Name

Swissveg

Legal name

Swissveg

Website

https://swissveg.ch

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food Certification Services

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Vegan/Vegetarian & Animal-Derived Ingredient Verification (incl. cross-contact) (AFALAHAI)

Keywords

• Vegetarian certification services
• Vegan product labeling
• Food certification programs
• Plant-based advocacy
• Vegetarian lifestyle publishing

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees providing access to Swissveg-Card discounts, magazine subscriptions, and member services. Single membership CHF 85, family CHF 125, reduced rate CHF 38 for non-earning members.
2. Magazine Advertising: Veg-Info magazine published twice yearly with approximately 6,000 copies. advertisers can place ads targeting vegetarian/vegan consumers.
3. V-Label Licensing: Swissveg certifies products as vegetarian or vegan through the V-Label. Over 250 Swiss companies use this service. Companies pay licensing fees for certification.
4. Merchandise Sales: Online shop selling vegan clothing and accessories through Spreadshirt partnership. Products are print-on-demand, featuring Swissveg branding.
5. Information Material Sales: Flyers, brochures, and informational materials available through Fabulous online shop for educational outreach.
6. Donations: Financial contributions from supporters enabling independent operations without public funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Swissveg is a Swiss non-profit association that operates the V-Label certification system (an internationally registered trademark) for labeling vegetarian and vegan products, used by 250+ Swiss food companies including Migros, Coop, Aldi and Lidl. Beyond certification, it publishes the Veg-Info magazine, runs membership services with the Swissveg-Card discount program, and organizes community events such as Veganmania and the VUTURUM event series to promote plant-based lifestyles.

Product overview

Swissveg is a Swiss non-profit organization (founded 1993) advocating for a plant-based, vegan and vegetarian lifestyle. Its core product portfolio centers on the V-Label certification system (founded 1996) for labeling vegetarian and vegan products and services, which has grown to include sub-brands such as the C-Label (cell-based food), F-Label (precision fermentation), and V-Label Vegan Agriculture. Swissveg's offerings also include the Veg-Info Magazine (the only Swiss magazine for vegetarians and vegans), the Go Vegan Portal and brochures, the VUTURUM event series, the GO VEGAN! Podcast, the Swissveg-Card membership discount program, and an online merchandise shop. Supporting these are informational materials on animals, environment, and health, a mobile app for digital magazine access, and the national Veggieday project. Swissveg functions as a platform combining certification, publishing, community engagement, and advocacy — not a single software product but a suite of programs addressing the plant-based lifestyle ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• V-Label: International trademark for labeling vegetarian and vegan products, founded by Swissveg in 1996. Now coordinated worldwide by Swissveg Secretariat.
• Veg-Info
• VUTURUM
• Veganmania
• Swissveg-Card
• GO VEGAN! Podcast

Products and services

• V-Label Certification Internationally recognized and protected trademark for labeling vegetarian and vegan products and services. Certified by trained vegetarian/vegan experts; provides reliable labeling for daily shopping and gives companies a recognized signal of vegetarian/vegan product status.
• C-Label Certification Globally registered trademark providing certification for cell-based (cultivated) food production, helping consumers understand the production process behind cultivated meat products and building trust in the new food category.
• F-Label Certification World's first certification for precision fermentation and other innovative animal-free food technologies, providing transparent labeling and guaranteeing no animal involvement in the production process.
• V-Label Vegan Agriculture Certification Certification for vegan agriculture launched in partnership with Biocyclic Vegan International, extending V-Label coverage to farming practices and signaling vegan-compliant agricultural production.
• Swissveg Membership (with Swissveg-Card) Annual membership subscription (single CHF 85, family CHF 125, reduced CHF 38) including the Swissveg-Card for discounts at partner stores, restaurants and online shops, plus free Veg-Info magazine subscription and member services.
• Veg-Info Magazine Switzerland's only magazine dedicated to vegetarian/vegan lifestyle, published twice yearly (from 2026) in German (print and digital) and French (digital). Subscription CHF 28/year for non-members; free for Swissveg members. Approximately 6,000 copies per issue.
• Swissveg Online Shop (Merchandise) Print-on-demand e-commerce shop selling vegan-certified clothing and accessories (T-shirts, hoodies, bags) produced through Spreadshirt in partnership with Stanley/Stella. Part of the proceeds supports Swissveg's independent operations.
• Swissveg Information Materials Printed flyers, brochures and educational materials covering the three core topics of animals, environment and health, available for order through the Fabulous online shop for educational outreach.
• Veganmania Festival Largest annual vegan street festival in Switzerland, organized by Swissveg since 2011/2012 to bring the vegan lifestyle to the general public.
• VUTURUM Event Series Annual event series initiated by Swissveg in 2023 featuring lectures, panel discussions and debate rounds focused on a new topic each year related to the vegan movement and animal/environmental protection.

Quantifiable outcome

• V-Label brand awareness reached 68% of Swiss population by 2024 (from 50% in 2017)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Coop (Veganuary Partner)coreGTM or Marketing Partner · 3 December 2025Coop is the main partner for Veganuary 2026 campaign, supporting the official Swiss campaign launch.
• Biocyclic Vegan International / BVLcoreStrategic or Co-development Partner · 1 November 2025Joint launch of 'V-Label Vegan Agriculture' certification for World Vegan Day 2025, expanding V-Label into agricultural certification.
• European Vegetarian Union (EVU)coreStrategic or Co-development Partner · 1 January 1996Swissveg coordinates the V-Label project worldwide with support from all major European vegetarian and vegan associations. The EVU secretariat has been located in the Swissveg office since 2005.
• International Vegetarian Union (IVU)minorStrategic or Co-development PartnerSwissveg is a member of the International Vegetarian Union and participates in international events and knowledge sharing.
• SpreadshirtminorOEM/ Whitelabel/ Licensing PartnerPartnership for print-on-demand merchandise production and fulfillment. Swissveg branded products are produced and shipped through Spreadshirt's platform.
• FabulousminorChannel Partner/ Reseller/ DistributorOnline shop partner for Swissveg information materials and merchandise. Provides fulfillment for printed flyers, brochures, and promotional items.
• ClimatePartnerminorOthersSwissveg has been climate neutral since 2017, compensated through ClimatePartner certification.
• VeggieworldcoreStrategic or Co-development PartnerSwissveg is significantly involved in the implementation of Veggieworld, Europe's largest vegan lifestyle exhibition held in Switzerland.
• Januar DesignbürominorStrategic or Co-development PartnerCreative agency partner for the 'Tier als Tier' (Animal as Animal) campaign design and content creation.
• Angelink Content CreationminorStrategic or Co-development PartnerContent creation partner for the 'Tier als Tier' campaign materials.
• HavasminorOthersSwiss advertising agency that conducted the 2023 survey ranking V-Label as second trendiest brand among 400+ labels in Switzerland.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• NSF International: Major global food-safety and product-certification organization offering labels used by retailers and manufacturers. Comparable as an established broad-spectrum certifier that could compete with F-Label and C-Label in novel food categories.
• Eurofins Scientific: Global food-testing and certification conglomerate with broad food-safety, authenticity, and label services. Comparable as a much larger incumbent competing for the same food-industry certification wallet, including emerging alt-protein testing.

Direct peers

• HappyCow: Global directory of vegan/vegetarian restaurants and stores, partnered with Swissveg for restaurant listings. Directly comparable consumer-facing discovery platform serving the same plant-based community.
• Biocyclic Vegan International: Standards body for biocyclic-vegan agriculture and operator of the Biocyclic Vegan Label. Swissveg's strategic partner for the new V-Label Vegan Agriculture certification launched in November 2025.
• The Vegan Society: The world's oldest vegan organization (UK, founded 1944), owner of the Vegan Trademark and a V-Label licensee. Highly comparable as both an advocacy nonprofit and trademark licensor for vegan-labeled products.
• BeVeg International: International vegan/plant-based product certification body offering its own vegan mark to food and cosmetics manufacturers. Directly comparable to V-Label as a competing third-party vegan certification used by consumer-goods companies worldwide.
• ProVeg International: International food-awareness nonprofit working to accelerate plant-based and cultured-protein adoption. Comparable mission and operating model (advocacy + corporate engagement + research) to Swissveg's community-led GTM.
• Vegan Action: Nonprofit administering the Certified Vegan logo (note: closely affiliated with the Vegan Awareness Foundation listed above). Included as a separate comparable for its vegan-advocacy publishing and outreach.
• Certified Vegan / Vegan Awareness Foundation: Nonprofit that administers the Certified Vegan trademark for food, beverages, cosmetics, and household products. Closest US analogue to V-Label in structure and target customers (food brands seeking vegan label legitimacy).

Others

• European Vegetarian Union: European umbrella for national vegetarian/vegan associations; Swissveg has coordinated V-Label worldwide on behalf of EVU since 1996 and hosts EVU's secretariat. Comparable as the European-level coordination body in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAUf34NUGdmjSRNeB4cr3bA
• Facebookfacebook.com/swissveg
• LinkedInlinkedin.com/company/swissveg
• Instagraminstagram.com/swissveg.ch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swissveg