What Stichting Ced-groep does

Stichting CED-Groep is a Dutch non-profit foundation (stichting zonder winstoogmerk) headquartered in Rotterdam, founded in 1959, that operates as a national educational consultancy and publishing organization serving the full educational continuum from early childhood through vocational education. The organization employs approximately 200 staff, including nearly 90 advisors organized into four specialized units covering ages 0–20, and provides a vertically integrated portfolio of advisory services, training programs, research, and proprietary educational brands. Its core branded products include Nieuwsbegrip (a reading comprehension method using current news-based texts), Vreedzaam (a social competence and democratic citizenship program for primary schools), Teach Like a Champion (teacher training based on Doug Lemov's methodology), Uk & Puk (early childhood education program for 0–4 year-olds), and OGW4D (a proprietary four-dimensional data-driven school improvement methodology: Data, Interpretation, Goals, Action). The portfolio also extends to Goud Onderwijs, Taakspel, Sil op school (toddler program connecting to Uk & Puk), and a set of child observation/follow-up systems (Kindvolgsystemen) including KIJK! and DPBR.

CED-Groep's business model combines three revenue streams: (1) fee-for-service advisory and consulting engagements with schools, school boards, municipalities, childcare institutions, and the Ministry of Education, delivered through field-based advisors operating nationwide; (2) one-time and recurring product sales through its own e-commerce webshop (webwinkel), with PostNL fulfillment, tiered shipping costs, and iDEAL/invoice payment; and (3) paid professional development courses via the Cursusbureau covering Train de Trainer programs, VE-certification, and sector-specific training. Customer segments include childcare and VVE institutions, primary schools, special education schools, secondary schools, MBO/vocational institutions, school partnerships (samenwerkingsverbanden), municipalities, and the Ministry of Education. Despite being a foundation without profit motive, CED-Groep operates without government subsidy and is self-sustaining, governed by a Raad van Bestuur led by Directeur-Bestuurder Margéke Hoogenkamp and supervised by a Raad van Toezicht. The organization is GDPR/AVG compliant and invests in multi-channel marketing (website, sector-specific newsletters, LinkedIn, events, and conferences).

Name

Stichting Ced-groep

Legal name

Stichting CED-Groep

Website

https://cedgroep.nl

Company type

Private

Founded year

1959

Operating status

Operating

Short description

Stichting CED-Groep is a Dutch non-profit foundation (est. 1959, Rotterdam) that provides educational advisory, training, research, and proprietary branded programs (Nieuwsbegrip, Vreedzaam, Uk & Puk, OGW4D) to schools, childcare institutions, municipalities, and the Ministry of Education across the Netherlands.

Ownership category

akta.pro rank

Product category

Education Consulting and Advisory Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

akta.pro secondary industries

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB), Standards Alignment & Curriculum Mapping Resources (State/NAEYC/Head Start) (EDACAJAN)

Keywords

• Educational advisory services
• Teacher training programs
• Educational publishing
• Curriculum development
• Early childhood education

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advisory and Consulting Services: Fee-for-service consulting engagements with schools, school boards, municipalities, and childcare organizations. Advisors provide training, coaching, and development support tailored to client needs.
2. E-commerce / Web Shop Sales: Sale of educational materials, programs, and resources through the CED-Groep webwinkel (web shop). Orders fulfilled via PostNL with tiered shipping. Revenue from one-time product sales and potentially subscriptions for certain programs.
3. Courses and Training: Nascholing (continuing education) courses for professionals in education and childcare, delivered through the Cursusbureau. Courses include Train de Trainer programs, VE-certification, and professional development sessions. Revenue generated per participant registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

CED-Groep is a Dutch non-profit foundation that delivers educational advisory, training, research, and development services to schools, childcare institutions, school boards, municipalities, and the Dutch Ministry of Education. The organization develops and disseminates proprietary educational programs and methodologies (such as Nieuwsbegrip, Vreedzaam, Uk & Puk, OGW4D, Teach Like a Champion, Taakspel, Sil op school, and Goud Onderwijs), while also offering professional development courses, research and data services, curriculum development, and an e-commerce web shop for educational materials.

Product overview

CED-Groep is a landelijk expertisecentrum (national expertise center) for educational support and innovation in the Netherlands, operating as a foundation without profit motive. The organization offers a comprehensive portfolio of educational advisory services, training programs, research services, and published educational programs/brands. Core branded products include Nieuwsbegrip (reading comprehension method), Vreedzaam (social competence and democratic citizenship program), Teach Like a Champion (instructional techniques), Uk & Puk (early childhood education program), OGW4D (results-oriented working methodology), Goud Onderwijs, Taakspel, and Sil op school. Services include advisory services across all educational levels (young children, primary, specialized, secondary education, school support networks, and municipalities), research and data services, professional development courses, a webshop for educational materials, and curriculum development services. The organization serves childcare institutions, primary and secondary schools, school boards, municipalities, and the Ministry of Education throughout the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Nieuwsbegrip: Complete and continuous method for reading comprehension, where students work with current, meaningful texts and a fixed, effective didactics. Integrates reading comprehension with vocabulary, writing, and where appropriate arithmetic.
• Teach Like a Champion
• Vreedzaam
• Goud Onderwijs
• OGW4D: Opbrengstgericht werken in 4D
• Uk & Puk
• Taakspel
• Sil op school

Products and services

• Educational Advisory Services

Quantifiable outcome

• Schools using CED-Groep's programs report improved learning outcomes and teacher effectiveness
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ministerie van Onderwijs (Ministry of Education)coreStrategic or Co-development PartnerCED-Groep works intensively for the Dutch Ministry of Education on various educational development and advisory projects, contributing to national education policy and implementation.
• Schoolbesturen en Schoolorganisaties (School Boards and School Organizations)coreStrategic or Co-development PartnerCED-Groep serves numerous school boards and school organizations across primary, special, secondary, and vocational education through ongoing advisory and training engagements.
• Gemeenten (Municipalities)coreStrategic or Co-development PartnerPartnerships with municipalities for policy advisory, parental involvement programs, and citizenship education support at local government level.
• VVE-instellingen (Early Education Institutions)coreStrategic or Co-development PartnerExtensive partnerships with voor- en vroegschoolse educatie (early education) institutions, implementing recognized VE programs including Uk & Puk and Piramide.
• Samenwerkingsverbanden (School Partnerships/Collaboratives)coreStrategic or Co-development PartnerCollaborative partnerships with passend onderwijs (inclusive education) networks and consortia across the Netherlands.
• Erasmus MCminorStrategic or Co-development PartnerCollaboration with Erasmus MC on consulenten onderwijsondersteuning zieke leerlingen (educational support consultants for ill students), including staff such as Annemieke Trella and Janneke Waal based at Erasmus MC.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• B&T (Beeld en Taal): Dutch education organization focused on language and reading development in primary schools. Comparable to CED-Groep's Nieuwsbegrip and taal/lezen content portfolio, serving a similar Dutch primary education customer base.
• Oberon: Dutch education research and advice organization serving schools and educational institutions with research, training and program implementation support. Highly comparable to CED-Groep's R&D and advisory integration model.
• Sardes: Dutch education research and advisory firm focused on childcare, primary and secondary education policy and practice. Comparable to CED-Groep's research- and advisory-led offering to Dutch schools and municipalities.
• KPC Groep: Dutch education advisory organization providing training, coaching and development support to schools. Closely comparable to CED-Groep as a direct competitor in the Dutch onderwijsadviesbureau market serving primary, secondary and MBO schools.
• CPS (Christelijke Pedagogische Stichting): Dutch education support organization offering school advisory, training and educational development services. Operates in the same Dutch school-advisory market as CED-Groep with overlapping customer base of school boards.

Broad incumbents

• BMC: Larger Dutch consultancy with a dedicated education practice advising school boards, municipalities and ministries. Comparable as an enterprise advisory peer for Dutch public-sector education clients, though broader in scope than CED-Groep.
• Heutink / Iddink Group: Largest Dutch distributor and publisher of educational materials serving schools and childcare institutions. Comparable to CED-Groep's webshop and educational publishing activities, though operating at much larger scale across broader school procurement.
• TwynstraGudde: Major Dutch management consultancy with an education and public sector practice serving school boards and government. Comparable to CED-Groep's advisory work for municipalities and the Ministry of Education, though operating at a much broader scale.

Emerging players

• LannooCampus: Belgian/Dutch educational publisher producing professional development books and resources for educators. Comparable to CED-Groep's professional development and publishing activities, particularly the Cursusbureau and webshop offerings.

Regional players

• OCO (Onderwijsconsulenten en Ombudsman): Dutch national organization overseeing educational quality and advising on student and school matters. Comparable to CED-Groep in its policy-aligned Dutch education advisory scope, though operating as a public body rather than a foundation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cedgroep
• Facebookfacebook.com/cedgroep
• LinkedInlinkedin.com/company/ced-groep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Ced-groep