The Feeding Trust
The Feeding Trust is a UK registered charity, founded in 2019 and based in Birmingham, that provides the proprietary Eating as Learning (EaL) Framework, training, and resources to support children with paediatric feeding disorders. It serves parents and families, healthcare professionals, and education professionals across the United Kingdom.
- Company typePrivate
- Founded2019
- HeadquartersAlvechurch, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Feeding Trust does
The Feeding Trust is a UK registered charity (number 1205834), headquartered in Alvechurch, Birmingham, that operates as the first and only UK charity specifically focused on Paediatric Feeding Disorders (PFD). Founded in 2019 with 1-10 employees, it supports children with feeding difficulties through a four-pillar structure: Education & Training, Equity & Access, Research, and Advocacy & Awareness. Its primary customers are parents and families of children with PFD (including those with SEND), healthcare professionals, and education professionals, with the 'Experts at Hand' platform acting as a signposting service to certified practitioners.
The organisation's core product is the proprietary Eating as Learning (EaL) Framework & Curriculum — a structured, inclusive approach to teaching feeding skills through practical food education, delivered by certified EaL Healthcare Practitioners. Additional offerings include Healthcare Professionals Training, Education Professionals Training, free downloadable resources (such as 'What is PFD?' and 'PFD or ARFID?' leaflets), a paid online store for training materials and merchandise, the HomeZone home-based support resources, and the FED Foundation sub-brand. The platform architecture is content-led rather than technology-led, built on a standard web stack without proprietary software systems or AI components.
The business model combines three revenue streams: monetised training services for professionals (pricing not publicly disclosed), voluntary donations from the public (including passive donations via an easyfundraising integration), and one-off sales through an online store. Go-to-market is hybrid, spanning direct sales for training, e-commerce for resources, and event- and content-driven community engagement (e.g., the 12 Days of Christmas Challenge). The organisation operates exclusively in the United Kingdom, accepting donations globally but confining service delivery to a single country.
The Feeding Trust firmographics
Firmographics- Name
- The Feeding Trust
- Legal name
- The Feeding Trust
- Website
- https://feedingtrust.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Feeding Trust is a UK registered charity, founded in 2019 and based in Birmingham, that provides the proprietary Eating as Learning (EaL) Framework, training, and resources to support children with paediatric feeding disorders. It serves parents and families, healthcare professionals, and education professionals across the United Kingdom.
- Ownership category
- akta.pro rank
The Feeding Trust industry classification
Industry- Product category
- Paediatric Feeding Disorder Services
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Child and Youth Services (62411), Grantmaking and Giving Services (81321)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Feeding, Swallowing & Oral-Motor Therapy (EDACAFAH)
- akta.pro secondary industries
- Feeding Therapy & Oral-Motor/Sensory Feeding (OT-Led) (EDAKAFAF), Infant & Toddler Nutrition Education (Complementary Feeding) (EDACAMAC)
Keywords
Where The Feeding Trust is headquartered
LocationHeadquarters
- HQ city
- Alvechurch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Feeding Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Training Services: The Feeding Trust generates revenue by providing training services to Healthcare Professionals and Education Professionals. Training covers paediatric feeding disorders and the Eating as Learning approach.
- Donations: The charity accepts donations from the public to support its mission of helping children with feeding difficulties.
- Store: The organisation operates an online store selling resources and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Training services for professionals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Feeding Trust product offering
Product offeringCore offering
The Feeding Trust is a UK charity that provides training, resources, and clinical frameworks to support children with paediatric feeding disorders. Its core service is the delivery of the proprietary Eating as Learning (EaL) Framework and Curriculum to healthcare and education professionals, complemented by family-facing support resources, advocacy, and UK-focused research. Revenue is generated through training fees, donations, and an online store selling paid resources.
Product overview
The Feeding Trust operates as a unified charity organization offering a four-pillar approach: Education & Training (delivering the Eating as Learning Framework and training for Healthcare and Education Professionals), Equity & Access (the Experts at Hand platform connecting families with certified practitioners), Research (building UK evidence base), and Advocacy & Awareness (policy work and information guides). The organization provides direct support services including Feeding Support, HomeZone resources, Free Resources, a Store for training materials, and FED Foundation as a sub-brand. The Feeding Trust is the UK charity for Paediatric Feeding Disorders.
Differentiator
Problem solved
Functional benefit
Brands
- FED Foundation: A foundation under The Feeding Trust focused on Feeding, Education & Development.
Products and services
- Education & Training (EaL Framework)
Quantifiable outcome
- Reduced mealtime stress for families following guidance
Companies that use The Feeding Trust
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
The Feeding Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
The Feeding Trust partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- easyfundraisingminorThe Feeding Trust partners with easyfundraising to receive free donations when supporters shop online. This allows the charity to receive donations at no extra cost to the shopper.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Feeding Trust competitors and assessment
Company assessmentEmerging players
- ARFID Awareness UK: UK charity raising awareness of Avoidant/Restrictive Food Intake Disorder (ARFID), a related but distinct pediatric feeding/eating concern. Comparable as a UK charity addressing overlapping family and professional audiences for pediatric feeding difficulties (and explicitly referenced in The Feeding Trust's PFD vs ARFID leaflet).
- Mealtime Connections: US-based pediatric occupational therapy practice specialising in feeding therapy for children with developmental differences and disabilities. Comparable through its OT-led pediatric feeding focus and overlapping target population.
Direct peers
- Feeding Matters: US-based non-profit dedicated to pediatric feeding disorders, with an almost identical mission of advancing PFD awareness, research, and family support. Most directly comparable as the leading PFD-focused charity in another English-speaking market.
- SOS Approach to Feeding: US-based transdisciplinary feeding therapy training program developed by Dr. Kay Toomey. Comparable through its proprietary framework and professional training focus, competing for the same OT/SLT/healthcare professional audience.
- NoTube: Austria-based pediatric feeding program offering intensive therapy and training for children with feeding difficulties. Comparable through its clinical training focus and pediatric feeding specialization, though operating in a different geography.
- Pediatric Feeding Disorder Alliance: Alliance (within Feeding Matters) bringing together clinicians, researchers, and families to advance PFD diagnosis and treatment. Comparable through its parallel mission to standardise PFD care and combine professional with family education.
Others
- National Autistic Society: Major UK charity supporting autistic people, many of whom experience co-occurring feeding difficulties. Comparable as a related UK charity serving overlapping SEND populations and addressing broader developmental challenges that intersect with PFD.
- Speech and Language UK: UK charity supporting children with speech, language, and communication needs. Comparable as a UK children's charity with overlapping professional (SLT) and family audiences, with relevance to feeding support where SLTs frequently lead intervention.
- TalkTools: US-based company offering oral-motor therapy tools, training, and resources for speech and feeding therapy. Comparable as a specialist provider of pediatric feeding/oral-motor training and products, though structured as a commercial rather than charitable business.
Broad incumbents
- NHS (UK National Health Service): UK public healthcare provider delivering pediatric feeding services through speech and language therapy, dietetics, and occupational therapy. Comparable as the dominant UK provider of pediatric feeding services, against which The Feeding Trust positions its specialist training and advocacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Feeding Trust social profiles
Digital presenceThe Feeding Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Feeding Trust leadership team
Management profileNumber of profiles
The Feeding Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Feeding Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Feeding Trust
What does The Feeding Trust do?
The Feeding Trust is a UK charity that provides training, resources, and clinical frameworks to support children with paediatric feeding disorders. Its core service is the delivery of the proprietary Eating as Learning (EaL) Framework and Curriculum to healthcare and education professionals, complemented by family-facing support resources, advocacy, and UK-focused research. Revenue is generated through training fees, donations, and an online store selling paid resources.
Is The Feeding Trust a public or private company?
The Feeding Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Feeding Trust founded?
The Feeding Trust was founded in 2019. It employs 1 to 10 people.
Where is The Feeding Trust based?
The Feeding Trust is headquartered in Alvechurch, United Kingdom, in the Europe region.
How does The Feeding Trust make money?
Three revenue lines are on record. Training Services are the primary driver. The others are donations and store.
Who are The Feeding Trust's main competitors?
Emerging players on record are ARFID Awareness UK and Mealtime Connections. Direct peers are Feeding Matters, SOS Approach to Feeding, NoTube and Pediatric Feeding Disorder Alliance. Others are National Autistic Society, Speech and Language UK and TalkTools. NHS (UK National Health Service) is listed as a broad incumbent.
Does The Feeding Trust have an API?
No public API is recorded for The Feeding Trust.
What industry is The Feeding Trust in?
The Feeding Trust's product category is Paediatric Feeding Disorder Services. Its primary akta.pro industry code is EDACAFAH, Feeding, Swallowing & Oral-Motor Therapy, with a secondary code of EDAKAFAF, Feeding Therapy & Oral-Motor/Sensory Feeding (OT-Led). Its NAICS code is 611710 and its SIC code is 8200.