Stay The Trail
Stay The Trail is a Colorado 501(c)(3) nonprofit that educates OHV users and provides centralized trail maps, MVUMs, and stewardship resources for responsible motorized recreation on Colorado public lands, funded primarily by Colorado Parks and Wildlife grants.
- Company typePrivate
- Founded-
- HeadquartersColorado, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Stay The Trail does
Stay The Trail Education & Stewardship Alliance is a Colorado-based 501(c)(3) nonprofit organization that educates Off-Highway Vehicle (OHV) users and provides mapping and stewardship resources to promote responsible motorized recreation on Colorado public lands. The organization serves individual OHV enthusiasts (ATV, UTV, motorcycle, and full-size 4x4 riders), federal and state land management agencies (US Forest Service, BLM, Colorado Parks and Wildlife), OHV dealers, and educational/community institutions. Its core offerings include an Interactive OHV Map, Colorado area-specific trail maps, centralized USFS MVUMs and BLM Motorized Area Maps, kids safety programs and activity books, printable brochures, trail etiquette guides, videos, Spanish-language resources, and a volunteer stewardship program.
The platform architecture is a content-and-mapping hub rather than a unified software product: a WordPress-based website (staythetrail.org) hosts interactive maps, downloadable PDFs, and a video library, with supplementary distribution through social channels (YouTube, Facebook, Instagram), email newsletter, and physical dissemination via OHV dealers, agency offices, OHV clubs, and community events. The map offering is kept continuously current as the USFS and BLM revise their source maps, creating a single authoritative Colorado OHV map destination.
Stay The Trail operates a community-led, event-driven go-to-market model. Resources are provided free of charge to end users — there are no paying customers and no commercial products. Revenue mechanics consist of three streams: (1) grant funding from Colorado Parks and Wildlife derived from the state OHV vehicle registration program, which is the primary funding source; (2) corporate sponsorships from OHV-related businesses including Yamaha and Extreme Terrain; and (3) individual donations from OHV enthusiasts and the public. The organization is led by a Board of Directors and Ex-Officio Advisors and operates with a small staff of 1-10 employees.
Stay The Trail firmographics
Firmographics- Name
- Stay The Trail
- Legal name
- Stay The Trail Education & Stewardship Alliance
- Website
- https://StayTheTrail.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stay The Trail is a Colorado 501(c)(3) nonprofit that educates OHV users and provides centralized trail maps, MVUMs, and stewardship resources for responsible motorized recreation on Colorado public lands, funded primarily by Colorado Parks and Wildlife grants.
- Ownership category
- akta.pro rank
Stay The Trail industry classification
Industry- Product category
- Outdoor Recreation Education and Trail Stewardship
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)
- akta.pro secondary industry
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where Stay The Trail is headquartered
LocationHeadquarters
- HQ city
- Colorado
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stay The Trail business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sponsorships: Corporate sponsorships from OHV-related businesses (e.g., Extreme Terrain, Yamaha) who support the organization's mission in exchange for brand visibility and association with responsible OHV use.
- Donations: Individual donations from OHV enthusiasts and the general public who support responsible OHV use education and stewardship programs.
- Grant Funding: Primary funding from Colorado Parks and Wildlife through grant funding derived from OHV vehicle registration fees. This represents the organization's main funding source.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free educational resources and materials |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Stay The Trail product offering
Product offeringCore offering
Stay The Trail is a 501(c)(3) nonprofit educational organization that provides Colorado OHV users with interactive trail maps, Motor Vehicle Use Maps (MVUMs), educational brochures, kids' safety materials, videos, and stewardship volunteer opportunities. Its core mission is to educate recreational OHV riders on responsible use, registration, permits, and trail etiquette in order to minimize resource damage on public lands. All resources are distributed free of charge, funded primarily by Colorado Parks and Wildlife grants derived from OHV registration fees, with supplemental corporate sponsorships and individual donations.
Product overview
Stay The Trail is a 501(c)(3) educational nonprofit organization focused on promoting responsible Off-Highway Vehicle (OHV) use across Colorado public lands. Rather than a unified software product, the organization operates as a resource hub offering a portfolio of interconnected educational services, mapping tools, and community programs. Core offerings include the Interactive OHV Map and Colorado OHV Area Specific Maps that provide trail routing and access information; the Kids Safety Program and Kids Activity Book targeting youth education; and a suite of printable brochures, videos, and trail etiquette guides. These products work together to fulfill the organization's mission of reinforcing responsible OHV use through education while providing practical resources such as MVUM downloads, permit guidance, and stewardship volunteer opportunities for the OHV community.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive OHV Map
Quantifiable outcome
- Statewide culture shift toward responsible OHV use
- +1 more outcomes
Companies that use Stay The Trail
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Stay The Trail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stay The Trail partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and regional.
- Colorado Parks and WildlifecorePrimary funding partner providing grant funding from the OHV registration program. Colorado Parks and Wildlife manages the OHV registration and permit program, with funding supporting Stay The Trail's map distribution and educational efforts.
- US Forest ServicecoreCollaborative partner providing Motor Vehicle Use Maps (MVUM) for all National Forest Lands in Colorado. Stay The Trail maintains updated versions of these maps on their website as a service to the public.
- Bureau of Land Management (Colorado)coreCollaborative partner providing BLM Motorized Area Maps for Colorado. Stay The Trail hosts and distributes these maps, updating them as BLM revises them.
- Colorado Off-Highway Vehicle Coalition (COHVCO)coreStatewide OHV advocacy organization and partner in promoting responsible OHV use in Colorado. COHVCO is a key stakeholder in OHV policy and access issues.
- YamahaminorOHV manufacturer partner supporting responsible riding education. Yamaha supports the organization as part of their access initiative programs.
- Extreme TerrainminorOHV parts and accessories retailer and sponsor supporting the Stay The Trail mission and responsible OHV education programs.
- Keep Trails OpencoreTrail access advocacy organization and partner in promoting responsible OHV use and maintaining public land access for OHV recreation.
- Rampart Range Motorized Management Committee (RRMMC)regionalLocal motorized trail management committee organizing work parties and stewardship activities. Stay The Trail participates in RRMMC work parties for trail maintenance and education.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Stay The Trail competitors and assessment
Company assessmentDirect peers
- Tread Lightly!: National 501(c)(3) nonprofit focused on promoting responsible outdoor recreation ethics through education and stewardship programs across all motorized and non-motorized recreation. Directly comparable mission to Stay The Trail, with broader geographic scope.
- National Off-Highway Vehicle Conservation Council (NOHVCC): National nonprofit dedicated to OHV education, stewardship, and conservation. NOHVCC's mission of responsible OHV use through education and trail stewardship closely mirrors Stay The Trail's Colorado-specific programming.
- BlueRibbon Coalition: National nonprofit advocating for responsible OHV access and recreation on public lands. Shares Stay The Trail's stakeholder model of partnering with land agencies, clubs, and enthusiasts to preserve trail access.
- Colorado Off-Highway Vehicle Coalition (COHVCO): Statewide Colorado OHV advocacy organization and existing Stay The Trail partner. Operates in the same Colorado OHV policy ecosystem with overlapping stakeholder relationships but more advocacy-focused than education-focused.
- Keep Trails Open: Trail access advocacy organization and existing Stay The Trail partner. Operates in the same Colorado OHV community on aligned access and education issues.
Broad incumbents
- Recreational Off-Highway Vehicle Association (ROHVA): Industry trade association representing UTV/side-by-side manufacturers with a focus on safety, training, and rider education. Comparable in OHV safety education mission but operates from an industry-funded perspective rather than nonprofit/grassroots.
- American Motorcyclist Association: Largest motorcycle advocacy organization in the U.S., representing riders on OHV trails, on-road, and racing. Comparable in addressing OHV rider needs (registration, trail access, safety) but at significantly greater scale.
- Specialty Equipment Market Association (SEMA): Industry trade association for the motorsports and aftermarket parts industry, including OHV accessory manufacturers. SEMA's OHV industry stakeholder role overlaps with Stay The Trail's dealer and sponsor relationships.
Others
- Outdoor Recreation Roundtable: National coalition of outdoor recreation trade associations and businesses advocating for outdoor recreation policy. Adjacent to Stay The Trail's work through overlapping policy and access issues but operating at a much broader industry-coalition level.
- American Forests: National conservation organization focused on forest health and stewardship. Shares Stay The Trail's stewardship-on-public-lands orientation but operates from a conservation (rather than motorized recreation) perspective.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Stay The Trail social profiles
Digital presenceStay The Trail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stay The Trail leadership team
Management profileNumber of profiles
Stay The Trail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stay The Trail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stay The Trail
What does Stay The Trail do?
Stay The Trail is a 501(c)(3) nonprofit educational organization that provides Colorado OHV users with interactive trail maps, Motor Vehicle Use Maps (MVUMs), educational brochures, kids' safety materials, videos, and stewardship volunteer opportunities. Its core mission is to educate recreational OHV riders on responsible use, registration, permits, and trail etiquette in order to minimize resource damage on public lands. All resources are distributed free of charge, funded primarily by Colorado Parks and Wildlife grants derived from OHV registration fees, with supplemental corporate sponsorships and individual donations.
Is Stay The Trail a public or private company?
Stay The Trail is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stay The Trail founded?
Stay The Trail was founded in -1. It employs 1 to 10 people.
Where is Stay The Trail based?
Stay The Trail is headquartered in Colorado, United States, in the North America region.
How does Stay The Trail make money?
Three revenue lines are on record. Sponsorships are the primary driver. The others are donations and grant Funding.
Who are Stay The Trail's main competitors?
Direct peers on record are Tread Lightly!, National Off-Highway Vehicle Conservation Council (NOHVCC), BlueRibbon Coalition, Colorado Off-Highway Vehicle Coalition (COHVCO) and Keep Trails Open. Broad incumbents are Recreational Off-Highway Vehicle Association (ROHVA), American Motorcyclist Association and Specialty Equipment Market Association (SEMA). Others are Outdoor Recreation Roundtable and American Forests.
Does Stay The Trail have an API?
No public API is recorded for Stay The Trail.
What industry is Stay The Trail in?
Stay The Trail's product category is Outdoor Recreation Education and Trail Stewardship. Its primary akta.pro industry code is THAAAOAA, Outdoor & Wilderness Education Schools (Field-Based Learning), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 712190 and its SIC code is 7900.