The Laminex Group

Name

The Laminex Group

Legal name

Laminex New Zealand (a division of Fletcher Building Products Limited)

Website

https://laminex.co.nz

Company type

Private

Operating status

Operating

Short description

Laminex New Zealand, a division of Fletcher Building Products Limited, manufactures and distributes decorative surface materials, melamine panels, structural flooring, and engineered stone benchtops to trade professionals across New Zealand.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Engineered Wood Underlayment & Subfloor Panels (IMAMACAK)

Keywords

• Decorative surface panels
• Melamine panel manufacturing
• Structural timber flooring
• Engineered stone benchtops
• High-pressure laminate

Headquarters

HQ city

Te Rapa

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Building Materials Distribution: Laminex New Zealand generates revenue through the sale of decorative surface materials and structural building products to trade customers including builders, cabinet makers, architects, and designers. Products are sold via trade accounts with dedicated pricing, with bulk orders fulfilled through warehouses and manufacturing plants.
2. E-commerce Trade Portal: Online ordering platform for trade customers enabling 24/7 ordering, with quantity-based pricing tiers and additional discounts at cart and checkout. Customers include trade account holders who order directly through the portal.
3. See & Buy Program: Marketplace program connecting consumers with trade professionals (builders, designers, showrooms) listed on the platform. Professionals pay to be listed and receive enquiries from homeowners seeking renovation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Laminex New Zealand manufactures and distributes decorative surface panels (Melteca melamine/LPL, Laminex Formica HPL), structural timber flooring (Strandfloor, SuperPine), wet wall linings (Seratone), and distributes third-party benchtops (Caesarstone engineered stone, HIMACS solid surface, Laminam porcelain). Products are sold primarily to trade professionals (builders, cabinet makers, architects, designers) across New Zealand through trade accounts and a 24/7 e-commerce portal. Manufacturing is conducted at a Hamilton facility that has produced Melteca for over 40 years.

Product overview

The Laminex Group (Laminex New Zealand, a division of Fletcher Building Products Limited) is a New Zealand-based manufacturer and distributor of decorative panels, engineered stone, and building materials. The product portfolio operates as a multi-brand ecosystem: the core manufactured products include Melteca melamine panels (LPL - low pressure laminate, made in Hamilton for over 40 years) used for cabinetry and wall linings, and Laminex Formica Laminate (HPL - high pressure laminate) for benchtops and commercial applications. The offering also distributes third-party brands including Caesarstone engineered stone, HIMACS acrylic solid surface, and Laminam porcelain benchtops. Structural flooring products include Strandfloor, Strandfloor H3.1, and SuperPine, all manufactured locally with 50-year warranties. Supporting sub-brands include Seratone (wet wall lining), Surround by Laminex (profile panels), Lakepine MDF (substrate), and Trade Essentials. The portfolio is unified through shared design collections (29 matching colours across Melteca and Formica), common sustainability certifications, and shared distribution channels for trade and specifier customers in New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Melteca: Melamine panels - Proudly New Zealand made for over 40 years, offering colours and finishes inspired by international trends and local lifestyles.
• Laminex Formica Laminate
• Strand by Laminex
• SuperPine
• Seratone
• Trade Essentials
• Surround by Laminex

Products and services

• Melteca Melamine Panels Prefinished decorative melamine panels manufactured in Hamilton, NZ for over 40 years. Available in over 80 design-leading decors across solid colours, woodgrains, and patterns with 6 finishes. Used for cabinetry, shelving, commercial furniture, and wall linings.
• Laminex Formica Laminate (HPL) High-pressure laminate sheets manufactured by Laminex in Australia since the 1920s. Design-forward, high-performance surface in 0.7mm flexible sheets, suited for kitchen benchtops and commercial applications.
• Caesarstone Engineered Stone Engineered stone benchtops with low silica formulations (less than 40% silica) and Crystalline Silica Free (CSF) options. Made from feldspar and recycled glass, offering hardwearing, non-porous surfaces.
• HIMACS Acrylic Solid Surface Silica-free acrylic solid surface made from acrylic, minerals, and natural pigments. Offers smooth, non-porous, visually seamless surfaces that can be thermoformed for organic designs without visible joins.
• Laminam Porcelain Large-format, full-bodied Italian porcelain tiles made from clay and blended pigments with silica content between 5% and 20%. Natural, luxurious, water, stain, and heat resistant benchtop surfaces.
• Strandfloor Structural Flooring Structural timber flooring made from wood strands bonded with moisture-resistant polymer resin. 20mm thick high-density panels with tongue-and-groove system, suitable for residential and commercial flooring within NZS 3604 scope. 50-year limited warranty.
• Strandfloor H3.1 Treated Flooring Treated version of Strandfloor specifically designed for wet areas. Meets NZBC requirements with 12 weeks exposure to weathering during construction. CodeMark certified.
• SuperPine Structural Flooring Structural timber flooring made from small wood particles bonded with moisture-resistant formaldehyde resin. 20mm thick panels for residential and commercial interior flooring with 50-year limited warranty.
• Seratone Wet Wall Lining Wet wall lining panels for bathrooms and wet areas, providing waterproof surface solutions for residential and commercial applications.
• Surround by Laminex Profile Panels Profile panels for wall lining applications, providing decorative surface solutions for interior spaces.
• Lakepine MDF Substrate Medium-density fibreboard substrate with especially low formaldehyde emissions (E0 rating). Eco Choice Aotearoa certified. Used in Melteca board production.
• LNZ Fire & Acoustic Floor System Lightweight floor system (approximately 31kg/m2 above joist weight) developed by Laminex New Zealand and Batten and Cradle Floor Systems. Independently tested by BRANZ achieving fire ratings up to 60/60/60 FRR and STC 65/IIC-56, suitable for intertenancy floors in multi-level residential, health, and aged care buildings.

Quantifiable outcome

• Low formaldehyde emissions - Lakepine MDF contains less formaldehyde than average apple (E0 rating)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• DuluxminorGTM or Marketing Partner · 16 November 2021Color collaboration partnership where Melteca finishes are paired with Dulux Colours of New Zealand range in design mood boards and marketing materials, such as the T.D.C. collaboration featuring Michelle Halford of The Design Chaser.
• CaesarstonecoreTechnology or IntegrationLaminex is the authorized distributor for Caesarstone engineered stone benchtops in New Zealand. Caesarstone products are transitioning to low silica formulations (under 40%) comparable to natural stone. Laminex provides technical documentation, care guides, and warranty support for Caesarstone products.
• HIMACScoreTechnology or IntegrationLaminex distributes HIMACS acrylic solid surface materials in New Zealand. HIMACS is silica-free, made from acrylic, minerals and natural pigments, suitable for benchtops and splashbacks with thermoforming capabilities for organic designs.
• LaminamcoreTechnology or IntegrationLaminex distributes Laminam porcelain benchtop and cladding products in New Zealand. Large-format Italian porcelain tiles with silica content between 5-20%, offering heat resistant, non-porous benchtop solutions.
• New Zealand Engineered Stone Advisory GroupcoreStrategic or Co-development PartnerLaminex is a founding member of the NZ Engineered Stone Advisory Group. The group assesses safety practices of every new Laminex fabricator and promotes RCS (Respirable Crystalline Silica) Accreditation for fabricators working with engineered stone products.
• Batten and Cradle Floor SystemsminorStrategic or Co-development PartnerCollaborative development partner for the LNZ Fire & Acoustic Floor System. Batten and Cradle provides the acoustic floor system component that combines with Laminex structural flooring panels.
• The Design ChaserminorGTM or Marketing PartnerAuckland design studio (Michelle Halford) collaborates on Melteca product launches, creating mood boards and design inspiration content showcasing Melteca finishes paired with complementary products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Polytec: Australian manufacturer of decorative panels, laminates, HPL, melamine doors, and benchtops serving the same ANZ trade channel as Laminex. Polytec is the closest direct competitor in the Australia/New Zealand market with overlapping categories (LPL, HPL, compact laminate, benchtops).
• Wilsonart: US-based global manufacturer of HPL laminates, decorative panels, and engineered surfaces with comparable product portfolio to Laminex's Melteca and Formica ranges. Wilsonart competes in similar specification channels (architects, designers, cabinet makers) and offers analogous fire-rated and antimicrobial surfaces.
• Trespa: Dutch manufacturer of high-performance HPL compact panels and architectural cladding for exterior and interior applications. Trespa is a direct peer in the high-end HPL/compact laminate category and competes for similar commercial specification wins (fire-rated cladding, lab/cleanroom surfaces).
• Arborite: North American manufacturer of HPL laminates and compact laminates serving architects, designers, and commercial specifiers. Arborite's product focus on high-pressure decorative laminates and similar specification-channel distribution make it a direct comparable to Laminex's Formica laminate offering.
• Formica Group: Global HPL laminate manufacturer (the originator of the Formica brand) and historical parent of Laminex. Despite the historical relationship, Formica Group competes in many of the same product categories (HPL laminates, decorative surfaces) globally and in the ANZ region through independent distribution.
• Borg Manufacturing: Australian manufacturer of MDF, particleboard, and laminated/decorative panels serving the ANZ market. Borg competes in similar product categories to Laminex's building panels and substrates business (MDF, particleboard, melamine-faced panels) with overlapping customer base.

Broad incumbents

• Kronospan: World's largest manufacturer of wood-based panels (MDF, particleboard, OSB) and laminated flooring/surfaces. Kronospan operates globally with broader scale and a wider product portfolio than Laminex, supplying raw substrates and finished decorative panels across multiple markets.
• Pfleiderer: European manufacturer of decorative panels, HPL laminates, MDF, and engineered wood products serving furniture, construction, and interior fitout markets. Pfleiderer is a broader incumbent with overlapping categories (HPL, melamine-faced MDF, decorative surfaces) at greater scale than Laminex.

Others

• Bunnings New Zealand: NZ's largest home improvement and building materials retailer. Bunnings is an adjacent ecosystem participant—not a direct manufacturer peer—but is a key channel where Laminex surfaces are sold through, and competes for trade customer mindshare with merchant and trade-only distributors.

Regional players

• Bestwood Panels: NZ-based manufacturer of MDF, particleboard, and melamine-faced panels serving similar NZ trade customers and cabinet makers. Bestwood is a regional peer competing with Laminex's Lakepine MDF, Superfine particleboard, and Trade Essentials substrates in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/laminexnz
• Pinterestnz.pinterest.com/laminexnz
• LinkedInlinkedin.com/company/laminex-new-zealand

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Laminex Group