THE WELCOME ORGANISATION
- Company typePrivate
- Founded1997
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
THE WELCOME ORGANISATION firmographics
Firmographics- Name
- THE WELCOME ORGANISATION
- Legal name
- The Welcome Organisation
- Website
- https://homelessbelfast.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
THE WELCOME ORGANISATION industry classification
Industry- Product category
- Homelessness Support Services
- NAICS
- Temporary Shelters (624221), Community Housing Services (62422)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
- akta.pro secondary industries
- Housing Assistance & Homeless Services (BPAGAEAB), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where THE WELCOME ORGANISATION is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
THE WELCOME ORGANISATION business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Charitable donations from individuals, corporate partners, and fundraising events. Online donation platform via Enthuse. Event-based fundraising including half marathons and sleep-out events.
- Government Funding: Accommodation is funded primarily via Housing Benefit and the Housing Executive's Supporting People budget which pays for staff costs.
- Partnership Revenue: Corporate partnerships where a percentage of sales from partner companies (e.g., Eirin Apparel) goes directly to supporting the organisation's work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Antrim Coast Half Marathon registration and fundraising |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
THE WELCOME ORGANISATION product offering
Product offeringCore offering
The Welcome Organisation delivers free, integrated homelessness support services in Belfast, including Street Outreach engagement with rough sleepers, a Support Hub drop-in centre, Crisis Accommodation for Women, the Catherine House 24-hour supported living facility, Floating Support to sustain independent tenancies, a Mobile Health Unit, and a referral directory to external advice and support services. Services are delivered directly by staff and volunteers to people experiencing homelessness, with no fees charged to beneficiaries.
Product overview
The Welcome Organisation provides a comprehensive, integrated homeless support ecosystem in Belfast. The organisation operates multiple interconnected services forming a 'forked' approach to homelessness support: Street Outreach (assertive engagement to help people get off the street), Crisis Accommodation for Women (step up from street), Catherine House (supported accommodation for women with complex needs before independent living), and Floating Support (enabling people to sustain independent tenancies). The Support Hub serves as the central connecting service, providing basic needs, respite, and referrals that ensure connectivity between all services. Additional services include a Mobile Health Unit and a referral directory for external support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Street Outreach Assertive outreach team that engages with individuals experiencing rough sleeping to help them access support and housing services.
- Crisis Accommodation for Women Emergency accommodation service providing immediate safe shelter for women in crisis situations, acting as a step up from the street.
- Support Hub Daytime drop-in centre open 365 days a year providing basic needs (food, showers, laundry, clothing, WiFi, storage), respite, socialisation, assessment, and referrals to other services. Maximum 15 individuals at one time, operating 8:30am–1pm and 2pm–5:30pm.
- Catherine House 24-hour supported living facility in South Belfast providing accommodation for ten women experiencing chronic homelessness who are ready to transition to independent living, with trauma-informed support and a therapeutic ethos. Named in memory of Catherine Kenny who died in Belfast in 2016.
- Floating Support Housing support service helping individuals sustain their tenancy and live independently in the community.
- Mobile Health Unit Mobile health service providing accessible healthcare support to people experiencing homelessness.
- Other Advice & Support Referral directory connecting service users to external support services including housing, addiction support, mental health services, abuse and trauma support, sexual health, migrant support, domestic support, and education and employment resources.
Quantifiable outcome
- 781 instances of addiction support from Support Hub (2024-2025)
- +2 more outcomes
Companies that use THE WELCOME ORGANISATION
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
THE WELCOME ORGANISATION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE WELCOME ORGANISATION partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Eirin ApparelminorModern Irish brand rooted in heritage, identity, and community. Through this partnership, every purchase made with Eirin Apparel helps support the work of The Welcome Organisation, with a percentage of sales going directly towards helping people experiencing homelessness in Belfast.
- Simon Community ScotlandcoreEducational learning exchange partnership focused on homelessness support, harm reduction, and community-based interventions. Delegation from The Welcome Organisation visited Simon Community Scotland in Edinburgh to learn about innovative services including Housing First, Streetwork and Outreach Teams, Harm Reduction Team, and Rapid Access Hostels.
- Housing Executive (NI)corePrimary government housing authority in Northern Ireland. Provides funding through Supporting People budget and Housing Benefit for accommodation services. Contact: 03448 920 900
- Bridge of HopeminorProvides trauma and PTSD support services to residents at Catherine House, helping individuals confront their trauma and build resilience.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
THE WELCOME ORGANISATION competitors and assessment
Company assessmentRegional players
- Extern: Northern Ireland and Ireland-based charity providing housing support, homelessness services, and justice services. Direct regional peer sharing the same operating geography and beneficiary populations.
- Simon Community Scotland: Scottish homelessness charity operating Housing First, Streetwork and Outreach, Harm Reduction Team, and Rapid Access Hostels. Directly comparable to Welcome given its near-identical service mix in a neighbouring UK jurisdiction and its role as Welcome's explicit learning-exchange partner.
Broad incumbents
- Crisis UK: National UK homelessness charity operating Skylight centres, housing programmes, and year-round campaigning. Comparable in mission and beneficiary population but materially larger in scope and resources.
- The Salvation Army UK: Large faith-based organisation providing hostels, outreach, addiction recovery, and supported living across the UK. Significant overlap with Welcome's service lines but operating as part of a much broader charitable portfolio.
Direct peers
- Depaul UK: UK charity providing accommodation, floating support, and outreach services for people experiencing homelessness. Operates a similar continuum-of-care model with nightstop, supported accommodation, and education programmes, making it a strong UK-wide functional peer.
- St Mungo's: Major UK homelessness charity running street outreach, hostels, health and recovery services, and move-on accommodation across London and the South. Highly comparable in integrated service design and complex-needs specialisation.
- Single Homeless Project: London-based charity supporting single people experiencing homelessness through hostels, floating support, and health services. Closely mirrors Welcome's combination of accommodation, outreach, and wellbeing services.
- Centrepoint: UK charity supporting young people experiencing homelessness through accommodation, personal development programmes, and move-on support. Comparable service architecture and beneficiary outcomes framework, with a youth-specific lens.
- Emmaus UK: UK federation of communities supporting formerly homeless people through accommodation, work opportunities, and companionship. Comparable in providing long-term supported living and complex-needs support.
Emerging players
- Shelter Northern Ireland: Northern Ireland arm of the national housing and homelessness charity, focused on housing advice, campaigning, and policy. Comparable in NI geography and beneficiary overlap but more advocacy-led than direct service delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
THE WELCOME ORGANISATION social profiles
Digital presenceTHE WELCOME ORGANISATION financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE WELCOME ORGANISATION leadership team
Management profileNumber of profiles
Profiles3 records
THE WELCOME ORGANISATION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE WELCOME ORGANISATION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE WELCOME ORGANISATION
What does THE WELCOME ORGANISATION do?
The Welcome Organisation delivers free, integrated homelessness support services in Belfast, including Street Outreach engagement with rough sleepers, a Support Hub drop-in centre, Crisis Accommodation for Women, the Catherine House 24-hour supported living facility, Floating Support to sustain independent tenancies, a Mobile Health Unit, and a referral directory to external advice and support services. Services are delivered directly by staff and volunteers to people experiencing homelessness, with no fees charged to beneficiaries.
Is THE WELCOME ORGANISATION a public or private company?
THE WELCOME ORGANISATION is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was THE WELCOME ORGANISATION founded?
THE WELCOME ORGANISATION was founded in 1997. It employs 11 to 50 people.
Where is THE WELCOME ORGANISATION based?
THE WELCOME ORGANISATION is headquartered in Belfast, United Kingdom, in the Europe region.
How does THE WELCOME ORGANISATION make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are government Funding and partnership Revenue.
Who are THE WELCOME ORGANISATION's main competitors?
Regional players on record are Extern and Simon Community Scotland. Broad incumbents are Crisis UK and The Salvation Army UK. Direct peers are Depaul UK, St Mungo's, Single Homeless Project, Centrepoint and Emmaus UK. Shelter Northern Ireland is listed as an emerging player.
Does THE WELCOME ORGANISATION have an API?
No public API is recorded for THE WELCOME ORGANISATION.
What industry is THE WELCOME ORGANISATION in?
THE WELCOME ORGANISATION's product category is Homelessness Support Services. Its primary akta.pro industry code is BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services, with a secondary code of BPAGAEAB, Housing Assistance & Homeless Services. Its NAICS code is 624221 and its SIC code is 8300.