JewBelong

What JewBelong does

JewBelong is a US-based 501(c)(3) non-profit organization founded in 2017 and headquartered in New York, focused on providing accessible Jewish educational content and combating antisemitism. The organization produces free printable guide booklets covering major Jewish holidays (Passover, Rosh Hashanah, Yom Kippur, Hanukkah, Shabbat) and lifecycle events (baby naming, bar and bat mitzvah, bris, wedding, mourning), written in a beginner-friendly, humor-forward tone aimed at disengaged Jews (whom the organization calls 'DJs'), Jewish outsiders, and the broader Jewish community. Complementary products include an Antisemitism Cheat Sheet, printable advocacy signs, and an Israel educational resource.

Beyond content, JewBelong operates a high-visibility antisemitism awareness campaign anchored by pink billboards deployed in more than ten major US metros (NYC, Boston, Los Angeles, San Francisco, Washington DC, Philadelphia, Orlando, Miami, Phoenix, Las Vegas) and Vancouver, Canada, with each billboard costing approximately $10,000 per month. The organization distributes its content through a self-serve website (jewbelong.com), Instagram, Facebook, and an email newsletter, and operates two ancillary commerce channels: a branded merchandise store on Creator Spring and a Made in Israel Shop that curates third-party Israeli creators and Jewish organizations. It has formalized partnerships with the Jewish Federation of British Columbia (core, supporting the Canadian expansion), the Centre for Israel and Jewish Affairs, and the Christian Allies Collective.

The business model is donation-driven: all educational content is provided free of charge, and the organization is funded primarily through individual charitable contributions with no disclosed institutional grants, foundation funding, or commercial revenue stream of material size. Revenue, funding totals, leadership, and board composition are not disclosed in publicly available material. The underlying technology is a standard content publishing platform; there is no proprietary technology, AI capability, or API surface.

Name

JewBelong

Legal name

JewBelong

Website

https://jewbelong.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

JewBelong is a 501(c)(3) non-profit that provides free Jewish holiday and lifecycle guide booklets to disengaged Jews and Jewish outsiders, and runs a pink-billboard antisemitism awareness campaign across major US cities and Vancouver, funded by individual donations.

Ownership category

akta.pro rank

Product category

Jewish Educational and Antisemitism Advocacy Services

NAICS

Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Jewish Broadcasting (MPABALAF)

Keywords

• Jewish education resources
• Antisemitism awareness campaigns
• Nonprofit religious education
• Holiday guide booklets
• Lifecycle event guides

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Donations: As a 501c3 non-profit organization, JewBelong is funded primarily through charitable donations from individuals. The organization states that they 'can do the work because of people like you' and encourages donations via their donate page.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

JewBelong is a 501(c)(3) non-profit that produces and distributes free, beginner-friendly printable PDF guide booklets explaining Jewish holidays (Passover, Rosh Hashanah, Yom Kippur, Hanukkah, Shabbat) and lifecycle events (baby naming, bar/bat mitzvah, wedding, mourning). It complements this educational library with an antisemitism awareness initiative that includes high-visibility pink billboard campaigns, downloadable printable protest/yard signs, an "Antisemitism Cheat Sheet," and an Israel educational overview.

Product overview

JewBelong is a non-profit educational organization that provides free, accessible Jewish content and antisemitism awareness resources. The core offering consists of free printable PDF guide booklets for Jewish holidays (Passover Haggadah, Shabbat, Hanukkah, High Holidays) and lifecycle events (baby naming, bar/bat mitzvah, bris, wedding, mourning), all designed with straightforward language and humor for beginners and disengaged Jews. Complementing the educational content is an antisemitism awareness campaign featuring billboard advertisements and printable protest/lawn signs, plus an informational cheat sheet and Israel overview resource. The organization also operates a merchandise store and promotes Israeli creators through its Made in Israel Shop.

Differentiator

Problem solved

Functional benefit

Brands

• JewBelong Merch: Merchandise store selling JewBelong-branded products
• Made in Israel Shop

Products and services

• Jewish Holiday Guide Booklets Free printable PDF guide booklets providing straightforward explanations, readings, and rituals for Jewish holidays including Passover, Rosh Hashanah, Yom Kippur, Hanukkah, and Shabbat. Designed for beginners with relatable explanations and humor, intended for Disengaged Jews and Jewish outsiders seeking accessible entry points.
• Passover Haggadah
• Lifecycle Event Guides
• Antisemitism Awareness Billboard Campaign
• Printable Antisemitism Awareness Signs
• Antisemitism Cheat Sheet
• Israel Educational Resource
• JewBelong Merchandise Store
• Made in Israel Shop

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Jewish Federation of British ColumbiacoreStrategic or Co-development PartnerJewish Federation of British Columbia partnered with JewBelong to address rising antisemitism in Canada through their billboard awareness campaign. The Federation provides research data on antisemitism incidents in British Columbia (62% of Jewish respondents experiencing at least one antisemitic incident) and invited public engagement with the campaign. JewBelong's billboards are now up in Vancouver, Canada as part of this partnership.
• Centre for Israel and Jewish Affairs (CIJA)minorStrategic or Co-development PartnerCIJA worked with Jewish Federation of British Columbia on community research regarding antisemitism experiences in British Columbia, with findings informing JewBelong's awareness campaigns in Canada.
• Christian Allies CollectiveminorGTM or Marketing PartnerJewBelong's Christian Allies Collective represents non-Jewish supporters who stand with the Jewish community against antisemitism, providing coalition-building for antisemitism awareness efforts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hillel International: Largest Jewish campus organization engaging Jewish college students. Comparable to JewBelong in mission of engaging Jewish outsiders/disengaged, though focused on the campus segment at much larger scale.
• JCC Association of North America: Umbrella body for Jewish Community Centers across North America, delivering Jewish education, cultural programming, and community engagement. Comparable as a community-facing Jewish education infrastructure organization.
• American Jewish Committee (AJC): Major Jewish advocacy organization working on antisemitism, Israel, and global Jewish concerns. Comparable mission in advocacy/antisemitism awareness but operates at much larger scale and broader portfolio than JewBelong.
• Jewish Federation of North America: Central umbrella for local Jewish federations raising and allocating communal funds. Comparable as a federation-style funder that JewBelong partners with (e.g., Jewish Federation of British Columbia) and which represents the institutional counterpart to grassroots education/advocacy nonprofits.
• Chabad.org: The largest online Jewish educational resource, offering free content across holidays, Torah, lifecycle, and practice. Overlaps with JewBelong in holiday guide booklets and accessible Jewish learning but operates from a much larger Orthodox institutional base.

Direct peers

• MyJewishLearning: A leading online destination for Jewish educational content covering holidays, rituals, lifecycle events, and practice. Closely comparable to JewBelong in target audience (Jews seeking accessible learning) and product (free, evergreen Jewish educational content online).
• Anti-Defamation League (ADL): One of the foremost US nonprofits combating antisemitism through education, advocacy, and awareness campaigns. Directly comparable to JewBelong's antisemitism-awareness mission, though ADL operates at much larger scale and broader scope.
• PJ Library: Program of the Harold Grinspoon Foundation that sends free Jewish children's books to families monthly. Comparable as a free-content, family-engagement Jewish education nonprofit building household-level Jewish connection.
• 18Doors: Nonprofit that engages interfaith couples, intermarried families, and Jews on the periphery of Jewish life — a near-identical target audience to JewBelong's 'Disengaged Jews (DJs)' and 'Jewish Outsiders' segments.

Emerging players

• Repair the World: Jewish nonprofit mobilizing young adults in service and social justice, including antisemitism education. Compares to JewBelong as a younger-generation Jewish engagement organization, though focused on service rather than education/awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jewbelong
• Instagraminstagram.com/jewbelong
• LinkedInlinkedin.com/company/jewbelong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JewBelong