Spicy Pie

Name

Spicy Pie

Legal name

Spicy Pie Pizza

Website

https://www.pizzagrindersbeer.com

Company type

Private

Operating status

Operating

Short description

Spicy Pie is a privately held regional pizza and casual dining chain in North Dakota, operating three locations in Fargo, West Fargo, and Minot that serve New York style pizza, grinders, Mexican-inspired items, wings, and desserts for dine-in, pickup, delivery, catering, and events under the parent entity EPIC Companies.

Ownership category

akta.pro rank

Product category

Pizza & Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Casual pizza dining
• New York style pizza
• Grinder sandwiches
• Restaurant catering services
• Food delivery and pickup

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Full-service dine-in restaurant operations at Downtown Fargo and Minot locations. Minot location includes a full-service bar.
2. Food Delivery and Pick-up: Online ordering through SpotOn platform for delivery and pick-up services at both locations.
3. Catering Services: Catering menu available for events of all sizes, with customizable menu items from pizza to tacos to desserts. Contact via phone 7012055003 or email.
4. Loyalty Rewards Program: Spicy Rewards program where customers earn 1 Spot per $1 spent and receive $5 Reward for every 40 Spots. Birthday free Dippin' Dots and Pizza of the Month discounts drive repeat purchases.
5. Sauce and Merchandise Sales: Signature red and white grinder sauces are available for purchase separately from food items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Spicy Pie operates a casual dining restaurant concept serving hand-tossed, made-to-order New York style pizza (full pies, slices, flatbreads, gluten-friendly), grinder/sub sandwiches, Mexican-inspired dishes (tacos, tostadas, nachos), wings, sides, desserts, and beverages across dine-in, pickup, and delivery. The menu is complemented by signature red and white grinder sauces available for separate purchase, catering for events, gift cards, and the Spicy Rewards loyalty program.

Product overview

Spicy Pie is a regional pizza and casual dining restaurant chain operating under the unified brand 'Spicy Pie Pizza' across multiple North Dakota locations (Downtown Fargo, West Fargo, Minot). Its core product portfolio centers on hand-tossed, made-to-order New York style pizzas (available as full pies, slices, flatbreads, and gluten-friendly), complemented by grinder sandwiches (6" and 12" sub/hoagie style), a Mexican menu (tacos, nachos, tostadas, taco salad), and wings/sweets/sides. The company also operates signature sauce products (Red & White Grinder Sauce) available for retail purchase. Supporting offerings include catering services, the Spicy Rewards loyalty program, gift cards, and online ordering via SpotOn for dine-in, pick-up, and delivery at both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• New York Style Pizza Hand-tossed, made-to-order New York style pizzas available in 18-inch XL pies, slices, flatbreads, and gluten-friendly formats. Customers can build their own or choose from signature varieties such as The PBR, The Carnivore, Spicy Hawaiian, Taco Pie, Bacon Mac, Supreme, Not-So-Skinny Vinny, Buffalo Chicken, BBQ Chicken, and Chicken Bacon Ranch. Targeted at local consumers seeking premium, customizable pizza.
• Grinder Sandwiches Sub/hoagie-style sandwiches served on handmade long soft rolls, available in 6-inch and 12-inch sizes, prepared cold, warmed, or baked. Options include Build Your Own, Ham/Turkey/Salami, The Ultimate, The Taco, and Chicken Bacon Ranch. Sandwiches come with Swiss-American cheese, shredded lettuce, and Spicy Pie's signature red and white grinder sauces.
• Mexican Menu Items Mexican-inspired items including Tostadas ($2.00), Tacos ($3.00 each, hard or soft shell with taco meat or shredded smoked chicken), Nachos ($10.00), Taco Salad ($6.35), Chips & Guacamole ($5.50), and Chips & Homemade Salsa ($4.00). Made fresh daily with handmade tortillas and chips.
• Wings, Sides, and Desserts Wings available bone-in and boneless in sauces (Mango Habanero, Garlic Parmesan, BBQ, Buffalo, Sweet Thai Chili) as single orders ($9.50) or buckets ($26.00). Sides include Garlic Knots, Mac & Cheese, Bread Bites, and Side Salad. Desserts include Zeppolis, Dessert Knots, Peanut Butter Krispy Bars, and Dippin' Dots ice cream.
• Signature Red and White Grinder Sauces House-made signature sauces — a tomato-based red grinder sauce with savory spices and a mayonnaise-based white grinder sauce with spices — used across pizzas, grinders, and other menu items. Available for separate purchase as a standalone retail product.
• Catering Service Full-service catering offering customizable menu selections across pizza, grinders, Mexican items, and desserts for events of any size. Inquiries handled directly via phone (7012055003) and email ([email protected]), with a catering menu PDF available on the website.
• Spicy Rewards Loyalty Program Loyalty program where members earn 1 Spot per $1 spent, receive a $5 Reward for every 40 Spots earned, get a free Dippin' Dots on their birthday, and receive Pizza of the Month discounts and early access to new items and special offers. Email opt-in required for enrollment.
• Gift Cards Gift cards available for purchase for all occasions, with inquiries handled via an online form on the Spicy Pie website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SpotOncoreTechnology or IntegrationSpotOn provides the online ordering and payment platform for Spicy Pie's website. Customers can order online for pick-up and delivery at both Downtown Fargo and Minot locations through dedicated SpotOn URLs.
• Saputo CheeseminorOthersSaputo is a cheese supplier providing the special Saputo cheese used on Spicy Pie pizzas. This cheese contributes to the unique taste profile that cannot be replicated on the Midwest prairie.
• Alta Cucina TomatoesminorOthersAlta Cucina is a tomato supplier providing outstanding tomatoes for Spicy Pie pizzas, sourced from California, contributing to the unique flavor experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Godfather's Pizza: Regional pizza chain with multi-unit franchise model focused on traditional and specialty pizzas. Highly comparable to Spicy Pie as a regional multi-location pizza operator competing against national chains in smaller markets.
• Marco's Pizza: Growing franchised pizza chain emphasizing fresh dough made daily and premium ingredients, with strong Midwest presence. Directly comparable to Spicy Pie on positioning (fresh dough, ingredient quality) and target market (Mid-tier US cities).
• Jet's Pizza: Regional pizza chain known for deep-dish Detroit-style pizza with multi-unit franchise model. Comparable regional chain competing in similar mid-size markets with a differentiated pizza style.
• Happy Joe's Pizza & Ice Cream: Midwest-based regional pizza chain that, like Spicy Pie, offers pizza alongside dessert items (ice cream). Comparable footprint and family-friendly positioning in smaller Midwest markets.

Broad incumbents

• Pizza Hut: National pizza QSR chain with dine-in, carryout, and delivery. Competes with Spicy Pie on the same pizza/grinders/wings occasions across the same ND geography, but operates at vastly larger scale and broader menu.
• Domino's Pizza: Dominant national pizza delivery and carryout chain with strong digital ordering platform. Overlaps directly with Spicy Pie on the pickup and delivery pizza occasion in Fargo and Minot.
• Papa John's Pizza: National pizza chain competing on quality of ingredients and delivery. Directly comparable to Spicy Pie's positioning around better ingredients (Saputo-style premium cheese, California tomatoes).

Emerging players

• Blaze Pizza: Fast-casual pizza chain with build-your-own model and made-to-order preparation. Comparable to Spicy Pie on the made-to-order, customizable pizza positioning, though at larger scale and more urban footprint.
• MOD Pizza: Fast-casual pizza chain focused on made-to-order customizable pizzas. Closely comparable to Spicy Pie's "Build Your Own" pizza model and made-to-order positioning, though operating at chain scale.

Regional players

• Round Table Pizza: West Coast regional pizza chain with dine-in and family-restaurant positioning. Comparable regional multi-location pizza operator with dine-in emphasis, though primarily serving a different US geography than Spicy Pie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spicypiend
• Instagraminstagram.com/ndspicypiepizza
• TikToktiktok.com/@spicypiepizzand
• LinkedInlinkedin.com/company/spicy-pie-pizza-nd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spicy Pie