Texas DECA
Texas DECA is the Texas state affiliate of National DECA and the largest DECA association globally, serving over 27,000 high school students through competitive events, leadership conferences, and school-based chapters focused on marketing, finance, hospitality, and management.
- Company typePrivate
- Founded1946
- HeadquartersFort Worth, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Texas DECA does
Texas DECA is the Texas state affiliate of National DECA (DECA Inc.), a non-profit career and technical student organization, and self-identifies as the largest DECA association in the world with over 27,000 student members across the state. Founded in 1946 and headquartered in Fort Worth, Texas, the organization prepares high school students for careers in marketing, finance, hospitality, and management through a tiered competitive events program (District Career Development Conferences → State Career Development Conference → International Career Development Conference) alongside Fall Leadership Conferences, Texas DECA Days, and The Collab (Statewide Advisor Training). Its primary customers are high school students and CTE teacher-advisors who run school-based chapters; professional and alumni members form a secondary segment.
The core product is the competitive events program, supported by a web platform built on Squarespace that hosts an Advisor Resource Center (password-protected, with over 2,000 curated resources), the Glass Class weekly video series on Vimeo, editable templates distributed in Canva and Microsoft Word, downloadable practice testing, and presentation resources in Google Slides. Membership registration is routed through National DECA's central platform at membership.decaregistration.com.
Revenue is generated through three streams: recurring student membership fees processed via National DECA's registration system, transactional conference and event fees across the District, State, ICDC, Fall Leadership, Texas DECA Days, and The Collab events, and recurring Professional and Alumni Membership fees. Go-to-market is event-driven and chapter-driven: school advisors act as the primary recruitment channel, with digital content marketing and Instagram-based state officer outreach supporting top-of-funnel awareness. The organization operates with a small staff (1-10 employees) and is governed by a Board of Directors alongside annually elected State Officers.
Texas DECA firmographics
Firmographics- Name
- Texas DECA
- Legal name
- Texas DECA
- Website
- https://texasdeca.org
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Texas DECA is the Texas state affiliate of National DECA and the largest DECA association globally, serving over 27,000 high school students through competitive events, leadership conferences, and school-based chapters focused on marketing, finance, hospitality, and management.
- Ownership category
- akta.pro rank
Texas DECA industry classification
Industry- Product category
- Career and Technical Student Organization
- NAICS
- Educational Services (611), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Academic Decathlon & Interdisciplinary Competitions (EDAMAGAG)
- akta.pro secondary industries
- Sales, Marketing & Digital Marketing Certifications (EDAAANAF), Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)
Keywords
Where Texas DECA is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas DECA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: DECA membership is sold to high school students through school chapters, with registration processed through DECA's membership system
- Conference and Event Fees: Revenue generated from State Career Development Conference, International Career Development Conference, Fall Leadership Conferences, and Texas DECA Days registration fees
- Professional and Alumni Membership: Separate membership category for professionals and alumni with associated fees
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Texas DECA product offering
Product offeringCore offering
Texas DECA operates a statewide student leadership and career development program in Texas, delivering competitive events, conferences, and chapter resources across marketing, finance, hospitality, and management categories. It serves as the Texas state affiliate of National DECA, organizing the State Career Development Conference and providing pathways to the International Career Development Conference, supported by an Advisor Resource Center with over 2,000 curated resources, the Glass Class video series, and practice testing tools.
Product overview
Texas DECA is a student leadership organization and the largest DECA association in the world, impacting over 27,000 members across Texas. The organization offers a unified platform of programs and resources centered around its competitive events program, where students compete in marketing, finance, hospitality, and management categories. The core product portfolio includes annual conferences (District CDC, State CDC, and ICDC), a comprehensive Advisor Resource Center with over 2,000 resources, leadership development materials, scholarship opportunities, and competition preparation tools including the Glass Class video series. All resources are designed to support chapter management and student development in business education through DECA's integrated approach to competitive events, conferences, and leadership training.
Differentiator
Problem solved
Functional benefit
Products and services
- DECA Competitive Events Program Comprehensive competitive events program where high school students compete in role-play and written events across marketing, finance, hospitality, and management categories at district, state, and international conferences.
- State Career Development Conference (State CDC) Annual statewide conference where Texas DECA members compete and network, serving as a qualifier for the International Career Development Conference.
- International Career Development Conference (ICDC) Annual international conference bringing together DECA members from around the world to compete at the highest level.
- Texas DECA Days Conference event organized by Texas DECA for member engagement and competition preparation.
- Advisor Resource Center Password-protected resource library containing over 2,000 resources for DECA advisors including lesson plans, classroom activities, and competition preparation materials.
- Scholarships Scholarship opportunities available to Texas DECA members for college and career advancement.
Quantifiable outcome
- 27,000+ student members impacted annually
- +1 more outcomes
Companies that use Texas DECA
Customer profileSegments3 records
Ideal customer profiles3 records
Texas DECA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Texas DECA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National DECA (DECA Inc.)coreTexas DECA is the Texas state association of National DECA (deca.org), operating under the DECA brand and guidelines. National DECA provides competitive events guidelines, educational conferences, scholarships, and the overarching organizational framework.
- Texas Collegiate DECAcoreTexas Collegiate DECA is a separate but related organization for college students. Texas DECA maintains a partnership link on its website for students transitioning from high school to college DECA programs.
- Shop DECAminorShop DECA (shopdeca.org) is National DECA's merchandise and apparel store. Texas DECA provides links to support official DECA merchandise purchases.
- YMCA Youth & GovernmentminorPartnership referenced through state officer Daniel Ren's involvement, demonstrating cross-organizational leadership development opportunities for Texas DECA members.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Texas DECA competitors and assessment
Company assessmentDirect peers
- Texas FBLA: Texas FBLA is the Texas state chapter of FBLA-PBL, competing directly with Texas DECA for the same pool of Texas high school students interested in business careers. Closely comparable on geography, audience, and competitive programming.
- Florida DECA: Florida DECA is a large state DECA association running parallel competitive events, conferences, and chapter programs for Florida high school students. Closely matches Texas DECA's structure, revenue model, and competitive event categories.
- California DECA: California DECA is one of the largest state DECA associations, operating the same district-to-state-to-international competitive pipeline for California high schoolers. Directly comparable model, structure, and member profile as Texas DECA at scale.
- New York DECA: New York DECA is another major state DECA association offering the same competitive events, leadership development, and chapter support structure as Texas DECA. Strong comparable on scale, programming, and target student segment.
- SkillsUSA: SkillsUSA is a national CTSO serving high school CTE students with leadership development, competitive events, and chapter programs. Comparable target market and chapter-based delivery model to Texas DECA, though broader across skilled trades.
- Business Professionals of America (BPA): BPA is a national CTSO for high school students pursuing business, finance, IT, and management careers with parallel competitive events and chapter structure. Directly comparable student segment, advisor base, and competition format to Texas DECA.
- FBLA-PBL (Future Business Leaders of America-Phi Beta Lambda): FBLA-PBL is the leading parallel Career and Technical Student Organization for high school students interested in business, with comparable competitive events, conferences, and chapter networks. Competes for the same students, advisors, and CTE program slots as Texas DECA.
- Pennsylvania DECA: Pennsylvania DECA operates the same DECA-affiliated competitive events and chapter model for Pennsylvania high school students. Directly comparable in mission, programs, and target audience to Texas DECA.
Others
- DECA Direct (decadirect.org): DECA Direct is National DECA's digital content platform linked from Texas DECA's website for member resources. Adjacent ecosystem participant that complements rather than competes with Texas DECA's chapter-level offerings.
Broad incumbents
- National DECA (DECA Inc.): National DECA is the parent organization and overarching CTSO brand under which Texas DECA operates as a state association. Comparable because it defines the competitive events framework, branding, and international pathway that Texas DECA delivers at the state level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Texas DECA social profiles
Digital presenceTexas DECA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas DECA leadership team
Management profileNumber of profiles
Profiles7 records
Texas DECA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas DECA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas DECA
What does Texas DECA do?
Texas DECA operates a statewide student leadership and career development program in Texas, delivering competitive events, conferences, and chapter resources across marketing, finance, hospitality, and management categories. It serves as the Texas state affiliate of National DECA, organizing the State Career Development Conference and providing pathways to the International Career Development Conference, supported by an Advisor Resource Center with over 2,000 curated resources, the Glass Class video series, and practice testing tools.
Is Texas DECA a public or private company?
Texas DECA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Texas DECA founded?
Texas DECA was founded in 1946. It employs 1 to 10 people.
Where is Texas DECA based?
Texas DECA is headquartered in Fort Worth, United States, in the North America region.
How does Texas DECA make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are conference and Event Fees and professional and Alumni Membership.
Who are Texas DECA's main competitors?
Direct peers on record are Texas FBLA, Florida DECA, California DECA, New York DECA, SkillsUSA, Business Professionals of America (BPA), FBLA-PBL (Future Business Leaders of America-Phi Beta Lambda) and Pennsylvania DECA. DECA Direct (decadirect.org) is listed as an others. National DECA (DECA Inc.) is listed as a broad incumbent.
Does Texas DECA have an API?
No public API is recorded for Texas DECA.
What industry is Texas DECA in?
Texas DECA's product category is Career and Technical Student Organization. Its primary akta.pro industry code is EDAMAGAG, Academic Decathlon & Interdisciplinary Competitions, with a secondary code of EDAAANAF, Sales, Marketing & Digital Marketing Certifications. Its NAICS code is 611 and its SIC code is 8200.