SalesQuarters

What SalesQuarters does

SalesQuarters B.V. is an Amsterdam-based, founder-owned professional services firm founded in 2022 by Bart Dietz that delivers executive search, interim and fractional commercial leadership, sales leadership development, and sales excellence advisory services exclusively for sales organizations. The firm differentiates via its proprietary Development Driven Search® methodology — which prioritizes cultural fit, personality alignment, and long-term potential over skills-matching alone — and its SalesBoost© team-based interim offering that assembles temporary commercial teams combining leadership, execution, and back-office support for small businesses and scale-ups. Its intellectual foundation is anchored in a strategic academic partnership with Rotterdam School of Management, Erasmus University, which hosts the Annual National Sales Study (CCO Monitor) and gives the firm an evidence-based positioning uncommon in boutique search.

The firm operates four interconnected service lines: Executive Search & Succession (including leader succession, high-potential recruitment, accelerated onboarding, and assessment & benchmarking), Interim & Fractional (full-time interim and fractional commercial executives, plus SalesBoost©), Sales Leadership Development (personal coaching, team leader effectiveness, 4-Quarter Transformation, and RSM-co-branded open and customized programs), and Sales Excellence Advisory (organization design & change, performance management, sales activity analytics, DE&I, rewards & incentives, training needs analysis, and job analyses). Revenue is generated through retainer-based or project-based professional services fees across these lines, with pricing not publicly disclosed.

The go-to-market is sales-led and relationship-driven, anchored by thought leadership: a published management book (Attracting Top Talent, Boom Publishers), peer-reviewed academic publications, the recurring CCO Café event series, LinkedIn presence, email newsletter, and website insights. SalesQuarters serves three primary customer segments — Corporates (large multinationals and enterprises), Private Equity portfolio companies, and Owner-Managed/Family Businesses — across eight vertical industries including FMCG, Consumer Durables, Retail, Financial Services, Education, Healthcare, B2B Industrial, and Business & Professional Services. The firm is wholly founder-controlled with no external funding and operates with a small core team supplemented by faculty and coaches.

Name

SalesQuarters

Legal name

SalesQuarters B.V.

Website

https://salesquarters.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

SalesQuarters is an Amsterdam-based, founder-owned boutique professional services firm delivering executive search, interim/fractional commercial leadership, sales leadership development, and sales excellence advisory exclusively for sales organizations across the Netherlands.

Ownership category

akta.pro rank

Product category

Executive Search & Sales Leadership Consulting

NAICS

Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

akta.pro secondary industries

Sales Management & Coaching (Frontline Leadership) (EDABABAI), Sales Leadership & Revenue Executive Coaching (EDABANAL), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Executive search services
• Sales leadership development
• Interim sales executives
• Sales advisory consulting
• Commercial leadership recruiting

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Search & Succession: Retainer-based or project-based fees for executive search, leader succession planning, and high potential recruitment services.
2. Leadership Development Programs: Result-oriented development programs including personal coaching, team leader effectiveness, 4-Quarter Transformation, and open/customized organizational programs.
3. Interim & Fractional Executive Services: Temporary deployment of qualified commercial executives, either full-time interim or fractional (part-time) arrangements, including SalesBoost© team solutions.
4. Sales Excellence Advisory: Organization design, change management, performance management, sales activity management, DE&I, rewards & incentives, training needs analysis, and job analysis services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SalesQuarters is a professional services firm that helps organizations find, develop, and retain top sales leadership talent through four core service lines: Executive Search & Succession (using the proprietary Development Driven Search® methodology), Interim & Fractional commercial executive deployment (including the SalesBoost© team solution), result-oriented Sales Leadership Development programs, and Sales Excellence Advisory covering organization design, performance management, and rewards. Services are primarily delivered to enterprise corporates, private equity portfolio companies, and owner-managed/family businesses in the Netherlands.

Product overview

SalesQuarters is a professional services firm offering a comprehensive portfolio of interconnected services focused on sales leadership excellence. The core offerings include four main service lines: Executive Search & Succession (using the proprietary Development Driven Search® methodology), Interim & Fractional (providing temporary commercial leadership), Sales Leadership Development (with coaching and transformation programs), and Sales Excellence Advisory (covering organization design and talent management). These services are supported by specialized modules covering assessment, performance management, sales activity analytics, diversity initiatives, rewards design, and training. The company also contributes to industry knowledge through its Annual National Sales Study conducted with RSM Erasmus University and published research insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search & Succession A comprehensive service helping organizations find and develop sales leaders through the proprietary Development Driven Search® methodology, including executive search, leader succession, high potential recruitment, accelerated onboarding, and assessment & benchmarking. Targets enterprise corporates, PE portfolio companies, and owner-managed businesses.
• Interim Commercial Executive Full-time temporary commercial leadership providing immediate access to experienced sales leaders within 72 hours, focused on quickly bringing specific expertise, accelerating change, and boosting sales productivity. Targets organizations needing interim sales leadership.
• Fractional Commercial Executive Part-time, flexible commercial executives working 1-3 days per week who provide hands-on execution alongside advice, enabling cost-effective access to experienced leadership without full-time commitment. Targets SMBs and scale-ups.
• SalesBoost© Custom-built temporary sales team solution designed for small businesses and scale-ups, assembling tailored teams to accelerate sales productivity through direct sales, channel management, talent management, and sales operations. Combines leadership, execution, and back-office support.
• Sales Leadership Development Result-oriented programs for developing and retaining sales leadership, including personal coaching, team leader effectiveness, 4-Quarter Transformation, open programs, and customized organizational programs. Targets emerging and existing sales leaders across organizations.
• Sales Excellence Advisory Advisory service increasing sales productivity through organization design, performance management, sales activity management, diversity initiatives, rewards & incentives, training needs analysis, and job analyses. Targets organizations seeking to improve sales productivity.

Quantifiable outcome

• Top talent can be up to 800% more productive than average employees
• +1 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rotterdam School of Management, Erasmus UniversitycoreStrategic or Co-development PartnerAcademic partnership for conducting the Annual National Sales Study. Research collaboration providing scientific credibility to SalesQuarters' evidence-based approach. Bart Dietz serves as part-time Assistant Professor at RSM Erasmus University.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Russell Reynolds Associates: Global executive search firm with a strong CEO and commercial leadership practice. Directly comparable as a senior-level search competitor; Research Consultant Michelle Hamers previously worked at Russell Reynolds, evidencing direct market overlap.
• Korn Ferry: Global organizational consulting firm combining executive search with leadership development and sales effectiveness advisory. Most directly comparable given overlapping service lines across search, development, and advisory.
• Heidrick & Struggles: Global executive search firm with dedicated CEO & Board and Industrial practices serving commercial leadership mandates. Comparable as a competitor for senior sales leadership searches and leadership advisory engagements.
• Spencer Stuart: One of the largest global executive search firms with a dedicated Sales Officer Practice. Comparable as a competitor for CCO and sales director searches at enterprise and PE clients across Europe.
• Egon Zehnder: Global executive search and leadership advisory firm with strong European presence. Comparable for executive search plus leadership development and advisory work, especially in DACH/Benelux markets where SalesQuarters operates.

Direct peers

• Mercuri Urval: International executive search and talent advisory firm with a dedicated focus on commercial and sales leadership. Comparable as a competitor for sales executive search plus leadership advisory mandates in Europe.
• Career Openers: Dutch executive search boutique where founder Bart Dietz spent 10+ years, including 6 as Managing Partner. Closest historical peer, operating in the same sales leadership search niche in the Netherlands.
• AIMS International: Global executive search network with strong presence in the Netherlands; team member Adinda Hartenberg previously worked there. Comparable boutique-style search competitor serving Dutch corporates and mid-market clients.

Emerging players

• Sales Bench Advisory: Sales-specific executive search and advisory firm focused on go-to-market leadership for tech and SaaS companies. Comparable as a niche emerging specialist targeting sales leadership placements and sales transformation advisory.
• RSM Erasmus Executive Education: Academic partner of SalesQuarters; co-delivers open sales leadership programs ('Stepping Up to Sales Leadership'). Comparable as a provider of sales leadership training content with academic credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salesquarters

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesQuarters