Tekstbureau Door Lotje Getikt

What Tekstbureau Door Lotje Getikt does

Tekstbureau Door Lotje Getikt (DLG) is a Dutch B2B copywriting and communication agency founded in 2011 by Charlotte Backx and headquartered in Tilburg. The firm specializes in B1-level accessible writing, inclusive communication, and WCAG/EAA-compliant content for organizations whose messaging must reach roughly 95% of the Dutch population. Core service lines include B1 copywriting for websites, employer branding, intranet and HR communications, and campaign copy; group and 1-on-1 training (on-site and via Teams) on accessible writing, inclusive language, and storytelling; and a recurring online learning community called the DLG Academy priced at €290 per year on the Huddle platform. Additional productized offerings include live redigeersessies (€198 per session), the B1-Werkboek workbook, and tone-of-voice guides. DLG holds the first DDAI-accredited B1 text bureau credential in the Netherlands and is a partner of Digitall Inclusive, lending it authority in a market where WCAG and EAA compliance became mandatory in June 2025. The firm operates without external funding on a sales-led, subscription- and project-based model, with named enterprise clients across healthcare (Nederlandse Obesitas Kliniek, ETZ, Huisartsenposten Oost-Brabant, Pathé), government and heritage (UNESCO Kinderdijk, Veilig Thuis), education and research (Tilburg University, Wageningen Universiteit, Publinova), media (Omroep Brabant), culture (Schouwburg Concertzaal Tilburg), and consumer brands (Johan Cruijff ArenA, Madaga Spoony, Schrobbelèr). Distribution is primarily inbound via the website, organic LinkedIn, content marketing, and a growing base of in-person DLG events.

Name

Tekstbureau Door Lotje Getikt

Legal name

Door Lotje Getikt B.V.

Website

https://doorlotje.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Tekstbureau Door Lotje Getikt is a founder-led Dutch B2B agency providing B1-level accessible copywriting, inclusive communication, and training for organizations that must meet WCAG/EAA accessibility requirements, with named clients across healthcare, government, education, and culture.

Ownership category

akta.pro rank

Product category

Copywriting & Accessible Communication Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Document Preparation Services (56141)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)

akta.pro secondary industry

Accessibility & Inclusive Design Tooling for Authoring (WCAG/508) (EDAFAHAL)

Keywords

• B1 copywriting services
• Accessible communication training
• Inclusive language consulting
• WCAG compliant writing
• Employer branding content

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. B2B Writing & Copywriting Services: Custom writing projects for clients including web texts, employer branding content, internal communications, campaign copy, and employer branding materials. Projects are quoted per engagement or package.
2. Training & Workshops: On-site group workshops (5–10 people, at client location), 1-on-1 training via Teams (1.5 hours), inspiratiesessies for large groups, and maatwerktraining at DLG office in Tilburg (for groups up to 5). Delivered by the DLG team on topics including B1 writing, inclusive language, storytelling, social media, and employer branding.
3. DLG Academy Subscription: Online learning community on Huddle platform offering unlimited access to e-learning lessons (B1 writing, audience-targeted writing, alt-texts, employer brand, SEO, etc.), monthly new content, direct team access, 30% discount on live redigeersessies, and 2 free event tickets per year. Priced at €290/year (current start price).
4. Live Editing Sessions (Redigeersessies): One-on-one live video sessions (up to 1 hour) where DLG editors review and rewrite client texts in real time. Available as standalone purchase (€198) or at 30% discount for Academy members. Used as both a standalone product and upsell from training engagements.
5. B1-Workbook (B1-Werkboek): Physical/digital 70-page workbook on accessible B1 writing with 14 exercises, sold through the DLG fan shop. One-time purchase product.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Door Lotje Getikt is a B2B text bureau that produces B1-level accessible copywriting for websites, HR/intranet communications, employer branding, and marketing content for organizations across healthcare, government, education, and cultural sectors. The firm complements its writing services with B1 training workshops, 1-on-1 coaching, tone-of-voice guides, the DLG Academy online learning subscription, live editing sessions, and a B1 workbook, all aligned with WCAG, EAA, and Wki accessibility legislation.

Product overview

Door Lotje Getikt operates as a full-service communication agency built around accessible, inclusive B1-level writing. The core offering is B1 copywriting — rewriting websites, marketing materials, HR documents, and employer branding content to meet B1 accessibility standards readable by ~95% of the Dutch population. Complementary services include group workshops, 1-on-1 training sessions (via Teams), an online learning platform called DLG Academy (on Huddle), live editing sessions, and a B1 workbook. The portfolio is bundled with tone-of-voice guides, employer branding services, and inclusive communication training, all aligned with WCAG/EAA legislation.

Differentiator

Problem solved

Functional benefit

Products and services

• B1 Text & Copywriting Services (B1-communicatie) Core B1-level accessible copywriting service producing website texts, employer branding content, intranet/HR communications, marketing copy, and campaign writing for organizations. Output meets WCAG accessibility standards and is readable by approximately 95% of the Dutch population.
• B1 Training & Workshops (B1-trainingen) Customized on-site or online B1-level writing workshops for organizations, teaching teams to rewrite their own communications to meet B1 accessibility standards aligned with WCAG and EAA legislation. Group sizes typically 5–10 people, delivered at client locations or at DLG's Tilburg office.
• 1-on-1 Online Communication Training (1-op-1-trainingen) 1.5-hour individual coaching sessions delivered via Microsoft Teams, covering topics such as B1 writing, inclusive communication, vacancy writing, social media, business emailing, creative writing, internal communication, and policy writing. Multiple themes can be combined into a single package.
• DLG Academy Online Learning Community Subscription-based online learning community (€290/year) on the Huddle platform offering unlimited access to e-learning lessons on B1 writing, audience-targeted writing, alt-texts, employer brand, SEO, and AI-assisted content evaluation. Includes direct team access, 30% discount on live editing sessions, and two free DLG events per year.
• Employer Branding Services End-to-end employer branding services including employer story (werkgeversverhaal), tone-of-voice guides, and vacancy texts that help organizations attract quality job candidates and improve recruitment outcomes.
• Inclusive Communication Training (Training Inclusieve Taal) Training services focused on inclusive language and communication practices, helping organizations welcome people of all backgrounds, identities, and abilities through consciously inclusive text and imagery. Delivered as workshops and group sessions.
• Live Redigeersessie (Live Editing Session) One-on-one live editing session (up to 1 hour) via video call where a DLG editor reviews and rewrites the client's text in real time. Available as a standalone purchase (€198) or at 30% discount for DLG Academy members.
• B1-Werkboek (B1 Workbook) 70-page workbook on accessible B1 writing with explanations, tips, examples, and 14 practical exercises. Sold as a one-time purchase through the DLG Fan Shop.
• Strategic Communication Consulting & Advice Strategic communication consulting including brand strategy, content strategy, page layout and structure advice, and accessibility compliance guidance aligned with WCAG, EAA, and Wki regulations. Bundled with the ABDLG joint initiative for end-to-end employer branding trajectories.
• Tone-of-Voice Guide (Tone-of-Voice-gids) Custom brand voice/style guide that translates an organization's core values into a consistent tone of voice for internal and external communications, ensuring unified voice across all team members and channels.

Quantifiable outcome

• 95% of Dutch population can read B1-level texts, vs. only ~80% for standard commercial text at C1/C2 level
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ABDLG (Arbeidsmarktcommunicatie Binnen Door Lotje Getikt)coreStrategic or Co-development PartnerABDLG is a joint initiative combining brand strategy expertise (Arthur & Brent), DLG's communication and writing skills, and additional partners Studio Brabo, Apostle, and Recruitment Marketeers to deliver comprehensive employer branding trajectories for clients. It offers end-to-end services from employer brand strategy to vacancy text writing, targeting organizations seeking to attract and retain talent in competitive labor markets.
• Dutch Digital Accessibility Index (DDAI)coreStrategic or Co-development PartnerDDAI is the Dutch digital accessibility authority that accredited DLG as the first B1 text bureau in the Netherlands. DDAI's accreditation serves as DLG's primary quality credential in the regulated accessibility space and connects DLG to the broader digital accessibility ecosystem in the Netherlands.
• Digitall InclusiveminorStrategic or Co-development PartnerDLG is a partner of Digitall Inclusive, a Dutch organization working to make digital products and services accessible to everyone. The partnership positions DLG as a specialist in inclusive digital communication within the Digitall Inclusive ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Redactiezorg: Dutch B2B content and copywriting agency with focus on clear, accessible communication for healthcare and government clients. Comparable to DLG in niche specialization on plain-language Dutch content for regulated sectors, with similar service portfolio and B2B sales motion.
• Scripta Communicatie: Dutch copywriting and content agency focused on accessible writing and content strategy for public sector and corporate clients. Directly comparable in service mix (writing, training, content strategy) and target market overlap with healthcare/government in the Netherlands.
• Covalent: Dutch content and creative agency offering content strategy, copywriting, and employer branding services. Comparable in service portfolio and Dutch B2B market positioning, with similar boutique scale and sector overlap.
• F13 (F-Drie): Dutch content and editorial agency providing writing, editing, and content strategy services for B2B clients. Comparable in service mix and Dutch market positioning, with overlap on tone-of-voice and editorial work for enterprise clients.
• Bureau Zuidpool: Dutch content agency focused on storytelling, brand voice, and accessible communication for public sector and cultural organizations. Comparable in copywriting, tone-of-voice development, and Dutch regulated-vertical focus.
• Level Level: Dutch digital accessibility agency specializing in WCAG-compliant websites and content for public sector and enterprise clients. Directly comparable on the accessibility-compliance axis, though more focused on web development rather than pure copywriting.
• Stone Ward Communications: Dutch full-service creative and content agency serving healthcare, government, and consumer brands. Comparable in B2B service offering and Dutch market focus, though broader in scope (including design and campaigns) rather than narrow accessibility specialization.
• Stichting Accessibility: Dutch non-profit and consultancy focused on digital accessibility and WCAG/EAA compliance. Comparable as a Dutch accessibility specialist serving similar regulated verticals (government, healthcare), though positioned more as advocacy/auditing than copywriting services.

Broad incumbents

• Textbroker: International content marketplace and managed content services platform operating at much larger scale. Comparable as a content-services vendor but positioned at a different scale and model (marketplace + platform), making it a broad incumbent in the broader content production space rather than a direct niche competitor.

Emerging players

• Readability Matters / Hemmingway Editor (Hemingway App): AI-assisted plain-language writing tools that compete on the productivity axis of accessible content creation. Not a direct agency peer, but an emerging technology threat that commoditizes the basic readability-improvement work DLG performs — relevant as a competitive force shaping the accessible-writing market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tekstbureau Door Lotje Getikt