Sea Trek Kayak And Sup Center

What Sea Trek Kayak And Sup Center does

Sea Trek Kayak And Sup Center (legal entity: Sea Trek LLC) is a privately held outdoor recreation operator founded in 1982 in Sausalito, California. It runs two waterfront locations — the Bay Model in Sausalito (year-round, daily 9am–5pm June through August) and Ballena Isle Marina in Alameda (Wednesday–Sunday, June through September) — offering single, double, and sit-on-top kayak rentals, stand-up paddleboard rentals, and a newer line of Duffy electric boat rentals on Richardson Bay.

The company monetizes through a diversified mix of usage-based services: hourly rentals, guided tours (including signature Sausalito Houseboats & Nature, Paddle the Gate under the Golden Gate Bridge, Angel Island crossing, Drakes Estero, full-moon paddles, and Tomales Bay bioluminescence tours), multi-level instructional classes with ACA certification pathways, structured youth summer camps for ages 9–14, corporate team-building events, and multi-day Baja, Mexico sea kayaking expeditions. Recurring revenue is generated through monthly ($85–$99) and annual ($899) membership programs bundled with reciprocal access at three partner paddle sports centers (101 Surf Sports, Paddle Sports Center, Waterman's Landing), supplemented by kayak/SUP storage and gift certificate sales.

Customer segments span individual tourists, families, youth and school groups, corporate teams, and experienced adventure travelers. Go-to-market is direct-to-consumer via walk-in traffic, online reservations (WaiverKing, theFlybook), phone bookings, and a Sports Basement referral partnership. Sea Trek uses standard SMB marketing tools (website, Facebook, Instagram, Yelp, Constant Contact email) and leverages a 4.9/5 customer rating and 42-year brand history as its primary acquisition asset.

Name

Sea Trek Kayak And Sup Center

Legal name

Sea Trek LLC

Website

https://seatrek.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Sea Trek Kayak and SUP Center, founded 1982 in Sausalito, operates two Bay Area waterfront locations offering kayak and SUP rentals, guided tours, classes, youth summer camps, corporate events, and Baja expeditions to tourists, families, youth groups, and local paddlers.

Ownership category

akta.pro rank

Product category

Outdoor Water Recreation Services

NAICS

Scenic and Sightseeing Transportation, Water (487210), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

akta.pro secondary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Kayak rentals
• Stand-up paddleboarding
• Guided water tours
• Youth summer camps
• Outdoor recreation services

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Kayak and SUP Rentals: Hourly rental of kayaks (single and double) and stand-up paddleboards. Core recreational service with walk-in and reservation-based access at two Bay Area locations.
2. Guided Tours: Guided kayak and SUP tours including local Sausalito/Alameda tours, full moon tours, night tours, and specialty trips like bioluminescence, Angel Island crossing, and Paddle the Gate. Led by professional guides.
3. Instructional Classes: Kayak and SUP classes at various skill levels (introductory, intermediate, advanced), ACA courses, and private instruction.
4. Youth Summer Camps: Multi-day day camps for kids ages 9-14 teaching kayaking and SUP skills, ecology, and outdoor adventure.
5. Corporate Events and Team Offsites: Team building activities and corporate kayak/SUP events at Sausalito or Alameda waterfront.
6. Baja Multi-day Expeditions: Multi-day guided kayaking and camping trips in Baja, Mexico to the Sea of Cortez, including whale watching excursions.
7. Membership Subscriptions: Monthly ($99), weekday monthly ($85), and annual ($899) membership programs providing unlimited or discounted access to rentals with additional partner benefits.
8. Duffy Boat (E-Boat) Rentals: Electric boat rentals for cruising Richardson Bay, a newer service offering.
9. Gear and Storage: Kayak and SUP storage services, plus sale of gift certificates.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sea Trek Kayak And Sup Center provides recreational water-based services including hourly kayak and stand-up paddleboard rentals, professionally guided kayak and SUP tours, multi-level instructional classes with ACA certification pathways, weeklong youth summer camps for ages 9-14, corporate team-building programs, multi-day Baja Mexico expeditions, Duffy electric boat rentals, and membership subscriptions. Operations run from two Bay Area waterfront locations in Sausalito and Alameda, California.

Product overview

Sea Trek Kayak And Sup Center operates as a premier outdoor recreation services provider offering a comprehensive portfolio of water-based activities from two Bay Area locations in Sausalito and Alameda, California. Founded in 1982, the company provides kayak and SUP rentals, guided tours (including bioluminescence night tours, full moon paddles, and Golden Gate Bridge crossings), instructional classes at all skill levels with ACA certification pathways, youth summer camps, corporate team-building programs, and international multi-day expeditions to Baja, Mexico. The offering is structured as a unified service platform where rentals, guided experiences, instruction, and membership programs interlock to serve customers from first-time beginners to experienced paddlers seeking advanced adventures.

Differentiator

Problem solved

Functional benefit

Products and services

• Kayak Rentals Hourly rentals of single kayaks ($35/hour), double kayaks ($55/hour), and sit-on-top kayaks at the Sausalito and Alameda waterfront locations. Available to walk-in customers and via online reservation. Suitable for recreational paddlers of varying skill levels who do not own personal equipment.
• Stand-Up Paddleboard (SUP) Rentals Hourly stand-up paddleboard rentals at both Sausalito and Alameda locations. Available to walk-in customers and via online reservation, serving recreational paddlers seeking waterfront SUP experiences.
• Duffy Boat (E-Boat) Rentals Fully electric Duffy boat rentals for cruising Richardson Bay. Provides an alternative motorized water recreation experience for customers who do not want to paddle.
• Guided Kayak Tours Professional guided kayak tours including the Sausalito Houseboats & Nature Tour, Paddle the Gate (under the Golden Gate Bridge), Angel Island Crossing, Drakes Estero Full Day at Point Reyes, Full Moon tours, Bioluminescence Night tours, and 4th of July Fireworks tours. Led by professional ACA-trained guides with local marine ecology expertise.
• Guided SUP Tours Stand-up paddleboard tours exploring Richardson Bay and Sausalito waterfront, available by private reservation for groups of four or more.
• Kayak Classes Kayak instruction from introductory to advanced levels, including ACA-certified courses for structured skill development. Available to individuals seeking to build paddling competency.
• SUP Classes Stand-up paddleboarding instruction including introductory classes for beginners learning proper technique and water safety.
• Private Classes Private kayak and SUP instruction for individuals or small groups seeking personalized coaching outside of standard class offerings.
• ACA Courses American Canoe Association (ACA) certified paddling courses providing formal certification in paddling skills and safety.
• Youth Kayak & SUP Summer Camps Weeklong day camps at the Sausalito Richardson Bay location for kids ages 9-14. Bay Explorers ($696 for 5 days, ages 9-12) and Bay Adventurers (ages 12-14) teach paddling skills, ocean awareness, ecology, and teamwork through games, wildlife exploration, and paddling adventures.
• School & Youth Group Programs Educational field trips and youth programs at Sausalito, Alameda, or Tomales Bay for schools and youth organizations seeking safe, structured, and educational outdoor experiences.
• Corporate & Team Offsite Programs Team-building kayak and SUP experiences for corporate groups at Sausalito or Alameda, promoting teamwork, camaraderie, and out-of-office bonding through paddling activities.
• Baja Sea Kayaking Trips Multi-day guided sea kayaking expeditions in Baja, Mexico exploring the Sea of Cortez with camping, whale watching, snorkeling, fishing, and island hopping. Trips such as the 5-day guided Loreto adventure cater to experienced paddlers seeking international adventure travel.
• Membership Programs Recurring subscription memberships for frequent paddlers: monthly ($99 unlimited paddle with membership perks), weekday monthly ($85 Monday-Friday), and annual ($899 with all monthly perks plus a Frequent Paddler Pass and 2 full-day rentals at partner paddle sports centers in San Rafael, Santa Barbara, and Tahoe).
• Kayak & SUP Storage & Craft Launch Storage facilities and boat launch services for personal kayaks and SUPs at Sea Trek's waterfront locations, providing convenience for owners of personal paddle craft.
• Group Kayak and SUP Rentals Group rental reservations for parties booking multiple kayaks and SUPs together, suitable for large families, friend groups, or small gatherings at both Sausalito and Alameda locations.
• Frequent Paddler Pass Annual membership add-on (Frequent Paddler Pass) providing additional benefits including 2 full-day rentals at partner paddle sports centers (101 Surf Sports in San Rafael, Paddle Sports Center in Santa Barbara, and Waterman's Landing in Tahoe) and other recurring paddler perks.

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor.

• 101 Surf SportsminorChannel Partner/ Reseller/ DistributorPartner location for annual membership benefits. Members receive 2 full-day rentals at partner paddle sports center located in San Rafael.
• Paddle Sports CenterminorChannel Partner/ Reseller/ DistributorPartner location for annual membership benefits. Members receive 2 full-day rentals at partner paddle sports center located in Santa Barbara.
• Waterman's LandingminorChannel Partner/ Reseller/ DistributorPartner location for annual membership benefits. Members receive 2 full-day rentals at partner location in Tahoe.
• Sports BasementminorGTM or Marketing PartnerSports Basement retail partnership providing Basementeer discounts for customers who book Sea Trek tours. Sports Basement promotes Sea Trek experiences to their customer base.
• Angel Island CompanyminorStrategic or Co-development PartnerPartnership for catering services on Angel Island. Contact made for arranging lunch delivery to picnic sites for custom guided trips to Angel Island.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Regional players

• La Jolla Kayak: San Diego-area kayak rental and tour operator specializing in La Jolla Cove. Comparable in rental-and-tour product structure but operates in a different Southern California market, not directly competing with Sea Trek's Bay Area footprint.

Direct peers

• Aqua Adventures: San Diego-based kayak and paddleboard rental, guided tour, and youth program operator. Directly comparable in product breadth (rentals, tours, youth camps) within a California waterfront destination market.
• Kayak Connection (Sausalito): Sausalito-based kayak rental and tour company in the same Richardson Bay / Bay Model waterfront area. Most direct local geographic competitor with overlapping kayak rental and tour offerings.
• City Kayak San Francisco: San Francisco-based kayak and SUP rental, classes, and guided tour operator on the SF Bay. Closely comparable in product mix (rentals, tours, instruction) and geography, directly competing for the same tourist and local paddler base.
• 101 Surf Sports: San Rafael-based kayak and paddle sports rental center and Sea Trek partner for annual membership benefits. Closely comparable in core kayak/SUP rental and lessons, and explicitly tied to Sea Trek via its membership partnership network.
• Monterey Bay Kayaks: California coastal kayak rental, tour, and instruction operator. Highly comparable in core service mix (rentals, guided tours, classes, youth programs) and operates in a similar protected-waterway environment on the California coast.
• Half Moon Bay Kayak Company: Coastal California kayak rental and tour operator near Half Moon Bay. Comparable product set (rentals, guided tours, instruction) serving a similar mix of tourists, locals, and families on California coastal waters.
• Outback Adventures (Bay Area): Bay Area outdoor recreation operator offering kayak rentals, tours, and youth programs. Directly comparable in the SF Bay Area paddling market with overlapping customer segments.
• Tahoe Paddle Sports / Waterman's Landing: Tahoe-area paddle sports outfitter and Sea Trek partner location. Directly comparable in kayak/SUP rental, classes, and guided tour offerings within a different California regional market.

Broad incumbents

• REI Co-op Experiences: REI's nationwide guided outdoor adventure business, including paddling experiences. Broad incumbent in outdoor recreation with overlapping guided-tour capabilities but operating at national scale across many activity types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SeaTrekKayakingandSUPCenter
• Instagraminstagram.com/paddleseatrek
• LinkedInlinkedin.com/company/sea-trek-ocean-kayaking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Trek Kayak And Sup Center