Sjømatbedriftene

What Sjømatbedriftene does

Sjømatbedriftene is a Norwegian trade association (næringsorganisasjon) for seafood businesses, with roots dating to 1946 and its modern form established in 1995 through the merger of NFOL and LEF. Headquartered in Trondheim, it represents companies across aquaculture, capture fisheries, and seafood processing, providing industry advocacy, labor relations support, and collective member services. The organization is led by CEO Robert H. Eriksson and operates with 1–10 employees.

The association's core products are member-facing events and media: the annual Sjømatdagene conference in Trondheim, the biennial NM i Sjømat competition, and the Norsk Sjømat magazine. It has been extending its member benefit stack through partnerships — notably a framework agreement with DNB for pension products (signed May 2026), KOMENT for marketing and communications services, and FIAS for collective purchasing. In 2025–2026 it added Harry Tiller as Communications Director and Ellie Johansen in a dedicated aquaculture leadership role, indicating investment in both external visibility and its largest member vertical.

The business model is membership-fee based, supplemented by event and media revenue. As a non-profit trade body, Sjømatbedriftene does not pursue equity funding, and its financial scale is not disclosed; operations appear to be sustained by dues, event ticket and sponsorship revenue, and magazine advertising. No revenue, ARR, or membership-count figures are publicly available in the input.

Name

Sjømatbedriftene

Legal name

Norske Sjømatbedrifters Landsforening

Website

https://sjomatbedriftene.no

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Sjømatbedriftene is a Norwegian seafood industry trade association representing aquaculture, capture fisheries, and processing companies, delivering advocacy, events (Sjømatdagene, NM i Sjømat), and the Norsk Sjømat magazine to members.

Ownership category

akta.pro rank

Product category

Seafood Industry Trade Association

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPADALAI

Oceans, Coastal & Marine Resource Management

Business & Public Services/International Organizations & Development/Climate, Environment & Sustainable Development Programs

Keywords

• Seafood industry association
• Trade association services
• Industry advocacy
• Seafood trade events
• Member services

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Sjømatbedriftene operates as a membership-based industry organization. The organization generates revenue through membership fees paid by seafood companies across Norway's aquaculture, capture fisheries, and processing sectors.

Distribution channels2 records

Marketing channels8 records

Core offering

Sjømatbedriftene (officially Norske Sjømatbedrifters Landsforening) is a Norwegian national industry association founded in 1946 that provides advocacy, trade policy representation, regulatory guidance, and member services for seafood businesses across aquaculture, capture fisheries, and processing sectors. The organization also runs industry events including the Sjømatdagene conference and NM i Sjømat (Norwegian Seafood Championship), and publishes the Norsk Sjømat magazine.

Product overview

Sjømatbedriftene is a national industry organization for the Norwegian seafood industry, founded in 1946. Rather than offering technology products, the organization provides industry advocacy, representation services, and hosts events including NM i Sjømat (Norwegian Seafood Championship), Sjømatdagene (annual industry conference), and publishes Norsk Sjømat magazine. The organization also maintains a news portal providing industry updates to members.

Differentiator

Problem solved

Functional benefit

Brands

• Sjømatdagene: Annual seafood industry conference organized by Sjømatbedriftene held at Scandic Hell in Stjørdal
• NM i Sjømat
• FIAS
• Magasinet Norsk Sjømat

Products and services

• Sjømatbedriftene Membership

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• AqualoopcoreStrategic or Co-development Partner · 15 July 2025Aqualoop entered a strategic cooperation agreement with global technology company Saipem for developing and realizing next-generation offshore salmon farming solutions. The collaboration marks a significant step toward more sustainable and robust aquaculture in open seas. With base in Norway and focus on innovation in deep-sea aquaculture, Aqualoop has worked since 2017 on developing deep-sea salmon farming.
• UtrorcoreStrategic or Co-development Partner · 4 March 2024Utror entered a cooperation agreement with Aibel for development and realization of offshore aquaculture. The framework agreement involves Aibel providing expertise in complex offshore installations and study work to ensure safe and efficient offshore salmon farming operations.
• KOMENT AScoreGTM or Marketing PartnerSjømatbedriftene signed a framework agreement with KOMENT, giving the company opportunity to actively contribute to strengthening the seafood industry's reputation. KOMENT is also responsible for website design and development. The partnership supports Sjømatbedriftene's communication and marketing efforts.
• SANDS AdvokatfirmaminorImplementation/ SI/ Consulting PartnerSANDS Advokatfirma co-organizes webinars with Sjømatbedriftene on topics including aquaculture supervision and regulatory matters affecting the seafood industry.
• FIAS (Fiskerinæringens Innkjøpsselskap)coreOthersFIAS is a nationwide purchasing company owned by seafood industry companies. The organization negotiates purchasing agreements in all areas that shareholder companies need in their daily operations. FIAS has close cooperation and shared office with Sjømatbedriftene.
• NTNU Institutt for bioteknologi og matvitenskapcoreOthersNTNU's Institute of Biotechnology and Food Science collaborates with Sjømatbedriftene to organize NM i Sjømat (Norwegian Seafood Championship). The partnership involves scientific evaluation and quality assessment of seafood products.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Norges Sjømatråd (Norwegian Seafood Council): Norway's official seafood industry marketing and export-promotion body, representing Norwegian seafood companies internationally. Directly comparable as a national seafood industry organization with overlapping membership, though focused on export market development rather than domestic advocacy.
• Pelagisk Forum: Norwegian industry organization representing pelagic fishing sector companies (herring, mackerel, capelin). Directly comparable as a Norwegian seafood-specific trade association focused on industry advocacy and member services for a seafood sub-segment.
• Fiskeri- og havbruksnæringens landsforening (FHL): Norwegian aquaculture and fisheries industry association representing major aquaculture and fishing companies. Directly comparable as a Norwegian seafood industry trade association with overlapping membership and advocacy focus on aquaculture policy and working conditions.

Broad incumbents

• Norsk Industri: Norwegian manufacturing industry confederation covering process industries including food processing. Broadly comparable as a Norwegian employer/industry organization representing seafood processing companies and broader industrial members with similar advocacy and HR services.
• Næringslivets Hovedorganisasjon (NHO): Confederation of Norwegian Enterprise — Norway's largest employer and industry organization. Comparable as the umbrella federation of which many Norwegian trade associations are members, providing cross-industry advocacy, HR services, and framework agreements.

Regional players

• Seafood New Zealand: New Zealand seafood industry organization representing commercial fishers, aquaculturists, and processors. Comparable as a national seafood industry trade association with advocacy, sustainability, and member services focus — though serving a different geography.
• European Fisheries Alliance: Brussels-based alliance representing European fisheries industry associations at EU level. Comparable as a fisheries/seafood industry advocacy organization, but operating at EU level rather than a single national jurisdiction, with similar policy and sustainability focus.
• Dansk Akvakultur: Danish aquaculture industry trade association representing fish farmers and related businesses. Comparable as a Nordic aquaculture industry association with member services, advocacy, and policy representation — though serving the Danish market specifically.
• Sveriges Fiskares Riksförbund: Swedish fishermen's national association representing professional fishers. Comparable as a Nordic fisheries industry advocacy organization with member services and policy representation, though operating in Sweden and focused primarily on capture fisheries.

Others

• Marine Stewardship Council (MSC): International non-profit setting standards for sustainable fishing and seafood traceability. Thematically comparable as a seafood industry stewardship organization but functions as a sustainability certification body rather than a member-based trade association.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sjomatbedriftene
• LinkedInlinkedin.com/company/sjomatbedriftene
• Instagraminstagram.com/sjomatbedriftene

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sjømatbedriftene