Securas Kg
Securas Kg is a Düsseldorf-based, family-owned B2B distributor of occupational safety products — work gloves, safety footwear, protective clothing, load-securing equipment, and operational supplies — sold under its SECURAS® and BLUEDOT® brands to commercial customers across industry, trades, logistics, and construction in Germany and Europe.
- Company typePrivate
- Founded1999
- HeadquartersDüsseldorf, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Securas Kg does
Securas Kg (SECURAS KG) is a Düsseldorf-based, family-owned German limited partnership (Kommanditgesellschaft) that distributes and light-manufactures occupational safety products for commercial customers, founded in 1999 by Rufus Adrian and now led by the second generation of the founding family. Its portfolio is organized into six categories — work gloves, safety shoes and boots, work and protective clothing, general occupational safety equipment (head, respiratory, eye, hearing, fall, and joint protection), load-securing and lifting equipment, and operational supplies — sold under its own registered brands SECURAS® and BLUEDOT® alongside third-party PPE lines, with technical compliance to standards such as EN 388, EN ISO 20345, and DIN EN 1492-2/12195-2.
The business combines a registration-gated B2B e-commerce shop at securas-group.de with a nationwide field-sales force (Außendienst) that conducts on-site customer visits, free sample programs, and customer-specific glove planning (Handschuhplan), plus warehouse pickup from two Düsseldorf logistics sites that enable same-day shipping on orders placed before 12:00 and 24–48 hour nationwide delivery via DPD and GLS. Value-added services include custom product development, logo embroidery and printing, individualized shops and catalogs for larger accounts, and direct account-manager support. SECURAS exclusively serves B2B customers (entrepreneurs under §14 BGB, legal entities, and public institutions) across industry, trades, logistics, and construction in Germany and Europe-wide on request, excluding private consumers and resellers; pricing is not publicly disclosed and is set per-customer after registration and credit check.
Securas Kg firmographics
Firmographics- Name
- Securas Kg
- Legal name
- SECURAS KG
- Website
- https://securas-group.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Securas Kg is a Düsseldorf-based, family-owned B2B distributor of occupational safety products — work gloves, safety footwear, protective clothing, load-securing equipment, and operational supplies — sold under its SECURAS® and BLUEDOT® brands to commercial customers across industry, trades, logistics, and construction in Germany and Europe.
- Ownership category
- akta.pro rank
Where Securas Kg is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Securas Kg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Work Safety Products Sales: SECURAS generates revenue through the sale of occupational safety products including work safety gloves, safety footwear, work clothing, load securing equipment (ratchet straps, round slings), and operational supplies. Products are sold to commercial businesses in Germany and across Europe. Revenue is generated through one-time product purchases with repeat ordering from established B2B customers. The company offers customization services (logo printing/embroidery) as an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard commercial pricing for registered B2B customers |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Subscription | Monthly | Payment terms for commercial customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Securas Kg product offering
Product offeringCore offering
SECURAS KG supplies occupational safety products — work gloves, safety footwear, workwear/protective clothing, load securing equipment (lashing straps, round slings, edge protection), general PPE (head, respiratory, eye, hearing, fall protection), and operational supplies — exclusively to commercial businesses via a B2B online shop, field sales visits, and warehouse pickup. The portfolio is anchored by two proprietary house brands (SECURAS® and BLUEDOT®) and complemented by custom product development, logo services, glove plan consulting, and free sample programs.
Product overview
SECURAS KG operates a B2B e-commerce platform and catalog business for occupational safety products, primarily serving commercial customers in Germany and across Europe. The core product portfolio centers on work protection equipment organized into six main categories: (1) Work gloves (Schutzhandschuhe) including the SEC-150 PrimaGripA nitrile foam gloves and SEC-440 WOLF leather gloves; (2) Safety shoes and boots; (3) Work clothing and protective wear including winter/cold protection, warning vests, and protective overalls; (4) General occupational safety equipment for head, respiratory, eye, hearing, and fall protection; (5) Load securing and lifting equipment including lashing straps (Zurrgurt), round slings (Rundschlingen), and anti-slip mats; and (6) Operational supplies. The company carries two proprietary house brands—SECURAS® and BLUEDOT®—alongside products from leading work safety manufacturers. Beyond the product catalog, SECURAS offers value-added services including custom product development, logo customization (embroidery, transfer printing, screen printing), glove plan consulting, free sample programs, and on-site field sales consultation. The B2B online shop serves as the primary digital ordering platform for registered business customers.
Differentiator
Problem solved
Functional benefit
Brands
- BLUEDOT®: Brand representing excellent quality, longevity, and customer satisfaction.
Products and services
- Handschuhe (Work Gloves / Protective Gloves)
Quantifiable outcome
- Five-figure annual savings for a mid-sized metalworking company after switching suppliers to SECURAS gloves
- +2 more outcomes
Companies that use Securas Kg
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Securas Kg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Securas Kg partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights3 records
Securas Kg competitors and assessment
Company assessmentBroad incumbents
- Ansell: Ansell is a global manufacturer of protective gloves and workplace safety products, including many of the same nitrile and leather work-glove categories that anchor SECURAS's product range. It is an upstream supplier and competitor to SECURAS across hand protection.
- Würth Group: Würth is the largest B2B industrial supplies distributor in Germany, selling PPE, fasteners, tools, and workshop consumables to trades and industry through a direct-sales force plus an online shop — directly comparable to SECURAS on go-to-market model, customer base, and product scope, but at vastly larger scale.
- Uvex Safety Group: Uvex is a leading German PPE manufacturer (head, eye, hearing, hand protection) with strong B2B distribution into industrial and trade customers — a broader incumbent that competes with SECURAS on hand and body protection categories.
- Hoffmann Group: Hoffmann Group is a major European B2B distributor of quality tools, PPE, and workshop supplies serving industry. It competes directly with SECURAS for industrial and trades customers on PPE and operational supplies, with much greater catalog depth and international reach.
- Lyreco: Lyreco is a major European B2B distributor of workplace supplies, PPE, and hygiene products to business customers. It overlaps with SECURAS on operational supplies and PPE categories, but serves a much wider product and customer footprint across Europe.
- 3M (Safety & Industrial Business): 3M is a global PPE manufacturer with strong positions in hand protection, respiratory protection, and hearing protection — overlapping with SECURAS on glove and safety product categories, with a much broader international footprint.
Direct peers
- Engelbert Strauss: Engelbert Strauss is a German workwear and PPE manufacturer-distributor selling directly to trades and industry, with house brands and a strong B2B e-commerce platform — the closest direct competitor to SECURAS on product mix, customer segments, and branded-house strategy.
- Dolezych: Dolezych is a German specialist manufacturer and supplier of load-securing and lifting equipment (ratchet straps, slings, edge protection). It is a direct peer to SECURAS on the load-securing product line with comparable B2B industrial customers.
- MEWA Textil-Service: MEWA provides workwear, protective clothing, and doormats to industrial and trade customers via a service/rental model. It overlaps with SECURAS on B2B workwear and PPE distribution to industrial customers in Germany and Europe, though with a service-based rather than transactional model.
- SpanSet: SpanSet is a European specialist in load-securing and lifting equipment, selling lashing straps, slings, and height-safety products to industrial and logistics customers. It directly competes with SECURAS on the load-securing category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Securas Kg social profiles
Digital presenceSecuras Kg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Securas Kg leadership team
Management profileNumber of profiles
Profiles1 record
Securas Kg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Securas Kg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Securas Kg
What does Securas Kg do?
SECURAS KG supplies occupational safety products — work gloves, safety footwear, workwear/protective clothing, load securing equipment (lashing straps, round slings, edge protection), general PPE (head, respiratory, eye, hearing, fall protection), and operational supplies — exclusively to commercial businesses via a B2B online shop, field sales visits, and warehouse pickup. The portfolio is anchored by two proprietary house brands (SECURAS® and BLUEDOT®) and complemented by custom product development, logo services, glove plan consulting, and free sample programs.
Is Securas Kg a public or private company?
Securas Kg is a private company. It is classified as family owned and is currently operating.
When was Securas Kg founded?
Securas Kg was founded in 1999. It employs 1 to 10 people.
Where is Securas Kg based?
Securas Kg is headquartered in Düsseldorf, Germany, in the Europe region.
How does Securas Kg make money?
One revenue line is on record: work Safety Products Sales.
Who are Securas Kg's main competitors?
Broad incumbents on record are Ansell, Würth Group, Uvex Safety Group, Hoffmann Group, Lyreco and 3M (Safety & Industrial Business). Direct peers are Engelbert Strauss, Dolezych, MEWA Textil-Service and SpanSet.
Does Securas Kg have an API?
No public API is recorded for Securas Kg.