Super Jock n Jill
Super Jock 'N Jill is a family-owned Seattle specialty retailer founded in 1975 selling running, walking, and fitness footwear, apparel, and accessories from major brands. It serves individual runners, walkers, families, and track/cross country athletes through a single Green Lake storefront and e-commerce site, supported by community programs.
- Company typePrivate
- Founded1975
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Super Jock n Jill does
Super Jock 'N Jill, LLC is a privately held, family-owned specialty retail business founded in 1975 in Seattle, Washington, by Laurel James and currently operated by her son Chet James and co-owner Judy. The company sells running, walking, and fitness footwear, apparel, socks, insoles, nutrition products, accessories, and fitness electronics (Garmin, AfterShokz) from brands including HOKA, Altra, ASICS, Brooks, Mizuno, Saucony, New Balance, and Nike. It operates a single brick-and-mortar store at 7210 East Green Lake Dr N in Seattle alongside an e-commerce storefront at shop.superjocknjill.com, which supports digital gift cards with email delivery and bonus gift card incentives plus in-store pickup.
The business model is direct-to-consumer specialty retail with one-time unit pricing on branded merchandise (example: HOKA Clifton 10 at $124.00) and free shipping above a stated order threshold. Customer segments include runners and walkers (primary), Track and Cross Country athletes, and children/families. The company's go-to-market is community-led rather than performance-marketing-led: it hosts weekly in-store Medical Nights with approximately 30 rotating local physical therapy, sports medicine, podiatry, and massage partners, weekly Fun Group Runs at the Green Lake location, and sponsorships/support for local Track and Cross Country teams. Differentiators include custom shoe fitting performed by educated sales staff without measuring tapes, a 50-year brand reputation as the Northwest's Premier Running, Walking and Fitness Store, and a shoe donation program (with Redeeming Soles and Seattle DSHS) that redirects hundreds of pairs annually.
The firm operates with 1-10 employees, has no disclosed funding rounds, institutional investors, parent company, or M&A activity, and is celebrating its 50th anniversary in 2025. Its technology footprint is modest — a Squarespace-based website and a basic digital gift card system — with no AI/ML capabilities, mobile app, or disclosed integrations. Revenue is not publicly disclosed.
Super Jock n Jill firmographics
Firmographics- Name
- Super Jock n Jill
- Legal name
- Super Jock 'N Jill, LLC
- Website
- https://superjocknjill.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Super Jock 'N Jill is a family-owned Seattle specialty retailer founded in 1975 selling running, walking, and fitness footwear, apparel, and accessories from major brands. It serves individual runners, walkers, families, and track/cross country athletes through a single Green Lake storefront and e-commerce site, supported by community programs.
- Ownership category
- akta.pro rank
Super Jock n Jill industry classification
Industry- Product category
- Running & Fitness Specialty Retail
- NAICS
- Shoe Retailers (45821), Sporting Goods Retailers (45911)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Performance Running Specialty Retail (CRAMACAA)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Super Jock n Jill is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Super Jock n Jill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - Footwear: Revenue from selling running, walking, and fitness shoes including brands like HOKA, Altra, Asics, Brooks, Mizuno, Saucony, New Balance, and Nike. Includes kids shoes (K10-K13, 1-7) and track/cross country spikes.
- Retail Sales - Apparel and Accessories: Revenue from clothing, socks, accessories, insoles, electronics (Garmin, AfterShokz), and nutrition products (Cliff, Jelly Belly, Hammer, GU, Stinger, Ultima, UCAN)
- Gift Cards: Digital and physical gift cards sold online and in-store, delivered via email with optional bonus gift card awards for purchasers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing per product |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Super Jock n Jill product offering
Product offeringCore offering
Super Jock n Jill is a specialty retail store selling running, walking, and fitness footwear, apparel, socks, accessories, insoles, nutrition products, and fitness electronics from brands such as HOKA, Altra, ASICS, Brooks, Mizuno, Saucony, New Balance, and Nike. The store also offers kids' shoes, track and cross country spikes, digital gift cards, and hosts community engagement programs including weekly Medical Nights with healthcare providers and Fun Group Runs.
Product overview
Super Jock n Jill is a premier running, walking, and fitness retail store established in 1975 in Seattle, Washington. The company operates as a brick-and-mortar retailer with an e-commerce platform (shop.superjocknjill.com), offering a comprehensive selection of athletic footwear (HOKA, Altra, ASICS, Brooks, Mizuno, Saucony, New Balance, Nike), apparel, socks, accessories, insoles, nutrition products, and fitness electronics (Garmin, AfterShokz). The product portfolio includes specialized offerings such as Kids Shoes (sizes K10-K13 and 1-7) and Track & Cross Country Spikes (sizes 1-15). Beyond retail, Super Jock n Jill provides community-focused services including weekly Medical Nights with local healthcare providers, Monday Fun Group Runs, and a Shoe & Watch Donation program. The company also offers Digital Gift Cards and educational video content about running gear.
Differentiator
Problem solved
Functional benefit
Brands
- shop.superjocknjill.com: Online e-commerce platform for Super Jock 'N Jill products
Products and services
- Running, Walking & Fitness Footwear Core product line of adult running, walking, and fitness shoes from brands including HOKA, Altra, ASICS, Brooks, Mizuno, Saucony, New Balance, and Nike. Custom fitted by staff without measuring tapes for individual customers.
- Kids Shoes Children's running shoes available in sizes K10-K13 and 1-7. Children can test shoes on the sidewalk or inside the store before purchase.
- Track & Cross Country Spikes Specialized spikes for track and field events (January 15 through June 15) and cross country spikes (July 1 through December 1), available in sizes 1 to 15 for athletes and teams.
- Athletic Clothing Athletic apparel including running and fitness clothing for runners, walkers, and athletes.
- Performance Socks Athletic socks from brands including Smartwool, Balega, CEP, Feetures, and Swiftwick.
- Running & Fitness Accessories Accessories from brands including Body Glide, Hydro Flask, Hyperice, KT Tape, Nathan, OS1st, Sun Bum, Trigger Point, The Stick, Ultimate Direction, and goodr.
- Insoles Foot insoles from CURREX, Orthofeet, Sof Sole, and Superfeet to support fit and injury prevention.
- Sports Nutrition & Energy Products Sports nutrition and energy products from brands including Cliff Bar, Jelly Belly, Hammer, Huma, GU, Stinger, Ultima, and UCAN.
- Fitness Electronics Fitness tracking devices and audio equipment from Garmin and AfterShokz.
- Digital Gift Cards Digital gift certificates delivered via email, redeemable online or in-store, with no expiration. Bonus gift card awards offered with purchases.
Companies that use Super Jock n Jill
Customer profileSegments3 records
Ideal customer profiles3 records
Super Jock n Jill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Super Jock n Jill partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered minor and core.
- IRG Physical & Hand TherapyminorMedical Night partner providing physical therapy and rehabilitation services for athletes.
- Proformance RehabcorePhysical therapy partner for Medical Nights at Super Jock n Jill. Provides injury prevention, training advice, and medical consultations during Tuesday evening sessions 6:15pm-7:00pm at Green Lake store.
- RunPT LLC (Susie Fagerholm)corePhysical therapy partner specializing in running-related injuries. Participates in Medical Nights program providing expert consultations on running mechanics and injury prevention.
- PT SolutionscorePhysical therapy provider participating in Medical Nights at the store, offering sports medicine consultations and injury prevention advice.
- Magnolia Physical Therapy (Dave Self)corePhysical therapy partner for Thursday Medical Night sessions, providing expertise in sports rehabilitation and injury prevention.
- Biojunction Physical TherapycoreThursday Medical Night partner providing sports therapy consultations and running-related injury expertise.
- G2 Sports + Physical TherapycoreThursday Medical Night partner offering sports rehabilitation and injury prevention services during in-store consultations.
- Lake Washington Physical TherapycoreThursday Medical Night partner providing sports therapy consultations and medical expertise for runners and athletes.
- Physio Logic PT (Phil Armiger)minorMedical Night partner providing physical therapy consultations and sports medicine expertise.
- Upward Physical TherapycoreTuesday Medical Night partner specializing in sports rehabilitation and running injury prevention.
- Stride PhysiominorPhysical therapy partner for Medical Nights, providing stride analysis and injury prevention consultations.
- Union Physical TherapyminorMedical Night partner providing physical therapy services during in-store consultations.
- Experience MomentumminorPhysical therapy partner participating in Medical Nights program for sports injury consultations.
- Select PTcoreTuesday Medical Night partner providing sports physical therapy consultations and injury prevention advice.
- GPT Physical Therapy (Greenwood PT)coreTuesday Medical Night partner providing physical therapy consultations and running-related injury expertise.
- Avant Physical TherapyminorMedical Night partner providing sports rehabilitation services during in-store consultations.
- Terry CampbellminorPhysical therapy provider for Medical Nights, offering sports medicine consultations.
- Innova PTminorMedical Night partner providing physical therapy and injury prevention services.
- ATI PTminorPhysical therapy partner participating in Medical Nights at the Green Lake store location.
- Core PTminorMedical Night partner providing sports physical therapy consultations.
- Kaizen Physical TherapyminorPhysical therapy provider for Medical Nights, offering injury prevention and rehabilitation consultations.
- Therapeutic Associates (Clayton Anderson)minorMedical Night partner providing physical therapy services and sports medicine expertise.
- Action Reaction PT (Dzuka Lin)minorPhysical therapy partner for Medical Nights offering sports rehabilitation services.
- UW Physical TherapyminorUniversity-affiliated physical therapy program participating in Medical Nights for educational and community outreach.
- Rehab United SeattleminorPhysical therapy provider for Medical Nights, offering sports rehabilitation and injury prevention.
- Salmon Bay PTminorMedical Night partner providing physical therapy consultations for runners and athletes.
- Pursuit PT (Neal O'Neal)minorPhysical therapy partner for Medical Nights offering sports medicine consultations.
- PT ProminorMedical Night partner providing physical therapy services during in-store consultations.
- Legacy Rehab and PerformanceminorRunning-focused physical therapy partner for Medical Nights, specializing in runner rehabilitation.
- MoveMend (Sam Watkins PT, DPT, CSCS)corePhysical therapy partner specializing in sports medicine and rehabilitation, offering consultations during Medical Nights.
- Redeeming SolescoreShoe donation recipient organization. Super Jock n Jill collects and donates shoes regardless of condition to Redeeming Soles for redistribution throughout the community to those in need.
- Seattle DSHScoreShoe donation recipient organization. Donates shoes to Seattle Department of Social and Health Services along with other small local groups for redistribution to community members in need.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Super Jock n Jill competitors and assessment
Company assessmentDirect peers
- Fleet Feet: Fleet Feet is a national running specialty retail chain offering footwear, apparel, and community events including group runs and training programs — directly comparable to Super Jock n Jill's specialty running store model with community-led growth.
- JackRabbit: JackRabbit is a multi-region running specialty retailer focused on premium running footwear, apparel, and personalized fitting — overlapping directly with Super Jock n Jill's core offering of expert fitting and premium brand selection.
- Running Room: Running Room operates specialty running stores combined with structured training clinics and community run programs — a directly comparable specialty running retailer that pairs retail with community education.
- Roadrunner Sports: Roadrunner Sports is a long-running specialty running retailer with strong e-commerce and fitting expertise, directly comparable in product focus (running/walking footwear and apparel) and customer base (runners, walkers, fitness enthusiasts).
Broad incumbents
- REI Co-op: REI is a large Pacific Northwest-based outdoor and sporting goods co-op retailing running footwear alongside broader categories like hiking, cycling, and camping — a broader incumbent operating in the same regional market with overlapping running assortment.
- Dick's Sporting Goods: Dick's Sporting Goods is a national big-box sporting goods retailer carrying HOKA, Brooks, ASICS, and Nike running footwear alongside a broad general merchandise mix — a broad incumbent competing on price and convenience in the same product categories.
- Foot Locker: Foot Locker is a national athletic footwear and apparel retailer carrying many of the same brands (Nike, ASICS, New Balance, Brooks) that Super Jock n Jill stocks, competing on breadth and convenience rather than specialty expertise.
Emerging players
- HOKA (direct): HOKA's direct-to-consumer e-commerce channel sells the same running footwear that Super Jock n Jill retails, bypassing specialty retailers and representing an emerging competitive threat to the traditional specialty store distribution model.
- On (direct): On Running's direct-to-consumer channel and aggressive specialty partnership program is reshaping premium running retail distribution, presenting both partnership opportunity and disintermediation risk for specialty retailers like Super Jock n Jill.
Regional players
- Marathon Sports: Marathon Sports is a New England-based running specialty retailer with community programming and custom fitting — a strong regional comparable showing how independent running stores can scale within a single metro market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Super Jock n Jill social profiles
Digital presenceSuper Jock n Jill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Jock n Jill leadership team
Management profileNumber of profiles
Profiles2 records
Super Jock n Jill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Jock n Jill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Jock n Jill
What does Super Jock n Jill do?
Super Jock n Jill is a specialty retail store selling running, walking, and fitness footwear, apparel, socks, accessories, insoles, nutrition products, and fitness electronics from brands such as HOKA, Altra, ASICS, Brooks, Mizuno, Saucony, New Balance, and Nike. The store also offers kids' shoes, track and cross country spikes, digital gift cards, and hosts community engagement programs including weekly Medical Nights with healthcare providers and Fun Group Runs.
Is Super Jock n Jill a public or private company?
Super Jock n Jill is a private company. It is classified as family owned and is currently operating.
When was Super Jock n Jill founded?
Super Jock n Jill was founded in 1975. It employs 1 to 10 people.
Where is Super Jock n Jill based?
Super Jock n Jill is headquartered in Seattle, United States, in the North America region.
How does Super Jock n Jill make money?
Three revenue lines are on record. Retail Sales - Footwear is the primary driver. The others are retail Sales - Apparel and Accessories and gift Cards.
Who are Super Jock n Jill's main competitors?
Direct peers on record are Fleet Feet, JackRabbit, Running Room and Roadrunner Sports. Broad incumbents are REI Co-op, Dick's Sporting Goods and Foot Locker. Emerging players are HOKA (direct) and On (direct). Marathon Sports is listed as a regional player.
Does Super Jock n Jill have an API?
No public API is recorded for Super Jock n Jill.
What industry is Super Jock n Jill in?
Super Jock n Jill's product category is Running & Fitness Specialty Retail. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 45821 and its SIC code is 5661.