Tag Ascot And Label Company Inc

What Tag Ascot And Label Company Inc does

Tag Ascot And Label Company Inc, doing business as Ascot Tag & Label Co., Inc., is a privately held custom tag and label manufacturer founded in 1976 by Charlie DeFranza and headquartered at 577 N 3rd Street in Newark, New Jersey. The company operates from a single facility where all printing and finishing work is performed on-premises, and it is structured as a family and veteran-owned corporation with a headcount in the 11-50 range. Its serviceable market is domestic B2B customers requiring physical tags, labels, and tickets for production, shipping, inventory control, pricing, retail, identification, baggage, laundry, parking, and similar operational use cases.

The core offering consists of two product lines. Custom Tag Printing covers production tags, shipping tags, inventory control tags, price tags, sale tags, alteration and repair tags, layaway tags, promotional and merchandise tags, identification and testing tags, baggage tags, laundry tags, oversized tags, manifold tags, data processing tags, piecework tickets, scale tickets, and parking lot tickets, spanning simple blank paper products to multi-color synthetic and plastic tags. Custom Label Printing covers die cut, sheeted, UV coated, continuous, and thermal transfer labels. These products are complemented by in-house Tag Finishing Services that handle consecutive and jumbo numbering, bar coding, variable data, film laminating, perforations, die cutting, fiber patch reinforcing, metal eyelets, transfer tape, and knotted, looped, elastic string, and wire attachments. Underlying technology is conventional flexographic/digital/thermal printing and mechanical finishing rather than proprietary software or AI-driven workflows.

Revenue is generated through one-time sales of custom-printed products, with quote-based pricing the company describes as "very competitive." Go-to-market is direct via the company website (ascottag.com) and phone (973-482-0900), supported by a consultative sales motion. The company does not disclose revenue, funding, headcount detail, named customers, partnerships, patents, or any geographic expansion beyond the U.S. domestic market, and operates in a fragmented trade-printing segment where competitive differentiation is primarily local and service-based.

Name

Tag Ascot And Label Company Inc

Legal name

Ascot Tag & Label Co., Inc.

Website

https://ascottag.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Tag Ascot And Label Company Inc is a privately held, family and veteran-owned custom tag and label manufacturer founded in 1976 in Newark, New Jersey, serving U.S. B2B customers with on-premises printing of tags, labels, tickets, and finishing services across operational use cases such as retail, shipping, inventory, and identification.

Ownership category

akta.pro rank

Product category

Custom Tag and Label Manufacturing

NAICS

Packaging and Labeling Services (561910)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE), Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

Keywords

• Custom tag printing
• Custom label manufacturing
• Tag finishing services
• Commercial printing services
• Product identification labels

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Tag and Label Printing: One-time product sales of custom printed tags and labels to businesses. The company manufactures labels and tags of all types with various finishing options, selling finished products to customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ascot Tag & Label Co., Inc. manufactures custom-printed tags and labels and provides tag finishing services such as pinning, folding, stringing, and eyeleting. The company produces product identification and branding labels for business customers, operating from its Newark, NJ facility with on-site finishing capabilities to deliver finished, ready-to-use tags and labels.

Product overview

Ascot Tag & Label Co., Inc. is a custom tag and label printing company offering a unified suite of printing products and finishing services. The core offerings consist of Custom Tag Printing Solutions (producing tags across diverse categories such as production, shipping, inventory control, price, identification, baggage, laundry, and oversized tags) and Custom Label Printing Solutions (manufacturing die cut, sheeted, UV coated, continuous, and thermal transfer labels). These products are complemented by Tag Finishing Services that provide value-added capabilities including numbering, bar coding, variable data, lamination, perforations, die cutting, reinforcements, eyelets, and various string/wire attachment options. The company positions itself as a single-source provider for all tag and label needs, ranging from simple blank paper products to high-tech multi-color synthetic and plastic tags.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Tag Printing Custom-printed tags produced to customer-specified sizes, materials, designs, and quantities for business customers needing product identification, branding, or shipping tags.
• Custom Label Printing Custom-printed labels produced to customer specifications for business buyers requiring branded product labels, packaging labels, or identification labels.
• Tag Finishing Services In-house finishing services including pinning, folding, stringing, and eyeleting that prepare printed tags for immediate use by business customers, eliminating the need to engage a separate finishing vendor.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Avery Dennison: Global pressure-sensitive label materials and specialty label manufacturer with broad retail and industrial exposure. As a broad incumbent, it competes with Ascot in label stock and finished label categories but operates at vastly greater scale and with a much wider product portfolio.
• CCL Industries: World's largest specialty label converter serving consumer products, healthcare, and industrial markets. Comparable as a broad incumbent label printer, though it competes at enterprise scale rather than the small/mid-market custom tag niche Ascot serves.

Direct peers

• Smyth Companies: Custom printing and label solutions provider offering decorative labels, functional labels, and finishing services. Closely comparable as a custom label manufacturer with similar product breadth (labels plus finishing) and B2B customer base, though larger in scale.
• J.J. Merrill Co., Inc. New England-based manufacturer of custom printed tags, tickets, and labels with in-house finishing services. Closely comparable as a small, established tag/label printer with similar product breadth, finishing capabilities, and direct-to-customer B2B sales model.
• American Label & Tag: Manufacturer of custom printed tags, labels, and ribbons serving retail, industrial, and identification markets. Directly comparable as a custom tag/label printer with overlapping product categories (price tags, shipping tags, identification labels).
• Diversified Labeling Solutions: Custom label manufacturer producing prime labels, shrink sleeves, and functional labels for consumer products. Comparable as a custom label converter serving similar B2B end markets, though focused on prime consumer labels rather than Ascot's industrial/retail tag focus.
• Bar Graphic Supply (BGS): Specialty tag and label manufacturer producing custom printed tags, labels, and finishing products for retail, industrial, and identification markets. Directly comparable to Ascot in product mix (tags + labels + finishing) and mid-market B2B go-to-market.
• Midwest Tag & Label Corp. Custom tag and label manufacturer producing a wide range of tags, tickets, and labels with printing and finishing services. Closely matches Ascot's product portfolio (production, inventory, shipping, identification tags) and small/mid-market customer base.

Emerging players

• OnlineLabels.com: E-commerce-first label retailer offering blank and custom-printed labels via online configurator. Comparable in finished label output but represents the digital-first, low-overhead model that increasingly competes with small custom label printers like Ascot.
• Sticker Giant: Online-first custom label and sticker manufacturer offering e-commerce-configured ordering for B2B buyers. Comparable product category (custom labels) but represents the digitally-native, e-commerce-enabled model that Ascot does not operate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ascot-tag-label-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tag Ascot And Label Company Inc