Texas Truck & Trailer

What Texas Truck & Trailer does

Texas Truck & Trailer is a privately held automotive aftermarket retail and installation business operating three physical locations across the Austin, Texas metropolitan area (Austin, Leander, and Liberty Hill). Founded approximately in 2005 and formerly operating as Third Coast Vans, the company was rebranded in 2024 to reflect an expanded service portfolio that spans truck accessories and upfitting, van conversions, truck body sales, emergency lighting installation, protective coatings, and commercial mowing equipment. It functions primarily as an authorized dealer and installer for multiple third-party brands including ARE, LEER, and Snug Top truck caps; Tommy Lift Gates; Kuat Racks; and Cub Cadet, Toro, and Hustler mowers, while also operating Legacy Protective Coatings as a wholly-owned subsidiary for spray-on bedliner services.

The company's core technology is professional installation expertise and custom fabrication for truck bodies, van interiors, and fleet upfitting rather than proprietary software or digital products. Revenue is generated through three streams: product sales of third-party aftermarket goods, professional installation and customization services, and transaction-fee economics from an Affirm financing partnership that offers 0-36% APR payment plans. Pricing is quote-based and not publicly disclosed, with free estimates provided across all service lines and a sales-led go-to-market model executed through physical storefronts.

The customer base is dominated by individual truck owners seeking customization, protection, and off-road performance upgrades, supplemented by smaller commercial fleet operators, trade service businesses (plumbing, HVAC, landscaping), emergency services organizations, and van conversion customers. Distribution is regional (Central Texas), reliant on direct in-person sales, vendor dealer-locator referrals, and word-of-mouth, with no digital API, app, or e-commerce channel of meaningful scale.

Name

Texas Truck & Trailer

Legal name

Texas Truck & Trailer

Website

https://www.texastt.us

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Truck & Trailer is a privately held Austin, Texas automotive aftermarket dealer and installer operating three locations, selling and installing truck accessories, caps, lift gates, van upfitting, protective coatings, and commercial mowers from brands such as ARE, LEER, Toro, and Hustler for individual truck owners and small commercial fleets.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sales of truck accessories, caps, mowers, lift gates, and related automotive aftermarket products. Products sourced from certified vendors and manufacturers including ARE, LEER, Snug Top, Tommy Lift Gates, Küat Racks, Hustler, Toro, and Cub Cadet.
2. Installation Services: Professional installation services for all products sold, including truck accessories, van conversions, emergency lighting, and protective coatings. Services include custom work and truck body customization.
3. Financing Services: Partnership with Affirm to offer financing options for purchases, including 4 interest-free payments every two weeks or longer-term monthly payment plans for trucks, trailers, and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Texas Truck & Trailer is a Texas-based retailer and installer of truck accessories and commercial upfitting solutions, selling and fitting truck caps (ARE, LEER, Snug Top), tonneau covers, truck accessories, Cub Cadet/Toro/Hustler commercial mowers, Tommy liftgates, Legacy spray-on protective coatings, van conversions, truck bodies, emergency lighting, and trailers. They serve both individual truck owners and commercial fleet operators across three locations in the greater Austin metro area.

Product overview

Texas Truck & Trailer is a full automotive aftermarket off-road shop and truck upfitting service provider operating from three locations in the Austin, Texas area (Austin, Leander, and Liberty Hill). The company serves as an authorized dealer and installer for multiple third-party brands and offers custom upfitting services. The core product portfolio includes truck caps (ARE, LEER, Snug Top) and tonneau covers for bed protection; an extensive range of truck accessories including lift kits, bumpers, wheels, tires, winches, and overlanding gear; Tommy Lift Gates in various series for commercial vehicles; and mower products from Cub Cadet, Toro, and Hustler. Commercial services encompass van upfitting/conversions (formerly Third Coast Vans), truck body sales and installation, and emergency lighting installation. The company also offers Legacy Protective Coatings for bedliner applications and Affirm financing for purchases. With approximately 20 years of experience, 1,000 certified vendor relationships, and 157,000 satisfied customers, the business focuses on professional installation services combined with product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• ARE Truck Caps

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Küat RackscoreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer is an authorized Küat Racks dealer with two locations in the Leander and Austin area. Küat is known for superior lineup of bike and kayak racks, designing lightweight, stylish, and easy-to-use products for outdoor enthusiasts.
• Hustler MowerscoreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer is an authorized Hustler Mowers dealer with two locations in the Leander and Austin area. Hustler Turf produces zero-turn riding lawn mowers for residential and commercial use, proudly manufactured in the United States.
• TorocoreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer is an authorized Toro dealer with three locations in the Austin, Leander, and Liberty Hill area. Toro is an industry leader in professional-grade mowing equipment including Zero-Turn Mowers, Stand-On Mowers, and Walk-Behind Mowers.
• Cub CadetcoreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer is an authorized Cub Cadet seller with two locations in the Leander and Austin area. Cub Cadet has reshaped the lawn care industry for over 60 years with innovative zero-turn mowers, lawn tractors, and walk-behind mowers.
• Legacy Protective CoatingscoreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer is an authorized Legacy Protective Coatings installer with three locations in the Leander, Liberty Hill, and Austin area. They specialize in spray-on bedliners with lifetime warranty and proven performance at 125mils thickness.
• A.R.E. (Automatic Rolloff Equipment)coreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer is an authorized A.R.E. truck cap dealer and installer in Austin, Texas. A.R.E. offers premium camper shells and work toppers to match every enthusiast's needs.
• LEERcoreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer is an authorized LEER truck cap dealer and installer. LEER produces high-quality truck caps designed to fit specific truck makes and models with various features including side windows, rear doors, and locking mechanisms.
• Snug TopcoreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer is an authorized Snug Top truck cap dealer. Snug Top offers high-quality truck caps designed to fit specific truck makes and models, including side windows, rear doors, and locking mechanisms.
• Tommy Lift GatescoreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer offers Tommy Lift Gates across multiple series including Pick Up, Service Body, Dump Body, Flatbed and Van, Step Van, and Cargo Van. Products range from 500 lbs to 3000 lbs lifting capacity.
• Ranger DesignscoreChannel Partner/ Reseller/ DistributorTexas Truck & Trailer is an authorized distributor and installer of Ranger Designs products, an industry leader in commercial fleet customization. Ranger Designs provides van and truck interiors and accessories for commercial applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Line-X: Franchise-based spray-on bedliner and protective coatings network with nationwide install footprint. Directly comparable as a bedliner/coatings specialist selling through a multi-location authorized-installer model.
• Truck Hero: Parent company of aftermarket truck accessory brands (UnderCover, BAKFlip, Extang, etc.) with dealer/installer networks. Comparable as the dominant scaled aggregator in the same product category Texas Truck & Trailer retails.
• Knapheide: Manufacturer and upfitter of commercial truck bodies, service bodies, and van equipment. Comparable on the commercial upfitting/truck-body side of Texas Truck & Trailer's business.
• Reading Truck: Commercial truck body manufacturer and upfitter for vocational fleets. Comparable on service-body sales, installation, and fleet outfitting work.

Broad incumbents

• AutoZone: Largest U.S. auto parts retailer with broad aftermarket product coverage. Overlaps on the parts/accessories retail side but does not specialize in truck upfitting or installation.
• O'Reilly Auto Parts: National auto parts retailer serving DIY and professional installers. Comparable on the wholesale/retail parts supply channel but does not perform installation or upfitting.
• Advance Auto Parts: National auto parts retailer with DIY and commercial programs. Broadly comparable on parts distribution but lacks installation/upfitting specialization.
• NAPA Auto Parts: Largest U.S. automotive aftermarket parts distribution network with affiliated service centers. Overlaps as an auto parts supplier with service-program support.
• Pep Boys: National auto service and parts retailer offering installation and maintenance. Comparable on the combined parts-plus-service model at retail scale.
• Meineke Car Care Centers: Franchised automotive service network offering installation and repair. Comparable on multi-location service-franchise structure but not truck-accessory specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/texas-truck-trailer

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Truck & Trailer