Roanoke Cooperative Association, Ltd.

What Roanoke Cooperative Association, Ltd. does

Roanoke Cooperative Association, Ltd. (d/b/a Roanoke Co+op) is a member-owned natural foods grocery cooperative incorporated in Virginia in 1975 and operating two retail storefronts in Roanoke, Virginia — a flagship at 1319 Grandin Rd SW (open daily 7 AM–9 PM with full deli service) and a secondary location at Center in the Square downtown (1 Market Sq SE). The cooperative sells local, organic, and natural grocery items together with a full deli operation featuring a hot bar ($10.99/lb), soup bar ($5.99–$11.99), juice and smoothie bar, and signature sandwiches, supported by an in-house online ordering channel (Co+op Curbside via storebyweb.com) that enables pickup at the Grandin store with EBT/SNAP payment acceptance.

The business is funded entirely through member equity: each of the 6,400+ owners has purchased at least one $25 share, with eight shares ($200) required for full vesting, granting voting rights, patronage rebate eligibility, and access to Owner Rewards (1 point per $1 spent). The cooperative participates in the National Co+op Grocers (NCG) network of 148 food co-ops representing $2.4B in combined sales, which provides bulk purchasing power, shared marketing programs (Co+op Deals, Fresh Deals, Co+op Basics), and a national mobile app. Community giving programs include the Change! round-up initiative (over $356k raised since 2013) and the Virginia Fresh Match SNAP-doubling program ($57,249 redeemed by shoppers in 2025).

The cooperative generated $8.87M in 2025 sales, returning over $4.4M to owners through various programs and paying over $500k to local producers. It is governed by a 10-member elected Board of Directors (currently chaired by President Brent Cochran, term 2025–2029) and operated by a general manager and functional managers across finance, HR, marketing, wellness, produce, deli, and front-end operations. There is no private equity, venture capital, or parent company involvement; the entity is structured as a cooperative with no IPO plans.

Name

Roanoke Cooperative Association, Ltd.

Legal name

Roanoke Cooperative Association, Ltd.

Website

https://roanoke.coop

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Roanoke Cooperative Association, Ltd. (Roanoke Co+op) is a member-owned natural foods grocery cooperative operating two retail stores in Roanoke, Virginia, serving 6,400+ member-owners and the general public with organic and local products, a full deli, and curbside pickup.

Ownership category

akta.pro rank

Product category

Natural Foods Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industries

Food Co-ops with In-Store Prepared Foods & Deli (CRAHALAF), Natural/Organic Supermarkets & Chains (CRAHAEAA)

Keywords

• Natural foods grocery
• Cooperative retail store
• Organic food market
• Local produce retail
• Specialty grocery deli

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Grocery Sales: Revenue from sale of natural, organic, and local food products across two retail locations. Includes produce, deli, wellness, and general grocery categories. Sales reached $8.87M in 2025.
2. Deli and Prepared Foods: Hot bar, salad bar, soup bar, signature sandwiches, ready-to-cook meals, and juice/smoothie bar sold by weight and unit pricing. Contributes to overall store revenue.
3. Member Ownership Shares: Sale of co-op ownership shares at $25 each. Members purchase 8 shares ($200 one-time or $25/year) to become vested owners with voting rights and patronage rebate eligibility.
4. Co+op Curbside Service Fee: $5 service fee per curbside order (currently promotional through August 31st). Covers operational cost of the pickup service, not intended as profit center.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Roanoke Co+op operates two member-owned retail grocery stores in the Roanoke Valley selling natural, organic, and locally-sourced foods, complemented by a full in-store deli with hot bar, salad bar, soup bar, sandwiches, and juice/smoothie bar. It also offers Co+op Curbside online grocery ordering with pickup at the Grandin store, a member ownership program ($25 per share, 8 shares for full vesting), and Owner Rewards loyalty points redeemable for discounts.

Product overview

Roanoke Co+op is a retail food cooperative operating two natural foods grocery stores in the Roanoke Valley, Virginia. The company's core offering is its retail grocery operations at Grandin Village and Downtown locations. Supporting this core business, the co-op offers multiple integrated services: Co+op Curbside online ordering with vehicle pickup, a full-service deli with hot bar, salad bar, soup bar, and juice/smoothie bar, and owner rewards programs including patronage dividends. The co-op participates in the National Co+op Grocers network through shared promotional programs including Co+op Deals (national sales flyers), Fresh Deals (produce promotions), and Co+op Basics (budget items). Virginia Fresh Match doubles SNAP benefits on produce. The company also operates Change! for our Community, a round-up donation program. The co-op has 6,400+ owner-members and reported $8.87 million in 2025 sales.

Differentiator

Problem solved

Functional benefit

Brands

• Co+op Curbside: Online grocery ordering and curbside pick-up service for the Grandin store location.
• Co+op Deli
• Owner Rewards
• Co+op Deals
• Fresh Deals
• Co+op Basics
• Virginia Fresh Match

Products and services

• Roanoke Co+op Retail Grocery Stores
• Co+op Curbside Online Ordering
• Co+op Deli
• Co-op Ownership (Membership Shares)
• Co+op Deals Mobile App
• Virginia Fresh Match (SNAP Doubling)

Quantifiable outcome

• $500k+ paid to local producers annually
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• CHANGE! for our Community Program RecipientsminorGTM or Marketing Partner · 1 January 2013Monthly round-up donation program supporting local nonprofits. 2026 recipients include: Lick Run CDC, Roanoke Asylum-Seekers Support Network, LEAP, Children's Trust, AFSP-Virginia, Grandin Theatre Foundation, West End Center for Youth, Habitat Humanity Roanoke Valley, The Bridge Institute, Saint Francis Service Dogs, Roanoke Foodshed Network, and SWVA Wildlife Center.
• National Co+op Grocers (NCG)coreStrategic or Co-development PartnerNCG is a business services cooperative for retail food co-ops representing 148 food co-ops operating nearly 200 stores in 38 states with combined annual sales of $2.4 billion and serving over 1.3 million consumer-owners. Provides unified marketing, bulk purchasing power, and operational resources while maintaining individual co-op autonomy.
• Virginia Fresh MatchcoreStrategic or Co-development PartnerNetwork of farmers markets, mobile markets, and community food stores across Virginia offering nutrition incentives that double SNAP dollars spent on fruits and vegetables. Roanoke Co+op is a participating location. Local Environmental Agriculture Project (LEAP) serves as fiscal sponsor.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wheatsville Food Co-op: Texas-based member-owned food co-op operating multiple retail locations focused on natural, organic, and local products with member-owner governance and community impact programs — directly comparable in cooperative structure, product mix, and mission to Roanoke Co+op.
• Seward Co-op: Minneapolis-based member-owned food co-op with multiple stores offering natural/organic groceries, deli/prepared foods, curbside pickup, and strong community giving programs — closely aligned in operating model and community-led GTM with Roanoke Co+op.
• New Seasons Market: West Coast community-focused natural and organic grocery chain with prepared foods, deli, and strong local-producer emphasis — comparable in assortment, community-led positioning, and prepared-foods offering to Roanoke Co+op.
• PCC Community Markets: Large Seattle-area member-owned natural foods grocery co-op with multiple stores, deli/café operations, patronage rebates, and strong local-producer focus — a scaled-up analog of Roanoke Co+op's member-owned natural foods model.
• Davis Food Co-op: California-based member-owned natural foods co-op with retail grocery, deli, and community-focused mission including local producer support — highly comparable in scale, structure, and community-led operations to Roanoke Co+op.
• Natural Grocers by Vitamin Cottage: Public natural and organic grocery chain emphasizing strict ingredient standards, local-producer partnerships, and community education — competes for the same health-conscious natural-foods shopper in similar mid-sized markets as Roanoke Co+op.

Regional players

• Wegmans Food Markets: Large regional grocery chain with strong natural/organic assortment, prepared foods, and curbside pickup, expanding selectively in the Mid-Atlantic — a potential future competitive entrant in the broader Roanoke/Southwest Virginia market.

Others

• National Co+op Grocers (NCG): Business services cooperative serving 148 retail food co-ops with combined $2.4B in sales — Roanoke Co+op's own service partner providing purchasing, marketing, and operational scale rather than a direct retail competitor.

Broad incumbents

• Sprouts Farmers Market: Large specialty grocer focused on fresh, natural, and organic products at value pricing with growing store footprint across the U.S. — a broader incumbent competing for the same natural-foods customer and encroaching into regional markets like Roanoke's.
• Whole Foods Market: Amazon-owned national premium natural and organic supermarket chain with broad assortment and strong brand — a large-scale incumbent competing for health-conscious and ethically-sourced shoppers that Roanoke Co+op targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roanokecoop
• LinkedInlinkedin.com/company/roanoke-co-op

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roanoke Cooperative Association, Ltd.