TV9 - India

What TV9 - India does

TV9 Network, promoted by Associated Broadcasting Company Private Limited (ABCL) and headquartered in Hyderabad, is India's largest privately held multi-language news network. Founded in 2003 as ABCL, the company began broadcasting with TV9 Telugu in 2004 and TV9 Kannada in 2006, and now operates seven broadcast channels (national Hindi TV9 Bharatvarsh, regional channels in Telugu, Kannada, Marathi, Gujarati, and Bangla, plus English channel News9) and twelve digital news properties. The network reports a combined reach of approximately 206 million TV viewers, 178 million monthly unique digital users, 96 million YouTube subscribers, 570 million monthly page views, and 2 billion monthly video views, with leadership positions claimed in Hindi, Telugu, Kannada, Marathi, and Gujarati news markets.

The technology stack spans broadcast television distribution (cable, DTH, connected TV), 12 regional-language digital news websites with mobile and social presence, two dedicated OTT applications (News9 Plus for subscription video news magazine launched March 2022, and Money9 for multilingual personal finance launched January 2021), and the TV9 Innovation Hub for branded content and events. Management indicates a digital-first, mobile-led strategy with multi-platform content syndication and active expansion into B2B and B2C digital services.

Revenue is generated primarily through broadcast television advertising across the seven channels and digital advertising across the twelve digital platforms, supplemented by OTT subscription revenue from News9 Plus, branded content campaigns, and on-ground events (WITT, News9 Global Summits, and co-branded initiatives with Castrol, Tata Motors, Shriram Finance, Sensodyne, Adani, and Continental). The network serves general Indian news consumers across language markets, with growing emphasis on regional-language audiences, financial-wellness users via Money9, and global Indian diaspora via digital and OTT properties.

Name

TV9 - India

Legal name

Associated Broadcasting Company Private Limited

Website

https://tv9.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TV9 Network is India's largest privately held multi-language news broadcaster, operating seven television channels and twelve digital platforms across Hindi, Telugu, Kannada, Marathi, Gujarati, Bengali, and English, with two OTT products (News9 Plus and Money9) reaching over 178 million monthly unique digital users and 206 million TV viewers.

Ownership category

akta.pro rank

Product category

News Broadcasting

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National Broadcast News Networks (MPABAAAB)

akta.pro secondary industries

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE), News OTT & Live News Streaming Channels (MPABAHAK), 24/7 National & International News Channels (MPABAIAA)

Keywords

• News broadcasting
• Digital news media
• OTT news platform
• Multi-language television
• Branded content production

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Broadcast Television Advertising: Revenue from advertising on 7 broadcast news channels including TV9 Bharatvarsh (national Hindi), TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati, TV9 Bangla, and News9.
2. Digital Advertising: Revenue from digital advertising across 12 digital news platforms with 570 million monthly page views and 2 billion monthly video views.
3. OTT Subscriptions: Subscription revenue from News9 Plus, described as world's first subscription-driven, on-demand news video magazine.
4. Branded Content and Events: TV9 Innovation Hub creates branded content solutions and hosts events including campaigns with partners like Castrol, Tata Motors, Shriram Finance, Sensodyne, Adani, and Continental.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TV9 operates a multi-language news network in India, delivering news content across television channels, digital news websites, and an OTT streaming platform. The network also produces branded digital content and marketing campaigns for corporate clients through its TV9 Innovation Hub.

Product overview

TV9 Network operates as a multi-platform news media company with a portfolio of seven broadcast television channels and twelve digital platforms. The core offerings include one national Hindi news channel (TV9 Bharatvarsh) and five regional language channels (TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati, TV9 Bangla), plus the English channel News9. The digital portfolio encompasses regional news websites and two pioneering OTT products: News9 Plus (world's first subscription-driven news OTT) and Money9 (India's first multi-lingual personal finance platform). TV9 Innovation Hub provides branded content solutions. All channels are unified under Associated Broadcasting Company Private Limited (ABCL).

Differentiator

Problem solved

Functional benefit

Brands

• TV9 Network: India's largest television news network with 7 broadcast channels and 12 digital channels reaching 206 million TV viewers and 178 million monthly unique users.
• TV9 Innovation Hub
• What India Thinks Today (WITT)
• News9 Plus
• Money9

Products and services

• Multi-language television news channels

Quantifiable outcome

• 178 million monthly unique users
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Adani GroupcoreGTM or Marketing Partner · 10 February 2024Adani presents Pravasi Gujarati Parv 2024, a global Gujarati gathering celebrating enterprise, pride and success stories of people who have made it large, organized by TV9 Network and Association of Indian Americans in North America (AIANA). Second edition held in Ahmedabad, Gujarat.
• Continental TiresminorGTM or Marketing Partner · 19 December 2022Continental presents Road to Safety Summit hosted by TV9 Network with Union Minister Nitin Gadkari advocating for road safety improvements in road engineering, emergency handling infrastructure, and media education.
• Castrol India LimitedcoreGTM or Marketing PartnerCastrol CRB Turbomax presents Pragati Ki Paathshaala campaign with TV9 Network to ignite entrepreneurial fervour and help elevate professional acumen of India's truck drivers. Bollywood luminary Sonu Sood served as campaign ambassador. Also includes Castrol Super Mechanic Contest providing platform for car and bike mechanics to hone skills and earn national recognition.
• Tata Motors Commercial VehiclescoreGTM or Marketing PartnerCollaborative campaigns including 'Trucking Into The Future - Safer Always' initiative for road safety and empowering truck drivers, and 'Ab Meri Baari' campaign featuring Tata Ace Pro vehicle to empower small entrepreneurs. Launched in Pune and Bengaluru.
• Shriram FinancecoreGTM or Marketing PartnerSponsor of TV9 Network's Highway Heroes Season 2, focusing on well-being and empowerment of truck drivers including physical/mental health, financial literacy, and upskilling opportunities.
• Sensodyne (GlaxoSmithKline)minorGTM or Marketing PartnerTV9 Network partnered with Sensodyne to raise awareness about oral health through the Oral Health Summit, deliberating on dental care importance.
• News Broadcasters FederationcoreOthersTV9 Network is a member of the News Broadcasters Federation. Grievance redressal is handled through NBF-PNBSA framework for all TV9 channels including TV9 Bharatvarsh, regional channels, News9, and OTT platforms.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Asianet News Network: Asianet operates regional Malayalam/Kannada/Telugu news channels and digital platforms, with regional overlap and comparable language segmentation to TV9's southern Indian footprint.
• The News Minute: A digital-first regional news publisher focused on South Indian states, comparable to TV9 Digital's regional language strategy and competing for the same language-segmented digital news audience.

Direct peers

• Zee Media Corporation: Zee Media runs multiple language news channels (Zee News, Zee Hindustan, Zee 24 Taas, Zee 24 Ghanta, etc.) plus digital platforms, competing head-to-head with TV9 across Hindi and regional markets including Maharashtra and Bengal.
• NDTV (Adani Group): NDTV runs NDTV 24x7 (English), NDTV India (Hindi), and a major digital news portal, competing directly with News9 and TV9 Bharatvarsh for premium English/Hindi advertisers and digital audiences.
• ABP Network: ABP Network operates a portfolio of multi-language news channels (ABP News, ABP Ananda, ABP Majha, ABP Asmita, ABP Saamana) and digital properties, making it the most structurally comparable competitor to TV9 in India's regional + national news broadcasting space.
• India Today Group (TV Today Network): India Today Group operates Aaj Tak (Hindi), Aaj Tak HD, India Today TV (English), and Tez, plus digital portals — directly competing with TV9 Bharatvarsh for national Hindi news viewership and advertiser spend.
• Republic Media Network: Republic operates Republic TV (English) and Republic Bharat (Hindi), competing with TV9 in national news and digital video, with overlapping advertiser sets and a similar digital-first audience strategy.
• Network18 / ETV Network: Network18 operates News18 and the ETV regional bouquet (Telugu, Kannada, Marathi, Gujarati, Bangla, Odia), overlapping directly with TV9's regional footprint and offering comparable multi-language TV + digital news coverage.
• Times Network: Times Network runs Times Now, Mirror Now, ET Now, and Times Now Navbharat (Hindi), competing in national English and Hindi news where TV9 Bharatvarsh and News9 also operate, with associated digital properties.

Broad incumbents

• JioCinema / Viacom18: Viacom18's JioCinema is a broad streaming incumbent that has begun adding news and regional content, creating an adjacent competitive threat to TV9's OTT news strategy and digital advertising inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=TV9+Network
• LinkedInlinkedin.com/company/associated-broadcasting-co.-pvt-ltd-tv9-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV9 - India