Studio Trame (ex-Design My Camp)

What Studio Trame (ex-Design My Camp) does

Studio Trame is a Paris-based interior design and art direction studio that delivers project-based services to hospitality, commercial, workplace, and retail venues. The firm, founded in 2022 and rebranded from Design My Camp, operates under the Michel Ward personal brand identity and is headquartered at 13 Rue Manin in the 19th arrondissement of Paris. Its practice is anchored in a "design habité, poétique et sensible" (inhabited, poetic, sensitive) philosophy that prioritizes material-driven aesthetics, organic forms, and the relationship between ecology and comfort.

The studio's core offering bundles interior design with adjacent creative capabilities — including aesthetic conception, space design, furniture curation, custom furniture creation (mobilier sur-mesure), decoration, photorealistic perspective rendering, and graphic design — into a single integrated engagement rather than discrete modular products. Featured projects demonstrate scale flexibility, ranging from a 150 m² hospitality venue (Centre de la Vieille Charité in Marseille) to a 1,700 m² commercial/hospitality engagement (Colbert in Île-de-France). The studio maintains a portfolio website and an active social presence on Instagram and LinkedIn.

Commercially, Studio Trame runs a sales-led, direct-engagement professional services model. Pricing is not publicly disclosed and is quote-based per project, reflecting custom scope and scale. Distribution is regional within France, with active work in both Île-de-France and Provence-Alpes-Côte d'Azur, and client acquisition flows through a website contact form and professional networking. No external investors, parent entities, management team beyond the founder, or institutional ownership structures are identified in the available data.

Name

Studio Trame (ex-Design My Camp)

Legal name

Studio Trame

Website

https://studiotrame.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Studio Trame is a Paris-based interior design and art direction studio, founded in 2022, serving hospitality, commercial, workplace, and retail clients across France with integrated design, custom furniture, and photorealistic rendering services under the Michel Ward brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design and Art Direction Services: Project-based design services including art direction of spaces, aesthetic conception, space design, and custom furniture creation. Revenue is generated through custom project engagements for commercial and hospitality spaces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio Trame is a Paris-based interior design and artistic direction studio that delivers end-to-end spatial design services for hospitality, retail, and commercial venues. Offerings encompass art direction of spaces, aesthetic conception, furniture curation, custom furniture creation (mobilier sur-mesure), decoration, space design, photorealistic perspective rendering, and graphic design, all integrated into single project engagements.

Product overview

Studio Trame is an interior design and artistic direction studio offering a unified suite of services centered around creating inhabited, poetic, and sensitive design rooted in material and place. The core offering includes artistic direction of spaces, aesthetic design conception, furniture curation and custom furniture creation, decoration, space design, photorealistic rendering, and graphic design. All services are delivered as an integrated design offering rather than discrete modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design and Artistic Direction Services

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Chahan Minassian: Paris-based interior designer known for luxurious, narrative-driven residential and hospitality projects. Comparable in founder-led French design practice, custom furniture integration, and premium hospitality client focus.
• Atelier Jean-Philippe Nuel: French interior architecture studio specializing in hotel and hospitality design across Europe. Direct comparable in French hospitality design focus and project-based delivery, with a broader institutional client base.
• Tristan Auer: French interior designer known for hospitality, residential, and high-end commercial projects with a strong personal aesthetic signature. Comparable founder-led creative practice serving French and international hospitality clients with bespoke interior design.
• Pierre-Yves Rochon (PYR): Paris-based interior design and architecture studio specializing in luxury hospitality, restaurants, and retail. Direct comparable to Studio Trame in target market (French hospitality venues), service offering (full interior design + art direction), and project-based delivery model, though operating at much larger scale.
• Maison Sarah Lavoine: Paris-based interior design house offering signature aesthetic-driven design for residential, hospitality, and commercial spaces. Comparable to Studio Trame in founder-led brand identity, French design philosophy rooted in materials and atmosphere, and custom furniture/curation offering.
• Dimore Studio: Milan-based design studio offering interior design, art direction, and bespoke furniture for hotels, restaurants, and residences. Comparable in integrated art direction + interior design + custom furniture model for hospitality, with a similarly strong design-philosophy-driven brand.
• Liaigre: French high-end interior design and bespoke furniture maker serving luxury hospitality, residential, and yacht clients globally. Direct comparable given combined interior design + custom furniture manufacturing model and French design heritage, though at significantly larger scale and broader geographic reach.
• Studio KO: Paris-based architecture and design studio with integrated interior design and custom furniture capabilities for hospitality and residential clients. Comparable integrated offering and French boutique positioning, though broader in architectural scope.
• Christophe Delcourt: French designer and furniture maker combining interior design with bespoke furniture collections for residential and hospitality clients. Comparable in custom furniture + interior design model and French design heritage, with a stronger product/furniture commercialization angle.

Broad incumbents

• Roman and Williams: New York-based design and architecture firm with integrated interior design, furniture, and art direction for hotels, restaurants, and cultural venues. Comparable in philosophy-driven design approach and integrated offering, but at significantly larger scale and U.S.-focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/studiotrame
• Instagraminstagram.com/michel___ward

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Trame (ex-Design My Camp)