Rentalforetagen

What Rentalforetagen does

Rentalföretagen is a Swedish member-driven industry association (branschorganisation) for professional equipment rental companies, formed on May 27, 2021 through the merger of Hyreskedjan (founded 1977 as Hyrex-Kedjan) and Swedish Rental (tracing back to Byggmaskinuthyrarföreningen in the early 1980s). It represents over 70 member rental companies and more than 80 supplier partners that collectively generate approximately 18 billion SEK in annual revenue across the Swedish rental industry. The association is governed by its members at the annual general meeting and operates through its wholly-owned service company Rentalföretagen Service AB, headquartered in Upplands Väsby. Its core customer segments are equipment rental companies renting products, machines, and equipment to businesses and society, and supplier partners delivering machines, tools, and services to those rental companies.

The association does not develop proprietary technology products but maintains industry infrastructure that is functionally a technology stack for the rental sector. Core offerings include PSI (Personlig Säkerhetsintroduktion) safety instruction sheets accompanying equipment rentals; the Rentalkod industry-wide classification system for construction and rental equipment; standardized contracts (SRAH 19 for equipment rental and RFSM24 for module rental); the recently launched Rental Index Sweden (RiS26) cost benchmark; advisory services; industry-specific training; and the Rentallärling vocational apprentice program. Engagement is structured through nine active committees covering Work Environment, Site Accommodation, Energy & Climate, Elevators, Sustainability, Code Group, Lifts, Modules, and operator training (via integrated Liftutbildningsrådet since 2024). Distribution is delivered via a members-only online portal, direct advisory, and in-person events including the annual Rentaldagen conference.

Revenue is generated entirely through recurring annual dues. Membership fees consist of a 1,500 SEK base plus revenue-tiered service fees ranging from 1,500 SEK (companies under 3M SEK turnover) to 238,500 SEK (companies above 1B SEK turnover). Partner fees are flat annual dues of 15,000 SEK (under 100M SEK turnover) or 25,000 SEK (above). The go-to-market is community-led, with new members applying through a board-reviewed process and growth driven by word-of-mouth, networking events, committee participation, and the annual meeting. The organization is a non-profit association with no external investment or parent company, and operates exclusively within Sweden while accessing European-level resources through membership in the European Rental Association (ERA).

Name

Rentalforetagen

Legal name

Föreningen Rentalföretagen

Website

https://www.rentalforetagen.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Rentalföretagen is a Swedish non-profit industry association representing 70+ equipment rental companies and 80+ supplier partners, providing industry standards, advisory services, training, and collective representation for the Swedish rental sector.

Ownership category

akta.pro rank

Product category

Trade Association Services for Equipment Rental Industry

NAICS

General Rental Centers (5323), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), Services-Membership Organizations (8600)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industry

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Equipment rental association
• Industry standards development
• Workplace safety training
• Rental classification systems
• Trade association services

Headquarters

HQ city

Upplands-väsby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees to the association Rentalföretagen, with a base fee of 1,500 SEK per year. Additional service fees are charged based on company revenue tier, ranging from 1,500 SEK for companies with turnover up to 3 million SEK to 238,500 SEK for companies with turnover exceeding 1 billion SEK.
2. Service Fees: Service fees charged by the subsidiary company Rentalföretagen Service AB to cover services provided to members including advisory services, training materials, standards documents, and member support. Partner fees range from 15,000 SEK (turnover up to 100 million) to 25,000 SEK (turnover above 100 million).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rentalföretagen is a member-driven Swedish industry association for professional equipment rental companies, providing industry representation, standardized contracts (SRAH 19, RFSM24), the Rentalkod equipment classification system, PSI safety instruction sheets, advisory services, and industry-specific training programs. It serves both rental companies (members) and equipment suppliers (partners), and operates through its wholly-owned service company Rentalföretagen Service AB.

Product overview

Rentalföretagen is a member-driven industry organization for equipment rental companies in Sweden, offering a portfolio of services to support the rental industry. The core services include PSI (safety instruction sheets) and Rentalkod (product classification system), both essential tools for rental operations. The organization provides standardized contracts including RFSM24 for module rental and SRAH 19 for equipment rental. Additional offerings include the Rental Index Sweden (RiS26) for cost benchmarking, advisory services, industry-specific training programs, and access to European Rental Association services. The organization also supports the new Rentallärling apprenticeship program for developing future rental technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• PSI (Personlig Säkerhetsintroduktion) Industry safety instruction sheets for machine users that accompany equipment rentals, containing information on usage, controls, protective equipment, ergonomics, noise, and vibration. Used by Swedish rental member companies.
• Rentalkod Industry-wide classification system for construction and rental equipment, used for administrative and data processing purposes by rental companies in Sweden.
• RFSM24 - Standard Conditions for Rental Modules Standard conditions for renting modules including establishment and de-establishment, along with administrative instructions, rental contracts, demarcation lists, and guidance.
• SRAH 19 - Standard Conditions for Rental Building and rental industry standard conditions for renting equipment, machines and lifting equipment without driver, intended as a complement to the rental agreement between parties.
• Rental Index Sweden (RiS26) Cost index providing a current and unbiased view of cost development within machine and equipment rental, used by members for well-founded business decisions.
• Rådgivning (Advisory Services) Industry consultation services covering machine rental within construction and civil engineering, including rental conditions, insurance, regulations, workplace safety, establishment requirements and training requirements. Targeted at member rental companies.
• Utbildningar (Training) Industry-specific training materials including the Liftläroplan LLP2 (lift education curriculum) and the Noll vibrationsskador vibration injury prevention training for rental companies, depot and customer center personnel.
• ERA Services Access to European Rental Association services for members including digitization case studies, sustainability information, rental advantages research, market statistics, and European networking opportunities.
• Rentallärling (Rental Apprentice Program) Vocational training program developed by the competence provision group, creating an entry path in high school programs for future rental technicians.
• Behörig Hisstekniker (Authorized Elevator Technician) Industry practice for elevator technicians covering certification requirements for elevator installation, inspection, and maintenance work in the rental and construction industries.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Alimak Group Sweden ABminorOthersPartner company supplying construction elevators/hoists to rental member companies.
• Atlas Copco Compressor ABminorOthersPartner company supplying compressors and equipment to rental member companies.
• Bosch ABminorOthersPartner company supplying power tools and equipment to rental member companies.
• Hilti Svenska ABminorOthersPartner company supplying construction tools and equipment to rental member companies.
• Husqvarna Construction ProductsminorOthersPartner company supplying construction equipment to rental member companies.
• Kärcher ABminorOthersPartner company supplying cleaning equipment to rental member companies.
• MakitaminorOthersPartner company supplying power tools to rental member companies.
• European Rental Association (ERA)coreStrategic or Co-development PartnerEuropean Rental Association is the representative organization for the rental industry at European level. Rentalföretagen is a member and participates in ERA's activities including market reports, European Rental Week, ERA Convention, and European Rental Awards.
• Liftutbildningsrådet (LUR)coreStrategic or Co-development PartnerLift Training Council (LUR) is an independent body responsible for content and development of the Lift Curriculum (LLP). Since 2024, LUR is part of Rentalföretagen as a committee, responsible for operator training guidelines for mobile work platforms.
• Ställningsentreprenörerna (STIB)minorStrategic or Co-development PartnerSwedish national trade organization for scaffolding contractors. Rentalföretagen collaborates with STIB on apprenticeship training for scaffolders and professional courses.
• European Rental Association (ERA)coreStrategic or Co-development PartnerThrough ERA membership, members access digitalization case studies, sustainability resources including Carbon Footprint of Construction Equipment studies, Equipment CO2 Calculator tool, TCO calculator, and European market statistics.
• SBUF (Svenska Byggbranschens Utvecklingsfond)minorOthersSwedish Construction Industry Development Fund provides support for PSI (Personal Safety Introduction) development, created in collaboration with leading rental companies and suppliers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• European Rental Association (ERA): Pan-European trade association for the equipment rental industry, of which Rentalföretagen is a member. ERA operates at the supranational level providing market reports, sustainability research (CO2/TCO calculators), and events (ERA Convention, European Rental Awards), making it the most direct analogue one level up.
• American Rental Association (ARA): US trade association for the equipment and event rental industry, providing advocacy, standards, training, and the annual Rental Show. ARA is the closest functional analogue in North America to Rentalföretagen's membership-driven representation model.
• Confederation of Swedish Enterprise (Svenskt Näringsliv): Major Swedish employer and industry federation of which many rental companies are members via broader business associations. Comparable as an umbrella industry advocacy body in the Swedish market context.
• Byggföretagen: Swedish employers' association for construction contractors. Comparable as a domestic trade body focused on the same construction ecosystem where rental companies operate, sharing advocacy, training, and regulatory interfaces.

Direct peers

• Sveriges Byggindustrier: Swedish construction industry employers' association representing builders and contractors. Highly comparable as a sector-specific trade body in Sweden addressing overlapping stakeholder needs (workplace safety, training, regulation).
• Maskinleverantörerna: Swedish trade association for suppliers of construction and infrastructure machinery. Directly adjacent to Rentalföretagen's partner ecosystem (Atlas Copco, Hilti, Husqvarna, Kärcher etc.) and represents the supply side of the same equipment rental value chain.
• Ställningsentreprenörerna (STIB): Swedish national trade organization for scaffolding contractors that already collaborates with Rentalföretagen on apprenticeship training. Directly comparable as a Swedish sector-specific trade body with overlapping member base in the access/scaffolding rental segment.

Regional players

• Construction Plant-hire Association (CPA) - UK: UK trade association for construction plant hire, equipment supply and related services. Comparable functional peer in another national market: industry representation, training, technical standards, and safety guidance for equipment rental operators.

Others

• MCS Uthyrningssystem: Rental software provider delivering rental management systems to construction and rental companies for 40 years, listed as a technology partner to Rentalföretagen. Adjacent ecosystem participant enabling the digital operations of member companies.
• Navet AB: Provider of Microsoft Dynamics 365 Business Central-based business systems for the rental industry, used by major Swedish rental companies like Ramirent. Adjacent ecosystem technology provider that supports the rental industry's digital infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rentalforetagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentalforetagen