Studio Bizz Inc

What Studio Bizz Inc does

Studio Bizz Inc is a privately held, founder-controlled dance, yoga, and fitness studio headquartered at 551 Avenue du Mont-Royal Est in Montreal's Plateau Mont-Royal neighborhood. Founded in 1998 by Martin Giroux as a coworking and rental space for artists (originally named "Studio Bizz : Espace Locatif Pour Esprit Créatif"), the company pivoted during the COVID-19 pandemic to convert part of its footprint into a group-class studio. It now operates five dedicated studios (Studios A through E, with capacities ranging from 3 to 30 people) and delivers more than 80 weekly group classes taught by approximately 50 qualified instructors across disciplines including ballet, contemporary, jazz funk, hip hop, salsa, heels, pole dance, yoga, Zumba, Pilates, and circuit training. The studio also rents its spaces hourly to dance and theater companies, individual artists, photographers, and event organizers, and runs corporate and school outreach programs.

The underlying technology is a conventional SaaS stack rather than a proprietary platform: class scheduling, reservations, gift cards, and the Zone SB loyalty program run on BSport's backoffice (backoffice.bsport.io), the marketing site is built on WordPress, and native apps are published on the Apple App Store and Google Play under the BSport tenant for Studio Bizz. Data is hosted in Canada. The business operates a hybrid monetization model combining transactional drop-in class sales, multi-class cards, monthly unlimited subscriptions, hourly studio rentals, prepaid gift cards ($25-$500 with no expiration), 4-week closed SB Programs (Foundation and VideoClip formats), specialty workshops, and B2B corporate and school class revenue.

Go-to-market is primarily direct-to-consumer via the website and app, supplemented by a community-led approach (Zone SB rewards, themed events like Nostalgia Nights and Bollywood Workshops, and seasonal Discovery Week passes) and event-driven acquisition through workshops and SB Programs. Distribution channels include walk-in drop-in at the Plateau location, self-serve online booking, direct sales for corporate and school programs, and an e-commerce studio rental channel. Customer segments span individual recreational enthusiasts, individual creative professionals, dance/theater companies, corporate groups, and schools, with no disclosed enterprise anchor concentration.

Name

Studio Bizz Inc

Legal name

Studio Bizz Inc

Website

https://studiobizz.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Bizz Inc is a privately held Montreal dance, yoga, and fitness studio operating five studios in Plateau Mont-Royal, delivering 80+ weekly classes to recreational adults and renting space to performing-arts professionals.

Ownership category

akta.pro rank

Product category

Dance, Yoga and Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rehearsal & Pre-Production Studios (Rehearsal Rooms, Backline) (MPAIAHAK)

akta.pro secondary industries

Studio Campus / Production Facility Operators (MPADAIAC), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Dance studio services
• Yoga group classes
• Fitness group classes
• Studio rental services
• Wellness studio classes

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Drop-in and Per-Class Sales: Customers pay per individual class attended, offering maximum flexibility with no commitment required. All classes are available on a drop-in basis, allowing customers to join at any time during a session.
2. Class Cards and Multi-Class Packages: Class cards offer bundled pricing for multiple classes (e.g., 5-class card, 10-class card), providing discounted per-class rates compared to single drop-in purchases. Cards can be shared with other users.
3. Monthly/Unlimited Subscriptions: Unlimited monthly subscription providing access to all regular classes for a flat monthly fee, catering to highly engaged customers who attend frequently.
4. Studio Rental: Revenue from renting out 5 studios (Studios A through E) to dance/theater companies, individual artists, photographers, event organizers, and students for rehearsals, auditions, photo sessions, and filming. Studios are booked by the hour with online payment via Visa or MasterCard.
5. Gift Cards: Prepaid gift cards sold in denominations of $25, $50, $100 (and up to $500 available online). Gift cards have no expiration date and are redeemable for any studio service.
6. SB Programs (4-Week Closed Programs): Structured 4-week intensive programs (Foundation and Videoclip formats) offered at premium pricing (e.g., $91.99 for Foundation programs, $139.99 for Videoclip programs). These closed-group programs provide recurring, predictable revenue during specific sessions.
7. Workshops and Special Events: Specialty workshops (e.g., Bollywood Workshop at $35, Nostalgia Night at $44.99) and open practice sessions ($10 per 2-hour session) generate incremental revenue from existing customers and serve as acquisition tools for new members.
8. Semaine Découverte (Discovery Week Pass): A 7-day unlimited pass ($49.99) offering access to all regular classes during the summer season, providing a low-friction entry point for new customers to experience the full range of offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Studio Bizz operates a Montreal dance, yoga, and fitness studio delivering over 80 weekly group classes across dance, yoga, and fitness disciplines, supported by a roster of 50+ qualified instructors. The company also rents five dedicated studio spaces (Studios A through E) by the hour to performing arts companies, individual artists, photographers, and event organizers for rehearsals, auditions, photo sessions, and filming.

Product overview

Studio Bizz Inc operates as a dance, yoga, and fitness studio in Montreal offering a unified platform of services centered around group instruction and studio rentals. The core offering consists of over 80 weekly group classes across dance (ballet, contemporary, jazz funk, hip hop, salsa, heels, pole dance), yoga (Vinyasa, Yin, restorative), and fitness (Zumba, Barre, Pilates, Circuit Training). The studio provides additional services including private classes, corporate and school programming, studio rentals (5 studios with capacities of 3-30 participants), and specialty workshops. The company operates a mobile app-based Zone SB rewards program for customer retention. Courses are delivered through a BSport-powered booking system with options for drop-in attendance, class cards, and monthly subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Zone SB: A rewards program where customers earn points by attending classes and can redeem them for rewards such as free classes, studio rentals, merchandise, and class cards.

Products and services

• Group Dance Classes Over 80 weekly group classes in dance styles including ballet, contemporary, jazz funk, hip hop, salsa, street dance, heels, and pole dance, taught by 50+ qualified instructors for adult recreation seekers across all levels.
• Group Yoga Classes Yoga classes including Vinyasa Flow, Yin Stretching, and restorative yoga, available at multiple skill levels and times throughout the week for adult recreation seekers.
• Group Fitness Classes Fitness-focused classes including Zumba, Barre, Pilates, Circuit Training, Burn & Bounce, and Sweat & Sculpt for cardio and strength training, aimed at adult recreation seekers.
• Studio Rentals Hourly rental of five equipped studios (Studios A through E, capacities 3 to 30 participants) for rehearsals, auditions, photo shoots, filming, and other artistic activities, targeting performing arts companies, casting agencies, and individual artists.
• Private Classes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• ClassPass: Fitness class aggregator platform giving users access to multiple studios under a single subscription. Functions as a channel partner and potential competitive threat to standalone studios like Studio Bizz by commoditizing discovery and pricing.

Direct peers

• Broadway Dance Center: Large multi-discipline drop-in dance studio in New York City offering dozens of weekly classes across ballet, contemporary, jazz, hip hop, and more. Direct operational analog to Studio Bizz's group-class business, with comparable drop-in flexibility and instructor-driven programming.
• Millennium Dance Complex: Multi-location dance studio known for hip-hop and contemporary drop-in classes with celebrity instructor talent. Comparable to Studio Bizz on instructor-brand-led drop-in class model, though at much larger scale and US-based.
• Peridance Capezio Center: New York City dance studio offering a wide range of drop-in adult classes plus studio rental for rehearsals and productions. Mirrors Studio Bizz's combined class-plus-rehearsal-space business model at a comparable scale.
• Steps on Broadway: Long-established New York City drop-in dance studio with extensive class schedules across multiple styles. Closely comparable to Studio Bizz on breadth of drop-in class offerings and instructor-driven model.
• EDGE Performing Arts Center: Los Angeles dance and performing arts facility offering drop-in classes plus rehearsal space rental to industry professionals. Comparable to Studio Bizz on the combination of instructional programming and professional studio rentals.

Regional players

• Modo Yoga: Canadian yoga studio chain with hot yoga and community-focused drop-in classes. Comparable to Studio Bizz on community-led retention approach and multi-discipline wellness programming within Canada.
• YYoga: Western Canada-based yoga and wellness studio chain with multiple locations and a broad class schedule. Comparable to Studio Bizz on multi-discipline group-class model, though operates across multiple cities rather than a single location.
• La Tangente: Montreal performing arts venue and dance presenter offering classes, workshops, and rehearsal/performance space for local dance companies. Direct regional peer given shared Montreal market and combined instruction/rental positioning.

Broad incumbents

• Equinox: Premium multi-discipline fitness club operator with group classes including yoga, dance, and HIIT at high-end price points. Represents the upscale incumbent segment adjacent to Studio Bizz's premium drop-in positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/studio-bizz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Bizz Inc