Reveille Energy Innovation

What Reveille Energy Innovation does

Reveille Energy Innovation is a privately held Oklahoma City-based technology company founded in 2018 that develops artificial lift hardware, software, and services for oil and gas production operators. The company's portfolio consists of three patented core hardware products — the RESP reciprocating electric submersible pump, the GLOC gas lift optimization controller, and the PMM permanent magnet motor — complemented by three software modules (Remote Monitoring/SCADA, Measurement, and AI Well Optimization) that monitor wells continuously and adjust production parameters in real time. Target customers are oil and gas operators with aging assets, low-volume wells (1–400+ BFPD), deviated or horizontal wellbores, and complex production conditions involving solids or high gas-to-liquid ratios.

The business operates across three revenue streams: capital equipment sales of proprietary hardware, recurring software subscriptions tied to SCADA, measurement, and AI optimization services, and professional services covering consulting, instrumentation and electrical work, and installation. Reveille goes to market through a direct enterprise sales motion with custom solutions tailored to specific well requirements, supported by a client login portal and a "Schedule a call with our experts" CTA. A core technology partnership with Simple Control Solutions (SCS) extends the company's SCADA, telemetry, and AI engineering capacity, with SCS AI experts collaborating alongside Reveille's oil and gas specialists on well optimization.

Operationally, the company emphasizes quantified efficiency gains: a claimed 50% reduction in electrical usage versus conventional pumping units, 40%+ production improvements via AI optimization, a 10X first-year ROI from the GLOC controller, and approximately 570 tons of avoided CO2 per RESP installation annually. Reveille is led by Co-Founder and CEO Brent D. Storts, who brings 20+ years of energy industry experience and is the named inventor across multiple patents, alongside VP of Sales & Business Development Scott Brown. The company remains privately held with no disclosed institutional funding rounds or revenue figures.

Name

Reveille Energy Innovation

Legal name

Reveille Energy Innovation

Website

https://rev-innovation.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Reveille Energy Innovation develops patented artificial lift hardware (RESP, GLOC, PMM) plus AI-driven SCADA and optimization software for oil and gas operators managing aging assets, low-volume wells, and complex downhole conditions. Headquartered in Oklahoma City.

Ownership category

akta.pro rank

Product category

Artificial Lift Systems for Oil and Gas Production

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Pump and Compressor Manufacturing (33391), Relay and Industrial Control Manufacturing (335314)

SIC

Oil & Gas Field Machinery & Equipment (3533), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals) (EUALABAH)

akta.pro secondary industries

Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ), Energy Systems & Power Engineering Consulting (BPAHAIAG), Rotating Equipment Maintenance (Turbines, Generators, Motors, Pumps, Compressors) (EUAEAGAI)

Keywords

• Artificial lift systems
• Oil and gas production
• Electric submersible pumps
• Well optimization software
• Permanent magnet motors

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Products: Sale of proprietary hardware including RESP (Reciprocating Electric Submersible Pump), GLOC (Gas Lift Optimization Controller), and PMM (Permanent Magnet Motor). These are capital equipment sales for artificial lift systems in oil and gas wells.
2. Software Solutions: SCADA, measurement, and AI Well Optimization software solutions provided as integrated services. Monitors wells 24x7, adjusts production parameters in real-time, and historizes data for analysis.
3. Professional Services: Consulting, I&E (instrumentation and electrical), and installation services provided by skilled and experienced team members dedicated to customer success.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Reveille Energy Innovation develops and sells advanced artificial lift hardware, software, and services for oil and gas production optimization. Its core products are three patented systems — the Reciprocating Electric Submersible Pump (RESP), the Gas Lift Optimization Controller (GLOC), and the Permanent Magnet Motor (PMM) — complemented by Remote Monitoring/SCADA, Measurement, and AI Well Optimization software that monitors and adjusts well production in real time. The company also delivers consulting, instrumentation and electrical (I&E), and installation services as part of an integrated production-efficiency solution for upstream operators.

Product overview

Reveille Energy Innovation offers a portfolio of artificial lift technologies for the oil and gas industry, consisting of three core hardware products (RESP, GLOC, and PMM) complemented by three integrated software modules (Remote Monitoring, Measure, and AI Well Optimization). The hardware products address different artificial lift challenges: RESP is a reciprocating electric submersible pump for low-volume and complex wells; GLOC optimizes gas lift operations with AI; and PMM is a permanent magnet motor upgrade for existing ESP systems. The software suite provides real-time monitoring, measurement, and AI-driven optimization capabilities that integrate with the hardware products to maximize production efficiency while reducing operating costs and environmental impact.

Differentiator

Problem solved

Functional benefit

Brands

• RESP: Reciprocating Electric Submersible Pump - a unique blend between a conventional pumping unit and an ESP designed to capitalize on advantages of each while eliminating disadvantages.
• GLOC
• PMM

Products and services

• RESP - Reciprocating Electric Submersible Pump

Quantifiable outcome

• 50% reduction in electrical usage compared to conventional pumping units
• +5 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Simple Control Solutions (SCS)coreTechnology or IntegrationSimple Control Solutions (SCS) works hand-in-hand with Reveille providing telemetry, cellular devices, cellular solutions, and SCADA and measurement solutions. SCS AI experts collaborate with Reveille Oil and Gas experts to create and optimize AI Well Optimization solutions. Visit SCS's website at simplecontrolsolutions.com for more information.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChampionX: ChampionX is a pure-play production-focused oilfield services company offering artificial lift (including rod lift, ESP, and gas lift technologies) and digital production optimization. Its combination of hardware, chemistry, and digital optimization makes it one of the closest direct competitors to Reveille's hardware-plus-AI production optimization model.
• Flowco Holdings: Flowco Holdings is a production enhancement-focused oilfield services provider specializing in gas lift and plunger lift systems, compression, and related production optimization technologies for upstream operators. It directly competes with Reveille's GLOC and artificial lift offerings.
• Borets: Borets is the world's largest manufacturer of electric submersible pumps (ESPs) and a leading supplier of artificial lift systems to upstream operators. It directly competes with Reveille's RESP and PMM products in the same artificial lift category serving oil and gas producers.

Broad incumbents

• RPC Inc. (Cudd Well Logging, Patterson-UTI): RPC provides a range of oilfield services including well stimulation, coiled tubing, cementing, and production-related services to upstream operators. While not focused exclusively on artificial lift, it competes with Reveille in delivering production enhancement and well intervention services to US operators.
• Baker Hughes - Artificial Lift: Baker Hughes offers a broad portfolio of artificial lift technologies (including the legacy Lufkin rod lift and Centrilift ESP lines) as part of a much larger oilfield services and energy technology portfolio. It competes across all of Reveille's product categories (ESP, gas lift optimization, motors) and is a benchmark incumbent in the artificial lift space.
• Dover Artificial Lift (including PCS Ferguson): Dover Corporation operates several artificial lift and production-focused brands (including PCS Ferguson and Harbison-Fischer) providing pumps, gas lift equipment, and production optimization solutions to upstream operators. It competes with Reveille in the artificial lift equipment and services market.
• Weatherford International - ProductionAutomation: Weatherford provides a broad portfolio of artificial lift, production optimization, and well intervention solutions to upstream operators including ESPs and gas lift. As an established incumbent it represents an alternative incumbent path into the same artificial lift decision cycles that Reveille targets.
• Halliburton - Production Solutions: Halliburton's Production Solutions and Artificial Lift offerings include ESPs, gas lift systems, and production optimization software for upstream operators. It is one of the dominant full-service providers targeting the same artificial lift opportunities as Reveille.
• SLB (formerly Schlumberger) - Artificial Lift: SLB's Artificial Lift and Production Systems segment offers ESPs, gas lift systems, and digital production optimization software serving the same upstream operators as Reveille. As the largest oilfield services company, SLB sets the competitive context against which small artificial lift innovators are evaluated.

Emerging players

• Simple Control Solutions (SCS): Simple Control Solutions is Reveille's named technology/integration partner that provides the SCADA, telemetry, and cellular infrastructure underlying the AI Well Optimization product. While not a direct competitor, it is the closest peer in capability (SCADA + AI for production optimization) and is a comparable emerging player targeting the same small operator segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveille Energy Innovation