The Man In Me

What The Man In Me does

The Man In Me is a private nonprofit organization founded in 2012 by Isaac Rowe (Executive Director) and Amber Rowe (Co-Founder), headquartered in Austin, Texas, with programmatic reach across the Austin metropolitan area including Round Rock, Pflugerville, and HACA properties. The organization delivers a portfolio of community-based programs focused on fatherhood, responsible manhood, and family well-being: the 8-week Cultivating Fathers program (with a $30 one-time materials fee), the 4-week IDADS fatherhood education program run in partnership with HACA at 7 cohorts annually, monthly Men's Mental Health Circles, the quarterly IRONBOUND fitness ruck program, the annual Mastering Manhood Conference, and family-engagement events such as Family Day, Daddy & Daughter Hair Care Day, and Daddy & Me Dance Party. It also operates a sister initiative, Woman In Me, and produces documentary films including the multi-festival award-winning 'Fathers Wanted.'

The organization's underlying technology stack is minimal and primarily operational: a Strikingly-hosted website drives marketing and newsletter sign-ups, while Givebutter and NeonCRM power donation processing, Jotform handles program interest applications, and Eventbrite manages event ticketing. There is no proprietary software product, no mobile app, no API, and no documented AI or data capabilities. Brand and content assets — including the award-winning 'Fathers Wanted' documentary and the cross-program 'Man In Me' identity — are the principal non-financial assets.

The business model is donation-based and community-sustained. The organization solicits individual contributions through its website (Givebutter and NeonCRM donate forms), event sponsorships, and community fundraising, with no disclosed grants, contracts, or institutional funding rounds. Programs are delivered free to participants. Marketing is organic and community-driven: social media on Facebook, Twitter/X, Instagram, and YouTube, newsletter subscriptions, word-of-mouth referrals, and documentary storytelling. The named institutional partner is HACA (Housing Authority of the City of Austin), a government entity serving as host for IDADS, while the broader customer base consists of individual fathers, father figures, women in the Woman In Me sub-brand, and their families in the Austin region.

Name

The Man In Me

Legal name

The Man In Me

Website

https://themaninme.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Man In Me is a 2012-founded Austin, Texas nonprofit that delivers community-based fatherhood programs (Cultivating Fathers, IDADS, Men's Mental Health Circles, IRONBOUND, Mastering Manhood Conference) and family events to fathers, father figures, and their families, funded primarily through individual donations.

Ownership category

akta.pro rank

Product category

Community Fatherhood and Family Support Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

akta.pro secondary industry

Men’s Health & Lifestyle Coaching (Non-Clinical) (HSADAGAJ)

Keywords

• Fatherhood support programs
• Men's mental health services
• Community nonprofit programs
• Family wellness workshops
• Parent education services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donations solicited through website, events, and campaigns. Uses Givebutter platform for donation processing. Revenue supports all programs and operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Man In Me is a nonprofit organization founded in 2012 that delivers community-based programs supporting fathers, father figures, and families in Austin, Texas. Its offerings include structured fatherhood education (Cultivating Fathers 8-week program, IDADS 4-week program), monthly Men's Mental Health Circles, quarterly IRONBOUND fitness ruck events, the annual Mastering Manhood Conference, and family bonding events (Family Day, Daddy & Daughter Hair Care Day, Daddy & Me Dance Party). The organization also produces award-winning documentary films including 'Fathers Wanted.'

Product overview

The Man In Me is a nonprofit organization established in 2012 that offers a portfolio of community-based programs and services focused on fatherhood and responsible manhood. The organization operates a suite of core programs including Men's Mental Health Circles (monthly peer support gatherings), Cultivating Fathers (an 8-week intensive fatherhood program), IRONBOUND (quarterly fitness ruck events), Mastering Manhood Conference (annual conference), IDADS (fatherhood education in partnership with HACA), and family-focused events such as Family Day, Daddy & Daughter Hair Care Day, and Daddy & Me Dance Party. The organization also produces documentary films including 'Fathers Wanted' and 'Man In Me: The Documentary'. These programs are unified by the mission to educate, strengthen, and support men towards responsible fatherhood, and are delivered through mentorship, workshops, community partnerships, and resource access.

Differentiator

Problem solved

Functional benefit

Brands

• Men's Mental Health Circles: Monthly gathering for men to discuss life, mental well-being, and challenges in a supportive environment
• Cultivating Fathers
• IRONBOUND
• Family Day
• Mastering Manhood Conference
• IDADS
• Daddy & Daughter Hair Care Day
• Daddy & Me Dance Party
• Woman In Me
• Fathers Wanted
• Man In Me: The Documentary

Products and services

• Men's Mental Health Circles Monthly peer support gatherings where men convene for real conversations about life, pressure, responsibility, and mental well-being in a judgment-free environment facilitated by experienced practitioners; for fathers and men in the Austin area.
• Cultivating Fathers An 8-week structured program designed to equip fathers and father figures with skills for responsible parenting and healthy relationships with their children; participants attend in-person sessions twice weekly for 2 hours with dinner provided; free with a $30 one-time materials fee.
• IRONBOUND A quarterly men's fitness ruck event described as a rite of passage combining physical activity (carrying weight), masculinity, and mutual responsibility in a brotherhood setting.
• Family Day A community outdoor event featuring grilling, games, activities, and community connection for families served by The Man In Me; formerly known as the Annual Family Cookout.
• Mastering Manhood Conference An annual conference focused on themes of responsible manhood and fatherhood, featuring participant engagement and personal development content.
• IDADS (Involved Dads of Action Developing and Succeeding) A 4-week fatherhood education program delivered in partnership with HACA (Housing Authority of the City of Austin), covering anger management, communication skills, positive role modeling, and self-esteem development; 7 cohorts run annually and is open to non-HACA residents as well.
• Daddy & Daughter Hair Care Day A workshop helping fathers learn how to style their daughters' hair, providing bonding opportunities and practical parenting skills.
• Daddy & Me Dance Party

Quantifiable outcome

• 83% community consensus on father support gap

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• HACA (Housing Authority of the City of Austin)coreStrategic or Co-development PartnerHACA partnership for IDADS (Involved Dads of Action Developing and Succeeding) program serving fathers in HACA communities. 7 cohorts run annually on HACA properties throughout the year. Participants do not need to be HACA residents to participate.
• Be The ChangeminorOthersSponsor for Fathers Wanted Documentary, recognized on the organization's sponsors page.
• Jenna ArmstrongminorOthersContributor to Fathers Wanted Documentary production, recognized on sponsors page alongside Be The Change.
• Diana AnzaldaduaminorOthersContributor to Fathers Wanted Documentary production, recognized on sponsors page.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pro Dad: National fatherhood nonprofit providing group-based fatherhood programs in correctional facilities and communities. Comparable to The Man In Me in serving fathers seeking personal development and parenting skills, but with a focus on incarcerated fathers.
• Good Dads: Nonprofit offering fatherhood education programs, parenting classes, and community resources. Comparable to The Man In Me's Cultivating Fathers program in delivering structured curricula for fathers, based in Springfield, Missouri.
• National At-Risk Fathers Network: Annie E. Casey Foundation initiative focused on supporting fathers involved in the child welfare system. Comparable to The Man In Me's IDADS program (HACA partnership) in serving fathers navigating challenging socioeconomic circumstances through structured group programs.
• The Fatherhood Project (at Massachusetts General Hospital): Program based at Massachusetts General Hospital dedicated to fatherhood research, education, and community programs. Closely comparable to The Man In Me in offering group-based fatherhood programs, mental health support, and community events, but affiliated with a major hospital system.
• Father Matters: Fatherhood organization providing direct services, mentorship, and community programs to fathers. Directly comparable to The Man In Me in offering community-based programs, peer support, and fatherhood education, but operates in the Detroit metropolitan area.

Regional players

• Helping Fathers (Boys' Home of Virginia): Virginia-based fatherhood program offering structured educational and support services for fathers. Comparable to The Man In Me's IDADS and Cultivating Fathers programs in delivering group-based fatherhood education, but located in a different geographic region.

Broad incumbents

• National Fatherhood Initiative: Largest national fatherhood nonprofit in the U.S., providing curricula, training, and resources to fatherhood programs across the country. Directly comparable to The Man In Me's mission of supporting responsible fatherhood, but operates at significantly broader scale with federal and corporate funding.
• National Responsible Fatherhood Clearinghouse: Federally-funded resource hub providing evidence-based fatherhood program information, training, and tools. Directly comparable to The Man In Me's IDADS and Cultivating Fathers efforts, but operates as a national policy/clearinghouse rather than a local program delivery organization.

Emerging players

• Dad 2.0 Summit: Annual conference and media platform for modern fatherhood advocacy. Comparable to The Man In Me's Mastering Manhood Conference in concept, but operates as a national thought-leadership convening rather than a local program delivery organization.
• Black Fathers Foundation: Nonprofit focused on supporting Black fathers and their families through programs, resources, and advocacy. Comparable to The Man In Me in addressing the unique needs of Black fathers and operating in the Austin region, though smaller and more focused on family-centered programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/theminm
• YouTubeyoutube.com/user/ThemaninmeMIM
• Facebookfacebook.com/THEMINM
• Instagraminstagram.com/maninmeint
• LinkedInlinkedin.com/company/themaninme

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Man In Me