THE KANSAS HORSE COUNCIL INC

What THE KANSAS HORSE COUNCIL INC does

The Kansas Horse Council (KHC), founded in 1992 as a 501(c)-style nonprofit trade association headquartered at 8831 Quail Lane, Suite 201, Manhattan, Kansas, serves as the central statewide membership organization for the Kansas equine industry. It provides education, promotion, and public policy advocacy through membership programs (Individual, Family, Lifetime tiers), a $1 million personal excess liability insurance policy bundled with membership (administered via Equisure, Inc.), the Kansas Equine Directory marketplace, and a specialty license plate program authorized under House Bill 2452 (signed April 17, 2014; sales began January 1, 2015 through all Kansas County Treasurer offices at $30 annually).

Its revenue model combines recurring membership dues, recurring license plate fees routed through state offices, event revenue from EquiFest of Kansas (the state's largest equine exposition) and other regional gatherings, foundation donations to the affiliated KHC Foundation 501c3 (founded 2003), and merchandise sales through an online shop. The organization has no proprietary technology platform; its digital surface consists of a content website, NeonCRM-based online store, the Kansas Equine Directory marketplace, and standard social media channels (Facebook, Instagram).

KHC serves a distributed base of individual horse owners and enthusiasts (primary segment), equine businesses and service providers (boarding, training, farriers, veterinarians, tack), discipline-specific equestrians across nine-plus riding disciplines, youth (via the KHC Kids program), students (via KHC Foundation scholarships), and trail users (via joint membership with Back Country Horsemen of KS). Operations are supported by 1-10 staff led by Executive Director Justine Staten, a Board of Directors, regional directors and representatives across 5 Kansas regions, and discipline liaisons.

Name

THE KANSAS HORSE COUNCIL INC

Legal name

Kansas Horse Council

Website

https://kansashorsecouncil.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kansas Horse Council is a statewide nonprofit trade association, founded 1992 and headquartered in Manhattan, Kansas, that provides advocacy, education, liability insurance, and event programming to individual horse owners, equine businesses, and equestrian enthusiasts across Kansas.

Ownership category

akta.pro rank

Product category

Equine Industry Trade Association

NAICS

Support Activities for Animal Production (115210), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Equine Care & Stable Management (EDAOAOAE)

Keywords

• Equine industry association
• Membership nonprofit services
• Equestrian advocacy
• Horse industry education
• Equine liability insurance

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees provide core organizational revenue, with different tiers including Individual, Family, and Lifetime memberships. Members receive benefits including liability insurance, directory advertising, and event discounts.
2. License Plate Program: $30 annual fee from each license plate sold goes directly to KHC to fund programming and education. Plates available at all Kansas County Treasurer offices for vehicles and trailers. Additional $50 one-time state fee for original purchase.
3. Event Revenue: Revenue generated from EquiFest of Kansas and other events including booth rentals, registration fees, and vendor participation.
4. Foundation Donations: KHC Foundation 501c3 accepts private donations and holds annual Silent Auction at EquiFest to fund scholarship program.
5. Merchandise and Products: Sales of trail books, liability signs, and KHC merchandise through the online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Kansas Horse Council is a statewide nonprofit trade association serving the Kansas equine industry through membership programs (Individual, Family, Lifetime) that bundle a $1M personal excess liability insurance policy, directory advertising, and event discounts. It also operates the Kansas Equine Directory, the Horsemanship Rewards Program, state-authorized specialty license plates, the KHC Foundation scholarship program, and major events such as EquiFest of Kansas. The organization provides education, promotion, and public policy advocacy on behalf of horse owners, equine businesses, and equestrian disciplines across Kansas.

Product overview

The Kansas Horse Council is a non-profit trade association for the Kansas equine industry, not a technology company. Its offerings consist of membership programs (Individual, Family, Lifetime), a Horsemanship Rewards Program, specialty license plates, personal excess liability insurance, and access to the Kansas Equine Directory. The organization also operates the KHC Foundation scholarship program and runs annual events including EquiFest of Kansas and HorseCare 101. Additional offerings include liability warning signs, trail guidebooks, and youth programming through KHC Kids.

Differentiator

Problem solved

Functional benefit

Brands

• EquiFest of Kansas: The state's largest equine exposition featuring world-renowned clinicians, educational sessions, and vendors with everything horse-related.
• HorseCare 101
• Horsemanship Rewards Program
• KHC Foundation

Products and services

• KHC Membership Program Individual, Family, and Lifetime membership options that bundle a $1M personal excess liability insurance policy, free Kansas Equine Directory advertising, newsletter access, event discounts, and legislative advocacy for Kansas horse owners and enthusiasts.
• Horsemanship Rewards Program Rewards program for KHC members that earns points for time spent with equines, including riding, training, volunteering, and competition activities.
• Personal Excess Liability Insurance $1 million personal excess limited liability insurance policy included with KHC membership, covering incidents anywhere and anytime for each horse owned, administered by Equisure, Inc.
• KHC License Plates State-authorized specialty Kansas Horse Council license plates available for cars, trucks, trailers, and passenger vehicles at all Kansas County Treasurer offices, with $30 annual fee supporting KHC programming.
• Kansas Equine Directory Comprehensive online directory listing equine services, businesses, boarding facilities, trainers, veterinarians, farriers, photographers, tack stores, and therapeutic riding centers throughout Kansas, with free listings for KHC members.
• Equine Liability Warning Signs Metal and plastic equine liability warning signs and agritourism liability signs available for purchase, meeting Kansas state statute specifications.
• Equestrian Trails in Kansas Book Free trail guidebook listing public equestrian trails throughout Kansas with maps and contact information, available for $3 shipping.
• KHC Foundation Scholarship Program 501c3 scholarship program providing academic scholarships to members enrolled in accredited trade or college degree programs, funded by donations and an annual Silent Auction at EquiFest.
• EquiFest of Kansas Annual state equine exposition featuring world-renowned clinicians, educational sessions, vendors, equestrian equipment and supplies, and a Silent Auction supporting the KHC Foundation.
• HorseCare 101 Collaborative educational seminar combining lecture and hands-on labs covering various equestrian care and management topics each year.
• KHC Kids Program Youth engagement program offering coloring pages and educational booklets for young equestrian enthusiasts.
• Regional Events and Gatherings Regional gatherings across KHC's five Kansas regions bringing members and non-members together for news updates, industry speakers, and community engagement.

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Back Country Horsemen of KS (BCH-KS)coreStrategic or Co-development PartnerKHC has a memorandum of understanding with BCH-KS, acting as KHC's trails arm - boots on the ground stewards of public trails for equestrian use in Kansas. Joint membership offered into both KHC & BCH-KS.
• United States Equestrian FederationminorGTM or Marketing PartnerKHC members are automatically added as Fan Members of the USEF, enjoying access to USEF member perks and benefits.
• Grass Pad WarehouseminorGTM or Marketing PartnerNational purchasing partner offering KHC members 10% discount on purchases with membership card.
• Equine EquipmentminorGTM or Marketing PartnerPartner company offering KHC members dedicated equine discounts on tractors, construction equipment, zero-turn mowers, farm paint, and arena footing through manufacturer partnerships including New Holland, Exmark, Toro, and Ventrac.
• Better EquineminorGTM or Marketing PartnerLocal purchasing partner offering free shipping or $25 off saddle pads with KHC membership.
• Equisure, Inc.coreImplementation/ SI/ Consulting PartnerAdministers the Personal Excess Liability insurance policy for Association Resource Group (ARG) and affiliates. Contact: 800-752-2472, [email protected].
• Dillons Food StoresminorGTM or Marketing PartnerKHC enrolled in Dillons Community Rewards program - percentage rebate on purchases when members use Rewards card linked to KHC.
• United Horse CoalitionminorOthersKHC affiliate organization committed to helping horses at-risk or in transition.
• American Horse CouncilminorOthersNational affiliate organization representing the horse industry.
• NTRA (National Thoroughbred Racing Association)minorGTM or Marketing PartnerKHC members receive NTRA Advantage benefits including John Deere equine association discount program with savings up to 28% on equipment.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• American Horse Council: National trade association representing the U.S. horse industry; KHC is explicitly affiliated with AHC, making it the national-level counterpart that mirrors KHC's advocacy and policy functions at a federal scale.
• United States Equestrian Federation (USEF): National governing body for equestrian sports in the U.S.; KHC members receive automatic USEF Fan Member status, and USEF shares a member-benefit and discipline-oversight role analogous to KHC's regional scope.
• National Thoroughbred Racing Association (NTRA): National horse-racing industry association offering member discounts and benefits that extend to KHC members; comparable as an industry trade body but specialized to the racing sub-segment.

Regional players

• Texas Horse Industry Association: State-level horse council in Texas offering comparable membership, advocacy, insurance, and event programming for a different state constituency; structurally identical model to KHC, serving as a benchmark peer.

Direct peers

• Back Country Horsemen of America: National trails-focused equestrian organization with which KHC partners via an MOU; directly comparable in mission of trail stewardship, public-land advocacy, and equestrian access — the same audience KHC's trails committee serves.
• United Horse Coalition: Affiliate of KHC and AHC focused on at-risk and transitioning horses; comparable non-profit model addressing welfare and education, with a similar volunteer-driven, donation-funded structure.

Others

• Equisure, Inc. Insurance administrator that provides the $1M personal excess liability policy bundled into KHC memberships; a key enabling partner that also serves similar policies for other equine associations nationally.

Emerging players

• The Right Horse Initiative: Adoption-focused equine welfare initiative; comparable as a non-profit industry-advocacy entity with overlap in welfare, education, and member-engagement programming aimed at the horse-owning community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kansashorse
• Instagraminstagram.com/kansashorsecouncil
• LinkedInlinkedin.com/company/the-kansas-horse-council-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE KANSAS HORSE COUNCIL INC