Sunfreeze

What Sunfreeze does

Sunfreeze is a privately-held French company founded in 1996 and headquartered in Vitrolles, France. The company manufactures and distributes granita and soft-serve ice cream machines, syrup concentrates, accessories, spare parts, and technical services to foodservice professionals across France. Sunfreeze operates with a small team (1–10 employees) and sells exclusively through its own direct e-commerce storefront, targeting bakeries, pastry shops, ice cream shops (glaciers), restaurants, hotels, campings, beach vendors, street market operators, convenience stores, and other SMB and seasonal operators. No external funding, parent company, subsidiaries, or partnerships are disclosed.

The product portfolio spans three machine platforms — FREEZY, B-FREEZY, and the alcohol-specific BLACK variants — offered in 1–6 basin configurations with capacities from 3L to 15L per basin. The machines incorporate a patented magnetic drive system (Système à entraînement magnétique) and, on the BLACK line, an anti-condensation double-wall system tailored to frozen alcoholic cocktails. Italian soft-serve ice cream machines (SUNCREAM) and sundae/frozen yogurt machines (FREEZY CREAM) extend the offering beyond granitas. Consumable lines include FRUITEEZ ready-to-use syrups, MASTER ultra-concentrated syrups (1.2kg bottle dilutes to 45–50L yielding 225–250 portions), SMOOTHEEZE 100% natural-origin granitas, FROZ'N COFFEE iced coffee concentrates, and FROZ'N DRINKS alcoholic granita bases (18% ABV). Syrups are produced in France; machines are manufactured in Italy.

Sunfreeze's business model combines one-time equipment sales (€990–€7,340 per machine) with recurring consumables revenue across multiple branded lines, supplemented by rental/leasing (from €7/day HT), machine customization, technical services, and seasonal winterization storage. The Smootheeze and SUNCREAM lines hold ISO 9001, ISO 22000, and FSSC 22000 certifications. Distribution is entirely direct-to-customer via the company website within France; there is no evidence of international expansion, third-party distributors, or external investment.

Name

Sunfreeze

Legal name

Sunfreeze

Website

https://sunfreeze.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunfreeze, a privately-held French company founded in 1996 and based in Vitrolles, manufactures and sells granita and Italian ice cream machines, syrup concentrates, accessories, and technical services to foodservice SMBs across France via direct e-commerce.

Ownership category

akta.pro rank

Product category

Commercial Frozen Beverage Equipment

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Ice Cream & Frozen Desserts (2024), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Soft-Serve Ice Cream Mix Manufacturing (AFAHAEAB)

akta.pro secondary industry

Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC)

Keywords

• Granita machines
• Frozen beverage equipment
• Italian ice cream machines
• Syrup concentrates
• Commercial foodservice equipment

Headquarters

HQ city

Velaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Granita Machines: Sale of professional granita machines including Freezy, B-Freezy, and specialized models. Machines range from single-bowl to six-bowl configurations with various capacities.
2. Syrup Concentrates and Preparations: Sale of syrup concentrates including Fruiteez (ready-to-use), Master (ultra-concentrated), and Smootheeze (natural) product lines for granitas and Italian ice cream
3. Accessories and Consumables: Cups, straws, labels, signage, graduated pitchers, and other point-of-sale materials for granita and ice cream operations
4. Spare Parts: Replacement parts for all Sunfreeze machines including pistons, seals, motors, fans, and other components
5. Machine Rental and Leasing: Rental solutions and leasing options starting from 7 EUR/day for machine acquisition
6. Technical Services: Technical assistance, maintenance, cleaning, and winterization services for machines

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Sunfreeze manufactures and sells professional granita machines (FREEZY and B-FREEZY lines) and Italian ice cream equipment, paired with proprietary syrup concentrates (Fruiteez, Master, Smootheeze), alcoholic granita bases (Froz'n Drinks), coffee concentrates, ice cream mixes (SUNCREAM), accessories, spare parts, and complementary services (technical maintenance, rental, winterization). The company offers a complete turnkey frozen beverage and dessert concept for foodservice professionals.

Product overview

Sunfreeze is a French company (operating since 1996, based in Vitrolles) offering complete turnkey frozen beverage and dessert solutions for food service professionals. The product portfolio centers on three main machine platforms: (1) Granita machines (FREEZY, B-FREEZY, and FREEZY BLACK lines) in 1-6 basin configurations ranging 3L-15L per basin; (2) Italian ice cream machines (SUNCREAM) for soft-serve style desserts; and (3) Sundae/frozen yogurt machines (FREEZY CREAM) for multi-use applications. These machines are paired with complementary consumable product lines: FRUITEEZ (ready-to-use syrups), MASTER (ultra-concentrated syrups for maximum profitability), SMOOTHEEZE (100% natural fruit-based granitas), FROZ'N COFFEE (iced coffee concentrates), and FROZ'N DRINKS (alcoholic granita cocktails). The offering includes complete accessories (cups, labels, POS materials), spare parts, machine customization, technical support, rental financing, and winterization services. Machines are manufactured in Italy while preparations are made in France. The company targets bakeries, pastry shops, restaurants, hotels, campsites, beach vendors, amusement parks, and convenience stores.

Differentiator

Problem solved

Functional benefit

Brands

• Fruiteez: Ready-to-use concentrated syrups for granita machines
• Master
• Smootheeze
• Froz'n Coffee
• Froz'n Drinks
• SUNCREAM
• B-FREEZY
• FREEZY

Products and services

• Granita Machines (FREEZY and B-FREEZY lines) Professional granita machines in 1-bowl to 6-bowl configurations ranging from 3L to 15L per bowl, including FREEZY, B-FREEZY, FREEZY BLACK (for alcoholic granitas), B-FREEZY BLACK, FREEZY ATLAS, and FREEZY NATUREL variants. Features include night mode, illuminated basins, independent basin activation, and patented magnetic drive system. Sold to foodservice professionals for preparing frozen beverages.
• SUNCREAM Italian Ice Cream Mixes Professional Italian ice cream powder mixes in 1kg bags yielding 40 portions of 80g each, at a portion cost of €0.21. Easy to prepare with water (not milk). Available in vanilla, strawberry, chocolate, pistachio, lemon sorbet, strawberry sorbet, sundae, and yogurt flavors. Compliant with ISO9001 and FSSC22000 standards. For foodservice professionals running Italian ice cream machines.
• FRUITEEZ Ready-to-Use Syrup Concentrates Ready-to-use granita syrup concentrates in 1L bottles (making 50 portions/10L diluted). Sugar already included; only water needs to be added. Available in multiple flavors including Cola, Strawberry Banana, Raspberry, Grenadine, Licorne, Melon, Mint, Mojito, Peach Apricot, Green Apple, Coco Pineapple, Tropical Blu, and Lemon. For foodservice operators using granita machines.
• MASTER Ultra-Concentrated Syrups Ultra-concentrated granita syrups in 1.2kg bottles yielding 225-250 portions (45-50L diluted). Sugar must be added separately for maximum profitability and customization. Available in Cola, Bubble Gum, Blu Bull, Tropical Blu, Cotton Candy, Watermelon, Lychee, Kiwi Peach, Cherry, Strawberry Tralala, Strawberry Banana, Raspberry, Grenadine, Ice Tea Peach, Melon, Melon Mango, Mint, Mojito, Violet, Peach Apricot, Green Apple, Licorne, and Coco Pineapple flavors. For foodservice operators.
• SMOOTHEEZE Natural Granitas 100% natural-origin granita concentrates made from fruits with reduced sugar, no sweeteners, no additives, no artificial flavors, gluten-free, and vegetarian formulations. Available in Tropical Spiruline, Lemon/Lime, and Apple Cassis Raspberry flavors at €9.03-€12.99. Compliant with ISO9001, ISO22000, and FSSC22000 standards. For health-conscious consumers via foodservice operators.
• FROZ'N COFFEE Iced Coffee Concentrates Iced coffee and coffee frappé concentrates designed for use in granita machines, combining coffee with the granita format. Sold to foodservice operators seeking iced coffee offerings, with compatible compact machines (FREEZY CUBE 1x3L, FREEZY CREAM 1x6L).
• FROZ'N DRINKS Alcoholic Granita Cocktail Mixes Ready-to-use alcoholic granita bases in 2L bottles yielding 5L diluted product at 18% alcohol. Available in Pastis, Pina Colada, Margarita, Vodka Boost, and J-007 (Jet Menthe) flavors at €30. Requires only water addition. Pairs with FREEZY BLACK and B-FREEZY BLACK machines with special pistons and anti-condensation double-wall systems. For bars and nightlife venues.
• Machine Accessories and Point-of-Sale Materials Point-of-sale accessories for granita and ice cream operations including cups (€3.25-€106.90), straw spoons (€4-€60), flavor labels (€0.50-€2), price posters (€3), reusable 35cl bottles (€99.90), palm tubes (€139.99-€149.99), sidewalk signs (€200), cup/straw holders (€39.90), and graduated measuring pitchers (€25-€30). For foodservice operators of granita and ice cream machines.
• Spare Parts for Granita Machines Replacement parts for FREEZY and B-FREEZY granita machines including food-grade grease (28g, 113g, 1kg sizes at €15.33-€64.03), piston seals (10-pack at €19.31), pistons (€21.73-€31.33), springs, reservoir gaskets, drain trays, condenser filters, fan motors, gear motors (€171.37-€423.88), levers, pivots, bowls, scrapers, covers, power cables, and magnets. For foodservice operators maintaining their own machines.
• Equipment Rental Solutions Machine leasing and rental options starting from €7/day HT, enabling foodservice operators to acquire granita or Italian ice cream machines without upfront purchase. For seasonal operators and businesses seeking lower capital commitment.
• Technical Assistance and Maintenance Technical support service including maintenance guides, troubleshooting PDFs, video tutorials on YouTube, exploded views, and cleaning services. Technical support available 7 days/week during season. For owners of Sunfreeze granita and ice cream machines.
• Winterization Service (Hivernage) End-of-season machine storage and winterization service to protect granita and ice cream machines during off-season and ensure longevity. For seasonal operators who need to preserve equipment between summer campaigns.
• Machine Customization Service Custom branding service that personalizes granita machines with the establishment's colors to enhance brand image and visibility at the point of sale. For foodservice operators seeking branded equipment.

Quantifiable outcome

• 1kg preparation makes 40 portions at €0.21 cost per portion
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• SPM Drink Systems: Italian designer and manufacturer of professional slush, granita, frozen coffee, and cold-beverage machines plus consumable syrups. Overlaps directly with Sunfreeze across granita machines (FREEZY/B-FREEZY counterpart) and the consumable syrup business.
• Ugolini: Italy-based manufacturer of professional granita, slush, and frozen beverage machines, plus related syrups and mixes. Operates in the same product category as Sunfreeze's FREEZY/B-FREEZY line and is the closest competitor to Sunfreeze in European foodservice granita equipment.
• Carpigiani: Italy-based global leader in gelato/soft-serve ice cream machines and gelato mix ingredients. Directly comparable to Sunfreeze's SUNCREAM Italian ice cream machine and mix line, though Carpigiani is much larger in scale.
• Slush Puppie: Iconic frozen-slush brand and equipment operator with proprietary syrups and machines marketed to convenience stores, cinemas, and amusements. Directly comparable consumable-plus-machine model targeting the SMB foodservice channel.
• Icetech (GBG): Italian producer of slush, granita and frozen beverage machines targeting the same European foodservice and convenience segments as Sunfreeze's FREEZY line.
• Frimont: Italian manufacturer of professional gelato and pastry equipment, including display cabinets and batch freezers. Adjacent to Sunfreeze's SUNCREAM Italian ice cream offering and serves the same European artisan foodservice customer base.

Broad incumbents

• Electro Freeze: US-headquartered commercial frozen dessert equipment maker (slush, soft-serve, milkshake, granita) serving broader foodservice and convenience channels. Same end customers as Sunfreeze (quick-service, c-stores, ice cream shops) but with a much wider product portfolio.
• Bravilor Bonamat: Netherlands-based commercial beverage equipment maker (coffee, hot water, cold/iced drinks) serving the same SMB and HoReCa customers as Sunfreeze, with a broader non-frozen specialty but cross-selling potential in the iced coffee / Froz'n Coffee overlap.
• Taylor Company (Middleby): Middleby's commercial frozen dessert equipment brand (Taylor) producing soft-serve, shake, slush, and batch freezer machines. Competes in the same SMB foodservice equipment category but with deep multi-category diversification through Middleby's broader foodservice portfolio.

Others

• Ali Group: Italian foodservice equipment conglomerate (owner of brands including Carpigiani and others). Relevant as the acquirer and corporate parent of several competitors in Sunfreeze's category, providing ecosystem and consolidation context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SunfreezeGranita
• LinkedInlinkedin.com/company/sunfreeze

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunfreeze