine on retreat format and Bali wellness market positioning, though at a different price point.
• COMO Shambhala Estate: Luxury wellness retreat in Bali offering yoga, spa, holistic health programs, and immersive wellness packages. Closest direct competitor to Soulshine within Bali's high-end wellness segment, with comparable package structure and pricing.

Emerging players

• The Yoga Barn (Ubud): Yoga and wellness center in Ubud offering daily classes, workshops, teacher trainings, and healing therapies. Comparable to Soulshine's yoga teacher training and class offerings as a Ubud wellness community hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@soulshinebali7874
• Facebookfacebook.com/Soulshine-Bali
• Instagraminstagram.com/soulshinebali
• LinkedInlinkedin.com/company/soulshine-bali

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soulshine Bali