The Braybrooke Beer Company Limited

What The Braybrooke Beer Company Limited does

The Braybrooke Beer Company Limited is a privately held UK craft brewery founded in 2017 and headquartered at Braybrooke Farm, Market Harborough, Leicestershire. The company produces unfiltered, unpasteurised and naturally carbonated lagers using traditional German brewing techniques — decoction mash, low-temperature fermentation and a minimum 30-day lagering period (almost four months for the Doppelbock) — with ingredients sourced directly from Franconian malt producers, the Locher-Hopfen farm in Tettnang (including the heritage Tardif de Bourgogne hop) and Bavarian lager yeast. The portfolio centres on three core lagers (Keller, Helles, Pilsner), supplemented by specials and collaborations (Session Lager, Black Lager, Radiator Doppelbock, Cold IPA, Single Hop Pilsner) and an oak-aged distillate, the Keller Spirit, co-developed with The Beer Barrel Distillery Co.

Braybrooke operates a direct-to-consumer e-commerce storefront on Shopify with nationwide UK delivery, a monthly subscription product (Braybrooke Lager Club at £39/month for 12 bottles, powered by Recharge), Build Your Own Case customisation with volume discounts, and a merchandise and gift-card range. Distribution is supported by owned physical venues — the Braybrooke Taproom at the farm and The Swan pub, both in Market Harborough — which also host an events programme (Harvest Party, Field Games, Quiz Night, Line Dancing, Weekend Brunch, brewery tours). A dedicated Trade channel supplies pubs and hospitality venues, with Claridge's (London) serving as a premium reference account.

The business is privately funded with no disclosed institutional investment. Its revenue mix combines transactional DTC sales (bottle, case, build-your-own), recurring subscription revenue, on-premise venue sales across two owned sites, gift cards, merchandise and a B2B on-trade stream. Geographic scope is UK domestic only.

Name

The Braybrooke Beer Company Limited

Legal name

The Braybrooke Beer Company Limited

Website

https://www.braybrookebeer.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Braybrooke Beer Company Limited is a UK craft brewery founded in 2017 that brews and sells traditional German-style unfiltered lagers direct to consumers via Shopify e-commerce, a monthly subscription and two owned venues (Taproom and The Swan pub) in Market Harborough.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft lager brewing
• Unfiltered unpasteurised beer
• Beer subscription service
• Lager merchandise sales
• Brewery taproom experiences

Headquarters

HQ city

Market Harborough

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Beer Sales (E-commerce): Braybrooke sells its full range of lagers (core, specials, collabs) directly to consumers via its Shopify-powered e-commerce store. Products are sold as individual bottles, case of 12, or build-your-own case with 5% off for 12 bottles and 10% off for 24 bottles. All products available nationwide in the UK with free delivery over £60.
2. Braybrooke Lager Club Subscription: Monthly subscription at £39 per month delivering 12 bottles per month with free delivery. Includes 10% off additional purchases, exclusive early access to new beers, introductory gift, exclusive newsletter, anniversary gift after 12 months, and member-only event invites. First box dispatched in the first week following sign-up; subsequent payments taken on the 28th of each month. Managed via Shopify Payments and Recharge subscription platform.
3. Merchandise and Glassware Sales: Sale of branded merchandise including Bamberg Glass Tankard (£5.00), Willi Becher Glass, Burgundy Logo T-Shirt (£18), Black Logo Hoodie (£33), Grey Beanie (£15), Wooden Bottle Opener (£3), and the book 'United Kingdom of Beer' by Adrian Tierney Jones (£13.99). Sold through the same e-commerce storefront.
4. Gift Cards: Digital gift cards sold in £10, £25, £50, and £100 denominations for online purchases. Also, Taproom Gift Vouchers sold separately for in-venue use.
5. Keller Spirit (Beverage Extension Product): The Keller Spirit is an oak aged distillate of the Keller Lager, sold at £22.50 per 35cl bottle. A premium extension product that leverages the brewery's core beer brand into the spirits category, produced in partnership with The Beer Barrel Distillery Co.
6. Trade / On-Trade (Pubs and Hospitality): Braybrooke sells its beer on-tap to pubs and hospitality venues. The Swan pub venue is owned/operated by Braybrooke, and trade enquiries are handled via a dedicated Trade page and phone (07399 560907). This represents a B2B revenue stream serving the on-trade.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Braybrooke Beer Company Limited brews and sells premium German-style craft lagers (core, specials, and collaborations) directly to UK consumers via its Shopify e-commerce store, on-site Taproom, and The Swan pub venue. The portfolio centres on unfiltered, unpasteurised, and naturally carbonated lagers, complemented by a monthly subscription (Braybrooke Lager Club), branded merchandise, gift cards, a Keller Spirit distillate, and bookable brewery tours and events.

Product overview

Braybrooke Beer Co is a UK-based craft lager brewery founded in 2017, producing unfiltered, unpasteurised, and naturally carbonated lagers using state-of-the-art equipment and traditional brewing techniques. The company offers three core lagers (Keller Lager, Helles Lager, and Pilsner Lager) as the cornerstone of their portfolio, supplemented by seasonal specials and collaboration beers including Session Lager, Black Lager, Radiator Doppelbock, Cold IPA, and Single Hop Pilsner. Beyond packaged beers, the product ecosystem includes a monthly subscription service (Braybrooke Lager Club) delivering curated mixed cases, a Build Your Own Case customisation option, branded merchandise (glassware, apparel, accessories), and a distillate product (Keller Spirit). The company operates physical venues including a Taproom and The Swan pub, and offers experiences such as brewery tours and events.

Differentiator

Problem solved

Functional benefit

Brands

• Braybrooke Lager Club: Monthly subscription service delivering 12 bottles of specially selected lagers to members' doors, with 10% off additional purchases, exclusive early access to new beers, and member-only event invitations.

Products and services

• Braybrooke Keller Lager
• Braybrooke Helles Lager
• Braybrooke Pilsner Lager
• Braybrooke Session Lager
• Braybrooke Black Lager
• Braybrooke Radiator Doppelbock
• Braybrooke Cold IPA
• Single Hop Pilsner
• Braybrooke Lager Club Subscription Monthly subscription at £39/month delivering 12 bottles of specially selected lagers (mix of core, specials, collabs, and guest lagers) with free nationwide UK delivery. Members receive 10% off additional purchases, exclusive early access to new beers, an introductory gift, an exclusive newsletter, an anniversary gift after 12 months, and member-only event invitations. Managed via Recharge on Shopify.
• Build Your Own Case Customisable mixed case allowing customers to build personal selections from available lagers at £3.20 per bottle. 5% discount when buying 12 bottles and 10% discount when buying 24 bottles.
• Braybrooke Beer Gift Card Digital gift cards available in £10, £25, £50, and £100 denominations, redeemable on online purchases only.
• Braybrooke Keller Spirit 41% ABV oak-aged distillate of the Keller Lager infused with Tettnang hops, sold in 35cl bottles at £22.50. Produced in collaboration with The Beer Barrel Distillery Co. using their #betterstill unique still system.
• Braybrooke Core Lager Mixed Case Mixed case containing 4 bottles each of Keller Lager (4.8% ABV), Pilsner Lager (4.5% ABV), and Helles Lager (4.2% ABV). Priced from £37.00.
• Braybrooke Bamberg Glass Tankard Braybrooke-logo Bamberg glass tankard marked with a 1 pint line and headspace above, priced at £5.00.
• Braybrooke Willi Becher Glass Braybrooke Beer logo Willi Becher glass marked with a 2/3 pint line, headspace above, and gold rim.
• Braybrooke Burgundy Logo T-Shirt Burgundy T-shirt with Braybrooke Beer Co diamonds logo on front, available in sizes S to 2XL, from £18.00.
• Braybrooke Black Logo Hoodie Black hoodie with Braybrooke Beer Co diamonds logo on front, available in multiple sizes, from £33.00.
• Braybrooke Bottle Opener Wooden-handle bottle opener with Braybrooke branding, priced at £3.00.
• Braybrooke Grey Beanie Grey beanie hat with Braybrooke Beer Co logo, priced at £15.00.
• Brewery Tours Guided tours of the Braybrooke brewery at Braybrooke Farm, Market Harborough, bookable via TicketSpot.

Quantifiable outcome

• Braybrooke Pilsner Lager won Gold Medal in the Keg Premium Lager category at SIBA Midlands Beer Awards 2023.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Beer Barrel Distillery Co.minorStrategic or Co-development PartnerBraybrooke collaborated with The Beer Barrel Distillery Co. to create the Keller Spirit — an oak aged distillate of the Keller Lager, infused with Tettnang hops. This sustainability initiative aims to reduce waste by reusing resources. The Beer Barrel Distillery Co. uses a unique still system called #betterstill. The resulting spirit is 41% ABV, 35cl, sold at £22.50.
• Locher-Hopfen Farm (Tettnang, Germany)coreOthersLocher-Hopfen is a renowned artisan hop farm in Tettnang, Germany. Braybrooke sources hops directly from this farm, including the heritage Tardif de Bourgogne variety revived by Locher as part of their heritage restoration project. Used in the Pilsner Lager and Single Hop Pilsner.
• Claridge's (London)minorGTM or Marketing PartnerBraybrooke Keller Lager is served at Claridge's luxury hotel in London. Multiple customer reviews reference discovering the beer at Claridge's and subsequently purchasing cases online, indicating Claridge's functions as a premium reference customer and marketing channel for Braybrooke.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camden Town Brewery: London-based craft brewery with a strong lager line (including Camden Hells Lager) and national UK distribution via its own e-commerce and pubs. Direct overlap with Braybrooke on craft lager focus, DTC e-commerce, and UK on-trade presence.
• Northern Monk: Leeds-based craft brewery operating a large taproom (Faith House), DTC online shop, subscription programs, and a wide lager range. Comparable to Braybrooke on craft credentials, experiential venue, and DTC + subscription model.
• Magic Rock Brewing: Huddersfield-based craft brewery with a lager-inclusive portfolio, taproom, and DTC store. Comparable to Braybrooke on UK craft positioning and emphasis on quality ingredients and small-batch ethos.
• Cloudwater Brew Co: Manchester-based craft brewery with a respected lager programme and taproom. Comparable to Braybrooke on UK craft credentials, premium positioning, and emphasis on traditional, ingredient-led brewing.
• Thornbridge Brewery: Derbyshire-based craft brewery producing a range of lagers and ales for UK distribution. Comparable to Braybrooke on craft credentials, mixed cases, and brewery tap experience in the Midlands region.
• Harviestoun Brewery: Scottish craft brewery known for premium lagers and ales (e.g., Schiehallion), distributed nationally. Comparable to Braybrooke on craft lager specialism and premium UK positioning.

Broad incumbents

• Beavertown Brewery: One of the UK's largest and most established craft breweries, owned by Heineken. Offers a lager-inclusive range and operates a flagship taproom. Comparable to Braybrooke as a much larger incumbent setting the competitive context for UK craft lager.
• BrewDog: Largest UK craft brewery with extensive lager range, hundreds of bars, subscription (BrewDog Outpost) and DTC channels. Comparable as a broader incumbent whose scale and DTC infrastructure set the bar Braybrooke competes against.
• St Austell Brewery: Regional UK brewery with national distribution and a portfolio of ales plus a craft-led lager range. Comparable as a broader incumbent in the UK brewing market against which Braybrooke positions its craft lager range.

Emerging players

• Vocation Brewery: Yorkshire-based craft brewery with a strong craft lager and ale range, taproom, and DTC e-commerce. Comparable to Braybrooke as a similarly sized emerging UK craft player with lager focus and direct-to-consumer emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/braybrooke-beer-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Braybrooke Beer Company Limited