Secchi Smith
Secchi Smith is a London- and Florence-based architectural visualisation studio producing painterly CGIs, cinematic animations, Unreal Engine VR showrooms, and mixed-media imagery for world-renowned architects, property developers, and cultural institutions globally.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Secchi Smith does
Secchi Smith Limited is a London-headquartered, privately held architectural visualisation studio founded in June 2019 by Tommaso Secchi (Co-Founder and Art Director) and Joshua Smith (Co-Founder and Studio Director). The studio produces painterly, atmospheric visualisations for unbuilt architecture, deliberately departing from industry-standard photorealism in favour of composition-led artwork that emphasises materiality, light, and shadow. Its product portfolio comprises seven core service lines — painterly CGIs, cinematic architectural animations, cinemagraphs / living renders, Unreal Engine–powered interactive VR showrooms, 360° virtual tours with hotspots, contextual photomontage and mixed-media compositing, and contextual video compositing with rotoscoping — delivered by approximately 14 architecture-trained digital artists across studios in London and Florence.
The studio operates a B2B, project-based professional services model with bespoke, non-public pricing, acquiring work through direct enquiry, studio reputation, and referrals rather than self-serve or product-led growth. Its named client list reads as a who's-who of contemporary architecture — including Heatherwick Studio, David Chipperfield Architects, Snøhetta, AHMM, RSHP, Stanton Williams, Sergison Bates, and ODA — alongside property developers such as Hullmark, Tigg + Coll / Greystar, and Patricia Urquiola, and cultural institutions involved in museum and gallery projects.
The studio's geographic footprint, evidenced by project work, spans the UK, wider Europe, the UAE, Australasia, North America (USA and Canada), South America, India, broader Asia (including Japan, Malaysia, and Singapore), and Africa. The studio has no disclosed external venture capital or private equity ownership and reports no funding rounds; it is founder-controlled and operating. There are no published APIs, software platforms, or AI/ML capabilities; the offering is purely a bespoke visualisation service rather than a productised technology platform.
Secchi Smith firmographics
Firmographics- Name
- Secchi Smith
- Legal name
- Secchi Smith Limited
- Website
- https://secchismith.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Secchi Smith is a London- and Florence-based architectural visualisation studio producing painterly CGIs, cinematic animations, Unreal Engine VR showrooms, and mixed-media imagery for world-renowned architects, property developers, and cultural institutions globally.
- Ownership category
- akta.pro rank
Where Secchi Smith is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Secchi Smith business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Architectural Visualisation Services: Project-based custom architectural visualization services including CGIs, animations, VR experiences, and mixed-media compositions for architects, developers, and designers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Secchi Smith product offering
Product offeringCore offering
Secchi Smith is an architectural visualisation studio that creates painterly CGIs, cinematic animations, cinemagraphs, Unreal Engine-powered VR showrooms, 360° virtual tours, and mixed-media photomontages for unbuilt architecture projects. The studio works on a custom project basis with world-renowned architects, designers, and property developers globally, delivering visual narratives that help secure investments and pre-sales for unbuilt properties. Their output eschews standard photorealism in favour of a signature atmospheric, painterly aesthetic.
Product overview
Secchi Smith is an Architectural Visualisation studio offering a unified portfolio of visual services rather than a modular software platform. Their core offerings include Architectural Visualisations & CGIs (the foundational painterly still imagery), Cinematic Architectural Animations (motion-based content), Cinemagraphs & Living Renders (hybrid animated stills), Interactive VR Showrooms powered by Unreal Engine (immersive real-time experiences), 360° Virtual Tours & Hotspots (web-based navigation), Contextual Photomontage & Mixed Media (photo-compositing services), and Contextual Video Compositing & Rotoscoping (video integration). The studio's distinctive approach eschews standard photorealism in favor of a painterly, atmospheric aesthetic, with all services rooted in composition, materiality, light, shadow, and emotional storytelling.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Visualisations & CGIs
- Cinematic Architectural Animations
- Cinemagraphs & Living Renders
- Interactive VR Showrooms (Unreal Engine)
- 360° Virtual Tours & Hotspots
- Contextual Photomontage & Mixed Media
- Contextual Video Compositing & Rotoscoping
Companies that use Secchi Smith
Customer profileNamed customers50 records
Segments3 records
Ideal customer profiles3 records
Secchi Smith technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Secchi Smith partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Secchi Smith competitors and assessment
Company assessmentDirect peers
- Luxigon: Paris- and London-based premium architectural visualization studio serving many of the same world-renowned architects (e.g., Zaha Hadid Architects, Foster + Partners). Directly comparable in B2B service model, painterly-leaning aesthetics, and high-end client roster.
- Hayes Davidson: London-based architectural visualization firm, a long-established player serving many UK and international architects. Comparable as a premium arch-viz studio with similar painterly strengths and a London base.
- Brick Visual: Warsaw-based architectural visualization studio with strong European and Middle East client lists. Directly comparable in offering painterly and atmospheric CGIs, animations, and VR experiences for unbuilt architecture.
- Vize: Prague-based architectural visualization firm with a sizable international client base across Europe and the Middle East. Comparable in multi-format arch-viz services (CGI, animation, VR) for architects and developers.
- Arqui9: Singapore-based architectural visualization studio serving Asia-Pacific and global architects with cinematic CGI and animations. Comparable in B2B studio model, premium client base, and emphasis on atmospheric aesthetic over standard photorealism.
- MIR: Norwegian architectural visualization studio (often credited as MIR) serving Snøhetta and other Nordic and international architects. Comparable in premium arch-viz positioning and atmospheric CGI aesthetic.
- Neoscape: Boston-based architectural visualization and marketing studio serving developers and architects across North America and globally. Comparable as a multi-format (CGI, animation, film) B2B visualization firm targeting premium real-estate and cultural clients.
Emerging players
- Beauty & The Bit: US-based architectural visualization studio focused on cinematic and painterly imagery for high-profile architects and developers. Comparable aesthetic positioning and target client profile, though smaller and US-centric.
Broad incumbents
- DBOX: Larger, London- and New York-based visualization and marketing agency with a much broader portfolio spanning film, interactive, and brand work for global real-estate developers. Comparable in CGI/animation offering but operates at materially greater scale and broader service scope.
Regional players
- Steelblue (formerly Amalgam): Norway-based visualization studio with strong presence in European architecture and developer markets. Comparable offering of CGIs, animations, and interactive visualization for premium architects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Secchi Smith social profiles
Digital presenceSecchi Smith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secchi Smith leadership team
Management profileNumber of profiles
Profiles12 records
Secchi Smith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secchi Smith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secchi Smith
What does Secchi Smith do?
Secchi Smith is an architectural visualisation studio that creates painterly CGIs, cinematic animations, cinemagraphs, Unreal Engine-powered VR showrooms, 360° virtual tours, and mixed-media photomontages for unbuilt architecture projects. The studio works on a custom project basis with world-renowned architects, designers, and property developers globally, delivering visual narratives that help secure investments and pre-sales for unbuilt properties. Their output eschews standard photorealism in favour of a signature atmospheric, painterly aesthetic.
Is Secchi Smith a public or private company?
Secchi Smith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Secchi Smith founded?
Secchi Smith was founded in 2019. It employs 1 to 10 people.
Where is Secchi Smith based?
Secchi Smith is headquartered in London, United Kingdom, in the Europe region.
How does Secchi Smith make money?
One revenue line is on record: architectural Visualisation Services.
Who are Secchi Smith's main competitors?
Direct peers on record are Luxigon, Hayes Davidson, Brick Visual, Vize, Arqui9, MIR and Neoscape. Beauty & The Bit is listed as an emerging player. DBOX is listed as a broad incumbent. Steelblue (formerly Amalgam) is listed as a regional player.
Does Secchi Smith have an API?
No public API is recorded for Secchi Smith.