Specialty Recreation & Marine, Llc

Name

Specialty Recreation & Marine, Llc

Legal name

Specialty Recreation & Marine, LLC

Website

https://www.specialtyrecreation.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Powersports and Marine Dealership

NAICS

Boat Dealers (441222), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

Keywords

• Powersports dealership
• Marine dealership
• Boat sales
• Personal watercraft
• Vehicle financing

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new and pre-owned powersports vehicles including ATVs, motorcycles, snowmobiles, personal watercraft, boats, and side-by-side vehicles. Revenue generated from MSRP and discounted sale prices.
2. Financing Services: Financing provided through third-party partnership with Revvable for credit applications and loan arrangements.
3. Service and Maintenance: Powersport and marine vehicle servicing and repair for customer vehicles. Dedicated service department for maintenance needs.
4. Parts and Accessories: Parts department offering replacement parts and accessories for powersports and marine vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Specialty Recreation & Marine is a multi-brand authorized powersports and marine dealership that sells new and pre-owned ATVs, side-by-side UTVs, motorcycles, snowmobiles, personal watercraft, sport boats, wake boats, and pontoon boats. The dealership also provides a service and repair department, parts and accessories, customer financing through a third-party partner (Revvable), and trade-in valuation through NADA. Operates as a single-location retail showroom business serving individual consumers in North Idaho and Eastern Washington.

Product overview

Specialty Recreation & Marine is a multi-brand powersports and marine dealership operating as a single-location dealer in Coeur d'Alene, ID. The company sells new and pre-owned vehicles across eight major brands: Yamaha (ATVs, motorcycles, boats, waverunners), Can-Am (UTVs, ATVs), Sea-Doo (personal watercraft), Ski-Doo (snowmobiles), Husqvarna (motorcycles), Lynx (snowmobiles), Supra Boats, and Moomba Boats (wake boats), along with SunCatcher and Premier pontoon boats. The dealership also offers service/repair, financing through Revvable, and trade-in valuation through NADA. This is a traditional dealer operation, not a technology product company.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• MarineMax: Largest U.S. recreational boat and marine dealership retailer, operating multi-brand stores across the country. Directly comparable business model—new and pre-owned boat, PWC, and marine vehicle sales with financing, service, and parts—only at significantly greater scale.
• OneWater Marine: Public marine dealership group operating multi-brand boat and PWC dealerships across the U.S. Closely comparable on product mix (boats, PWCs, pontoons), customer base (recreational boaters), and revenue model (sales + F&I + service + parts).
• RideNow Powersports: Multi-brand powersports dealer group carrying motorcycles, ATVs, side-by-sides, PWCs, and snowmobiles from brands like Can-Am, Sea-Doo, Ski-Doo, Yamaha, and Honda. Highly comparable store-level operating model and OEM portfolio.
• West Marine: Specialty marine retailer with chain of stores serving boat owners. Comparable marine customer base; differs in that West Marine is more weighted to parts, accessories, and supplies rather than new boat/PWC sales.

Broad incumbents

• Bass Pro Shops: Large-scale outdoor and marine retailer selling boats, PWCs, and powersports vehicles alongside fishing/hunting merchandise. Overlaps heavily on marine and powersports categories but operates as a broad outdoor incumbent rather than a single-store specialist dealer.
• Camping World Holdings: Public RV and outdoor recreation retailer that has expanded into powersports. Comparable as a multi-channel recreational vehicle retailer with sales, service, financing, and parts; broader RV-centric mix but overlapping customer base with powersports buyers.
• Cabela's: Outdoor recreation retailer (now part of Bass Pro) selling marine and powersports products alongside hunting, fishing, and camping. Comparable overlap on boat/PWC customers but broader outdoor-merchandise focus.
• Tracker Marine Group: Boat manufacturer and dealer network affiliated with Bass Pro Shops, selling aluminum fishing boats, pontoons, and related marine products. Comparable as a multi-brand marine retail presence but vertically integrated as an OEM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpecialtyRec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialty Recreation & Marine, Llc