Sunshine Events UK Limited

What Sunshine Events UK Limited does

Sunshine Events UK Limited, trading as The Fun Experts, is a UK-based event entertainment hire company founded in 2003 and headquartered in Preston. The business rents entertainment equipment and provides event staffing for corporate events, team building activities, private parties, brand activations, exhibitions, fundraising events, and educational institution functions across the United Kingdom. Its portfolio spans 35+ product categories including inflatables (assault courses, bouncy castles, sumo costumes), arcade and gaming machines, casino tables, funfair rides and side stalls, photo booths and selfie mirrors, rodeo bulls, giant games, archery, crazy golf, Christmas entertainment such as Santa's Grotto, themed props, and food concession carts. The company operates from a single UK depot at Unit 3 & 4 Enterprise Workshop, Chain Caul Way, Ashton-on-Ribble, Preston, PR2 2YL, and delivers nationwide via a company-owned fleet with professional setup and staffing services.

The core service is equipment rental with bundled logistics and labor: customers request a quote by phone (0800 086 2380) or online, and the company delivers, installs, operates, and collects the equipment for the event. Pricing is custom quote-based per event, with no publicly disclosed rates or subscription tiers. Revenue is generated as one-time rental and service fees tied to individual event bookings. Marketing is conducted through the company's website, an email newsletter, YouTube, Instagram, LinkedIn, Facebook, and a free downloadable Event Entertainment Guide used as a lead-generation asset.

Customer segments span large enterprises (NewDay, ASDA, DPD, Jaguar Cars, Liverpool FC, British Army, NHS, Infineum UK, Edge Hill University), public sector and military, and long-tail private/SMB buyers for weddings, birthdays, and family gatherings. The company holds no disclosed patents, certifications, or external investment, has been continuously operating since 2003 as a privately-held UK limited company (legal entity The Fun Experts Ltd), and reports 3,054+ five-star customer reviews. It is actively hiring to support scaling of UK-wide event delivery.

Name

Sunshine Events UK Limited

Legal name

The Fun Experts Ltd

Website

https://sunshineevents.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Sunshine Events UK Limited (trading as The Fun Experts) is a Preston-based UK event entertainment hire company renting 35+ categories of equipment and providing event staffing for corporate events, team building, private parties, brand activations, and community fun days nationwide since 2003.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYHSACACAJ

Party Games, Activities & Interactive Entertainment

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

SECONDARYMPAGAHAH

Incentive Travel Programs & Retreat Events (Offsites)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

Keywords

• Event entertainment hire
• Corporate team building
• Inflatable rental services
• Funfair event equipment
• Party entertainment hire

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equipment Rental and Event Entertainment Services: One-time rental fees for event entertainment equipment including inflatables, arcade games, funfair rides, interactive games, casino tables, bouncy castles, photo booths, and themed entertainment. Services include delivery, setup, and staffing. Revenue generated per event booking through quote-based pricing.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Sunshine Events UK Limited (trading as The Fun Experts) rents out event entertainment equipment — including inflatables, funfair rides, arcade machines, casino tables, photo booths, interactive games, entertainers, and themed experiences — delivered, installed, and staffed across the UK for corporate events, private parties, team building, brand activations, and community fun days. Pricing is quote-based per event and revenue is earned through one-time rental fees covering equipment hire, delivery, setup, and on-site staffing.

Product overview

Sunshine Events UK Limited (trading as The Fun Experts) operates a UK-wide event entertainment hire business offering equipment rental and related services for corporate events, private parties, team building activities, and community fun days. The business model is equipment hire-based rather than a unified software platform. The core offering is Entertainment Hire, supported by specialized service categories including Team Building Activities, Corporate Events, Brand Activations, Exhibitions & Promotions, and Private Parties. The product portfolio encompasses 35+ distinct equipment categories spanning inflatables (Assault Courses, Bouncy Castles, Sumo Costumes), funfair attractions (Funfair Rides, Funfair Side Stalls, Rodeo Bulls), arcade and interactive games (Arcade & Gaming Machines, Cash Grabbers, Light Reaction Games), traditional party entertainment (Entertainers, Face Painters, Photo Booth/Selfie Mirror), themed experiences (Christmas Entertainment, Santa's Grotto, Event Theming), food concessions (Fun Foods, Candy Floss Carts), sports activities (Archery, Crazy Golf, Olympic Games Event), and complete packages (Family Fun Days, Event Entertainment Guide). Services are delivered through a network of UK depots with nationwide delivery capability.

Differentiator

Problem solved

Functional benefit

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Team Challenge Company: UK provider of team building events, corporate fun days, and activity-based entertainment. Direct peer competing for the same corporate team building and employee engagement budgets that drive The Fun Experts' primary customer segment.
• Maximus Events: UK corporate event entertainment and team building provider offering similar mobile entertainment, funfair-style attractions, and event production services. Direct peer competing for corporate and private event entertainment contracts in the UK.
• Hire A Bouncy Castle: UK bouncy castle and inflatable hire directory/marketplace connecting customers to local suppliers. Direct overlap with the inflatable and bouncy castle portion of The Fun Experts' offering, with a similar product-led catalogue model serving private and corporate events.
• Inflatable World: UK inflatable equipment hire specialist offering bouncy castles, assault courses, and inflatable games for events. Direct competitor in the inflatable and bouncy castle hire category that forms a core part of The Fun Experts' product catalog.
• Wildgoose Events: UK-based corporate team building and event experiences provider offering scavenger hunts, treasure hunts, and team challenges for enterprise clients. Direct overlap with The Fun Experts on B2B team building, corporate fun days, and event entertainment delivery across the UK.
• Banana Kick Events: UK corporate events company providing team building activities, mobile entertainment, and fun day experiences for businesses. Direct peer on B2B entertainment hire, team challenges, and nationwide event delivery targeting the same corporate/enterprise customer base.

Broad incumbents

• AirHop Adventure & Trampoline Parks: UK trampoline and indoor adventure park chain running multiple sites across the country. Broader incumbent in the family/team entertainment category with overlapping demand for birthday parties, school events, and group bookings that the Fun Experts serves via mobile hire.
• Go Ape: Established UK outdoor adventure activity operator running high-ropes, forest Segway, and team building experiences at multiple UK sites. Broader incumbent in the UK outdoor activity and team building space, with overlapping corporate/team building demand though operating fixed venues rather than mobile hire.
• Merlin Entertainments: Global operator of theme parks, LEGOLAND resorts, and family entertainment attractions including Madame Tussauds and SEA LIFE. Broader incumbent in the UK leisure and entertainment industry, competing indirectly for family leisure spend and corporate group bookings.

Others

• Eventbrite: Global event ticketing, registration, and discovery platform serving event organisers across the UK. Adjacent/ecosystem participant — not a direct competitor in equipment hire, but enables demand generation and ticket sales for the events that The Fun Experts supplies entertainment to.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thefunexpertsuk
• Facebookfacebook.com/TheFunExperts
• LinkedInlinkedin.com/company/thefunexperts
• Instagraminstagram.com/thefunexpertsuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Events UK Limited