St. Roch Market

What St. Roch Market does

St. Roch Market is a historic New Orleans food hall located at 2381 St. Claude Avenue, continuously operating since 1875 and currently managed by Market Staples LLC under owner-operator Kevin Pedeaux, who assumed control in 2023 under a 30-year lease. The venue functions as an incubator for independent food businesses, housing approximately eleven independently operated vendor stalls spanning Southern breakfast and lunch, coffee, Egyptian, Burmese/Malaysian, poke and sushi, charcuterie, Italian, fresh juice, an oyster bar, and a full-service bar (Roch's Reprieve) — with no chains or franchises permitted. The operator earns revenue primarily through stall rentals, ownership of the bar, private event bookings for groups of 10 to 200+ guests, and ancillary merchandise and gift card sales. Counter-service ordering is the standard customer experience, supplemented by online ordering through the Sauce platform and Square-powered gift cards and merchandise.

The technology stack is intentionally lightweight and entirely third-party: Square handles POS, gift cards, merchandise, and CR Coffee's online ordering; Sauce powers pickup and delivery for six vendors; Airtable captures private event inquiries; and Workstream supports hiring. The operator does not maintain a proprietary platform or data infrastructure. Customer segments span local neighborhood residents (St. Roch, Marigny, Bywater), New Orleans visitors and festival attendees within walking distance of the French Quarter, corporate and tour groups booking private events, and food entrepreneurs entering via the vendor application program that uses pop-ups to vet concepts before permanent stall commitment.

Distribution is concentrated at the single physical venue, supplemented by event-driven corporate and tourism channels and direct-to-consumer online ordering through vendor-level integrations. The operator's growth posture since 2023 has emphasized filling the vendor roster, adding new cuisines and dayparts (including a 2026 dinner service), and launching a packaged CPG collaboration (CR Coffee Canopy porter with Ecology Beer Creative in March 2026). Pricing is value-led, with happy hour at $1 oysters, $4 drafts, and $7 cocktails Monday-Friday 3-5pm, and weekend brunch mimosas at $5 — positioning the market as a high-traffic neighborhood gathering place rather than a premium tourist venue.

Name

St. Roch Market

Legal name

Market Staples LLC

Website

https://strochmarket.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Roch Market is a historic New Orleans food hall and vendor incubator operating since 1875, housing eleven independent food and beverage vendors under one roof at 2381 St. Claude Avenue. It serves local residents, tourists, corporate groups, and food entrepreneurs through counter-service dining, private events, and a curated vendor application program.

Ownership category

akta.pro rank

Product category

Food Hall Hospitality

NAICS

Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Street Stalls & Hawker Stands (THAFAHAD)

Keywords

• Historic food hall
• Independent food vendors
• Vendor incubator program
• Craft cocktail bar
• Private event venue

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vendor Stall Rentals: Independent food vendors lease stalls within the market, paying rent to Market Staples LLC. Each vendor operates their own counter, serves their own cuisine, and manages their own staff. This incubator model provides low startup costs for food entrepreneurs while generating rental income for the market operator.
2. Food & Beverage Sales: Each vendor generates revenue through counter-service food and beverage sales. The market houses 12+ vendors including Southern breakfast/lunch, coffee, Burmese/Malaysian, Egyptian, poke/sushi, Italian, charcuterie, fresh juice, and oyster bar. Beverages include craft cocktails at Roch's Reprieve bar.
3. Bar Operations (Roch's Reprieve): Full-service bar within the market serving craft cocktails, bourbon flights, draft beer, wine, and frozen cocktails. Happy Hour M-F 3-5pm drives weekday traffic with $1 oysters, $4 drafts, $7 cocktails. Wine Tasting Thursdays feature free tastings with 10% off bottles.
4. Private Events & Catering: The market books private events for corporate groups, celebrations, fundraisers, and tour groups. Events feature reserved sections between cast iron columns, gift cards for vendor hopping, and dedicated attendants. Groups of 10-200+ supported. Individual vendors also offer catering services for off-site events.
5. Merchandise & Gift Cards: Market sells merchandise including the St. Roch Market/CR Coffee mug and 150th anniversary Comfort Colors t-shirts. Gift cards available through Square for use across all vendors. Geoff and coffee accessories also sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

St. Roch Market operates a 150-year-old New Orleans food hall at 2381 St. Claude Avenue, leasing stalls to 11 independent food vendors who each run their own counter and serve a distinct cuisine (Southern, coffee, Egyptian, Burmese/Malaysian, poke/sushi, charcuterie, Italian, fresh juice, oysters, full bar). The market functions as an incubator for food entrepreneurs and supplements vendor operations with private events for groups of 10-200 guests, weekly programming (happy hour, trivia, wine tastings, brunch), and gift card/merchandise sales.

Product overview

St. Roch Market is a single historic food hall venue (not a software platform) operating as an incubator for independent food businesses. The main offering is the physical market at 2381 St. Claude Ave, New Orleans, featuring 11 independently operated vendor stalls: Chef Charles Bistreaux (Southern breakfast/lunch), CR Coffee (coffee/espresso), Dolma (Egyptian/Middle Eastern), Frsh Juice (cold-pressed juices/smoothies), Laksa (Burmese/Malaysian), Lin's Poke & Sushi (poke/sushi), Not Ya Maw Kitchen (elevated NOLA), Olive & Co (charcuterie/cheese), Padrona (Italian), Roch's Reprieve (full bar), and Salted Pearl Oyster Bar (seafood/oysters). Supporting services include private events hosting (up to 200 guests), online ordering via GetSauce integration, gift cards through Square, a vendor application/incubator program, and weekly happenings (happy hour, trivia, wine tastings, brunch).

Differentiator

Problem solved

Functional benefit

Products and services

• St. Roch Market Food Hall Historic New Orleans food hall housing 11+ independently operated vendor stalls under one roof at 2381 St. Claude Avenue, serving a wide variety of cuisines alongside a full bar.
• Chef Charles Bistreaux Southern breakfast and lunch vendor counter serving creamy grits, biscuits and gravy, NOLA shrimp and crawfish, blackened catfish, and shrimp and ribeye burgers.
• CR Coffee Coffee and espresso counter serving Coast Roast beans roasted on antique roasters, including cold brew, lattes, and specialty drinks, with standalone online ordering and catering via a Square site.
• Dolma Egyptian-style Middle Eastern counter serving falafel, shawarma, hummus, baba ganoush, and grape leaves with Mediterranean flavors.
• Frsh Juice Cold-pressed juices, smoothies, and acai bowls made with real ingredients and no artificial additives.
• Laksa Southeast Asian counter featuring Burmese and Malaysian comfort food, including rich curries, noodle soups, and the signature namesake laksa.
• Lin's Poke & Sushi Build-your-own poke bowls, handrolls, chirashi, and the "sushirito" made with fresh fish and bold combinations.
• Not Ya Maw Kitchen Elevated New Orleans counter by Chef Myron Hartford serving fried catfish, St. Roch stuffed bell peppers, Southern fried pork chops, and loaded NYM Gumbo.
• Olive & Co Rustic charcuterie and cheese counter serving curated boards, fancy grilled cheeses, salads, and artisanal provisions.
• Padrona Italian comfort food counter featuring pasta, paninis, plates, ossobuco, and gelato made with old-world technique and a New Orleans sensibility.
• Roch's Reprieve Full-service bar serving craft cocktails (including the Zanzibar Boogie frozen tiki cocktail), bourbon flights, local drafts, and an extensive wine list from global regions.
• Salted Pearl Oyster Bar Fresh Gulf oyster bar sourcing from a fourth-generation St. Bernard Parish farm, serving oysters raw, charbroiled, or Rockefeller alongside Gulf seafood entrees and daily happy hour 3-5pm.
• Private Events Hosting Event hosting service offering reserved sections in the historic food hall for groups of 10-200 guests, with dedicated market attendant and gift card coordination for vendor hopping.
• CR Coffee Canopy Porter Small-batch coffee and vanilla porter collaboration at 5.8% ABV and 29 IBU, brewed by CR Coffee and Ecology Beer Creative.

Quantifiable outcome

• Every vendor stall filled within first year of Kevin Pedeaux taking over operations (2024)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Ecology Beer CreativeflagshipStrategic or Co-development Partner · 9 March 2026CR Coffee (Kevin Pedeaux's company) partnered with Ecology Beer Creative to brew CR Coffee Canopy, a small-batch coffee and vanilla porter at 5.8% ABV and 29 IBU. CR Coffee supplies the beans, Ecology handles brewing at their Central City taproom (1401 Baronne Street). Mark Wilson, former Brewmaster at Abita Brewing Company (Louisiana's largest craft brewery), leads Ecology's brewing operations. This is described as the first release in a potential ongoing collaboration.
• Coast Roast CoffeecoreTechnology or IntegrationCR Coffee Shop serves Coast Roast beans roasted on antique roasters. Coast Roast has been supplying coffee since 2015 when CR Coffee opened as one of the market's original vendors. Same coffee served in restaurants across New Orleans. Kevin Pedeaux has been roasting since 2009 using this approach.
• Wine Distributors (Various)coreChannel Partner/ Reseller/ DistributorMultiple wine distributors supply Roch's Reprieve's extensive wine list. Thursday tastings feature rotating distributors' representatives. Vendors include wine from France, Italy, Oregon, Greece, Chile, Spain, Argentina, and South Africa. Featured distributors include Vino Wholesale (rep Wesley Kohler-Bergene).
• Louisiana Trivia & Challenge EntertainmentminorGTM or Marketing PartnerWeekly Trivia Mondays event presented by Louisiana Trivia and Challenge Entertainment. Free to play, prizes for winners. Runs every Monday at 6:30pm. Partnership drives midweek foot traffic and community engagement.
• Hollowed Ground ProductionsminorImplementation/ SI/ Consulting PartnerEvents coordinator Lisa Carbonari of Hollowed Ground Productions collaborates with Kevin Pedeaux on private event bookings. Lisa appears in Coffee with Kevin video discussing what makes hosting at St. Roch different from other venues.
• Sauce (Online Ordering Platform)coreTechnology or IntegrationMultiple vendors integrated with Sauce platform (getsauce.com) for online ordering, pickup, and delivery. Includes Dolma, Padrona, Olive & Co, Lin's Poke & Sushi, Laksa, and Frsh Juice.
• Square (POS & E-commerce)coreTechnology or IntegrationSquare powers gift card sales, merchandise store, and CR Coffee's standalone ordering site. Newsletter signup also directs to Square customer programs.
• Fourth-Generation Oyster Farm (St. Bernard Parish)coreChannel Partner/ Reseller/ DistributorSalted Pearl Oyster Bar sources fresh Gulf oysters from a fourth-generation oyster farm located just 30 minutes away in St. Bernard Parish. Oysters arrive fresh daily, plump and sweet, shucked to order. This close supply chain ensures quality and supports Louisiana seafood industry.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Urbanspace: New York City food hall operator running multiple food hall venues (Vanderbilt, Garment District, WTC) with independent food vendors on a similar multi-vendor counter-service model. Direct peer in operating model, though focused on Manhattan office and tourist traffic.
• Pythian Market: New Orleans food hall in the Warehouse District operating on a similar multi-vendor counter-service model with local independent operators. Directly comparable as a same-city competitor targeting overlapping neighborhood and tourist customers with diverse cuisine stalls under one roof.
• Ponce City Market: Atlanta food hall and mixed-use destination housed in a historic Sears, Roebuck & Co. building, featuring independent food vendors, retail, and event spaces. Highly comparable in combining historic landmark architecture with a curated independent food vendor model and event hosting.
• Time Out Market: Curated food hall concept operating in multiple cities (Miami, Boston, New York, Chicago, Montreal, Dubai) with chef-driven independent restaurant stalls under one roof. Directly comparable in model and vendor structure, though Time Out operates at significantly larger scale and as a multi-location brand.
• Gotham West Market: Hell's Kitchen New York food hall featuring independent food vendors in a curated counter-service format. Direct peer in independent-vendor curated food hall model, though smaller in vendor count and without a comparable heritage architectural story.

Broad incumbents

• Chelsea Market: Iconic New York City food hall and retail destination in a historic Nabisco factory building with diverse food vendors and shops. Comparable as a heritage-architecture multi-vendor food hall, but operates at much larger scale and is owned by a major real estate investment platform.
• Reading Terminal Market: Historic Philadelphia public market operating since 1893 with independent food vendors and merchants under one roof. Directly comparable in heritage-architecture independent vendor model and counter-service format, though larger in scale and operating as a non-profit public market.
• Pike Place Market: Historic Seattle public market operating since 1907 with independent food vendors, fishmongers, and farmers. Comparable in heritage-architecture public market concept and independent vendor model, though Pike Place is a large multi-building public market with significant tourist and retail traffic beyond food.

Regional players

• Crescent City Farmers Market: New Orleans area farmers market operator running multiple weekly markets featuring local food producers, vendors, and prepared food sellers. Comparable as a regional venue supporting independent food businesses, though operates as recurring outdoor markets rather than an enclosed food hall.
• Frenchmen Street Vendors (New Orleans): Collection of independent food, drink, and retail vendors along Frenchmen Street in the Marigny neighborhood of New Orleans. Comparable as a multi-vendor independent food and beverage destination in the same city, though operates as a street-level open-air market rather than an enclosed food hall.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StRoch_Market
• YouTubeyoutube.com/coffeewithkevin
• Facebookfacebook.com/st.rochmarket
• Instagraminstagram.com/st.rochmarket
• TikToktiktok.com/@strochmarket
• LinkedInlinkedin.com/company/st.-roch-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Roch Market