Spectrum Dynamics
Spectrum Dynamics CIC is a UK not-for-profit that operates SpektraBot, a free AI-powered SEND assistant, alongside fixed-fee benefit-claim support, tribunal representation, and neuro-inclusion training for parents, carers, schools, employers, and DWP-referred young people.
- Company typePrivate
- Founded2022
- HeadquartersLancaster, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Spectrum Dynamics does
Spectrum Dynamics CIC is a UK Community Interest Company founded by Rachel Holme and headquartered in Lancaster, operating as a not-for-profit focused on neuro-inclusive support across education, employment, and the welfare system. Its core product is SpektraBot, a free, AI-powered SEND assistant that provides 24/7 evidence-based guidance grounded in the SEND Code of Practice, Children and Families Act 2014, and tribunal decisions, targeting parents, carers, and SENCOs with EHCP, rights, and meeting-preparation support. The platform is UK-hosted, designed to WCAG 2.1 Level AA with trauma-informed UX, and operates without account requirements, reflecting the trust posture of a not-for-profit that states user data is never sold.
Beyond SpektraBot, Spectrum Dynamics generates revenue through a portfolio of fixed-fee professional services: benefit form completion and form checking (£175 and £95 respectively), tiered tribunal/appeal support (£225 for Mandatory Reconsideration, £225 for appeal advice, £750 for Lower Tribunal preparation, £250 for representation, or a £900 bundle), with conditional-fee-agreement success fees of 20% and flexible payment plans. The company also delivers bespoke neuro-inclusion training and consultancy to local and UK-wide employers, plus youth employability programmes delivered in partnership with the Department for Work and Pensions and the Lancaster Job Centre.
The go-to-market is hybrid: a community-led motion anchored by the TIDE in the Bay Facebook group of 200+ parents and carers drives top-of-funnel awareness, DWP/Job Centre and local school partnerships channel mid-funnel referrals, and direct fixed-fee service sales plus volunteer-to-paid pathways close the loop. Leadership comprises CEO/Founder Rachel Holme (20-year learning disability nurse with lived ADHD experience), CTO Joel Merrick (DevOps/cloud architect), and Director of Learning & Development James Fraser. The organisation is registered as CIC #14329981 and partners with Lancaster CVS, Social Enterprise UK, National Trust, and Lord's Taverners, while operating primarily in the Lancaster and Morecambe Bay area with national reach for training delivery.
Spectrum Dynamics firmographics
Firmographics- Name
- Spectrum Dynamics
- Legal name
- Spectrum Dynamics CIC
- Website
- https://spectrumdynamics.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spectrum Dynamics CIC is a UK not-for-profit that operates SpektraBot, a free AI-powered SEND assistant, alongside fixed-fee benefit-claim support, tribunal representation, and neuro-inclusion training for parents, carers, schools, employers, and DWP-referred young people.
- Ownership category
- akta.pro rank
Spectrum Dynamics industry classification
Industry- Product category
- Neurodiversity Support Services
- NAICS
- Custom Computer Programming Services (541511), Business Associations (813910), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Membership Organizations (8600), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Governance, Risk & Compliance (GRC) Platforms (BPAEAPAA)
- akta.pro secondary industry
- Policy Management, Training & Ethics/Whistleblowing (BPAEAPAI)
Keywords
Where Spectrum Dynamics is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Spectrum Dynamics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Benefit Claims Support Services: Fixed-fee services for form completion and document checking for benefits including PIP, ESA, UC, and Attendance Allowance. Services priced at £175 per form or £95 for form checking.
- Appeal Support Services: Fixed-fee tribunal representation and preparation services including Mandatory Reconsideration (£225), Appeal advice (£225), Lower Tribunal preparation (£750), Representation (£250), and bundled package (£900). Conditional Fee Agreement available with 20% success fee for eligible cases.
- Business Training & Consultancy: Bespoke neuro-inclusion training delivered to local and UK-wide businesses, employers, and organisations seeking to create inclusive workplaces.
- SpektraBot (Free Service): Free AI-powered SEND assistant available to families without account requirements or paywall, as part of the organisation's not-for-profit social impact mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Form Completion Services |
| One time/ perpetual license | Pay-as-you-go | Form Checking Service |
| One time/ perpetual license | Pay-as-you-go | Appeal Support Services |
| Outcome Based/ Performance | Pay-as-you-go | Conditional Fee Agreement |
| Other | Multi-year contract | Payment Plans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Spectrum Dynamics product offering
Product offeringCore offering
Spectrum Dynamics CIC is a not-for-profit Community Interest Company that sells neurodiversity support services and built SpektraBot, a free AI-powered SEND assistant providing 24/7 evidence-based guidance on EHCPs and SEND rights. The organisation also delivers fixed-fee benefit claim form completion and tribunal representation, neuro-inclusion business training, and youth employability programmes to families, schools, employers, and individuals in the UK.
Product overview
Spectrum Dynamics CIC offers a unified portfolio centered on SpektraBot, a free AI-powered SEND assistant providing 24/7 guidance on EHCPs and SEND rights. This core AI product is complemented by fixed-fee benefit form completion and appeal support services, neuro-inclusion business training, and youth employability programmes. The company also runs TIDE in the Bay, a community initiative for parent/carer advocacy. The SpektraBot product targets families navigating the SEND system, while other services serve employers, schools, and benefit claimants.
Differentiator
Problem solved
Functional benefit
Brands
- SpektraBot: Free AI-powered SEND assistant that helps parents, carers, and teachers understand EHCPs, prepare for meetings, and know their rights - grounded in the SEND Code of Practice. Available 24/7 with evidence-based guidance in plain English.
- TIDE in the Bay (Time for Inclusion & Diversity in Education)
Products and services
- SpektraBot Free, AI-powered SEND assistant that provides 24/7 evidence-based guidance in plain English on Education, Health and Care Plans (EHCPs), SEND rights, meeting preparation, and letter writing for parents, carers, and teachers. UK-hosted, accessibility tested, no account required.
- Benefit Form Completion Services Fixed-fee service completing benefit claim forms for individuals, including PIP, 'New Style' ESA, UC (Capability for Work), and Attendance Allowance forms at £175 per form, with a document checking option at £95.
- Appeal and Tribunal Support Services Fixed-fee expert assistance challenging denied benefit claims, including Mandatory Reconsideration (£225), Advice on Merits of Appeal (£225), Lower Tribunal preparation (£750), Representation at Tribunal (£250), and bundled package (£900), with Conditional Fee Agreement option.
- Neuro-Inclusion Business Training Bespoke neuro-inclusion training delivered to local and UK-wide businesses, employers, and organisations to cultivate inclusive workplaces, improve hiring practices, and retain neurodivergent talent.
- Youth Employability Programmes Coaching, executive function problem-solving sessions, and tailored training programmes preparing neurodivergent young people for employment, self-employment, or retaining employment, delivered via DWP and Job Centre partnerships.
Quantifiable outcome
- Personalised learning approaches can boost progress by up to 8 additional months over a year compared to traditional methods (Education Endowment Foundation)
- +1 more outcomes
Companies that use Spectrum Dynamics
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Spectrum Dynamics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Spectrum Dynamics partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Department for Work and Pensions (DWP)coreEstablished partnership with DWP for referrals supporting neurodivergent young people through coaching, executive function problem solving sessions, training, and tailored youth employability programmes. Spectrum Dynamics delivers neuro-inclusion training to local Job Centre staff and receives referrals for clients needing employment support.
- Lancaster CVScoreLocal CVS (Council for Voluntary Service) partnership supporting community development and neurodiversity initiatives in the Lancaster area. Lancaster CVS logo displayed on website among clients and partners.
- Social Enterprise UKminorMembership/partnership with Social Enterprise UK, the largest independent network for social enterprises in the UK. Logo displayed on website as a partner organisation.
- National TrustminorPartnership with National Trust. Nature and heritage conservation charity. Logo displayed on website as a partner organisation.
- Lord's TavernersminorPartnership with Lord's Taverners, a cricket charity supporting young people with disabilities. Logo displayed on website as a partner organisation.
- Lancaster University School of BusinesscoreFounder Rachel Holme participated in the Good Growth programme with Lancaster University's School of Business. The programme provided founder support and development, with a session where standing/walking during lectures was permitted, inspiring workplace inclusion practices.
- Local Schools (Mainstream & Specialist)corePartnerships with maintained schools and local authorities for mediation, SENCO support, Universal Design for Learning implementation, and SpektraBot pilot. Currently piloting SpektraBot across Morecambe Bay schools with one primary already committed.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Spectrum Dynamics competitors and assessment
Company assessmentBroad incumbents
- Mencap: UK's leading learning disability charity providing advice, support, and policy advocacy. Operates in adjacent space with similar advocacy, advice-line, and inclusion training services, but at national scale and with broader beneficiary scope than Spectrum Dynamics' SEND-specific focus.
- Sense: UK disability charity supporting people with complex disabilities including autism and learning disabilities. Comparable as a peer in disability advocacy and inclusion services, but with broader disability remit and national service delivery scale.
- Citizens Advice: UK's largest advice charity providing free, confidential advice on benefits, employment, and discrimination - including SEND-related matters. Comparable as a benefit/tribunal advice provider with national infrastructure, but covering a much wider issue area than Spectrum Dynamics' neurodiversity specialism.
- National Autistic Society: UK's largest charity for autistic people, providing advice, education services, and policy advocacy. Operates in the same beneficiary population as Spectrum Dynamics but with national scale, established school partnerships, and broader service portfolio beyond SEND legal navigation.
Direct peers
- IPSEA (Independent Provider of Special Education Advice): UK charity providing free, independent legal advice on SEND law, EHCPs, and tribunal representation. Directly comparable to Spectrum Dynamics' SEND advice and tribunal services, with much larger national scale and brand recognition in the same beneficiary population.
- ADHD Foundation: UK charity providing ADHD/neurodiversity training, education programmes, and workplace consultancy. Directly comparable to Spectrum Dynamics' neuro-inclusion training business and youth employability programmes, with established NHS and school partnerships at national scale.
- Disability Rights UK: UK charity led by and working for disabled people, providing advice on benefits, policy advocacy, and rights information. Directly comparable in benefits appeals/advice work and systemic advocacy, with national reach and government-facing influence.
- Understood.org: US-based non-profit providing free, evidence-based resources, tools, and one-on-one chat support for parents of children with learning differences and ADHD. Direct functional analogue to SpektraBot's AI-powered guidance model, serving the same parent/carer segment with similar self-serve and expert-support mix.
- Contact (formerly Contact a Family): UK charity supporting families of disabled children with advice on welfare benefits, SEND rights, and EHCP processes. Shares Spectrum Dynamics' core beneficiary (parents/carers of SEND children) and benefit/tribunal support services, with national reach and longer operating history.
- Ambitious about Autism: UK charity focused on education and employment outcomes for autistic children and young people - directly overlapping with Spectrum Dynamics' education-to-employment mission for neurodivergent young people and its school partnership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spectrum Dynamics social profiles
Digital presenceSpectrum Dynamics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spectrum Dynamics leadership team
Management profileNumber of profiles
Profiles3 records
Spectrum Dynamics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spectrum Dynamics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spectrum Dynamics
What does Spectrum Dynamics do?
Spectrum Dynamics CIC is a not-for-profit Community Interest Company that sells neurodiversity support services and built SpektraBot, a free AI-powered SEND assistant providing 24/7 evidence-based guidance on EHCPs and SEND rights. The organisation also delivers fixed-fee benefit claim form completion and tribunal representation, neuro-inclusion business training, and youth employability programmes to families, schools, employers, and individuals in the UK.
Is Spectrum Dynamics a public or private company?
Spectrum Dynamics is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Spectrum Dynamics founded?
Spectrum Dynamics was founded in 2022. It employs 1 to 10 people.
Where is Spectrum Dynamics based?
Spectrum Dynamics is headquartered in Lancaster, United Kingdom, in the Europe region.
How does Spectrum Dynamics make money?
Four revenue lines are on record. Benefit Claims Support Services are the primary driver. The others are appeal Support Services, business Training & Consultancy and spektraBot (Free Service).
Who are Spectrum Dynamics's main competitors?
Broad incumbents on record are Mencap, Sense, Citizens Advice and National Autistic Society. Direct peers are IPSEA (Independent Provider of Special Education Advice), ADHD Foundation, Disability Rights UK, Understood.org, Contact (formerly Contact a Family) and Ambitious about Autism.
Does Spectrum Dynamics have an API?
No public API is recorded for Spectrum Dynamics.
What industry is Spectrum Dynamics in?
Spectrum Dynamics's product category is Neurodiversity Support Services. Its primary akta.pro industry code is BPAEAPAA, Governance, Risk & Compliance (GRC) Platforms, with a secondary code of BPAEAPAI, Policy Management, Training & Ethics/Whistleblowing. Its NAICS code is 541511 and its SIC code is 8600.