Sure Seal Pavement Inc.

What Sure Seal Pavement Inc. does

Sure-Seal Pavement Maintenance Inc. (DBA: Sure Seal Pavement) is a privately held commercial asphalt paving and pavement maintenance contractor founded in 1993 and headquartered at 240 Humberline Drive, Toronto, Ontario. The company serves commercial property owners, managers, and facility managers across the Greater Toronto Area and broader Ontario, with named clients including Panera Bread, McDonald's, Costco, Esso, Bentall Kennedy, and SunLife Financial. It also serves residential homeowners through a driveway sealing line, and municipal/government accounts through specialized public infrastructure contracts. The legal entity is Sure-Seal Pavement Maintenance Inc., incorporated in Ontario, Canada, and led by CEO Lance Bradshaw.

The company delivers a comprehensive service portfolio covering the full asphalt lifecycle: asphalt paving, repair, removal and replacement, resurfacing and overlay, and milling/paving; protective treatments including rout-and-seal crack sealing with hot-applied rubberized sealants (Right Pointe #3405 and #1109), proprietary PolyTar high-durability sealcoat, and slurry sealing; infrastructure services such as catch basin repair (with 5-year structural warranty) and line marking using Sherwin-Williams traffic paint; and safety installations including speed humps, bollards, barriers, parking blocks, and signage. Equipment includes Marathon DF10W propane-fired crack sealing melter/applicators and Marathon CR300K pavement routers. Material warranty terms include 3-year coverage on asphalt repairs and 5-year structural warranty on catch basin repairs.

Revenue is generated primarily through project-based one-time fees for commercial and residential services, supplemented by preventative maintenance programs (subscription/recurring) for ongoing pavement management. Commercial pricing is quote-based following on-site inspections, while residential services carry an $85 refundable site inspection fee credited toward the final invoice. The go-to-market model is sales-led direct field sales via phone, website quote requests, and on-site inspections, augmented by SEO content marketing, Google Reviews, BBB accreditation, and educational Lunch & Learns sessions for property managers. The company does not use intermediaries, serving customers directly throughout the GTA and Ontario regions including Mississauga, Brampton, Vaughan, Markham, Durham Region, Barrie, and surrounding municipalities.

Name

Sure Seal Pavement Inc.

Legal name

Sure-Seal Pavement Maintenance Inc.

Website

https://suresealpavement.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Sure Seal Pavement is a Toronto-based commercial asphalt paving and pavement maintenance contractor serving commercial property managers, owners, and residential customers across the Greater Toronto Area and Ontario with paving, repair, sealcoating, and crack sealing services since 1993.

Ownership category

akta.pro rank

Product category

Pavement and Asphalt Services

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Road Maintenance & Asset Preservation (Resurfacing, Patching, Crack Sealing) (IMAFAEAF)

akta.pro secondary industries

Pavement Construction & Rehabilitation (Asphalt, Concrete, Overlays) (IMAFAEAE), Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE), Asphalt & Pavement Removal / Milling (IMAFAKAM)

Keywords

• Asphalt paving services
• Commercial paving contractor
• Sealcoating services
• Parking lot maintenance
• Pavement repair

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Asphalt Services: One-time service fees for commercial asphalt paving, repair, sealcoating, crack sealing, line marking, catch basin repairs, and related pavement maintenance services. Revenue generated through project-based contracts with property managers, owners, and facility managers.
2. Residential Driveway Services: Driveway sealcoating, crack sealing, and minor asphalt repairs for homeowners. Residential projects charged per project with $85 refundable site inspection fee credited toward final invoice.
3. Preventative Maintenance Programs: Ongoing maintenance contracts including scheduled inspections, crack sealing, sealcoating, and pavement management planning services for commercial properties seeking to extend asphalt lifespan.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sure Seal Pavement Inc. is a Toronto-area paving contractor that performs asphalt paving, asphalt repair and patching, sealcoating, crack sealing, catch basin repairs, and parking lot line marking for commercial and residential customers. The company has been operating under continuous leadership since 1993 and uses Marathon paving equipment together with Right Pointe sealants and PolyTar sealcoat products to deliver its services.

Product overview

Sure Seal Pavement Maintenance Inc. is a service-based pavement maintenance company offering a comprehensive portfolio of commercial and residential asphalt services across the GTA. The core offering centers on asphalt paving and repair services (Asphalt Paving, Asphalt Repair, Asphalt Removal and Replacement, Asphalt Resurfacing and Overlay, Asphalt Milling and Paving), complemented by protective treatments (High Durability Sealcoat using proprietary PolyTar formula, Pavement Crack Sealing, Slurry Sealing), infrastructure services (Catch Basin Repairs, Line Marking using Sherwin-Williams traffic paint), and safety installations (Parking Lot Signage, Speed Humps, Bollards, Barriers). Residential services include Driveway Sealing with commercial-grade materials. The company also provides specialized municipal paving for government and public infrastructure. Services are delivered through professional crews using industry-grade equipment, backed by warranties including 3-year warranties on repairs and up to 7-year structural warranties on catch basin repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Asphalt Paving Full-depth asphalt paving for commercial properties such as parking lots, private roadways, and industrial yards, performed with Marathon paving equipment for property managers and business owners.

Quantifiable outcome

• Sealcoating can double the life of asphalt when properly maintained
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aecon Group Inc. One of Canada's largest publicly traded construction and infrastructure contractors with significant roadbuilding and pavement capabilities. Competes with Sure Seal primarily on larger commercial and municipal projects where scale matters.
• The Miller Group: One of Canada's largest diversified construction and pavement maintenance groups with deep Ontario operations including paving, milling, and materials. Larger incumbent offering overlapping services plus aggregates and heavy civil work Sure Seal does not.
• Dufferin Construction Company: Major Ontario-based heavy civil and paving contractor (a CRH company) delivering asphalt paving, road rehabilitation, and municipal infrastructure. Broader incumbent with scale advantages over Sure Seal on larger municipal tenders.
• Graham Construction & Engineering Inc. Western Canada-rooted diversified contractor with growing Ontario presence in civil infrastructure, roadbuilding, and commercial site work. Broader incumbent in overlapping paving and site-prep services.

Others

• Holcim (Lafarge) Canada: Major construction materials supplier producing asphalt mixes, aggregates, and related products consumed by contractors like Sure Seal. Functions as a supplier and large-scale materials competitor, enabling the supply chain Sure Seal depends on.

Direct peers

• Coco Paving Inc. Ontario-based asphalt paving, milling, and pavement maintenance contractor serving commercial, industrial, and municipal clients across the GTA and broader province. Directly comparable to Sure Seal in service mix (paving, repairs, sealcoating) and regional focus.
• Capital Paving Inc. Greater Toronto Area paving contractor offering asphalt paving, repairs, and maintenance to commercial and municipal customers. Closely comparable regional peer with overlapping service lines and customer segments.
• D. Crupi & Sons Limited: Toronto-based civil and pavement contractor providing asphalt paving, milling, and infrastructure work across the GTA. Direct regional competitor in commercial and municipal paving services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/watch?v=-i6apD60qho
• LinkedInlinkedin.com/company/sure-seal-pavement-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure Seal Pavement Inc.