Brand Finance

What Brand Finance does

Brand Finance plc, founded in 1996 and headquartered in London, is a brand valuation and strategy consultancy that quantifies the financial value of brands and advises enterprises on brand-led strategic decisions. Its core analytical engine is the Royalty Relief valuation methodology, compliant with ISO 10668, which estimates likely future revenues attributable to a brand by calculating a royalty rate that would be charged for its use. Brand strength is evaluated through a balanced scorecard covering Marketing Investment, Stakeholder Equity, and Business Performance, yielding a Brand Strength Index (BSI) score out of 100 and a corresponding Brand Rating up to AAA+, compliant with ISO 20671. The company was the first firm accredited under both ISO standards and operates Brandirectory, the world's largest brand valuation database, alongside the Global Brand Equity Monitor surveying over 175,000 respondents annually across 41 countries and 31 industry sectors.

The firm serves large enterprise clients across banking and financial services (Citi, S&P Global), automotive (Porsche, Tesla, Toyota), energy and chemicals (Shell, SABIC), technology services (NTT Data, Sony), consumer goods (Yili), logistics (DP World), healthcare (The Hospital for Sick Children), and sports (LaLiga), with additional reach into government bodies, NGOs, academic institutions, and financial investors. The product portfolio includes six core consulting lines (Brand Research, Brand Valuation, Brand Strategy, Brand Training, Sponsorship Services, Sustainability Services), plus a recurring publications platform spanning country rankings (Global 500, UK 250, India 100, Japan 300, Philippines 50, Vietnam 100), sector rankings (Banking 500, Telecoms 150, Technology 100, Insurance 100, Real Estate 25, Tyres 25), and thematic indices (Sustainability Perceptions Index, Global Soft Power Index).

Revenue is generated through three streams: bespoke consulting engagements invoiced on a quote basis, paid-for specialist reports and rankings distributed through the brandfinance.com platform (priced per report in Sterling, exclusive of VAT), and a freemium access tier for academic, journalism, governmental, and personal non-commercial users. Pricing for commercial use is one-time or perpetual license, with major credit cards and invoicing supported, and consulting delivers professional-services revenue against enterprise clients. The firm runs invitation-only executive events to drive report launches and consulting conversations, and distrubutes content across LinkedIn, Twitter/X, Facebook, Instagram, YouTube, and email, supporting a sales-led go-to-market model with global reach across 25+ countries.

Name

Brand Finance

Legal name

Brand Finance plc

Website

https://brandfinance.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Brand Finance plc is a London-headquartered brand valuation and strategy consultancy that quantifies brand financial value using ISO 10668 and ISO 20671 compliant methods, serving enterprises, governments, investors, and academics across 25+ countries via consulting, rankings, and the Brandirectory database.

Ownership category

akta.pro rank

Product category

Brand Valuation Consulting

akta.pro industry

PRIMARYBPAFAEAJ

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive)

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYFSAEAHAA

Business Valuation (Private Company & Enterprise)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Valuation, Appraisal & Fairness Opinions

SECONDARYFSAEAHAB

Financial Reporting Valuation (ASC 820/805, IFRS 13/3)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Valuation, Appraisal & Fairness Opinions

SECONDARYMPAAAEAF

Brand Guidelines, Governance & Asset Systems

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

Keywords

• Brand valuation services
• Brand strategy consulting
• Brand analytics research
• Intangible asset valuation
• Brand data subscriptions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Brand valuation, brand strategy, brand research, brand training, sponsorship services, and sustainability services engagements with corporate, government, and institutional clients.
2. Paid-For Content: Specialist and valuation reports, rankings (country/global/sector tables), consumer equity research, and other data reports available in digital format (Adobe PDF or Microsoft Excel) for purchase. Invoiced in Sterling (£), exclusive of VAT.
3. Brand Database Subscriptions: Access to the world's largest brand valuation database with over 5,000 new valuations each year and nearly 100 reports published annually. Some content available free to academic, journalism, governmental, and personal non-commercial users; commercial use requires purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Brand Finance provides independent brand valuation, brand strategy consulting, and brand data services to quantify the financial value of brands. The firm uses the Royalty Relief methodology (ISO 10668 compliant) to calculate brand value and a balanced scorecard (ISO 20671 compliant) to assign each brand a Brand Strength Index score. Its outputs include bespoke consulting engagements, the Brandirectory database of over 5,000 brand valuations annually, and nearly 100 published ranking and thematic reports each year.

Product overview

Brand Finance is the world's leading independent brand valuation and strategy consultancy, offering a portfolio of consulting services (Brand Research, Brand Valuation, Brand Strategy, Brand Training, Sponsorship Services, Sustainability Services) alongside an extensive database of brand rankings and reports. The core offering includes Brandirectory, the world's largest brand value database with over 5,000 brand valuations annually, supporting nearly 100 published reports across country rankings (UK 250, India 100, Japan 300, Philippines 50, Vietnam 100) and sector-specific rankings (Banking 500, Telecoms 150, Technology 100, Insurance 100, Real Estate 25, Tyres 25), plus specialty indices including the Sustainability Perceptions Index and Global Soft Power Index.

Differentiator

Problem solved

Functional benefit

Brands

• Brandirectory: Brand database platform providing rankings and reports on brands across sectors and countries
• Global Brand Equity Monitor
• Global Soft Power Index
• Global Intangible Finance Tracker (GIFT)

Products and services

• Brand Valuation Quantifies the financial value of brands using the Royalty Relief approach compliant with ISO 10668, providing brand value calculations and Brand Strength Index scores for corporate clients.
• Brand Research Original consumer equity research and market analysis that supports brand valuations, including the Global Brand Equity Monitor conducting surveys with over 175,000 respondents across 41 countries and 31 industry sectors.
• Brand Strategy Strategic consulting to help organisations understand how brands affect economic changes and use brand value information to drive strategic decision making.
• Brand Training Training programmes to empower multidisciplinary teams to make informed marketing decisions using brand valuation methodologies.
• Sponsorship Services Advisory services to evaluate and maximise the value of sponsorship investments for sports teams, leagues, and brand owners.
• Sustainability Services Assessment and strategy services related to brand sustainability perceptions and ESG integration across environmental, social, and governance dimensions.
• Brandirectory

Quantifiable outcome

• Brand is defined as a marketing-related intangible asset representing 11% of total company value worldwide, rising to 20% among strongest global brands
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DotmailerminorOthersEmail marketing service provider used for Brand Finance's subscriber email communications, handling marketing messages and newsletters to subscribers about products, services, and news releases.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Ipsos is a global market research and consulting firm providing brand equity tracking, advertising research, and corporate reputation studies. It competes for the brand research and stakeholder equity survey work that underpins Brand Finance's BSI scorecard methodology.
• Deloitte: Deloitte's Advisory practice includes brand and intangible asset valuation teams that compete for IFRS 3/ASC 805 purchase price allocation and impairment testing mandates. It is a broader professional services incumbent with overlapping but more financially-oriented valuation capabilities.
• WPP: WPP is the parent of brand consultancies including Landor & Fitch and Superunion, and operates across advertising, brand strategy, and consulting. It is a broad incumbent in the adjacent brand strategy space that competes for enterprise brand advisory mandates through its operating companies.
• NielsenIQ: NielsenIQ is a global consumer intelligence firm offering brand performance measurement, retail analytics, and consumer research that overlaps with Brand Finance's Global Brand Equity Monitor. It is a broader incumbent in the same horizontal analytics space, serving FMCG and retail clients with brand-tracking products.

Others

• Wolff Olins: Wolff Olins is a global brand consultancy offering brand strategy, identity, and experience design. It is thematically related, operating in the same enterprise brand advisory category but focused on creative brand building rather than financial brand valuation.
• FTSE Russell (LSEG): FTSE Russell publishes brand-related indices and collaborates with Brand Finance on benchmarks; as part of LSEG, it is an ecosystem participant enabling institutional investors to access brand-driven investment products. Comparable as a data and index infrastructure peer.

Emerging players

• YouGov: YouGov operates one of the world's largest consumer brand perception panels (BrandIndex) and provides syndicated and custom brand tracking. It overlaps with Brand Finance's Global Brand Equity Monitor on the consumer-perception data layer and increasingly competes for brand equity research engagements.
• Brand Value Lab: Brand Value Lab is an independent brand valuation and management consultancy operating in the UK and internationally, offering similar ISO 10668-aligned valuation services. It is an emerging niche competitor that targets mid-market and growth-stage companies rather than Brand Finance's enterprise focus.

Direct peers

• Interbrand: Interbrand is the closest direct competitor, operating the Best Global Brands ranking and offering brand valuation, strategy, and naming consulting. Both firms publish flagship Global 500-style rankings and serve enterprise clients with brand-led value creation engagements; Mike Rocha, Brand Finance's Europe & Americas MD, previously led brand economics at Interbrand.
• Kantar BrandZ: Kantar BrandZ publishes the BrandZ Top 100 Most Valuable Global Brands and operates the largest consumer brand equity panel globally. It is a direct peer on both the brand valuation methodology side and the proprietary consumer-research data side, competing head-to-head for enterprise valuation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xtwitter.com/BrandFinance
• YouTubeyoutube.com/user/BrandFinance
• Facebookfb.com/Brand.Finance
• LinkedInlinkedin.com/company/brand-finance
• Instagraminstagram.com/brand.finance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Finance