Soldamaq

What Soldamaq does

Soldamaq (legal name SOLDAMAQ COMERCIO DE FERRAMENTAS LTDA, CNPJ 00.924.845/0001-73) is a Brazilian omnichannel retailer of professional tools, equipment, construction materials, and safety products, founded in 1985 and headquartered at Av Coronel Antonino, 1585 in Campo Grande, Mato Grosso do Sul. Operating under the trade name "SOLDAMAQ - A Mais Profissional" (The Most Professional), the company carries approximately 14 major product categories: Tools (power tools, hand tools, electric and battery tools, fasteners), Personal Protective Equipment (PPE), Home & Garden, Construction, Industrial (welding/cutting, pumps and motor-pumps, motors, generators, water coolers, compressors, cleaning equipment), Agribusiness, Automotive, Abrasives, Electrical & Hydraulic (including solar-energy equipment), Promotions/Outlet, and an "Opportunity Mix" promotional assortment. Premium vendor brands such as DeWalt, Bosch, Makita, and Stanley are carried, alongside proprietary-brand cleaning products under Vonixx.

The commerce platform is built on Tray e-commerce infrastructure, with integrations to Vindi for payment processing (credit card, PIX, Boleto), Correios for delivery via Sedex and PAC (up to 40kg / 3m³ each), Google Analytics for traffic and audience measurement, and rule-based anti-fraud screening that runs purchase validation for 5 minutes to 48 hours. Data is held in cloud storage that may reside outside Brazil, and the company operates an LGPD-compliant data protection program with a designated Data Protection Officer (DPO). Distribution combines the e-commerce storefront (with nationwide delivery and free shipping above R$150 inside store cities), two physical locations in Campo Grande for showroom and in-store pickup, and phone-based ordering at (67) 3357-4494.

The revenue model is direct retail product sales (B2C and B2B) priced individually at retail with interest-free installment plans up to 10 installments (minimum installment R$30). Customer segmentation is verticalized across Construction/Professional Contractors and Agribusiness (primary), with Automotive/Mechanical, Industrial, and Consumer/Home as secondary segments — serving both professional trades and DIY consumers. Marketing uses Instagram (@soldamaq) and YouTube (@Soldamaq_oficial) for top-of-funnel content, email newsletters for promotions and new product launches, and the e-commerce site as the conversion surface. The company is privately held with no parent company, no disclosed institutional investors, no funding rounds, and no public revenue disclosure.

Name

Soldamaq

Legal name

SOLDAMAQ COMERCIO DE FERRAMENTAS LTDA

Website

https://soldamaq.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Soldamaq is a Brazilian omnichannel retailer founded in 1985 in Campo Grande, Mato Grosso do Sul, selling professional tools, construction materials, industrial equipment, agricultural supplies, and safety products through its Tray-based e-commerce store, two physical locations, and phone ordering across multiple B2C and B2B verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Primary revenue through direct B2C and B2B e-commerce sales of tools, equipment, construction materials, and related products. Products are sold at listed retail prices with installment payment options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Soldamaq is a Brazilian omnichannel retailer that sells professional and consumer-grade tools, personal protective equipment, construction materials, industrial machinery (pumps, motors, generators, welding equipment), agricultural supplies, automotive tools, abrasives, and electrical and hydraulic supplies. Products are sold through its own e-commerce website (soldamaq.com.br) and physical retail stores in Campo Grande, MS, with nationwide delivery via Correios and installment payment options available.

Product overview

Soldamaq is a Brazilian multi-category e-commerce retailer and physical store chain operating in Campo Grande, MS, with 40 years of history. The company offers a comprehensive portfolio of tools, equipment, and supplies across 14 major product categories: Tools (power tools and hand tools), Personal Protective Equipment (EPI), Home & Garden, Construction, Industrial, Agribusiness, Automotive, Abrasives, and Electrical & Hydraulic. The e-commerce platform enables nationwide delivery with free shipping on orders over R$150 in cities with physical stores. Products span from professional-grade power tools from brands like DeWalt, Bosch, Makita, and Stanley, to industrial equipment, agricultural supplies, and construction materials. The business operates both online and through physical retail locations, serving professional contractors, industrial workers, agricultural operators, and DIY consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Tools (Ferramentas) Comprehensive range of power tools and manual tools including electric and battery-powered drills, drill/drivers, hammer drills, sanders, grinders, saws, manual hand tools, screwdrivers and fasteners, and rectifiers and accessories for professional and DIY use.
• Personal Protective Equipment (EPI's) Occupational safety equipment including safety glasses, helmets, air respirators, hearing protectors, safety boots, safety gloves, and collective protection equipment such as traffic cones.
• Home and Garden (Casa & Jardim) Home and garden products including climate control, lighting, hobby tools, garden tools and accessories, hoses, cleaning machines and cleaning products, paint supplies, brush cutters, and household utilities.
• Construction (Construção) Construction materials and equipment including tools, machines, test and measurement instruments, tapes, adhesives, sealants, accessories, waterproofing products, and hydraulic supplies such as tubes and fittings.
• Industrial Industrial equipment including welding and cutting machinery, machines and equipment, centrifugal, submersible, self-priming, pen-type, and injector pumps and motor pumps, motors, energy generators, water coolers, accessories, cleaning equipment, and compressors.
• Agribusiness (Agronegócio) Agricultural supplies including tools, fencing screens, wires, tarps, chains, ropes, cables, and accessories for farming operations.
• Automotive (Automotivo) Automotive tools, equipment, tire repair supplies, workshop products, cleaning supplies, paint products, and accessories for vehicle repair and maintenance.
• Abrasives (Abrasivos) Abrasive products including diamond tools, sandpaper, brushes, grinding wheels (rebolos), and flap discs for cutting and finishing applications.
• Electrical and Hydraulic (Elétrica & Hidráulica) Electrical and plumbing supplies including electrical tools and accessories, cables and wires, conduits, outlets and switches, panel boards and switching gear, generators, solar energy equipment, showers, and hydraulic pipes, fittings, faucets, and reservoirs.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Soldamaq_oficial
• Instagraminstagram.com/soldamaq
• LinkedInlinkedin.com/company/soldamaq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soldamaq