What The Hertel Report does

The Hertel Report is a privately held, Arizona-focused healthcare information service operating as a subscription-based membership organization from Phoenix, Arizona. It was founded in 1997 (originally as the Arizona Managed Care Newsletter) and acquired in May 2014 by Publisher Jim Hammond through Professional Healthcare Solutions, LLC, who rebranded it under its current name to honor original publisher Jim Hertel. The publication serves Arizona's managed care community — including providers, payers, health systems, ACOs, labs, and consultancies — through monthly newsletters, weekly Thursday news listings, quarterly Arizona-specific data editions (covering Medicare Advantage, AHCCCS, hospitals/health systems, and ACOs), professional and business directories, an industry calendar, white papers, and bi-annual State of the State conferences with seasonal Healthcare Happy Hours.

The underlying platform is a WordPress-based website with member-only content gating, supported by email newsletter distribution and in-person events. Products are sold through tiered memberships ranging from $200/year individual access to $4,500/year Platinum Corporate (up to 45 members), with standalone data editions priced at $150 and conference registrations at $200. Founding Sponsorships with nine major Arizona healthcare organizations (including Humana, Mercy Care, Arizona Care Network, Innovation Care Partners, and Sonora Quest Laboratories) anchor the revenue base. The team is small (1-10 employees) led by Publisher Jim Hammond with writer Paula Blankenship. An advisory board of senior healthcare executives and community partnerships with AHCCCS, AzHHA, HFMA Arizona, and other industry associations provide institutional credibility and content sourcing depth. The company has not raised external capital and operates independently without venture or private equity backing.

Name

The Hertel Report

Legal name

The Hertel Report

Website

https://thehertelreport.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hertel Report is a Phoenix-based, subscription-driven healthcare news and information service serving Arizona's managed care community through newsletters, quarterly data editions, directories, and bi-annual State of the State conferences, anchored by corporate memberships and Founding Sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Others, Personnel

Revenue model

1. Membership Subscriptions: Annual and monthly subscription fees for individual and corporate memberships providing access to newsletters, news listings, data resources, directories, and member-exclusive content. Tiered pricing based on organization size and benefits level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Hertel Report is a subscription-based media and information service that publishes curated Arizona-focused healthcare news, weekly Thursday news listings, a monthly newsletter, and quarterly data editions covering Medicare Advantage, AHCCCS, hospitals and health systems, and accountable care organizations. Memberships provide access to professional and business directories, white papers and reports, and discounted admission to bi-annual State of the State conferences and Healthcare Happy Hours.

Product overview

The Hertel Report is a media and networking platform serving the Arizona healthcare community. The core offering consists of a monthly newsletter (delivering healthcare news in a concise format), weekly Thursday News Listings, and bi-annual State of the State conferences. Members receive access to Quarterly Data Editions covering Arizona Medicare Advantage, AHCCCS, Hospitals & Health Systems, and Accountable Care data. The platform provides professional and business directories, Arizona Comings & Goings tracking, a healthcare industry calendar, white papers, reports, and industry links. Products are distributed through membership tiers (Individual, Copper, Bronze, Silver, Gold, Platinum Corporate) offering varying levels of directory listings, event admissions, and resource access. A purchasable data product—The Arizona Hospitals & Health Systems Data Edition—is sold separately ($150).

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Newsletter Monthly newsletter featuring local and national healthcare news in a concise one-page front/back format, keeping members informed on issues impacting Arizona's managed care industry.
• Thursday News Listings

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered founding sponsor, community partner and advisory.

• Arizona Care Networkfounding sponsorStrategic or Co-development PartnerPhysician-led and governed accountable care organization that improves healthcare and reduces costs by actively managing care for patients. A joint venture partnership between Dignity Health Arizona and Abrazo Health, including hundreds of independent providers and affiliation with Phoenix Children's Care Network. Network is comprised of more than 5,500 primary care and specialty physicians.
• Humanafounding sponsorStrategic or Co-development PartnerLeading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company's strategy integrates care delivery, the member experience, and clinical and consumer insights.
• Innovation Care Partnersfounding sponsorStrategic or Co-development PartnerPhysician-led Clinical Integration Network and Accountable Care Organization dedicated to improving patient health and reducing healthcare spending through collaboration, coordination, and communication in the community.
• Mercy Carefounding sponsorStrategic or Co-development PartnerNot-for-profit Medicaid managed-care health plan serving AHCCCS members in Arizona since 1985. Local company sponsored by Dignity Health and Ascension Health providing physical and behavioral health care services for Medicaid-eligible families, children, seniors, and individuals with developmental/cognitive disabilities.
• O'Neil Printingfounding sponsorStrategic or Co-development Partner114-year-old employee-owned company with print solutions expertise. Started as a commercial printer and has transformed into a tech-leaning company. Acquired BUCKAZ Communications September 1, 2022.
• Professional Healthcare Solutionsfounding sponsorStrategic or Co-development PartnerConsulting services in strategic planning, payor-provider contracting, network development, transitional care, market intelligence, value-based contracting, event management and public speaking. Managing Consultant Jim Hammond serves as publisher of The Hertel Report.
• P3 Health Partnersfounding sponsorStrategic or Co-development PartnerTransforming healthcare from a system that profits from sickness to one that sees patient wellness as its primary goal. Works with insurance payers and healthcare providers within their networks to ensure patients get the care they deserve. Has deep roots in Tucson.
• Sonora Quest Laboratoriesfounding sponsorStrategic or Co-development PartnerIntegrated laboratory system servicing over 7,000 clients throughout Arizona including hospitals, physicians, and managed care organizations. Approximately 2,700 employees statewide performing over 75,000 diagnostic tests per day.
• Titanium Healthcarefounding sponsorStrategic or Co-development PartnerProvides care management services to higher-risk populations in Medicaid and Medicare programs, leveraging a high-touch, in-person delivery model. Co-sponsor of charity golf tournament with The Hertel Report.
• Arizona Council of Human Service Providerscommunity partnerStrategic or Co-development PartnerCommunity partner organization supporting The Hertel Report.
• AHCCCS (Arizona Health Care Cost Containment System)community partnerStrategic or Co-development PartnerArizona's Medicaid agency that offers healthcare programs serving eligible Arizona residents. Arizona's Medicaid program was established in 1982.
• Arizona Healthcare Executives (AHE)community partnerStrategic or Co-development PartnerIndependent chapter of the American College of Healthcare Executives (ACHE), an international professional society of 48,000 healthcare executives. Represents more than 800 professionals throughout Arizona.
• Arizona Public Health Association (AzPHA)community partnerStrategic or Co-development PartnerCommunity partner organization supporting public health initiatives in Arizona.
• HFMA (Arizona Chapter)community partnerStrategic or Co-development PartnerLeading industry resource with more than 550 members providing education and development opportunities for healthcare finance professionals.
• AzHHA (Arizona Hospital and Healthcare Association)community partnerStrategic or Co-development PartnerPowerful advocate for issues that impact the quality and accessibility of healthcare in Arizona. Membership includes health systems, hospitals and affiliated healthcare organizations united with the goal of improving healthcare delivery.
• MGMA (Arizona)community partnerStrategic or Co-development Partner501(c)(6) organization dedicated to the professional development of members through education, networking, mentoring, and advocacy. Promotes core leadership skills of medical practice leaders.
• State of Reformcommunity partnerStrategic or Co-development PartnerStakeholder-driven initiative bridging the gap between health care and health care policy. Health Policy conferences feature diverse convenings of senior health care executives and policy leaders.
• Vitalyst Health Foundationcommunity partnerStrategic or Co-development PartnerIndependent, non-partisan public foundation on a mission to inform, connect and support efforts to improve the health of individuals and communities in Arizona. Has invested more than $100 million into Arizona health over its history.
• Advisors (Industry Leaders)advisoryStrategic or Co-development PartnerAdvisory board includes healthcare industry leaders: Christopher J. Asterino (Asterino & Associates/revMD.com), Jennifer Barrett (Contexture), Phyllis Biedess (Biedess & Associates), Maureen Collins (eviCore Healthcare), Lori Cummins (Banner Health), Todd Dixon (TTF LLC), Lance Donkerbrook (Commonwealth Primary Care ACO), Sara Eversden (Arizona Oncology Associates), Dr. Leonard Kirschner (Former AHCCCS Director), Lisa Leveque, Lisa A. Mead (Crowne Healthcare Advisors), Zandra O'Keefe (O'Keefe Business Advisory), Carolyn Pace (Retired, Dignity Health), Steve Rees (The Rees Group Arizona), Jean Rice (Healthcare Consultant), Veronica Shaw (Connections Healthcare Strategies), Tom Snook (Milliman), Bob Wallen (Northern Arizona Healthcare), Dr. James Whitfill (Lumetis LLC/Honor Health).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• State of Reform: State of Reform is a stakeholder-driven health policy news and conference platform that operates in multiple states, including Arizona (where it is already a listed Community Partner of The Hertel Report). It directly competes in Arizona healthcare policy news, convenings, and stakeholder intelligence — the same niche The Hertel Report occupies.

Broad incumbents

• Becker's Healthcare: Becker's Hospital Review (part of Becker's Healthcare) is a leading national digital media outlet covering hospital and health system news, with paid newsletters and events. It overlaps with The Hertel Report's hospital/health system intelligence but at national rather than Arizona-specific scale.
• Modern Healthcare: Modern Healthcare is a long-established national business news outlet covering the U.S. healthcare industry, with subscription-based digital content, rankings, and events. It competes for the same healthcare executive readership that The Hertel Report targets in Arizona.
• Fierce Healthcare: Fierce Healthcare is a national digital media brand delivering daily healthcare industry news, special reports, and newsletters to executives. It overlaps with The Hertel Report's curated news listings and CMS coverage but at national scale.
• KFF (Kaiser Family Foundation): KFF is a major non-profit health policy research and news organization producing independent journalism, policy analysis, and state-level health data — overlapping with The Hertel Report's Arizona policy and Medicaid/Medicare coverage.

Regional players

• California Healthline: California Healthline is a state-focused health policy news service covering California's healthcare system. It is the most direct state-level analogue to The Hertel Report's Arizona-focused managed care journalism, though it serves a different geography.
• Georgia Health News: Georgia Health News is a non-profit, state-focused health journalism outlet covering Georgia healthcare policy and industry news. It is structurally analogous to The Hertel Report as a state-specific healthcare news brand serving local industry professionals.
• Route Fifty / StateScoop: Route Fifty (sister to StateScoop and part of Government Executive) covers state and local government technology and policy, including state health policy. It competes for the attention of Arizona healthcare executives interested in state-level intelligence.
• AZ Big Media: AZ Big Media is a regional Arizona business news and events publisher covering multiple industries including healthcare. It competes for Arizona executive readership and sponsorships, though with a broader (non-healthcare-specialized) editorial focus than The Hertel Report.

Others

• Health Affairs: Health Affairs is the leading peer-reviewed journal on health policy, with subscription-based access, briefings, and events. It does not directly compete in Arizona-specific news but competes for the same healthcare executive/policy reader attention and subscription dollars.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-hertel-report

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hertel Report