What Suzuran Medical Inc. does

Suzuran Medical Inc. (スズラン株式会社) is a Nagoya-headquartered Japanese manufacturer of medical dressings, hygiene products, cosmetics, and baby care goods. The corporate entity was established in 1935 as Kunieda Sanitary Materials Co., Ltd. (国枝衛生材料株式会社) and reorganized as Suzuran in 1958, with cotton processing operations tracing back to 1836. The group operates four wholly-owned manufacturing subsidiaries — Suzuran Medical Shanghai (ISO 9001 since 2000, ISO 13485 since 2005), Suzuran Medical Suzhou (ISO 9001 since 2003, ISO 13485 since 2005), Yancheng Suzuran Textile Science & Technology, and Suzuran Vietnam (ISO 9001 since November 2021, nonwoven fabric) — alongside the Japanese headquarters.

The company runs a dual-channel commercial model. A direct B2B sales force, anchored at the head office sales division (本社営業部) and Tokyo branch, supplies hospitals, clinics, and nursing care facilities with medical gauze, sterile gauze, bandages, masks, T-belts, and infection control products. A D2C e-commerce platform (shop-suzuran.net) sells consumer-facing products under five sub-brands: CareAid (home healthcare wound care), Lilybell (cosmetic cotton), Suzuran Baby, First Care, and Air Space. Core technology is cotton fiber processing and medical textile manufacturing; the group holds ECOTEX Standard 100 Class 1 (infant-grade, since 2008) and GOTS organic textile certification (since 2021) on top of ISO 9001 and ISO 13485 across its facilities.

Revenue mechanics are one-time product sales across both channels; no subscription, licensing, or service revenue model is in evidence. The firm is privately held, founder-family led (Yasuhiro Kunieda as President and Representative Director), with no disclosed funding rounds or public listing. Recent strategic activity has been defensive (East Japan Logistics Center closure in March 2023, English-name rebrand in 2020) alongside supply-chain diversification into Vietnam and organic certification.

Name

Suzuran Medical Inc.

Legal name

SUZURAN MEDICAL INC.

Website

https://suzuran-corp.co.jp

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Suzuran Medical Inc. is a Nagoya-headquartered Japanese manufacturer of medical dressings, hygiene products, cosmetic cotton, and baby care goods, serving medical institutions via B2B direct sales and consumers via D2C e-commerce under the CareAid, Lilybell, and Suzuran Baby sub-brands.

Ownership category

akta.pro rank

Product category

Medical Dressings and Consumer Hygiene Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical & Hygiene Technical Textiles (Gauze/Drapes/Wipes/Barrier Fabrics) (IMAOADAD)

akta.pro secondary industries

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)

Keywords

• Medical dressings manufacturing
• Consumer hygiene products
• Cosmetic cotton products
• Baby care goods
• Medical textile supplies

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce Sales: Direct sales to consumers through company-operated online shopping platform (shop-suzuran.net), offering consumer products including masks, baby care items, home medical supplies, and cosmetic cotton products.
2. Medical Institution B2B Sales: Sales of medical supplies including gauze, bandages, cotton products, masks, and infection control products to hospitals and medical facilities through direct sales force.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Suzuran Medical Inc. manufactures and sells medical dressings and supplies (gauze, bandages, sterile gauze, masks, T-belts, triangular bandages), home healthcare products under the CareAid brand, cosmetic cotton items under the Lilybell brand, baby care products under the Suzuran Baby brand, and general hygiene/sanitary products under the First Care brand. The company operates its own e-commerce storefront (shop-suzuran.net) for direct-to-consumer sales and a dedicated B2B sales force for medical institutions, with manufacturing carried out in Japan, China, and Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• ケアエイド (CareAid): 在宅医療用品ブランド。病院の品質を家庭に届ける products including wound care supplies, gauze, and cotton sheets for home medical care.
• リリーベル (Lilybell)
• スズランベビー (Suzuran Baby)

Products and services

• Medical dressings and supplies (gauze, bandages, sterile gauze, masks, T-belts, triangular bandages) Medical-grade dressings, sterile gauze, bandages, masks, T-belts, triangular bandages, and related consumables manufactured for hospitals, clinics, and nursing care facilities under ISO13485 certification.
• CareAid (ケアエイド) home healthcare products Home healthcare product line including wound care supplies (pore-aki polypad, wound protection gauze, Y-cut gauze), alcohol cotton swabs, and cleaning sheets for home nursing care, marketed under the CareAid brand.
• Lilybell (リリーベル) cosmetic cotton products Cotton-based cosmetic products including cleansing cotton, cotton puffs, cotton pads, water cotton, and cosmetic towels designed for facial care and makeup removal with skin-friendly materials.
• Suzuran Baby (スズランベビー) baby care products Baby care products including gauze handkerchiefs, bath gauze, sweat pads, cotton swabs, antibacterial cut cotton, and potty sheets designed for sensitive baby skin.
• First Care (ファーストケア) hygiene products General hygiene and sanitary products including organic cotton masks, non-woven masks, gauze masks, lint cloth, T-belts, and triangular bandages intended for consumer household use.
• Suzuran direct e-commerce store (shop-suzuran.net) Proprietary e-commerce storefront operated by Suzuran Medical for direct online sales of masks, baby care items, home medical supplies, and cosmetic cotton products to Japanese consumers.

Quantifiable outcome

• Products donated to all pregnant women in Nagoya and Aichi Prefecture (90,000 masks)
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Medical Professional Dr. Tsukada KuniocoreStrategic or Co-development Partner · 1 April 2018Collaboration with Dr. Tsukada Kunio (高岡駅南クリニック院长) on home healthcare product development and content creation. Dr. Tsukada provided expert medical insights for CareAid product line targeting home wound care and pressure ulcer treatment, contributing to product design and educational content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unicharm Corporation: Japanese personal care and baby products company (Merries diapers, Lifree incontinence) with a medical products division. Directly comparable across Suzuran Baby, First Care hygiene, and consumer medical categories, and orders of magnitude larger — provides a public-market benchmark for Suzuran's portfolio strategy.
• Mölnlycke Health Care: Global wound care and medical textile specialist (Mepilex, Mepitel, single-use surgical products). Comparable in medical textile core competency and wound care focus; demonstrates the scale Suzuran could pursue internationally.
• Hakujuji Co., Ltd. (白十字株式会社): Japanese manufacturer of medical dressings, gauze, bandages, and hygiene products. Closest direct comparable: similar product mix across medical disposables and consumer hygiene, Japan-domiciled, and competing in the same hospital procurement and consumer channels.
• ConvaTec Group plc: Medical products company specializing in wound care, ostomy, and continence care. Comparable in wound dressing and skin-protective medical textile products sold to both hospitals and consumers (AQUACEL lines).
• Smith & Nephew plc: Global medical device company with wound management and advanced wound care franchises. Comparable in medical textile wound care products; a public-market reference for valuation of wound care specialists.
• Kawamoto Corporation (河本産業): Japanese manufacturer of absorbent cotton, gauze, and medical textile products. Direct competitor in the Japanese medical cotton market with overlapping customer base across hospitals and pharmacies.

Broad incumbents

• Medline Industries, LP: Largest privately held medical supply manufacturer and distributor in the United States, with significant surgical and wound care product lines. Comparable broad-line medical textile portfolio and demonstrates scale Suzuran could pursue in international markets.
• Kao Corporation: Japanese consumer products conglomerate with personal care (Bioré, Curel), baby (Merries), and chemical divisions. Comparable in consumer hygiene and cosmetic cotton adjacent categories; provides benchmark for D2C consumer brand scaling in Japan.
• Asahi Kasei Corporation: Japanese diversified conglomerate with a medical division (Asahi Kasei Medical) producing dialysis filters, plasma fractionation, and bioprocess products. Larger-scale incumbent in Japanese medical device space, sharing regulatory expertise and Asia distribution.

Emerging players

• Kobayashi Pharmaceutical Co., Ltd. Japanese consumer healthcare company with OTC pharmaceuticals, hygiene products, and home care items. Comparable in Japanese consumer healthcare D2C model and home-care product positioning, though stronger in oral care and OTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/スズラン-Lilybell/100032389165457
• Instagraminstagram.com/lilybell.suzuran
• LinkedInlinkedin.com/company/suzuran-medical-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suzuran Medical Inc.