The Childrens Council of Watauga County Inc.

Name

The Childrens Council of Watauga County Inc.

Legal name

The Children's Council of Watauga County, Inc.

Website

https://thechildrenscouncil.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Child Care Services (62441), Child Care Services (6244), Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAA

Early Childhood Education & Childcare Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDACAFAJ

Family Coaching, Parent-Mediated & Home Visiting EI Services

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

SECONDARYEDACAMAN

Health Education & Parent Coaching (Sleep, Safety, Illness Management)

Education/Early Childhood Education/Health and Nutrition Programs for Young Children

Keywords

• Early childhood education
• Family support services
• Childcare resource referral
• Preschool programs
• Parenting education

Headquarters

HQ city

Boone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Government Grants and Contracts: The organization administers Smart Start and NC Pre-Kindergarten funds from state agencies (DCDEE) to support high-quality programs for children from birth to age five. This represents the primary funding mechanism for their operations.
2. Philanthropic Donations: Individual and corporate donations support programs including the Diaper Bank, DUAL School scholarships, lending library, and general operations. Donations are tax-deductible as the organization is a 501c3 nonprofit.
3. Sponsorships: Local businesses sponsor events and programs, providing financial support in exchange for visibility and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Children's Council of Watauga County is a nonprofit organization that administers Smart Start and NC Pre-Kindergarten funds to support high-quality early childhood programs for children from birth to age five and their families in Watauga County, North Carolina. It operates a portfolio of community-based programs including D.U.A.L. School preschool, family home visiting (Parents as Teachers, Adolescent Parenting Program, Triple P), childcare resource and referral, a diaper bank, lending library, early literacy book distribution, parenting support groups, educator training (Early Educator Academy, Pathways to Accreditation), and a home-based childcare network (Blue Ridge Beginnings). Most services are provided free of charge to families.

Product overview

The Children's Council of Watauga County is a nonprofit organization that administers Smart Start and NC Pre-Kindergarten funds to support early childhood programs. Rather than a unified software platform, it operates a portfolio of community service programs including childcare resource and referral (Region 9 CCR&R), the D.U.A.L. School preschool, NC Pre-K classrooms, family support programs (Parents as Teachers, Adolescent Parenting Program, Triple P), parenting support groups (Circle of Parents, Incredible Years), and resource services (Diaper Bank, Lending Library, Dolly Parton's Imagination Library, Countdown to Kindergarten). For educators, it offers the Early Educator Academy, Pathways to Accreditation, and Classroom Support. The Blue Ridge Beginnings network supports home-based childcare providers.

Differentiator

Problem solved

Functional benefit

Brands

• D.U.A.L. School: Half-day preschool program at The Children's Council serving children ages 3 and 4 years old for kindergarten preparation.
• Who Needs a Change Diaper Bank
• Blue Ridge Beginnings
• Countdown to Kindergarten

Products and services

• Smart Start Program Administration Administers Smart Start funds to support high-quality early childhood programs for children from birth to age five and their families in Watauga County.
• NC Pre-Kindergarten Program Administers the NC Pre-K program in Watauga County, providing free preschool for eligible four-year-old children at local elementary schools including Bethel, Blowing Rock, Green Valley, Hardin Park, Mabel, Parkway, and Valle Crucis.
• Region 9 Child Care Resource & Referral Offers free referral services to help families find quality childcare in Watauga County and connects families with childcare subsidies for 4- and 5-star centers.
• D.U.A.L. School Half-day preschool program serving children ages 3 and 4 years old from 8:30am-12:30pm Monday through Thursday, preparing children for kindergarten through developmentally appropriate, hands-on curriculum.
• Who Needs a Change? Diaper Bank Provides free diapers and wipes to all families in Watauga County regardless of means; families can receive 2 packs of diapers per child per month and 1 pack of wipes per family per month.
• Lending Library Provides parents, caregivers, and educators access to high-quality early childhood education materials including developmental toys, themed book sets, activity kits, and educational DVDs for free checkout.
• Dolly Parton's Imagination Library Provides age-appropriate, high-quality books each month to registered children from birth to age five; has delivered over 108,000 books to Watauga County children since 2016.
• Countdown to Kindergarten Daily kindergarten readiness calendar from April 1 through August 15 providing activities for children focusing on independence, social-emotional growth, early learning, and school routines.
• Parents as Teachers Free home visiting program offering personal visits to support parents with child development understanding and connections to resources; includes developmental screening and family support.
• Adolescent Parenting Program Free home visiting program supporting teen parents ages 13-19 through their education, child development coaching, and parenting journey from pregnancy until their child turns 5.
• Triple P Positive Parenting Flexible parenting program providing one-on-one support, group workshops, and online self-paced courses to develop skills and strategies for handling parenting situations.
• Circle of Parents Support Groups Weekly peer support groups including Babes on Blankets (parents of children 0-4), Elevated Dads (fathers), Hablemos Chicas (Spanish-speaking moms), and The Postpartum Circle (pregnant parents and babies up to 18 months).
• The Incredible Years Parenting program strengthening parenting skills and providing practical tools for handling misbehavior, establishing routines, and enhancing school readiness for children ages 3-12.
• Kaleidoscope Play & Learn Groups Weekly play groups helping families prepare young children (birth to age 5) for school success; includes free play, coordinated activities, snacks, and community connections.
• Blue Ridge Beginnings Home-based childcare network serving providers in the High Country through Play and Learn Groups, Family Support Days, training, and resources; part of a statewide Community of Practice.
• Early Educator Academy Free training program providing necessary coursework to begin working in early childcare including Pediatric CPR & First Aid, ITS-SIDS Safe Sleep, NC Foundations, and Positive Guidance; includes stipend and background check reimbursement.
• Pathways to Accreditation Program providing training, mentoring, evaluations, and financial rewards to early childhood education programs pursuing accreditation; includes free trainings, coaching, curriculum software, and classroom supply grants.
• Classroom Support Services On-demand support for early educators including social-emotional resources, classroom support requests, and connections to external services for children with special needs.

Quantifiable outcome

• 108,000+ books delivered to children since 2016
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and moderate.

• NC Pre-Kindergarten (NC Pre-K)coreStrategic or Co-development Partner · 1 January 2006The Children's Council administers the NC Pre-K program in Watauga County, coordinating classrooms at local elementary schools and determining eligibility for enrollment. NC Pre-K provides high-quality educational experiences for eligible four-year-olds.
• Smart StartcoreStrategic or Co-development Partner · 1 January 1999The Children's Council became an official Smart Start partnership in 1999, administering Smart Start funds to support high-quality programs for children from birth to age five. Smart Start is North Carolina's early childhood initiative providing childcare, health, and family support services.
• Dolly Parton's Imagination LibrarycoreStrategic or Co-development PartnerPartnership to provide age-appropriate, high-quality books each month to registered children from birth to age five in Watauga County. Over 108,000 books have been delivered since 2016. North Carolina has returned full funding to this program.
• Home GrowncoreStrategic or Co-development PartnerNational initiative supporting home-based childcare networks. The Blue Ridge Beginnings Network is part of a larger Community of Practice that began in Spring 2023 with support from Home Grown and Blue Cross Blue Shield of NC Foundation.
• WAMY (Watauga, Avery, Mitchell and Yancey Community Action)moderateStrategic or Co-development PartnerPartnered in 2008 with WAMY and OASIS to form the Family Resource Center, coordinating resources and services for families in the community.
• OASIS Inc.moderateStrategic or Co-development PartnerPartnered in 2008 with WAMY and Children's Council to form the Family Resource Center, providing coordinated services for families in Watauga County.
• Region 9 Child Care Resource and ReferralmoderateChannel Partner/ Reseller/ DistributorProvides free referral services to help families find childcare options in the region. Families can call 1-877-670-8735 to speak with a referral specialist about childcare options, star ratings, and availability.
• DCDEE (Division of Child Development and Early Education)coreStrategic or Co-development PartnerNorth Carolina state agency responsible for regulating childcare and administering early childhood programs. The Children's Council administers NC Pre-K and Smart Start funds through this partnership with DCDEE.
• Elevate WataugacoreStrategic or Co-development PartnerCommunity-led initiative focused on early childhood for Watauga County, aiming to enhance the early childhood system and increase local investments for prenatal to age three population. The Children's Council is proud to serve on this inter-agency committee.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NC Partnership for Children: State-level nonprofit that leads the Smart Start network across all 100 NC counties. The Children's Council is one of its county-level local partnerships; NCPC is the umbrella body that channels state funding and provides shared advocacy, training, and quality-improvement infrastructure.
• NC Early Childhood Foundation: Statewide advocacy and research organization that issued the Family Forward NC Certified Employer designation the Council holds. Operates in the same early-childhood policy and systems space at the state level.
• Parents As Teachers National Center: National organization whose evidence-based home-visiting model is delivered locally by the Council as a Parents as Teachers affiliate. Comparable in parent-education methodology and home-visiting service design.

Direct peers

• Guilford County Partnership for Children: Smart Start local partnership for Guilford County, NC. Delivers NC Pre-K administration, parenting programs (Parents as Teachers, Triple P), and Dolly Parton's Imagination Library coordination under the same statewide model.
• Buncombe County Partnership for Children: Smart Start local partnership for Buncombe County (Asheville, NC), administering NC Pre-K and Smart Start funds for early childhood programs in the same western NC mountain region. Directly comparable in mission, funding model, and county-level stewardship role.
• Orange County Partnership for Young Children: Smart Start local partnership for Orange County, NC. Administers NC Pre-K, family support, and early educator professional development under the same state framework.
• Wake County Smart Start: Smart Start local partnership serving Wake County, NC. Performs the identical NC Pre-K administration, family support, and childcare resource-and-referral functions as The Children's Council of Watauga County.
• Durham's Partnership for Children: Smart Start local partnership serving Durham County, NC, administering NC Pre-K and early childhood programs. Operates the same Smart Start / NC Pre-K fund-administration model in a different NC county.
• Child Care Resources Inc. (Mecklenburg County): Smart Start local partnership serving Mecklenburg County (Charlotte, NC). Runs the region's Child Care Resource & Referral service and NC Pre-K administration — directly mirroring the Region 9 CCR&R and NC Pre-K programs operated by The Children's Council.

Others

• Prevent Child Abuse North Carolina: Statewide nonprofit focused on child abuse prevention and family-strengthening, with overlapping home-visiting, parenting education, and family-support programs. An adjacent ecosystem peer rather than a direct Smart Start fund administrator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thechildrenscouncil
• LinkedInlinkedin.com/company/the-childrens-council-of-watauga-county-inc-
• Instagraminstagram.com/childrenscouncilwatauga

Revenue estimate

Valuation estimate

Number of profiles

Profiles31 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Childrens Council of Watauga County Inc.