Sound Retirement Solutions, Inc.

What Sound Retirement Solutions, Inc. does

Sound Retirement Solutions, Inc. is a privately held financial advisory firm domiciled in North Carolina that provides retirement-focused planning services to pre-retirees and retirees, primarily in North Carolina and South Carolina. The company delivers six core service lines: Retirement Planning, Estate Planning, Income Planning, Medicare Planning, Life Insurance, and Long-Term Care. Service delivery is conducted through a network of 17 named licensed brokers, division directors, and support staff operating from two physical offices in Wilmington (headquarters) and Calabash, NC, supplemented by phone and online consultations. The firm holds multi-state licensure (NC, SC, GA, VA, PA) and the CEO simultaneously serves as Regional Sales Manager for American Senior Benefits, providing carrier and recruiting infrastructure.

The firm's underlying technology footprint is limited. There is no proprietary software platform; estate planning is enabled through a partnership with Integrated Trust Systems, which provides a digital platform for trusts, wills, and powers of attorney. Customer acquisition is sales-led and multi-channel: an educational blog with more than 30 articles, organic social media presence on Instagram, Facebook, LinkedIn, and YouTube, community event participation, and a website scheduling tool that funnels prospects to licensed agents. The website is built on Squarespace, and agents maintain individual contact information with no centralized CRM or proprietary tooling disclosed.

The business model is commission-driven. Revenue is generated primarily from insurance product commissions on Medicare supplements, Medicare Advantage, prescription drug plans, life insurance, and long-term care products, supplemented by advisory fees on retirement, income, and estate planning services. Pricing is quote-based and tailored to individual client situations, with no publicly disclosed fee schedule or commission rate. Customer segments are horizontal: pre-retirees, retirees, and families needing coordinated retirement-to-estate planning. Ownership is founder/management-controlled with no parent company, no external investors, no funding rounds, and no M&A activity disclosed.

Name

Sound Retirement Solutions, Inc.

Legal name

Sound Retirement Solutions, Inc.

Website

https://soundretirementsolutionsinc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sound Retirement Solutions is a privately held North Carolina financial advisory firm that provides retirement, income, estate, Medicare, life insurance, and long-term care planning to pre-retirees and retirees in NC and SC through 17+ licensed agents.

Ownership category

akta.pro rank

Product category

Retirement Financial Planning

NAICS

Management Consulting Services (54161)

SIC

Life Insurance (6311), Services-Management Consulting Services (8742)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

akta.pro secondary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Retirement planning
• Income planning
• Estate planning
• Medicare planning
• Long-term care insurance

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Product Commissions: The firm earns commissions on the sale of life insurance, long-term care insurance, Medicare supplements, Medicare Advantage plans, and other insurance products through its network of licensed agents and brokers.
2. Retirement Planning Advisory Services: The firm provides retirement planning, income planning, estate planning coordination, and Medicare planning services to individuals and families, generating revenue through advisory service fees and product commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sound Retirement Solutions is a financial advisory firm that helps individuals transition from the accumulation phase into retirement through a unified suite of six services: Retirement Planning, Income Planning, Estate Planning, Medicare Planning, Life Insurance, and Long-Term Care Insurance. Services are delivered through a network of 17+ state-licensed brokers and agents operating from offices in Wilmington and Calabash, NC, primarily serving clients in North Carolina and South Carolina.

Product overview

Sound Retirement Solutions, Inc. is a financial advisory firm offering a unified suite of retirement planning services rather than a software platform. The company provides six core service offerings: Retirement Planning, Estate Planning, Income Planning, Medicare Planning, Life Insurance, and Long-Term Care. These services are delivered through a team of licensed advisors and brokers who help clients navigate the transition to retirement. The company operates primarily in North Carolina (Wilmington and Calabash offices) and South Carolina, serving retirees and pre-retirees with comprehensive financial planning solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Comprehensive retirement planning services including Social Security Planning, Pension Planning, and Financial Retirement Planning to assist individuals with the transition from the accumulation phase to retirement years.
• Estate Planning Estate planning services facilitated through partnership with Integrated Trust Systems, including Trust, Will, Healthcare Power of Attorney, and Financial Power of Attorney via a digital platform.
• Income Planning Income planning services comparing pension options versus rollover options to maximize retirement income for individuals and couples, addressing the fear of outliving income.
• Medicare Planning Medicare planning services reviewing Medicare Supplements, Medicare Advantage, and Prescription Drug Plans to help clients make educated decisions about future healthcare needs.
• Life Insurance Life insurance services covering Final Expense for funeral costs and income replacement needs, providing protection for loved ones.
• Long-Term Care Long-Term Care Insurance services covering Home Health Care, Assisted Living, and Nursing Home stays with both traditional and hybrid policies featuring living benefit riders.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Integrated Trust SystemscoreStrategic or Co-development PartnerSound Retirement Solutions has partnered with Integrated Trust Systems to provide digital estate planning services to clients. The partnership enables clients to facilitate all estate directives including trusts, wills, healthcare powers of attorney, and financial powers of attorney through a digital platform. The company describes this as an easy, cost-effective way for clients to have 100% control over their estate planning.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carson Group: Financial advisory firm supporting independent advisors with retirement planning, wealth management, and insurance solutions. Comparable multi-line offering delivered through affiliated advisors, similar in scope to Sound Retirement's bundle.
• Cetera Financial Group: Network of independent financial advisors providing retirement, investment, and insurance planning services to individuals. Comparable producer-led model delivering bundled retirement and insurance solutions.
• Allworth Financial: Independent retirement and wealth advisory firm offering retirement planning, estate planning, and insurance products through a network of advisors. Directly comparable to Sound Retirement Solutions in size, multi-service model, and producer-led distribution.

Broad incumbents

• Northwestern Mutual: Major insurance and financial services firm combining life insurance, long-term care, retirement, and estate planning through a large advisor network. Overlaps with all six of Sound Retirement's service lines but with national scale and proprietary products.
• Fisher Investments: Large independent investment advisory firm focused on retirement and wealth management for high-net-worth retirees. Competes for the same retiree segment with significantly greater AUM and marketing scale.
• Ameriprise Financial: Large diversified financial services company offering retirement planning, wealth management, and insurance through thousands of advisors. Overlaps with Sound Retirement in advisory + insurance bundle but at significantly greater scale and brand reach.
• New York Life: Large mutual life insurance company offering life insurance, long-term care, retirement income, and estate planning through career agents. Comparable insurance-anchored retirement advisory model at much greater scale.
• Empower Retirement: Large retirement plan provider and individual retirement services firm managing billions in retirement assets. Adjacent competitor that pressures local retirement advisors on participant rollovers and managed-account services.
• State Farm: National insurance and financial services carrier with captive agents selling life, health, Medicare supplement, and retirement products. Competes with Sound Retirement in the same product categories but at vastly greater distribution scale.
• Fidelity Investments: Diversified investment and retirement services firm offering retirement planning, wealth management, and annuities. Competes in the same retiree segment but with proprietary technology, scale, and a national brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@soundretirementsolutions?si=yegP8yHZaJ-ZIV5_
• Facebookfacebook.com/soundretirementsolutions
• LinkedInlinkedin.com/company/sound-retirement-solutions-inc
• Instagraminstagram.com/soundretirementsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Retirement Solutions, Inc.