Scout Groep

What Scout Groep does

Scout Groep (legal entity: Scout B.V.) is a Dutch professional services firm headquartered in Druten, Netherlands, founded in 2013 by Monique Schuurmans. The firm specializes in the intersection of entrepreneurial leadership, emotional effectiveness, and franchise dynamics, delivering three integrated service lines: Talent Recruitment (executive search and franchisee matching for franchise organizations), Talent Development (leadership training, team sessions, and the packaged "In the Lead" personal leadership program priced at €3,850 excluding VAT), and Executive Coaching (one-on-one advisory for entrepreneurs and management teams, including an ongoing entrepreneur subscription). Its proprietary FranchiseScan assessment measures 13 entrepreneurial competencies and four thinking styles, and the firm combines neuroscience, positive psychology, and coaching methodologies.

The firm serves a roster of Dutch franchise enterprises including Starbucks, Albert Heijn, Burger King, Bruna, Pearle, HMSHost, Home Instead Nederland, Monuta, DC Klinieken, Sligro, and others across retail, food service, healthcare, optics, and funeral services verticals. The target buyer base includes franchise organizations seeking entrepreneur-franchisee candidates, individual entrepreneurs and leaders seeking personal leadership development, and teams undergoing organizational change. The founder-CEO holds credentials in Positive Psychology (Universidad de Madrid), Neuroscience for Business (MIT Sloan), and Psychology of Organizational Change (Radboud), and authors the book "Echte ondernemers huilen (niet)" published February 2024.

The business model is professional services: revenue derives from recruitment fees, coaching retainers, group program tuition, and customized academy engagements, all delivered through direct sales and word-of-mouth referrals. There is no disclosed revenue, no public funding, no parent company, and no subsidiaries. Geographic footprint is single-country (Netherlands, Western Europe), with marketing primarily through content on the company website, LinkedIn, referrals, and the founder's published book. Technology is not a product dimension; the firm is a human-capital services business with proprietary assessment IP rather than a software or AI platform.

Name

Scout Groep

Legal name

Scout B.V.

Website

https://scoutgroep.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Scout Groep is a Dutch professional services firm that recruits, develops, and coaches entrepreneurial leaders for franchise organizations across retail, food service, healthcare, and related verticals, using its proprietary FranchiseScan entrepreneurial-competency assessment. Founded in 2013 and headquartered in Druten, Netherlands, it serves enterprise franchise clients and individual entrepreneurs through recruitment, training, and coaching programs.

Ownership category

akta.pro rank

Product category

Executive Coaching and Franchise Talent Recruitment Services

NAICS

Professional and Management Development Training (611430), Employment Placement Agencies (561311)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Franchise recruitment
• Executive coaching
• Leadership development
• Talent acquisition
• Entrepreneurial training

Headquarters

HQ city

Druten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Talent Recruitment Services: Executive search and recruitment services for franchise organizations, matching entrepreneurial candidates with franchise formulas. Services include candidate assessment, interviewing, and placement support.
2. Talent Development Programs: Leadership development programs including the 'In the Lead' personal leadership program, team sessions, and customized training programs for organizations.
3. Executive Coaching: One-on-one coaching services for entrepreneurs, management teams, and organizational leaders focusing on personal leadership, growth, and change management.
4. In the Lead Program: Five-day personal leadership program delivered over five months, priced at €3,850 excluding VAT. Includes training days, individual coaching sessions, and materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Scout Groep recruits, selects, and coaches entrepreneurial leaders and develops entrepreneurial leadership for franchise organizations, individual entrepreneurs, management teams, and teams. Core service lines include Talent Recruitment (matching candidates with franchise formulas via competency assessment), Talent Development (personal leadership, entrepreneurship, ownership, resilience, collaboration, and communication training), and Executive Coaching (one-on-one advisory focused on personal leadership and change). The portfolio is supplemented by the 'In the Lead' fixed-fee personal leadership program and customized Academy programs.

Product overview

Scout Groep is a human resources services company offering a portfolio of interconnected services centered on recruiting, developing, and coaching entrepreneurial leaders. The core offerings include Talent Recruitment (finding entrepreneurial talent for organizations), Talent Development (training and coaching), and Executive Coaching. These are complemented by specific programs like 'In the Lead' (a 5-day personal leadership program), Academy (customized company programs), and individual Coaching services. The company also publishes a book on emotional effectiveness in entrepreneurship. The service architecture follows a modular approach where clients can engage individual services or integrated programs combining recruitment, development, and coaching support.

Differentiator

Problem solved

Functional benefit

Brands

• Talent Recruitment: Recruitment business partners who find, connect, and develop entrepreneurial talent for organizations by focusing on the match between candidate beliefs and organizational DNA.
• Talent Development
• Executive Coaching
• In the Lead

Products and services

• Talent Recruitment Recruitment business partner service that finds, connects, and develops entrepreneurial talent for organizations by focusing on the match between candidate motivations and the DNA of the organization. Designed for franchise brands and other organizations seeking to hire entrepreneurially minded candidates.
• Talent Development Development services for entrepreneurs, organizations, and teams covering personal leadership, entrepreneurship, ownership, resilience, collaboration, and communication. Targets individuals and teams seeking behavioral and leadership development.
• Executive Coaching One-on-one advisory services for management teams, leading entrepreneurs, and entrepreneurial leaders focused on growth, change, challenges, and strengthening personal leadership within organizations.
• In the Lead Personal leadership program spanning 5 days over 5 months (€3,850 excl. VAT) designed to help professionals grow in personal leadership through self-knowledge, connection, and breaking old patterns. Includes training days, individual coaching sessions, and materials. Maximum 12 participants per cohort. Targets individual professionals and managers.
• Training and Team Sessions (Trainingen en Teamsessies) Training sessions and team workshops delivered by specialists bringing energy, connection, expertise, and results orientation. Designed for teams and organizations seeking structured development and team effectiveness interventions.
• Coaching One-on-one coaching services tailored to individual needs, including an entrepreneur subscription (Ondernemersabonnement) for regular sparring on personal development. Targets individual leaders and entrepreneurs.
• Academy Customized Academy programs developed together with clients, aligned to ambition, current situation, and the steps needed to achieve goals. Built on three pillars: theory, experience, and peer consultation. Designed for organizations seeking bespoke multi-session leadership development programs.
• Echte ondernemers huilen (niet) Book by founder Monique Schuurmans on emotional effectiveness and entrepreneurship, published February 7, 2024 (ISBN 9789493282346, 230 pages). Sold via retail and online book channels.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BrunacoreStrategic or Co-development PartnerBruna is a retail bookstore chain. Scout supports Bruna's franchise recruitment efforts by finding suitable entrepreneurs to open and operate Bruna franchise locations.
• StarbuckscoreStrategic or Co-development PartnerStarbucks coffee chain operations in the Netherlands. Scout assists with recruiting franchise entrepreneurs for Starbucks locations.
• Albert HeijncoreStrategic or Co-development PartnerMajor Dutch supermarket chain. Scout supports their franchise recruitment activities for new store locations.
• Burger KingcoreStrategic or Co-development PartnerInternational fast food chain. Scout recruits franchise entrepreneurs for Burger King locations in the Netherlands.
• PearleminorStrategic or Co-development PartnerOptical retail chain. Scout supports franchise recruitment for Pearle franchise opportunities.
• HMSHost NederlandminorStrategic or Co-development PartnerFood service operator. Scout assists with recruiting entrepreneurs for HMSHost-operated venues.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BetterUp: Global executive and leadership coaching platform with a coaching marketplace and AI-enabled programs — competing for enterprise coaching spend at a much larger scale than Scout.
• LHH (Right Management): Global talent and career transition firm providing leadership development, coaching and outplacement — a broader incumbent competing for the same enterprise leadership budgets as Scout.
• Korn Ferry: Global executive search and organizational consulting firm offering leadership development, executive coaching and assessments — a broader incumbent that overlaps both Scout's recruitment and coaching work.

Direct peers

• Ebbinge Executive Search: Dutch executive search firm focused on senior leadership and entrepreneurial roles — comparable to Scout's Talent Recruitment stream targeting entrepreneurial candidates in franchise organizations.
• Schouten & Nelissen: One of the largest Dutch training and coaching providers, offering leadership development, executive coaching and team programs for the Dutch market — directly overlapping Scout's Talent Development and Executive Coaching lines.
• Krauthammer: European leader in leadership, sales and executive coaching with a strong presence in the Netherlands — competing directly for executive coaching and leadership program mandates.
• Twynstra Gudde: Dutch management consultancy advising on organizational change, leadership and team effectiveness — competing for the consulting and team-development engagements Scout pursues.
• GITP: Dutch HR advisory specializing in talent assessments, psychometric tools and leadership development — directly comparable to Scout's assessment-led (FranchiseScan) and leadership coaching offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scout-groep

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scout Groep